Top 10 WhatsApp Marketing Tools to Supercharge Your Sales by 10x

Looking for the best WhatsApp marketing tools?

Exhausted from endless online searches and overwhelmed by so many choices?

Sceptical about which WhatsApp marketing software is truly the best fit for your business needs?

If these questions resonate with you, rest assured, you've come to the right place!

We're here to help you find the answers to all these queries.

While the market is flooded with numerous WhatsApp marketing tools, not every tool encompasses the comprehensive features you may be looking for. To help you select the most suitable option, we have meticulously curated an exclusive list of the top 10 WhatsApp marketing tools in India, evaluating their unique value propositions, essential features, advantages and disadvantages, pricing, and customer feedback.

So, let's begin.

1. DoubleTick

DoubleTick is a mobile-first WhatsApp marketing tool designed to empower your sales team to sell more in less time. The solution comes with premium WhatsApp API features such as cloud-based shared team inbox, unlimited broadcast and AI-powered no-code WhatsApp chatbot, commerce Bot and much more. An all-in-one AI-powered customer conversation management software, DoubleTick has everything that you've been looking for in a WhatsApp marketing software.

Pros

• Super intuitive, easy to use and mobile-friendly solution
• Robust mobile app to chat with customers on the go
• ​Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts
• Automate WhatsApp marketing by scheduling your broadcast messages
• Stay on top of your WhatsApp marketing campaign with real-time analytics and detailed reports to track your metrics and fine-tune your approach
• Track important metrics and gain valuable insights into team performance and chat response time
• Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access to route and assign customer conversations to the right team automatically
• End-to-end automated catalogue sharing and order booking via AI-powered commerce BOT
• WhatsApp automation via AI-powered active chatbot that can automate lead qualification, answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers
• Choose your favourite tools such as Shopify, Zapier, Google Sheets, WooCommerce etc. and integrate them with DoubleTick in just a few clicks
• Differentiated WABA numbers cater to cross-functional teams, ensuring specialized handling of diverse business operations
• Block unwanted messages and maintain the quality of your business interactions
• Number masking so that your customer data is saved with you
• 24/7 Customer support is available on call, WhatsApp or email

Cons

DoubleTick doesn't offer a free trial. Apart from this, there are no such major cons. However, one can either opt for a monthly subscription to experience DoubleTick or download the app from the app store/playstore.

iPhone Users: Download Here

Android Users: Download Here

Pricing

Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features.

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool

2. Chatarmin

Chatarmin stands out as one of the best WhatsApp marketing tools specifically designed for the e-commerce industry, boasting exceptional integration capabilities with Shopify and Klaviyo. This tool elevates customer engagement by automating crucial touchpoints, including abandoned cart recovery and shipping updates. Beyond its e-commerce specialization, Chatarmin offers a dynamic flow builder and API compatibility, making it a versatile asset for diverse business requirements.

Key Features

• Direct integration with Shopify, facilitating immediate communication regarding abandoned carts and shipping notifications
• Advanced integration with Klaviyo, allowing for refined audience segmentation and tailored messaging strategies
• An extensive flow builder that automates various customer interactions
• Complete API compatibility, enhancing functionality and enabling seamless integration with current systems

Pros

• Superior integration capabilities with Shopify and Klaviyo
• Send bulk newsletters and campaigns through WhatsApp
• Powerful flow builder to craft intricate and detailed communication flows

Cons

• Initial setup could require as much as 30 minutes
• Necessitates the utilization of an individual WhatsApp number

Pricing

3. Agnitas

Agnitas is a highly regarded WhatsApp marketing tool, designed to efficiently oversee your marketing campaigns with real-time analytics. This tool boasts a range of features, including support for multimedia content and multiple languages, enabling you to connect with a broader audience and much more.

Key Features

• Enables cross-channel marketing by allowing integration with other marketing channels such as fax, email, web push notifications, etc., into your digital marketing campaign
• Easily personalize and customize messages
• Seamlessly integrate with your favourite CRM to effectively manage the client database
• Automatic customer responses via WhatsApp chatbots
• Design and test messages prior to shooting them to your customers
• Leverage real-time analytics to gauge campaign success

Pros

• Agnitas offers an extensive array of tools and functionalities
• The platform includes a variety of customizable email templates, facilitating time and effort savings
• Features strong analytics tools that enable users to track and assess the impact of their email marketing efforts
• Prioritizes data security, complying with GDPR regulations

Cons

• The feature-rich interface of Agnitas presents a steep learning curve for newcomers
• Limited options for customer support
• The integration with various marketing and CRM systems can be complex

Pricing Plans

Agnitas introduces a pricing structure starting at $99 per month. They also offer a free trial of their WhatsApp marketing tool for users to experience its features.

