Top 10 WhatsApp Business API Providers in Italy- 2024 Edition

The Italian business landscape is fiercely competitive, and fostering exceptional customer experiences is no longer a luxury, it's a necessity. Traditional communication channels such as email, SMS and IVR can feel outdated and struggle to capture attention. This is where WhatsApp Business API steps in, offering a powerful solution to connect with your Italian audience directly on their preferred platform.

But signing up for the right WhatsApp API solution that fits best to your business needs is not a piece of a cakewalk. With a plethora of options available today, subscribing to the best WhatsApp API solution in Italy could be overwhelming. 

But worry not...! 

In this article, we'll compare the top 10 WhatsApp API Providers in Italy along with their pros, cons, free trial options, and pricing details.

By understanding the key offerings of each provider, you'll be well-equipped to select the ideal partner to elevate your customer engagement strategy and propel your business forward in the Italian market.

So, without further ado, let's get started!

What is WhatsApp Business API

A WhatsApp Business API is an application program interface that allows businesses to receive and send bulk WhatsApp messages in real-time seamlessly. It is designed to help businesses communicate with their customers in a more efficient and personalized way, using features such as bulk broadcasts, interactive automated messages, real-time analytics, quick replies and WhatsApp automation via chatbots. 

Ready to take the first step towards success? 

Book a FREE DEMO with us now to get started!

In a nutshell, WhatsApp Business API is a robust solution that enables businesses to personalize their customer communication flows and provide a better customer experience. Whether you're a small business owner or part of a larger company, the WhatsApp Business API can be customized to fit your needs.

Wanna know about WhatsApp Business API in detail? Here is your 2024 Ultimate Guide to WhatsApp Business API - Click Here to Read​

1. DoubleTick​

Sell products 7x faster using WhatsApp Business API on mobile

DoubleTick is one of the top WhatsApp Business API Providers in Italy. It's designed to empower your sales team to sell more in less time. One of the best WhatsApp CRM and MarCom tools, DoubleTick comes with premium WhatsApp API features such as a cloud-based shared team inbox, unlimited WhatsApp broadcast messaging, dynamic catalogue sharing, an advanced Chatbot, and much more. An all-in-one solution, DoubleTick has everything that you've been looking for in a WhatsApp marketing tool. 

Pros

• Super intuitive, easy to use and mobile-friendly solution.
• Robust mobile app to chat with customers on the go.
• ​Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
• Automate WhatsApp marketing by scheduling your broadcast messages.
• Stay on top of your WhatsApp marketing campaign with real-time analytics and detailed reports to track your metrics and fine-tune your approach.
• Track important metrics and gain valuable insights into team performance and chat response time.
• Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access to route and assign customer conversations to the right team automatically.
• End-to-end automated catalogue sharing and order booking via AI-powered commerce BOT.
• WhatsApp automation via AI-powered active chatbot that can automate lead qualification, answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
• Choose your favourite tools such as Shopify, Zapier, Google Sheets, WooCommerce etc. and integrate them with DoubleTick in just a few clicks.
• Differentiated WABA numbers cater to cross-functional teams, ensuring specialized handling of diverse business operations.
• Block unwanted messages and maintain the quality of your business interactions.
• Number masking so that your customer data is saved with you.
• 24/7 Customer support is available on call, WhatsApp or email.

DoubleTick is revolutionizing the way businesses use WhatsApp API with its innovative mobile-focused platform, allowing you to manage your business on the go.

Cons

DoubleTick doesn't offer a free trial. Apart from this, there are no downsides. However, your suggestions are welcome to improve our product. 

Free Trial

DoubleTick doesn't offer a Free Trial. However, one can either opt for a monthly subscription to experience DoubleTick or download the app from the app store/playstore.

iPhone Users: Download Here

Android Users: Download Here

Pricing

Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features.

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool

2. MessageItalia

MessageItalia is one of the best WhatsApp API solution provider in Italy that seamlessly integrates WhatsApp communication into your business's daily operations. With an emphasis on user experience and WhatsApp automation, this platform stands out in the crowded Italian market.

Pros

• Cloud-based infrastructure ensures reliable and swift communication.
• Advanced AI bot integration for handling common customer queries.
• In-depth analytics dashboard to track and improve your WhatsApp campaign metrics.
• Integration capabilities with platforms like Magento, PrestaShop, and more.
• 24/7 customer support to handle any queries or issues.

Cons

• Lacks a dedicated mobile app; however, their web platform is mobile-responsive.

Free Trial

Offered for the first month with limited features.

Pricing

Visit the MessageItalia website for detailed pricing or to schedule a demo.

3. WhatsItaliaAPI

WhatsItaliaAPI is a cutting-edge WhatsApp API solution designed with large enterprises in mind. Scalability and security are at its core, making it a popular choice among Italian corporations.

