WhatsApp Marketing Made Easy- Learn How to Send Bulk Messages on WhatsApp

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Sending bulk messages on WhatsApp is one of the most effective ways to reach a large number of customers. Whether running a promotional campaign, advertising a new product or service, or sending out important updates to your customers, using the right WhatsApp marketing tool can do wonders for your business. But painstakingly, finding the best bulk WhatsApp marketing software is difficult, either because most of the WhatsApp marketing tools and softwares are unofficial or the official tools have limited capabilities in terms of operational features.

It's never recommended to use any unofficial tool for bulk WhatsApp messaging, as your WhatsApp number can be banned permanently if caught.

So, if you're looking for the best software for WhatsApp marketing that enables you to send bulk messages on WhatsApp, then you're at the right place. In this article, we'll take you from beginner to expert in how to send bulk messages on WhatsApp, what are the best official solutions available, how you can sign-up to those software or tools, and how you can leverage WhatsApp as a customer engagement platform.

Before we jump right into the subject, let's first understand the fundamentals of it. 

So, let's get started!

What is Bulk Message on WhatsApp?

Bulk messaging on WhatsApp is a way of sending out WhatsApp messages to multiple contacts or users at the same time. It’s an effective way to reach large numbers of people with a single number, and it’s commonly used for promotional campaigns, announcements, updates, and more.

It's one of the most effective and fastest ways to communicate with all of your customers at once as you don’t have to type out and send messages to each recipient over and over again. 

What you can do with DoubleTick bulk messaging feature

With DoubleTick WhatsApp API, you can shoot broadcast messages to unlimited saved and unsaved contacts. You can send multimedia messages to make your message more engaging. 

The Need for Bulk Messaging via WhatsApp

Today, marketing communication is rapidly shifting towards WhatsApp. With an active presence of 2.7+ Billion users worldwide, this instant messaging platform has become a prime channel to communicate with customers across the world. If you have a business with a huge customer base on WhatsApp and you want to engage with all of them at once then you definitely need a bulk messaging feature on WhatsApp or an official software that promises you such features. 

The Need for Bulk Messaging via WhatsApp_How to Send Bulk Messages on WhatsApp

In addition, there are other factors as well, such as:

  • Vast adaptability and user base as compared to other instant messaging platforms
  • Bulk messages save time and effort as you don't have to type the message for each recipient
  • WhatsApp has an open rate of 99% means higher chances of business conversion

The Problem with Older Ways of Mass Communication

SMSs and emails were the two most popular ways to communicate with customers in mass. However, these traditional ways of marketing have a few basic problems:

  • They are not effective anymore
  • They are just not sustainable
  • ROI from these channels are insignificant
The Problem with Older Ways of Mass Communication_How to Send Bulk Messages on WhatsApp

Once the most popular channel to communicate with customers, today, why have these mediums become ineffective? What are the reasons associated with their low ROI?

Let’s look at them in detail.

Spammy

Spam filters block many emails, and people may not open your message even if you get past the filter. Not to mention, the commercials to shoot bulk emails are charged to the business without any guarantee that it will reach the customer's attention.

Character Limits

SMS messages have character limits of 160, which makes it challenging to convey detailed information.

Limited Audience

Most people put themselves on the DND list when they purchase their phones, which means that your SMSs and emails will only reach a limited audience, as the DND protocol will stop most. 

Crowded Space

Your potential customers receive dozens of promotional emails and SMS on a daily basis. Just like you, most of the other businesses follow the same approaches. 

The emails are lengthy for no reason, the context lacks personality, and it sounds monotonous that fails to connect with the reader and whatnot. You have to be empathetic towards your customer to get their attention. You have to think about providing value. Show that you know them and their problems. The moment they see value in your communication, they'll naturally think about buying your product or services. 

Expensive

Email and SMS campaigns are expensive, especially when sent to large numbers of people, as you're charged per message basis, irrespective of the delivery guarantee. 

These are a few reasons why SMS and Email marketing are ineffective these days. Additionally, there are more hindrances that businesses are facing that call for a greater scalable solution. 

How Does WhatsApp Help Overcome These Problems? 

Today people are closely connected to WhatsApp for quick communication and regular updates, which opens an opportunity for businesses to establish a connection with the clients where they're most active. 

According to a survey by Jobpal, 76% of Millennials prefer textual messages over phone calls because it gives them more control.

This clearly indicates that WhatsApp is the most suitable alternative. Let's see how WhatsApp marketing is better than SMS and emails. 