4. WappBlaster

WappBlaster is recognized as a leading WhatsApp marketing tool through which you can send unlimited bulk messages to both saved and unsaved contacts. Its intuitive design is loaded with functionalities that aim to amplify your marketing initiatives.

Key Features

• Anti-blocking technology to ensure uninterrupted bulk messaging
• Supports multiple languages
• Leverage multiple accounts for seamless transitions during campaign executions
• Share video links to boost clicks or views significantly
  
  

Pros

• ​Send bulk WhatsApp messages to 1000s of contacts in one go
• Assists businesses in broadening their reach and engaging more effectively with a larger audience
• Offers message customization options, including the addition of names and dynamic content
• Streamlines the message automation and scheduling process

Cons

• The volume of messages might overwhelm some recipients
• Lacks sophisticated targeting options for more precise audience engagement
• The use of third-party software for WhatsApp marketing may raise privacy concerns among users

Pricing

5. Clickatell

Clickatell is a leading global WhatsApp marketing solution provider specializing in offering a reliable WhatsApp Business API solution. This product is designed to enhance business communications by facilitating bulk WhatsApp messaging, automation, chatbots, and two-way messaging, ensuring an efficient and interactive customer experience.

​Key Features

• Automates routine communications, enabling businesses to respond to customer inquiries instantly and efficiently
• Implements AI-driven chatbots that can handle a wide range of customer service tasks, from answering FAQs to guiding users through purchase processes
• Facilitates real-time conversations between businesses and customers, making interactions more personal and effective
• Directly integrates with major e-commerce platforms like Shopify and WooCommerce, streamlining the process of customer communication in the e-commerce space

Pros

• The API offers a wide range of functionalities that cater to various aspects of business communication, making it a versatile tool for different types of businesses
• The ease of integration with popular e-commerce platforms enhances the utility of the API for online retailers and e-commerce businesses
• Clickatell provides high-quality customer service, ensuring businesses can effectively implement and utilize the API to its full potential

Cons

• The service comes at a premium cost, which might be higher than other similar providers in the market. This could be a significant consideration for small businesses or startups with limited budgets.​

Pricing 

Customized based on business needs.

Here is a quick guide to WhatsApp business greeting messages with examples & best practices: Click Here to Access

Also, you can download these templates HERE

6. RapBooster

RapBooster emerges as a comprehensive digital marketing solution, engineered for businesses aiming to leverage WhatsApp's vast user base for marketing purposes. RapBooster simplifies the process of engaging with customers on WhatsApp by providing tools for importing customer data, creating targeted campaigns, and sending personalized messages en masse. It incorporates multimedia message capabilities, allowing for the inclusion of images, videos, and audio to enrich the communication experience. A notable aspect of RapBooster is its intelligent system for rotating sender numbers, designed to minimize the risk of being flagged by WhatsApp’s anti-spam mechanisms.

Key Features

• Enhance efficiency and consistency by automating your marketing campaigns
  
• Send messages to 1000s of customers seamlessly, making it easier to reach a wider audience with minimal effort
• Schedule campaigns in advance, ensuring messages are sent at the most opportune times without manual intervention

Pros

• With WhatsApp's extensive global user base, RapBooster's marketing platform enables businesses to connect with customers worldwide, expanding their market reach
• Despite some limitations in customization, RapBooster offers enough flexibility to tailor messages with multimedia content, helping businesses create more engaging and personalized communications
• By facilitating direct and personalized communication with customers, RapBooster aids in driving engagement, building customer loyalty, and ultimately contributing to business growth

Cons

• While RapBooster supports multimedia content in messages, there may be restrictions on how many messages can be customized, which could limit creative freedom and the ability to fully align messages with brand identity

Pricing 

Customized based on business needs.