Pros

• End-to-end encryption ensures data privacy.
• The schedule messaging feature allows for better time management.
• Seamless integration with popular CRM systems.
  

Cons

• Might be overkill for small businesses due to its extensive feature set.

Free Trial

Available for 14 days free trial.

Pricing

Contact the WhatsItaliaAPI team for customized pricing based on your business needs.

4. CM.com

For businesses looking to maximize their presence on WhatsApp, CM.com offers a powerful WhatsApp Business API solution. The platform offers automation, analytics, and security features, and can be integrated with other communication channels for an omnichannel experience. With this WhatsApp marketing solution, you can enhance customer support and drive sales. However, the service does come with a hefty price tag.

Pros

• No-code WhatsApp Business API platform.
• No Code Chatbot builder.
• Easy drag-and-drop editor to automate recurring queries.
• Share multimedia messages, business updates, location & much more with customers.
•  24x7 customer support.
• Free trial available.

Cons

• WhatsApp broadcasting feature is unavailable which is the biggest disadvantage of this solution.
• Expensive as compared to other market players.
• Not a great analytics function.
• Average campaign functionality.

Free Trial

Yes, you can create a free WhatsApp Business API account on cm.com.

Pricing

CM.com's pricing is based on the number of unique active users a business interacts with every month. For instance, a business that communicates with 500 unique customers in a month would be charged Rs 1499, with prices increasing as the number of users increases.

Business-initiated message fees are not included in the aforementioned cost, as they are determined based on the standardized charges listed by WhatsApp for each respective country. Session messages are free of charge, provided that the conversation occurs within a 24-hour window.

Moreover, there is a separate charge of Rs 7499 for onboarding on CM.com's WhatsApp Business API platform.

5. CBOT

CBOT is a leading AI company that offers a comprehensive customer service automation platform based on its proprietary technologies. Its product, the CBOT Platform, is an AI-based solution that enables businesses to rapidly develop and scale intelligent chatbots and voice assistants that can easily integrate with various channels and platforms, including WhatsApp and Facebook Messenger. CBOT's key focus areas include end-to-end customer service automation, AI-powered virtual assistants, and live chat solutions via the WhatsApp Business API.

Pros

• Award-winning trusted solution partner.
• 24/7 Omnichannel customer service.
• Pre-Built E-Commerce Chatbot.
• Unlimited Monthly Active Users.

Cons

• No free trial.
  
• Integration with third-party applications is quite a hassle.

Free Trial

CBOT doesn't offer any free trial.

Pricing

Pricing is not listed on the website. Have to request a quote.

6. Kaleyra

Kaleyra is a prominent player in the space of conversational commerce, providing a wide range of communication technology solutions that include the WhatsApp Business APIs. The platform offers various features such as WhatsApp chatbots, interactive messages with quick reply buttons, media sharing, customizable message templates, and auto-replies to enhance the conversational experience. 

Pros

• The product features can be personalised to meet specific business requirements.
• Supports a wide range of multimedia communication, including documents, videos, QR codes, audio files, e-tickets, and store locations.
•  Chatbots can provide real-time updates to customers.

Cons

• No trial option is available.
• Limited customer support options (email or form submissions only).
• Chatbots are not advanced as compared to other solution providers.
• Markup fees are applied to messages sent or received. 

Free Trial

• No free trial is available.

Pricing

• Pricing is not listed on the website. Have to request a quote.

7. Tyntec

Tyntec is yet another WhatsApp API provider in Italy that offers a powerful and secure WhatsApp marketing platform for businesses. Their solution comes with a wide range of features such as bulk WhatsApp messaging, campaign analytics, chatbots and much more.

Pros

• A wide range of features, including automation, chatbots, and two-way messaging.
• High-quality message delivery.
• Excellent customer support.

Cons

• Higher pricing compared to other providers.
• No free trial available.

Free Trial

No free trial is available.

Pricing

Custom pricing based on business needs.

8. Vonage

Vonage, formerly known as Nexmo, is a leading cloud communications platform that offers a powerful WhatsApp Business API solution for businesses looking to improve customer support, engagement, and marketing initiatives.

Pros

• Worldwide coverage and support for multiple languages.
• Easy integration with existing tools and platforms.
• Comprehensive documentation and developer resources.
• Reliable and scalable infrastructure.

Cons

• No specific free trial for the WhatsApp Business API service.
• May require technical knowledge for setup and configuration.

Free Trial

Vonage does not offer a free trial specifically for their WhatsApp Business API service. However, they do provide a free trial for their SMS services.

Pricing

For detailed pricing information on Vonage's WhatsApp Business API service, visit Vonage's website or contact their sales team.

