What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Automation Tool

As more and more businesses are leaning towards conversational commerce, personalisation has become integral to offering delightful customer service. And tools like WhatsApp have become indispensable to D2C businesses with its direct messaging and marketing platform that offers an ecosystem of personalisation at scale.

WhatsApp is no longer just a communication channel but has become a marketing and sales weapon. And to take advantage of this sales weapon, more and more businesses are turning to WhatsApp business API. Through WhatsApp API, a diverse range of WhatsApp features compiled as a solution are being offered by different BSPs at scale but are they actually solving it right?

Are these WhatsApp business tools made right for your business?

Are you apprehensive about choosing the right personal commerce tool?

Are your thoughts filled with many such related queries?

If yes, then you've come to the right place!

If you're looking for an advanced WhatsApp marketing solution, a CRM that'd take care of all your customer enquiries, a marketing tool to promote your product or looking to scale conversational commerce on WhatsApp, we've got your back!

Continue reading to explore avenues with DoubleTick WhatsApp API as we walk you through its features, benefits, pricing and why it's one of the best WhatsApp automation solutions for your business.

What are the Potential Drawbacks of Existing WhatsApp API Tools?

The problems are evident! These solutions are made for large enterprises to function primarily on laptops and desktops.

Potential Drawbacks of Existing WhatsApp API Tools?

Potential Drawbacks of Existing WhatsApp API Tools

Here's a little background to it. When the concept of WhatsApp API was introduced, it targeted large enterprises. Since managing large-scale data was not a cakewalk for the business, they wanted a dedicated sales tool to collect, organize and manage all customer-related information in one place. Many solution providers realised this problem and quickly released a solution that somehow fixed the challenges but not at an efficient level because these are primarily built for large and medium enterprises. They are mostly complex, expensive and desktop-based solutions. However, the scenario won’t sit well with today’s small and medium enterprises.

Let’s consider the following situation:

● You have signed up for a WhatsApp API solution and deployed your sales and support team to connect and interact with your customers.

● The platform is desktop-centered, and the chatbot has limited automation features.

● In the evening, your team wraps up the work and calls it a day.

● At night, your customers tried to reach out to you, but since your team is unavailable and the chatbot is not advanced it can only answer predefined queries due to which the customer gets frustrated. This way many customer queries go unanswered.

● When a string of customers goes through the same experience, the dissatisfied customers begin to look for alternatives.

● Eventually, the business loses loyal customers and this would hurt the business.

In a nutshell, Customers come with preferences and priorities when it comes to communication and service. No immediate availability of service could deflect them to your competitor's site and that in turn could kill your sales rates. That’s why it’s important to supercharge your sales team with the right commerce communication tool.

How to get DoubleTick

DoubleTick is thoughtfully designed to bridge the gap that businesses are facing in terms of communication, accessibility, and complexity. It comes with features that could act as a sales catalyst. Here are the key reasons why it could be a game-changing WhatsApp salesforce solution for your business. 

What is DoubleTick?

DoubleTick is a mobile-first WhatsApp marketing and sales tool designed to empower your sales team to sell more in less time with top-notch features such as a cloud-based team inbox, unlimited bulk messaging, real-time campaign analytics, chatbots, order booking commerce bot and much more.

Top Features of DoubleTick

Top Features of DoubleTick

How Does DoubleTick Offer an All-in-one Solution?

DoubleTick has everything you've been looking for in a WhatsApp marketing tool. Here are the key features you can't miss:

Bulk Broadcast

Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts. The best part is your messages will be delivered to your customer's inbox individually offering them a personalised experience. You can also add Quick CTA buttons in the messages with any link, logic or action to let the user act to your wish. 

Schedule Your Campaign

Automate your WhatsApp marketing by scheduling your broadcast messages. Set your broadcast campaign in advance and ensure timely delivery to your audience, providing a consistent and efficient communication flow.

In-depth Analytics

Stay on top of your WhatsApp marketing campaign with real-time analytics and detailed reports to track your performance metrics and fine-tune your approach. Get the delivery rate insights, the number of people read, failed to deliver and much more.

Team Productivity Report

Measure your sales and support team's performance by analysing their response time and quality. An in-depth real-time insight will empower you to improve your leads conversion rate, improve campaign quality and team performance.

Cloud-based Team Inbox

Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access. Now assign roles and permissions as per your hierarchy and assign customer chats as you go. 

Order Booking Commerce Bot

Share product catalogues and images with descriptions, and get orders via AI-powered commerce BOT. With DoubleTick's order booking Bot, your customers can enquire, engage, book orders and make payments on the same platform. They needn't move to a different site, page or tool to book an order and complete the transaction. 