7. Brevo

Brevo (formerly called Sendinblue) positions itself as a leading all-in-one marketing platform. This provider is tailored for businesses looking to streamline their marketing efforts across various channels, including WhatsApp. Sendinblue's platform is distinguished by its robust automation tools, which enable users to set up complex marketing workflows with ease. The multichannel messaging capability allows for cohesive communication strategies across email, SMS, and WhatsApp, among others. Additionally, the platform offers advanced reporting features, providing valuable insights into campaign performance and customer engagement metrics.

​Key Features

• Automate marketing workflows to deliver timely and relevant messages, improving efficiency and effectiveness
• Engage with customers across multiple platforms from a single interface, ensuring a consistent messaging experience
• Gain deep insights into marketing performance with detailed analytics and reporting tools

8. Kaleyra

​Kaleyra stands out in the conversational commerce arena as a leading provider of communication technology solutions. Their WhatsApp Business API is specifically designed to cater to the dynamic needs of businesses aiming to enhance their customer engagement through WhatsApp. Kaleyra's offering is robust, featuring capabilities such as bulk broadcasting, interactive quick reply buttons, auto-reply functions, advanced chatbots, and customizable interactive message templates. This suite of features enables businesses to create rich, interactive communication experiences that can significantly improve customer service and engagement.

​Key Features

• Supports bulk messaging of various media types, including documents, videos, QR codes, electronic tickets, audio files, and location data, enriching the communication experience
• Facilitates prompt customer responses and engagement through easily accessible reply options
• Automates responses to common inquiries via WhatsApp chatbots ensuring customers receive timely assistance
• Provides real-time updates and information to customers via WhatsApp Automation enhancing the utility and responsiveness of customer service
• Offers the flexibility to tailor messages according to specific business needs and customer interactions

Pros

• The platform offers extensive customization options, allowing businesses to tailor the communication experience to meet their unique requirements
• Supports a wide range of media types, enabling businesses to communicate more effectively and engage customers with varied content
• Despite some limitations, the chatbots are capable of sharing real-time updates, making customer interactions more informative and helpful

Cons

• Businesses cannot test the service before committing financially, which may hinder the decision-making process for potential users
• Support is provided exclusively via email or form submission, lacking the immediacy of direct phone support
• While functional, Kaleyra's chatbots are considered less advanced compared to competitors, indicating room for improvement in this area

Pricing

Pricing is not listed on the website. Have to request a quote.

9. Infobip

Infobip stands out as a comprehensive omnichannel communications platform that empowers businesses to manage their communications across multiple channels, including WhatsApp, SMS, email, and Facebook Messenger, all from a single dashboard. This makes it a versatile tool for businesses looking to streamline their communication strategies and ensure consistency across all customer touchpoints. Infobip's platform is equipped with a variety of features tailored for WhatsApp marketing, such as bulk broadcasting capabilities, chatbot integration, and automated notifications, which are designed to enhance customer engagement and provide a seamless communication experience.

​Key Features

• Send bulk messages to a large audience simultaneously, perfect for announcements or marketing campaigns
• Integrates intelligent chatbots to automate conversations, providing instant responses to customer inquiries
• Sends timely notifications to customers, keeping them informed and engaged
• Manages communications across multiple platforms through one centralized interface, ensuring a unified messaging strategy

Pros

• Offers an intuitive setup process, making it easy for businesses to get started with the platform
• Provides strong support to ensure businesses can make the most out of the platform
• Offers a mobile app for managing communications on the go
• Easily integrates with various business tools and platforms, enhancing its functionality
• Allows businesses to maintain a consistent presence across various communication channels, enhancing the customer experience

Cons

• Infobip's services are relatively expensive compared to other providers offering similar features
• While functional, the platform's UI lacks modern aesthetics, though it remains user-friendly
• Access to dedicated customer support comes with additional costs
• WhatsApp marketing is not the sole focus, as the platform aims to provide a broad omnichannel solution
• The extensive omnichannel features may be overwhelming for those new to such platforms

Pricing

Infobip offers curated pricing for each business. You'll have to connect with their team to know about their pricing. 

10. ControlHippo

​ControlHippo emerges as a notable player in the WhatsApp API space, designed to enhance the efficiency of sales, support, and marketing teams in managing customer communications. This innovative platform provides a centralized dashboard that streamlines business interactions, ensuring quick responses to customer inquiries and timely issue resolution. With its integration capabilities with leading tools like HubSpot, Pipedrive, and Zoho, ControlHippo stands out for its versatility and enhanced utility. The platform's unique offering of a Google Chrome extension for a "click-to-call" feature further elevates its functionality, allowing users to easily contact any number listed on the internet with just a click.