9. Plivo

Plivo is a global cloud communications platform that provides a robust WhatsApp Business API solution, enabling businesses to connect with their customers effectively.

Pros

• Global reach and support for multiple languages.
• Seamless integration with other Plivo services and third-party platforms.
• Extensive documentation and developer resources.
• Scalable and dependable infrastructure.

Cons

• No free trial option.
• Technical expertise is required for setup and configuration.

Free Trial

Plivo does not offer a free trial specifically for their WhatsApp Business API service. However, they do provide a free trial for their SMS services with a $5 credit.

Pricing

For detailed pricing information on Plivo's WhatsApp Business API service, visit Plivo's website or contact their sales team.

10. Wavy

Wavy is a global cloud communications platform that offers a comprehensive WhatsApp Business API solution, allowing businesses to connect with customers more effectively and efficiently.

Pros

• Global reach and support for multiple languages.
• Easy integration with existing tools and platforms.
• Comprehensive documentation and developer resources.
• Dependable and scalable infrastructure.

Cons

• No free trial option.
• Technical knowledge is required for setup and configuration.

Free Trial

Wavy does not offer a free trial.

Pricing

For detailed pricing information on Wavy's WhatsApp Business API service, visit Wavy's website or contact their sales team.

Note:

The pricing information for these service providers may be subject to change over time. Therefore, we recommend checking their respective websites for the most up-to-date and accurate information.

*Also note that the information may have changed since the publication.

How to Choose the Best WhatsApp Business API Solution Partner?

Choosing the best WhatsApp Business API solution partner can be overwhelming. But don't worry, we've got you covered! To help you on your quest for the perfect partner, we've compiled a list of 10 essential parameters to consider. Just keep these in mind, and you'll be well on your way to finding your perfect match.

1. First, define your marketing goals clearly.
2. Check which features are necessary for your business and make sure they're available.
3. Try the user interface, check compatibility, and evaluate performance.
4. Look for the scope of 3rd party software and CRM integrations.
5. Check out the subscription plans, terms and conditions, and markup costs on messages.
6. Investigate the solution provider's market reputation and expertise.
7. Evaluate the onboarding and implementation process.
8. Schedule a demo to gain more insights.
9. Find out if there are any options for customizing the solution to meet your specific needs.
10. Finally, inquire about the quality of customer support.

​

Wanna know about the ChatBOTS in detail - Click HERE to dive in!

How to Get WhatsApp Business API?

There are two ways through which you can get WhatsApp Business API:

1. Direct sign-up from Meta 
2. Through a solution provider such as DoubleTick

Directly from Meta

You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labour-intensive and technically challenging. Also, for Indian businesses the biggest challenge is Meta doesn't accept Indian credit cards for the billing.

Through a Solution Provider

A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. We'll also manage your billing with Meta and get you quick support as and when needed. With DoubleTick the possibilities to scale your business are endless. 

How to Get DoubleTick

Kindly email us at grow@quicksell.co or Click the Below Banner to get a FREE DEMO to learn about our product offering, features and pricing plans.

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

👉 Get Your Free DEMO Now 👈

Or Download the application from the Playstore or Appstore

Download from Playstore

Download from Appstore

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool

How to Get DoubleTick for FREE?

Step 1: Download the DoubleTick App

Navigate to the Play Store or Apple Store and download DoubleTick. You can also download the app here:

iPhone Users: Download Here

Android Users: Download Here

Step 2: Sign Up for a Free Demo Account

Before you commit, we want you to experience the power of DoubleTick firsthand. Sign up with DoubleTick and access the platform, where you can explore and test the features of the product.

​👉 Get Your Free DEMO Now 👈​

Looking to get WhatsApp Business API for FREE?
​CLICK HERE to know how to get WhatsApp Business API for Free

Getting WhatsApp Business API in 5 Minutes

It only takes 5 minutes to sign up for WhatsApp Business API via DoubleTick. If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process would take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta. You will receive a confirmation email once the account is set up. 

You need to follow the below steps to access the DoubleTick WhatsApp Business API:

1. Get a phone number that does not have an existing WhatsApp account.
2. Sign up for a WhatsApp API provider, such as DoubleTick.
3. Complete Facebook Business verification.

After completion of these steps, you will be able to use all the functionalities of WhatsApp Business APIs on the DoubleTick dashboard.

Requisites to Apply for DoubleTick WhatsApp Business API

You need:

• A Facebook Business Manager account
• A verified business
• A WhatsApp business account
• A fresh phone number
• A Line of Credit for your WhatsApp business account
• A command line tool such as Terminal or an app like Postman that can perform URL requests (Not needed if applied via DoubleTick)

We'd also need at least two documents from the below list to verify the business:

• Business bank statement
• Business License
• Certificate of incorporation
• Goods and services tax registration certificate (GST)
• Permanent account number card (PAN)
• Shop establishment certificate
• Udyog Aadhar / MSME Certificate
• Utility bill

We can't onboard you if the above documents are not available.