Advance WhatsApp Chatbot

Enjoy seamless WhatsApp automation via AI-powered advanced no-code WhatsApp chatbots that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.

Third-party Apps and Platform Integration

Choose your favourite tools such as Shopify, Zapier, Google Sheets, WooCommerce etc. and integrate them with DoubleTick in just a few clicks.

Supports Multiple WABA Number

Now add multiple WABA numbers with DoubleTick defined for each team or team member and manage responses from one single dashboard. Now cater to your cross-functional teams and ensure specialized handling of diverse business operations and customer queries.

Number Masking

Customer data theft is a real concern in most of the businesses. But, not with DoubleTick anymore! With our number masking feature your customer data is always saved with you.

Simple and Mobile-friendly

DoubleTick offers a super intuitive, user-friendly experience, tailored for today's mobile-centric business landscape. Easily manage your business on the go with its robust mobile capabilities, distinguishing itself from traditional desktop-centred tools with a simple yet comprehensive design for effortless navigation.

Round the Clock Support

DoubleTick is committed to offering the best in class customer support. We're available 24/7 for you over the call, WhatsApp or email.

Top Features of DoubleTick

Top Features of DoubleTick


DoubleTick is thoughtfully designed to improve customer relationships through personalization, allowing businesses to sell the product on the move. It enables your business to cater to the unique and changing needs of customers. DoubleTick is one of the best mobile-friendly WhatsApp marketing and automation tools available in the market and you'd be doing the right justice to your sales effort by signing it for today.

How to get DoubleTick

Download the app:

iPhone Users: Download Here

Android Users: Download Here

Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features.

Frequently Asked Questions 

Question: How many devices does DoubleTick support?

Answer: An unlimited number of devices can be used with DoubleTick. However, access to the number of accounts will be based on your subscription.

Question: What’s DoubleTick’s pricing plan?

Answer: Check DoubleTick pricing HERE

Question: How long does it take to integrate DoubleTick with WhatsApp?

Answer: It only takes 5 minutes to sign up for WhatsApp Business API via DoubleTick. If your Meta Business Manager is already verified, you can get started with DoubleTick right away. However, if the verification of the Meta Business Manager is required, it may take between three days to a week, depending on the business's document readiness and response time from Meta. After the account is set up, a confirmation email will be sent to the business.

Question: Does DoubleTick offer a free trial?

Answer: DoubleTick doesn't offer a Free Trial. However, one can either opt for a monthly subscription to experience DoubleTick or download the app from the app store/playstore.

iPhone Users: Download Here

Android Users: Download Here

Question: Can I use my existing number for DoubleTick?

Answer: Yes, you can use your existing number with DoubleTick. However, we would recommend that you use a new number instead of using an existing one to ensure smooth operations for your business.

Question: Is the WhatsApp chatbot free with DoubleTick? 

Answer: Yes! A chatbot is an integral part of the DoubleTick app.

Question: Can I use my WhatsApp business app number and DoubleTick number at the same time?

Answer: No, at a time you can use only one account. Data from your WhatsApp business account will be erased once you switch to DoubleTick.

Question: Are there any possibilities to extract contact details from my WhatsApp business account to my WhatsApp business API account?

Answer: Yes, the contact details of your old WhatsApp business account will be synced with your new DoubleTick account. Extract it in a simple Excel file and upload it on the DoubleTick as you need. 

Question: To how many customers I can shoot the broadcast messages?

Answer: There is no restriction. You can create unlimited broadcast groups and shoot messages to unlimited contacts. However, Meta might restrict you if a lot of customers mark your message as spam. The best practice is to enable the STOP bot on DoubleTick and send your templates with a STOP quick reply message so that people who are not interested in your communication can easily press STOP to opt out instead of reporting your number as SPAM to WhatsApp.

Question: Does DoubleTick come with a bulk contact upload feature?

Answer: Yes, you can simply upload an Excel file having contact details to the dashboard and shoot messages in bulk to unlimited customers.

Question: Can I chat with my customer as and when I wish?

Answer: No, you can't chat with the customer unless the customer initiates a conversation or replies to your broadcast messages. Once you shoot a broadcast message a 24-hour conversation window will open and during this time you can only send approved template messages. Once the customer responds to it, you can commence the conversation.  

Question: Can I get Green-tick verification for my business?

Answer: Yes! You can. We will submit the Green Tick application to Meta on your behalf. The approval is subject to your health score and brand presence. 

Question: What are the steps to get the green verified badge in a WhatsApp business account? If it happens automatically, what has to be included?

Answer: There are certain eligibility criteria to request and get approval on the green tick verified badge. One should have a good health score, should be at messaging level 2, should have a good engagement rate, and should be a business account, likewise, there are many more parameters to request for a green tick badge.

