Top 10 WhatsApp Business API & Shared Inbox Providers in Italy- 2023 Edition

With the accelerated adoption of digital communication in Europe, Italian businesses are increasingly seeking effective methods to engage with their customer base. Among the multitude of platforms, WhatsApp stands out due to its widespread usage and business-friendly features. The WhatsApp Business API is gaining traction in Italy, empowering companies to bridge the communication gap via this beloved messaging app. With several BSPs (business service providers) offering WhatsApp Business API solutions in Italy, the challenge is pinpointing the one that aligns best with your company's needs.

In this article, we aim to assist in your decision-making process by presenting a comprehensive list of the top WhatsApp API & Shared Inbox Providers in Italy. Whether it's enhancing customer interactions, bolstering sales, or consolidating business correspondence, these providers cater to diverse requirements.

Before we delve into our specially curated list of top providers in Italy, let’s familiarize ourselves with the WhatsApp Business API, its distinctive features, and the plethora of advantages it brings to the business landscape.

So, without further ado, let's embark on this insightful journey...!

What is WhatsApp Business API

A WhatsApp Business API is an application program interface allowing businesses to receive and send bulk WhatsApp messages in real-time seamlessly. It is designed to help businesses communicate with their customers in a more efficient and personalized way, using features such as interactive automated messages and quick replies. 

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How to get DoubleTick WhatsApp Business API

In a nutshell, WhatsApp Business API is a robust solution that enables businesses to personalize their customer communication flows and provide a better customer experience. Whether you're a small business owner or part of a larger company, the WhatsApp Business API can be customized to fit your needs.

Wanna know about WhatsApp Business API in detail? Here is your 2024 Ultimate Guide to WhatsApp Business API - Click Here to Read

Features of WhatsApp Business API

WhatsApp Business API empowers businesses with an extensive range of features to efficiently handle their customer communication. These features include:

  • Cloud-based shared team inbox for a comprehensive overview of customer interactions.
  • Role-based access control to define team roles and communication flow authorities.
  • Unlimited WhatsApp broadcast messaging with personalized messages and call-to-action buttons.
  • Broadcast analytics report for real-time performance metrics.
  • WhatsApp automation with AI-powered chatbots and auto-replies.
  • Easy native integration with popular tools such as Zapier, Shopify, Google Sheets, Pabbly, and WooCommerce.

Benefits of WhatsApp Business API

Here are the key benefits of using WhatsApp Business API:

  • Unmatched Customer Support: Provides instant auto-responses, multilingual support, automated replies for frequently asked questions, scheduling appointments, payment reminders, and 24/7 support.
  • Enhanced Marketing Efforts: Offers a powerful and secure platform for business conversations, builds a strong brand identity, connects with customers globally, and sends effective messages with clickable buttons.
  • Privacy and Security: Ensures user privacy with end-to-end encryption.
  • Personalized Communication: Enables sending personalized communication to customers, integrating with CRM, and sending automated notifications.
  • Best Platform for 2-way Communication: Offers real-time communication with customers to improve engagement.

Now that you have a good understanding of the basics and advantages of WhatsApp Business API, let's move on to introducing the top 10 solution providers of WhatsApp Business API in Italy.

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Top 10 Official WhatsApp Business API Solution Providers in Italy

1. DoubleTick

Sell products 7x faster using WhatsApp Business API on mobile

DoubleTick is WhatsApp 3.0 designed to empower your sales team to sell more in less time. It's one of the best WhatsApp CRM and MarCom tools that comes with premium WhatsApp API features such as a cloud-based shared team inbox, unlimited WhatsApp broadcast messaging, dynamic catalogue sharing, an advanced Chatbot, and much more. An all-in-one solution, DoubleTick has everything that you've been looking for in a salesforce tool. 

Pros:

  • Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
  • Automate WhatsApp marketing by scheduling your broadcast messages.
  • Stay on top of your WhatsApp marketing campaign with real-time analytics and detailed reports to track your metrics and fine-tune your approach.
  • Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
  • End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
  • WhatsApp automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
  • Choose your favourite tools such as Shopify, Zapier, WooCommerce, Google Sheets, Pabbly etc. and integrate them with DoubleTick in just a few clicks.
  • Supports Multiple WABA numbers to manage your cross-functional teams and operations.
  • Super intuitive, easy to use and mobile-friendly.
  • 24/7 Customer support is available on call, WhatsApp or email.