​​Key Features

• Enables shared team access to WhatsApp communications, promoting team collaboration and efficiency
• Boasts an intuitive interface that simplifies navigation and use
• Offers seamless integration with popular CRM and productivity tools
• Provides insights into communication patterns, helping optimize strategies
• Facilitates easy extraction of valuable data from conversations
• Ensures a straightforward installation process
• Implements stringent security measures to safeguard sensitive business and customer information

Pros

• Offers an easy-to-use interface that enhances user experience
• Allows for comprehensive oversight of communications
• Prioritizes the protection of sensitive information, ensuring business and customer data security
• Enhances efficiency and productivity across various teams within an organization

Cons

• The initial setup process may be challenging for some users
• Limited accessibility due to compatibility challenges with certain operating systems
• Advanced features may require a period of learning for users to fully utilize the platform's capabilities

Pricing

Note:

The pricing information for these service providers may be subject to change over time. Therefore, we recommend checking their respective websites for the most up-to-date and accurate information.

*Also note that the information may have changed since the publication.

Wanna know about WhatsApp Business API in detail? Here is your 2024 Ultimate Guide to WhatsApp Business API - Click Here to Read

The Downside of Using Unofficial WhatsApp Marketing Tools

Opting for unofficial WhatsApp marketing platforms may appear to be an economical choice, yet it carries several potential drawbacks and risks. Below are the key disadvantages of employing unofficial WhatsApp marketing platforms into your business:

• Risk for Account Suspension: WhatsApp enforces rigorous policies against spam, and the use of unofficial platforms breaching these guidelines can lead to your account being suspended.
• Restricted Functionalities: Unofficial platforms might lack comprehensive features and capabilities available through official WhatsApp marketing tools, including automation, scheduling capabilities, and insightful analytics.
• Security Risks: There may be poor security protocols with unofficial tools, posing a risk to your and your customers' data against cyber threats.
• Absence of Support Services: Unofficial platforms often do not provide customer support, which means any problems encountered will have to be resolved without professional assistance.
• Unreliable Operation: The performance of unofficial tools can be erratic, potentially resulting in unsuccessful marketing efforts and missed opportunities.

Given these concerns, the disadvantages of using unofficial WhatsApp marketing tools significantly overshadow their perceived advantages. It's recommended to opt for official WhatsApp marketing tools or get it from a reputable WhatsApp solutions provider such as DoubleTick that complies with WhatsApp's guidelines and offers advanced features along with professional customer support.

​Here is an exclusive guide to the benefits of WhatsApp Marketing​

Which WhatsApp Marketing Tool Should You Choose?

Having gained insight into the features, advantages, and drawbacks of leading WhatsApp marketing tools, making the correct choice before committing to a subscription is crucial. Indeed, no one wants to squander time switching between different software solutions.

To aid in your evaluation and selection of the best WhatsApp marketing software provider in India, consider these 10 essential criteria:

1. Clarify Your Marketing Objectives: Have a clear understanding of what you aim to achieve with your WhatsApp marketing efforts.
2. Identify Required Features: Ensure the tool offers features that meet your specific business needs.
3. Assess User Experience: Consider the software’s user interface, compatibility with different devices, and overall performance.
4. Integration Capabilities: Look into the software's ability to integrate with third-party applications and CRM systems.
5. Review Subscription Plans: Review the service provider's subscription options, terms and conditions, and any additional costs associated with it.
6. Research Vendor Reputation: Investigate the market reputation and expertise of the vendor to ensure reliability and proficiency.
7. Customer Support Quality: Inquire about the level and quality of customer support provided, as this can be crucial in resolving potential issues.
8. Onboarding and Implementation: Understand the process for onboarding and implementing the software to ensure a smooth transition.
9. Request a Demo: Booking a demo can provide deeper insights into the software’s functionality and help determine its suitability for your needs.
10. Modification Flexibility: Explore whether there are options for custom modifications to the software to cater to any specific requirements you may have.

By carefully considering these parameters, you can make an informed decision and select the WhatsApp Business API service provider that best aligns with your marketing goals and business demands.