  1. 100% guaranteed delivery rate as long as you have the right WhatsApp number
  2. WhatsApp has an open rate of 99% which means your messages are opened and read by your audience instantly
  3. Send multimedia messages with no text limit
  4. Offers an instant communication gateway
  5. Send unlimited broadcast messages with WhatsApp Business API
  6. The cheapest way to market and drive high ROI
How Does WhatsApp Help Overcome These Problems_How to Send Bulk Messages on WhatsApp

Other Vanity Metrics of WhatsApp

  • 70% engagement rate
  • 80% view rate
  • 99% open rate

- SMS has an open rate of 98%

- An email has an open rate of 21%

- IVR has an open rate of 72%

  • 60% click rate

How to Leverage WhatsApp Bulk Messaging Feature

Unlimited bulk messaging is one of the greatest features ever launched by WhatsApp. This one feature has worked as a panacea for businesses that wanted to engage with customers and drive great WhatsApp marketing campaigns. Today, companies are leveraging WhatsApp's bulk messaging feature for a range of marketing communication purposes, including: 

  • Run WhatsApp marketing campaigns
  • Provide excellent customer support
  • Send wishes on special events 
  • Send product updates and offers
  • Send alerts and reminders
  • Announce new product launches or any special events
How to Leverage WhatsApp Bulk Messaging Feature_How to Send Bulk Messages on WhatsApp

These are just a few of the major use cases, however, you can take advantage of the WhatsApp bulk messaging feature to do a lot more as per your business needs. 

HERE is you quick 2mins PRO "WhatsApp Automation" guide

How To Send Bulk WhatsApp Messages?

You can send bulk WhatsApp messages with or without WhatsApp Broadcast.

Further, there are THREE possible ways through which you can send WhatsApp Broadcast Messages:

  1. Via unofficial third-party tools or bots
  2. Via WhatsApp Business App
  3. Via official WhatsApp Business API

Let us walk you through the features, limitations, pros and cons of each of them in detail.

How to Send a Message to All WhatsApp Contacts Without Using Broadcast

If you're exploring options on how to send a message to all WhatsApp contacts without using broadcast, creating groups can be an effective alternative.

Here's a step-by-step guide to creating groups on WhatsApp:

Step 1: Open the WhatsApp app on your phone.

Step 2: Tap the three dots in the top-right corner to access the menu options.

Step 3: Choose “New Group” from the menu.

Step 4: Select the contacts you want to add to your group by tapping on their names.

Step 5: Once you've selected the members, tap on the checkmark or the “Next” button.

Step 6: Define a name for your group and, if desired, add a group profile picture.

Step 7: Tap on the checkmark or the “Create” button to finalize the group creation.

With the group created, you can now send messages to all the members simultaneously. It's important to note that while this method allows you to send messages to multiple contacts without using broadcast, members of the group can see each other.

This is potentially a huge breach of privacy. Therefore, if you are looking to send messages to multiple contacts without creating a group, we recommend using broadcast. Or better yet, use a tool like DoubleTick that enhances the Broadcast features with helpful extras like:

  • Team inbox with role-based permission
  • Unlimited broadcast
  • In-depth broadcast campaign analytics
  • Schedule your broadcast campaign

…and more.

Send WhatsApp Broadcast Via Unofficial Third-Party Tools

Unofficial third-party WhatsApp bulk senders are easily available in the market but since these are unofficial tools, it's never recommended to use them for WhatsApp marketing communication, especially when you have got a huge potential base of customers. These are the cheapest in nature but could cost you a fortune when caught as WhatsApp would permanently ban your WhatsApp number. With only minor commercial and accessibility advantages there are huge disadvantages associated with it, such as:

Advantages

  • No approval is needed from WhatsApp
  • Free from the hassle of message template approvals and waiting period 
  • Quick and easy to set up
  • Can use for both personal and business purposes 

Disadvantages

  • Unofficial, hence there is a high chance of your WhatsApp number getting blocked 
  • These solutions use external third-party platforms and technology to offer services 
  • As WhatsApp keeps advancing its technology and security, these illegitimate tools may stop working
  • Can never get Green Tick Badge


Send WhatsApp Broadcast Via WhatsApp Business App

WhatsApp Business App lets you do so many things but at a limited scale such as, you can shoot broadcast messages to 256 contacts at once, set automated messages such as away messages, greeting messages and quick replies, share catalogues or show it in your profile info, show your business domain on profile and set your business timings. Let's shed some light on its advantages and limitations:

Advantages

  • The biggest advantage is, that it's free to use
  • Can send bulk messages to only 256 contacts. To touch base with your customer at a larger scale, you'll have to create multiple groups
  • No message template approval needed
  • Can use for both personal and business purposes 
  • Quick and easy to set up

Disadvantages

  • Can only send broadcasts to 256 contacts which is not worth it for mid-scale or big enterprises 
  • Basic chat automation only
  • Green Tick Badge not supported 
  • Links in the messages are not clickable

  • Chances of the number getting blocked

  • Doesn't deliver to contacts who don't have the sender's contact number saved

  • Even WhatsApp doesn't show who all are not receiving the messages hence delivery rate is low, and visibility is even lower

Send WhatsApp Broadcast via Official WhatsApp Business API

With the official WhatsApp Business API, you can schedule or send WhatsApp broadcasts to unlimited saved and unsaved contacts. You can shoot multimedia messages with integrated CTA and can also keep a track of the delivery and responses. 