DoubleTick is revolutionizing the way businesses use WhatsApp API with its innovative mobile-focused platform, allowing you to manage your business on the go.

Cons:

- Due to the mobile-first approach, the product is optimised to perform best on mobile devices. 

Apart from this, there are no downsides. Please let us know if you encounter any issues.

Free Trial

DoubleTick doesn't offer a Free Trial. However, one can opt for a monthly subscription to experience DoubleTick.

Pricing

Click here to check out our pricing plans or book a FREE demo with us to learn more about the product and its features.

Read through our guide to "15 Kick-ass WhatsApp Marketing Strategies to Drive 7x Sales" Click HERE

2. MessageItalia

MessageItalia is a top-tier platform that seamlessly integrates WhatsApp communication into your business's daily operations. With an emphasis on user experience and automation, this platform stands out in the crowded Italian market.

Pros:

  • Cloud-based infrastructure ensures reliable and swift communication.
  • Advanced AI bot integration for handling common customer queries.
  • In-depth analytics dashboard to track and improve your communication metrics.
  • Integration capabilities with platforms like Magento, PrestaShop, and more.
  • 24/7 customer support to handle any queries or issues.

Cons:

  • Lacks a dedicated mobile app; however, their web platform is mobile-responsive.

Free Trial: Offered for the first month with limited features.

Pricing: Visit the MessageItalia website for detailed pricing or to schedule a demo.

3. WhatsItaliaAPI

WhatsItaliaAPI is a cutting-edge solution designed with large enterprises in mind. Scalability and security are at its core, making it a popular choice among Italian corporations.

Pros:

  • End-to-end encryption ensures data privacy.
  • The schedule messaging feature allows for better time management.
  • Integration with popular CRM systems.
  • Regular updates and feature rollouts to keep up with industry standards.

Cons:

  • Might be overkill for small businesses due to its extensive feature set.

Free Trial: Available for 14 days.

Pricing: Contact the WhatsItaliaAPI team for customized pricing based on your business needs.

4. CM.com

For businesses looking to maximize their presence on WhatsApp, CM.com offers a powerful WhatsApp Business API. The platform offers automation, analytics, and security features, and can be integrated with other communication channels for an omnichannel experience. With this WhatsApp marketing solution, you can enhance customer support and drive sales. However, the service does come with a hefty price tag.

Pros: 

  • No-code WhatsApp Business API platform.
  • No Code Chatbot builder.
  • Easy drag & drop editor to automate recurring queries.
  • Share multimedia messages, business updates, location & much more with customers.
  •  24x7 customer support.
  • Free trial available.

Cons:

  • The biggest disadvantage of the platform - the WhatsApp broadcasting feature is unavailable.
  • Expensive as compared to other market players.
  • Not a great analytics function.
  • Average campaign functionality.

Free Trial

Yes, you can create a free WhatsApp Business API account on cm.com.

Pricing

CM.com's pricing is based on the number of unique active users a business interacts with every month. For instance, a business that communicates with 500 unique customers in a month would be charged Rs 1499, with prices increasing as the number of users increases.

Business-initiated message fees are not included in the aforementioned cost, as they are determined based on the standardized charges listed by WhatsApp for each respective country. Session messages are free of charge, provided that the conversation occurs within a 24-hour window.

Moreover, there is a separate charge of Rs 7499 for onboarding on CM.com's WhatsApp Business API platform.

5. CBOT

CBOT is a leading AI company that offers a comprehensive customer service automation platform based on its proprietary technologies. Its product, the CBOT Platform, is an AI-based solution that enables businesses to rapidly develop and scale intelligent chatbots and voice assistants that can easily integrate with various channels and platforms, including WhatsApp and Facebook Messenger. CBOT's key focus areas include end-to-end customer service automation, AI-powered virtual assistants, and live chat solutions via the WhatsApp Business API.

Pros:

  • Award-winning trusted solution partner.
  • 24/7 Omnichannel customer service.
  • Pre-Built E-Commerce Chatbot.
  • Unlimited Monthly Active Users.

Cons:

  • No free trial.
  • Levy message markup cost.
  • Integration with third-party applications is quite a hassle.

Free Trial

CBOT doesn't offer any free trial.

Pricing

Pricing is not listed on the website. Have to request a quote.