Note: 

• You'll have to get a new phone number for your WhatsApp Business API account as you can't use this further for your personal use.
• You can also use your existing phone number for your WhatsApp Business API account but all your data will be erased and you'll not be able to use it for your personal use any further.

Wrapping Up!

Navigating the world of WhatsApp API providers can be challenging, but it's clear that the right solution can bring unparalleled value to businesses in Italy. As we've explored various providers, each brings its strengths and considerations to the table. Businesses must weigh these factors in line with their operational needs, budget, and long-term growth strategies. It's evident that with the right provider, businesses can not only enhance their communication streams but also forge deeper, more meaningful connections with their clientele. As we wrap up this guide, we hope you're equipped with the insights needed to make an informed decision, optimizing your business's potential in this digital era.

From the Editors Desk:

​15 Kick-ass WhatsApp Marketing Strategies to Drive 7x Sales ​​

Top 10 WhatsApp CRM Software Compared: 2024 Ultimate Guide

How To Get a Verified Green Tick Badge on WhatsApp - A Step-by-Step Guide

​How to Schedule WhatsApp Messages - Ultimate Guide​

​WhatsApp Marketing Made Easy- Learn How to Send Bulk Messages on WhatsApp

​What is WhatsApp Business API (Exclusive Guide) | 2024 Edition

​50+ Best WhatsApp Promotional Message Templates That Work Like a Charm

​10 Best WATI Alternatives & Competitors in 2024 (Affordable & Best)

Frequently Asked Questions

​Question: What is a shared inbox, and why is it crucial for businesses? 

Answer: A shared inbox allows multiple team members to access and respond to incoming messages from a single platform. It's essential for ensuring efficient collaboration, providing timely responses, and delivering a unified customer support experience.

​Question: How do these providers ensure data privacy for users? 

Answer: Reputable providers comply with GDPR and other data protection regulations. They employ end-to-end encryption, rigorous security protocols, and regular audits to safeguard user data and ensure privacy.

​Question: Can businesses automate marketing campaigns through WhatsApp API? 

Answer: Absolutely. With the right tools and integration, businesses can automate promotional broadcasts, send out targeted offers, and even set up drip campaigns directly through WhatsApp.

​Question: Can I integrate Zoho with WhatsApp?
​Answer: Yes, with DoubleTick you can integrate Zoho with WhatsApp.

Question: How many team members can I add to my DoubleTick account?

Answer: You can add unlimited team members to DoubleTick.

Question: In how many days will the DoubleTick setup be ready for my WhatsApp Business account?

Answer: If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process will take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta.

Question: Can I use my existing number for DoubleTick?

Answer: Yes, you can use your existing number with DoubleTick. However, we would recommend that you use a new number instead of using an existing one to ensure smooth operations for your business.

Question: Can I use my WhatsApp business app number and DoubleTick number at the same time?

Answer: No, at a time you can use only one account. Data from your WhatsApp business account will be erased once you switch to DoubleTick. 

Question: To how many customers can I shoot the broadcast messages?

Answer: There is no restriction. You can create unlimited broadcast groups and shoot messages to unlimited contacts. However, Meta might restrict you if a lot of customers mark your message as spam. The best practice is to enable the STOP bot on DoubleTick and send your templates with a STOP quick reply message so that people who are not interested in your communication can easily press STOP to get opted out instead of reporting your number as SPAM to WhatsApp.

Question: Can I automate and schedule broadcast messages?

Answer: You can automate WhatsApp messages and schedule broadcasts with DoubleTick.

Question: Does DoubleTick come with a bulk contact upload feature?

Answer: Yes, you can simply upload an Excel file having contact details to the dashboard and shoot messages in bulk to unlimited customers. 

Question: How many devices does DoubleTick support?

Answer: An unlimited number of devices can be used with DoubleTick. However, access to the number of accounts will be based on your subscription.

Question: Can I integrate WhatsApp Business API with my existing CRM system? 

Answer: Yes, many WhatsApp Business API providers, such as DoubleTick offer seamless integration with popular CRM systems, ERP, and other tools.

Question: Do WhatsApp Business API providers offer automation features? 

Answer: Some providers offer built-in automation features and AI-powered chatbots, while others may require custom development or third-party integrations for advanced automation.

Question: Is WhatsApp Business API secure? 

Answer: Yes, WhatsApp Business API uses end-to-end encryption to ensure the security and privacy of your customer communication.

Question: How much does it cost to use WhatsApp Business API? 

Answer: Pricing varies depending on the provider and your usage levels. Some providers offer pay-as-you-go pricing, while others may have tiered pricing plans.