HERE is an in-depth guide with the detailed process of getting a verified Green Tick Badge on WhatsApp.

Question: What are the eligibility criteria to get a green badge?

Answer: Meta looks at various factors before verifying the business account with a green tick. Here are the key requirements:

● Adhering to Terms of use and Community Guidelines

● Representing the authenticity of the business

● Representing the unique presence of the account

● An active and public account with a bio and profile photo

● A well-known, highly-searched account

HERE is an in-depth guide that has the eligibility criteria details for getting a verified Green Tick Badge on WhatsApp.

Question: What to do if my Green Tick Badge application gets rejected?

Answer: Nothing, you can still use all the features of DoubleTick. The only difference is how your profile and contact appear to customers. It looks more authentic and official with the green badge, but everything else is the same. You can use the platform as always and can run your WhatsApp marketing campaigns and serve customers just like any other brand that has the Green Tick Badge. 

Question: When should I retry for the Green-tick verification for my business?

Answer: You can try again after 30 days.

Question: How can I get my template approved by WhatsApp?

Answer: Create a template and raise a request for approval to WhatsApp. It takes anywhere between a few minutes to hours to get approved.

Question: What are the messaging limits and stages of the platform?

Answer: As per WhatsApp officials, there are four messaging limit levels:

Once you onboard with the platform, your messaging limit will be updated every 24hrs which is subject to consumption. 

  • 1K business-initiated conversations with unique customers in a rolling 24-hour period.
  • 10K business-initiated conversations with unique customers in a rolling 24-hour period.

  • 100K business-initiated conversations with unique customers in a rolling 24-hour period.

  • An unlimited number of business-initiated conversations in a rolling 24-hour period.

Messaging limits are increased or decreased automatically based on your phone number status, phone number quality rating, and how often you initiate conversations with unique customers.

Question: How many team members can I add to my DoubleTick account?

Answer: You can add unlimited team members to DoubleTick.

Question: Does DoubleTick offer service worldwide?

Answer: Yes! DoubleTick is built to cater to businesses operating across the globe.

Question: Can DoubleTick integrate WhatsApp with Zapier?

Answer: Yes, choose your favourite tool and integrate it with DoubleTick just in a few clicks. Be it Zapier, Shopify or any tool. You can use DoubleTick as a CRM with WhatsApp integration. 

Question: Is WhatsApp business API free? 

Answer: No, WhatsApp business API is not free. It's provided by WhatsApp API solution providers and the features can be tailored to your needs. DoubleTick is one of the best WhatsApp business API solution providers offering all the premium features and services at the best price in the market. 

Question: Does WhatsApp business have an API?

Answer: Yes! WhatsApp has an API. It was built in August 2018 to help medium and large enterprises scale customer engagement via WhatsApp.

Question: What is the difference in functionality between WhatsApp Business API and WhatsApp Business app? 

Answer: WhatsApp Business is tailored to small businesses and WhatsApp Business API is designed for medium to large enterprises that have higher messaging volume. WhatsApp Business API is built to improve the conversational commerce experience. That’s why many clients choose to use the WhatsApp Business API instead of the regular WhatsApp app or WhatsApp for Business.

HERE is an in-depth guide to the difference between WhatsApp, WhatsApp Business and WhatsApp Business API

Question: Is WhatsApp Business API available for everyone? 

Answer: Yes! WhatsApp Business API is available for all enterprises that want to build strong customer relationships and engagement.

Question: How do I access WhatsApp Business API?

Answer: Sign up with DoubleTick to get WhatsApp Business API.

Question: Is WhatsApp chatbot free?

Answer: Yes, the WhatsApp chatbot is free in DoubleTick as it's an integral part of it.

Question: What are the documents required to get the WhatsApp Business API?

Answer: Requisites to Apply for DoubleTick WhatsApp Business API

You need:

  • A Facebook Business Manager account
  • A verified business
  • A WhatsApp business account
  • A fresh phone number
  • A Line of Credit for your WhatsApp business account
  • A command line tool such as Terminal or an app like Postman that can perform URL requests (Not needed if applied via DoubleTick)

We'd also need at least two documents from the below list to verify the business:

  • Business bank statement
  • Business License
  • Certificate of incorporation
  • Goods and services tax registration certificate (GST)
  • Permanent account number card (PAN)
  • Shop establishment certificate
  • Udyog Aadhar / MSME Certificate
  • Utility bill

Question: Is there any fee to use WhatsApp Business API?

Answer: Yes, you need a service provider to set it up for you. We offer world-class service at the most economical rate. 

Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features.

Question: Can I automate and schedule broadcast messages?

Answer: You can automate WhatsApp messages and schedule broadcasts with DoubleTick.