6. Kaleyra

Kaleyra is a prominent player in the space of conversational commerce, providing a wide range of communication technology solutions that include the WhatsApp Business APIs. The platform offers various features such as chatbots, interactive messages with quick reply buttons, media sharing, customizable message templates, and auto-replies to enhance the conversational experience. 

Pros:

  • The product features can be personalised to meet specific business requirements.
  • Supports a wide range of multimedia communication, including documents, videos, QR codes, audio files, e-tickets, and store locations.
  •  Chatbots can provide real-time updates to customers.

Cons:

  • No trial option is available.
  • Limited customer support options (email or form submissions only).
  • Chatbots are not advanced as compared to other solution providers.
  • Markup fees are applied to messages sent or received. 

Free Trial

  • No free trial is available.

Pricing

  • Pricing is not listed on the website. Have to request a quote.

7. Tyntec

Tyntec is a global WhatsApp Business API provider that offers a powerful and secure platform for businesses. Their solution comes with several benefits, such as a wide range of features, high-quality message delivery, and excellent customer support.

Pros:

  • A wide range of features, including automation, chatbots, and two-way messaging
  • High-quality message delivery
  • Excellent customer support

Cons:

  • Higher pricing compared to other providers
  • No free trial available

Pricing: Custom pricing based on business needs.

8. Vonage

Vonage, formerly known as Nexmo, is a leading cloud communications platform that offers a powerful WhatsApp Business API solution for businesses looking to improve customer engagement, support, and marketing initiatives.

Pros:

  • Worldwide coverage and support for multiple languages.
  • Easy integration with existing tools and platforms.
  • Comprehensive documentation and developer resources.
  • Reliable and scalable infrastructure.

Cons:

  • No specific free trial for the WhatsApp Business API service.
  • May require technical knowledge for setup and configuration.

Free Trial

Vonage does not offer a free trial specifically for their WhatsApp Business API service. However, they do provide a free trial for their SMS services.

Pricing

For detailed pricing information on Vonage's WhatsApp Business API service, visit Vonage's website or contact their sales team.

9. Plivo

Plivo is a global cloud communications platform that provides a robust WhatsApp Business API solution, enabling businesses to connect with their customers effectively.

Pros:

  • Global reach and support for multiple languages.
  • Seamless integration with other Plivo services and third-party platforms.
  • Extensive documentation and developer resources.
  • Scalable and dependable infrastructure.

Cons:

  • No specific free trial for the WhatsApp Business API service.
  • Technical expertise may be required for setup and configuration.

Free Trial

Plivo does not offer a free trial specifically for their WhatsApp Business API service. However, they do provide a free trial for their SMS services with a $5 credit.

Pricing

For detailed pricing information on Plivo's WhatsApp Business API service, visit Plivo's website or contact their sales team.

10. Wavy

Wavy is a global cloud communications platform that offers a comprehensive WhatsApp Business API solution, allowing businesses to connect with customers more effectively and efficiently.

Pros:

  • Global reach and support for multiple languages.
  • Easy integration with existing tools and platforms.
  • Comprehensive documentation and developer resources.
  • Dependable and scalable infrastructure.

Cons:

  • No specific free trial for the WhatsApp Business API service.
  • Technical knowledge may be required for setup and configuration.

Free Trial

Wavy does not offer a free trial specifically for their WhatsApp Business API service. However, they do provide a free trial for their SMS services.

Pricing

For detailed pricing information on Wavy's WhatsApp Business API service, visit Wavy's website or contact their sales team.

Note:

The pricing information for these service providers may be subject to change over time. Therefore, we recommend checking their respective websites for the most up-to-date and accurate information.

How to Choose the Best WhatsApp Business API Solution Partner?

Choosing the best WhatsApp Business API solution partner can be overwhelming. But don't worry, we've got you covered! To help you on your quest for the perfect partner, we've compiled a list of 10 essential parameters to consider. Just keep these in mind, and you'll be well on your way to finding your perfect match.

  1. First, define your marketing goals clearly.
  2. Check which features are necessary for your business and make sure they're available.
  3. Try the user interface, check compatibility, and evaluate performance.
  4. Look for the scope of 3rd party software and CRM integrations.
  5. Check out the subscription plans, terms and conditions, and markup costs on messages.
  6. Investigate the solution provider's market reputation and expertise.
  7. Evaluate the onboarding and implementation process.
  8. Schedule a demo to gain more insights.
  9. Find out if there are any options for customizing the solution to meet your specific needs.
  10. Finally, inquire about the quality of customer support.
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How to Get WhatsApp Business API?