You can take advantage of all of these features with DoubleTick. DoubleTick is a mobile sales and marketing tool built on top of the official WhatsApp Business APIs designed to empower your sales team to sell faster on WhatsApp. With DoubleTick, you can send unlimited WhatsApp messages directly from your smartphone or laptop. DoubleTick also has some advanced features such as cloud-based inbox, create teams & define roles, dynamic catalogs, end-to-end order booking, AI-powered commerce BOT, & many more. You can use DoubleTick as a robust WhatsApp marketing tool as well as WhatsApp CRM. Let's talk about the advantages and disadvantages of official WhatsApp Business API:

Advantages

  • No worries about your number getting blocked by WhatsApp
  • Official API can be availed to build features as you want
  • Possibilities of advanced automation
  • Build AI-Powered chatbots
  • APIs can be integrated with external systems such as Shopify, Zapier, WooCommerce and more
  • You can get Green Tick Badge which would increase your brand trust and credibility
  • Can be a great MarCom tool
  • Best suitable for all kinds of businesses

Disadvantages

  • Not free to use
  • Requires approval from WhatsApp 
  • Message templates must be pre-approved by WhatsApp
  • Promotional and other forms of messages that violate the community guidelines of WhatsApp aren't allowed
  • Not for personal use as the WhatsApp Business API number can't be used for general communication like WhatsApp App or WhatsApp Business App

Sounds interesting, right? 

If this is something you've been looking for then you need just two things to send unlimited WhatsApp messages using WhatsApp API:

  1. WhatsApp Business API account
  2. A WhatsApp Business API solution provider like DoubleTick

But before we jump right into how you can get DoubleTick, let's first explore what are the different ways through which you can get WhatsApp Business API, what are the processes involved, and the limitations so you can decide for yourself which option is best suitable for your business and whom to approach.

Wanna know about WhatsApp Business API in detail? Here is your 2024 Ultimate Guide to WhatsApp Business API - Click Here to Read

Can You Send Unlimited Messages With the WhatsApp API?

The answer to this question is yes—you can send unlimited messages with the WhatsApp API. However, most businesses have message limits on their accounts that are set by WhatsApp.

The system is tier-based—the higher your tier, the more business-initiated messages you can send in a rolling 24-hour period. Your tier is determined by how well you adhere to WhatsApp’s policy, your phone number quality, and other factors.

Here’s a rundown of the tiers:

  • Tier 1: 1,000 messages in a rolling 24-hour period
  • Tier 2: 10,000 messages in a rolling 24-hour period
  • Tier 3: 100,000 messages in a rolling 24-hour period
  • Tier 4: Unlimited messages 

Businesses usually start at the first tier and need to work their way up.

How to Send Bulk WhatsApp Messages Without Getting Banned

Sending bulk messages on WhatsApp can be tricky due to the app’s strict anti-spam policies. To navigate this challenge and reach a wider audience without risking a ban, here are some tips to try out:

Use WhatsApp Business App

WhatsApp Business is designed for business. It can be used to send messages to 256 contacts at once… not a very large audience, but enough for some micro and small businesses.

Use WhatsApp's broadcast lists to send messages to multiple contacts without creating a group. Unlike groups, recipients won't be able to see who else received the message—this means you’re less likely to be flagged as spam and suspended (or banned) from using WhatsApp Business.

Use WhatsApp API

Medium to large businesses that need to massage thousands of customers can use the WhatsApp Business API to overcome WhatsApp Business’s limitations without risking a ban. To do this, take advantage of a tool like DoubleTick that helps you manage your bulk messaging campaigns.

With DoubleTick’s bulk broadcast feature, you can reach an unlimited number of users with a single click—perfect for announcing product drops, restocks, temporary sales, and more.

Looking for free WhatsApp Promotional Message Templates?

Click Here to access the 50+ Best WhatsApp Promotional Message Templates That Work Like a Charm!

How to Apply for WhatsApp Business API?