How To Get DoubleTick?

Kindly email us at grow@quicksell.co or Click the Below Banner to get a FREE DEMO to learn about our product offering, features and pricing plans.

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

👉 Get Your Free DEMO Now 👈

Or Download the application from the Playstore or Appstore

Download from Playstore

Download from Appstore

How to Get DoubleTick for FREE?

Step 1: Download the DoubleTick App

Navigate to the Play Store or Apple Store and download DoubleTick. You can also download the app here:

iPhone Users: Download Here

Android Users: Download Here

Step 2: Sign Up for a Free Demo Account

Before you commit, we want you to experience the power of DoubleTick firsthand. Sign up with DoubleTick and access the platform, where you can explore and test the features of the product.

Looking to get WhatsApp Business API for FREE?
​CLICK HERE to know how to get WhatsApp Business API for Free

Wrapping Up!

​In conclusion, selecting the right WhatsApp marketing tool is a strategic decision that requires careful consideration of various factors including marketing objectives, necessary features, user experience, integration capabilities, and cost. Additionally, the vendor's reputation, quality of customer support, onboarding process, and flexibility for custom modifications play critical roles in ensuring the success of your marketing efforts. By evaluating these key parameters, businesses can find a reliable and effective solution that meets their specific needs and enhances their customer engagement strategies.

Frequently Asked Questions

Question: What are the prerequisites required to go live with the WhatsApp Business API

Answer: To start using the WhatsApp Business API, you need three things: 

1. Facebook Business Manager
2. WhatsApp Business Account (WABA)
3. Line of Credit.

In case you do not have any of the above, then getting them is convenient with DoubleTick. Reach out to us for further information.

​Question: Is the WhatsApp API free to use?
​Answer: Unlike the WhatsApp Business App, the WhatsApp API is not free. It involves costs for hosting, support, and messaging as set by Meta and WhatsApp. The first 1,000 messages each month are free, but subsequent conversations are charged according to Meta's pricing.

​

Question: Can I use the same number for both WhatsApp App and WhatsApp Business API?
Answer: No, you cannot use the same number for both. If a number is active on the WhatsApp Business API, it cannot be registered with the WhatsApp App. If your number is currently on the WhatsApp App, you must delete that account to use it for the WhatsApp Business API.

Question: Can I use WhatsApp on multiple devices with the WhatsApp Business API?
Answer: Yes, with DoubleTick, you can access your account on multiple devices, unlike the WhatsApp Business App. This means you can log in from a mobile, PC, or tablet at your convenience.

Question: Is it necessary to obtain opt-ins for the WhatsApp Business API?
Answer: Yes, WhatsApp API requires businesses to secure customer opt-ins before initiating chats via Message Templates. These opt-ins can be collected both through and outside of WhatsApp, using various methods like links, QR codes, ads, website forms, and IVR. For example, you might ask for opt-ins when a customer subscribes to a newsletter or makes a purchase on your website.

​

Question: How can I get a free WhatsApp API?

Answer: With DoubleTick, you can access the WhatsApp Business API for free, but messaging fees and platform charges will still apply. 

Check out the country-wise Conversation pricing sheet.

Looking to get WhatsApp Business API for FREE?
​CLICK HERE to know how to get WhatsApp Business API for Free

Question: How many team members can I add to my DoubleTick account?
Answer: DoubleTick allows you to add an unlimited number of team members, depending on your chosen plan.

​Question: Can I use my WhatsApp Business App number and DoubleTick number simultaneously?
​Answer: No, you can only use one account at a time. Switching to DoubleTick will erase data from your WhatsApp Business App account.

​Question: Is it possible to automate and schedule broadcast messages?
​Answer: With DoubleTick, you can automate WhatsApp messages and schedule broadcast messages.

Question: Does DoubleTick offer a bulk contact upload feature?
Answer: Yes, DoubleTick allows you to upload Excel sheets with contact details and send bulk messages to an unlimited number of customers.

Question: How many devices are supported by DoubleTick?
Answer: DoubleTick supports an unlimited number of devices based on your subscription plan.

Question: How can I integrate the WhatsApp Business API into my website?
Answer: Integrating WhatsApp API into the website is an easy process. Here is a quick guide where we walk you through the effortless ways to integrate WhatsApp on your website in just 5 minutes. Click HERE to Read.

​