There are two ways through which you can get WhatsApp Business API:

  1. Direct sign-up from Meta
  2. Through a solution provider such as DoubleTick

Directly from Meta

You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labour-intensive and technically challenging.

Through a Solution Provider

A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless. 

How to Get DoubleTick

Kindly email us at grow@quicksell.co or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.

How to get DoubleTick WhatsApp Business API

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Why DoubleTick?

If you're looking for the best MarCom tool that can send unlimited messages to your customers on WhatsApp without getting blocked then DoubleTick is the best business solution for you. Here are a few of the top reasons to sign up with DoubleTick WhatsApp Business API.  

  1. Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
  2. Automate WhatsApp marketing by scheduling your broadcast messages.
  3. Detailed broadcast analytics report to track your WhatsApp marketing campaign metrics in real time.
  4. Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
  5. End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
  6. WhatsApp Automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
  7. Choose your favourite tools such as Shopify, Zapier, WooCommerce etc. and integrate them with DoubleTick in just a few clicks.
  8. Supports Multiple WABA numbers to manage your cross-functional teams and operations.
  9. Super intuitive, easy to use and mobile-friendly.
  10. 24/7 Customer support is available via call, WhatsApp or email.
Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool

Getting WhatsApp Business API in 5 Minutes

It only takes 5 minutes to sign up for WhatsApp Business API via DoubleTick. If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process would take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta. You will receive a confirmation email once the account is set up. 

You need to follow the below steps to access the DoubleTick WhatsApp Business API:

  1. Get a phone number that does not have an existing WhatsApp account.
  2. Sign up for a WhatsApp API provider, such as DoubleTick.
  3. Complete Facebook Business verification.

After completion of these steps, you will be able to use all the functionalities of WhatsApp Business APIs on the DoubleTick dashboard.

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Requisites to Apply for DoubleTick WhatsApp Business API

You need:

  • A Facebook Business Manager account
  • A verified business
  • A WhatsApp business account
  • A fresh phone number
  • A Line of Credit for your WhatsApp business account
  • A command line tool such as Terminal or an app like Postman that can perform URL requests (Not needed if applied via DoubleTick)

We'd also need at least two documents from the below list to verify the business:

  • Business bank statement
  • Business License
  • Certificate of incorporation
  • Goods and services tax registration certificate (GST)
  • Permanent account number card (PAN)
  • Shop establishment certificate
  • Udyog Aadhar / MSME Certificate
  • Utility bill

We can't onboard you if the above documents are not available.


Note: 

  • You'll have to get a new phone number for your WhatsApp Business API account as you can't use this further for your personal use.
  • You can also use your existing phone number for your WhatsApp Business API account but all your data will be erased and you'll not be able to use it for your personal use any further.

Wrapping Up!

Navigating the world of WhatsApp API providers can be challenging, but it's clear that the right solution can bring unparalleled value to businesses in Italy. As we've explored various providers, each brings its strengths and considerations to the table. Businesses must weigh these factors in line with their operational needs, budget, and long-term growth strategies. It's evident that with the right provider, businesses can not only enhance their communication streams but also forge deeper, more meaningful connections with their clientele. As we wrap up this guide, we hope you're equipped with the insights needed to make an informed decision, optimizing your business's potential in this digital era.

Also Read: 
Top 10 WhatsApp Business API & Shared Inbox Providers in India - 2024 Edition

Frequently Asked Questions

Question: What is a shared inbox, and why is it crucial for businesses? 

Answer: A shared inbox allows multiple team members to access and respond to incoming messages from a single platform. It's essential for ensuring efficient collaboration, providing timely responses, and delivering a unified customer support experience.

Question: How do these providers ensure data privacy for users? 

Answer: Reputable providers comply with GDPR and other data protection regulations. They employ end-to-end encryption, rigorous security protocols, and regular audits to safeguard user data and ensure privacy.

Question: Can businesses automate marketing campaigns through WhatsApp API? 

Answer: Absolutely. With the right tools and integration, businesses can automate promotional broadcasts, send out targeted offers, and even set up drip campaigns directly through WhatsApp.