There are two ways through which you can apply for WhatsApp Business API:

How to Apply for WhatsApp Business API_How to Send Bulk Messages on WhatsApp
  1. Direct sign-up from Meta
  2. Through a solution provider such as DoubleTick

Directly from Meta

You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labor-intensive and technically challenging.

Through a Solution Provider

A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless. 

Kindly email us at grow@quicksell.co or Click here to get a free demo to know about our product offering, features and pricing plans.

What Are The Prerequisite Required To Get The WhatsApp Business API? 

You need:

  • A Facebook Business Manager account
  • A verified business
  • A WhatsApp business account
  • A fresh phone number
  • A Line of Credit for your WhatsApp business account
  • A command line tool such as Terminal or an app like Postman that can perform URL requests (Not needed if applied via DoubleTick)

We'd also need at least two documents from the below list to verify the business:

  • Business bank statement
  • Business License
  • Certificate of incorporation
  • Goods and services tax registration certificate (GST)
  • Permanent account number card (PAN)
  • Shop establishment certificate
  • Udyam Aadhar / MSME Certificate

  • Utility bill
We can't onboard you if the above documents are not available.

Note: 

  • You'll have to get a new phone number for your WhatsApp Business API account as you can't use this for your personal use.
  • You can also use your existing phone number for your WhatsApp Business API account but all your data will be erased and you'll not be able to use it for your personal use.

Hope you've made your decision by now and are ready to move ahead with DoubleTick as your WhatsApp business solution partner. DoubleTick WhatsApp Business API on mobile is the best and most instant way to supercharge your WhatsApp business today. 

How to get DoubleTick WhatsApp Business API

Let's now look at how you can send bulk messages via DoubleTick. 

How to Send Bulk WhatsApp Messages in DoubleTick

Before we set up a broadcast campaign in DoubleTick, let's first understand a few crucial components related to WhatsApp bulk messaging in WhatsApp Business API.

  1. You don't have the freedom to send general messages to your customers as like WhatsApp App or WhatsApp Business App
  2. You can only communicate with your customers via template messages
  3. Your template message needs to be approved first before shooting it out to your customer
  4. Your message template will be approved within 24hrs by WhatsApp
  5. Templates have 3 statuses - Submitted, Approved, and Rejected (We’ll explain more about these in the following sections)
  6. Only approved templates can be used to broadcast messages
  7. You can use approved message templates as many times as you want
  8. In DoubleTick you can upload a bulk contact list via an excel sheet or CSV file to shoot a broadcast campaign
  9. You can also schedule your broadcast message with DoubleTick.

Step-by-Step Process to Create a Broadcast Campaign in DoubleTick

Step 1: Open the app and from the Hamburger menu click on "Broadcast Channel"

Step-by-Step Process to Create a Broadcast Campaign in DoubleTick


Step 2: Now on the next screen click on "New Channel" and name the channel and tap on "CREATE CHANNEL"

Step 3: You'll now have a list of contacts to be added to the created channel. You can now either select the contacts you want to be added or add the customer contact details in the excel sheet and import it to the DoubleTick

Step-by-Step Process to Create a Broadcast Campaign in DoubleTick
Step 3: You'll now have a list of contacts to be added to the created channel. You can now either select the contacts you want to be added or add the customer contact details in the excel sheet and import it to the DoubleTick

Step 4: Now open the channel and tap on the "Send message" button

Step 3: You'll now have a list of contacts to be added to the created channel. You can now either select the contacts you want to be added or add the customer contact details in the excel sheet and import it to the DoubleTick

Step 5: Now select the approved message template and tap on the send button

Step 3: You'll now have a list of contacts to be added to the created channel. You can now either select the contacts you want to be added or add the customer contact details in the excel sheet and import it to the DoubleTick


Congratulations! Your broadcast message has been sent and you can track the analytics in real-time in the same channel. 

Step 3: You'll now have a list of contacts to be added to the created channel. You can now either select the contacts you want to be added or add the customer contact details in the excel sheet and import it to the DoubleTick

How to Send Broadcast Messages in DoubleTick on Mobile

How to Send Broadcast Messages in DoubleTick on Mobile
How to Send Broadcast Messages in DoubleTick on Mobile

Note:

  • For each broadcast, you'll have to create the message template and get approval in advance from WhatsApp
  • You can also use approved templates as many times as you want
  • You can't send a broadcast without an approved template
  • You can only have a limited number of Message Templates. If you need more, open a support ticket with WhatsApp stating your reason. WhatsApp may approve a higher limit at its discretion.
Looking to get WhatsApp Business API for FREE?
CLICK HERE to know how to get WhatsApp Business API for Free

Why DoubleTick?

If you're looking for the best MarCom tool that can send unlimited messages to your customers on WhatsApp without getting blocked then DoubleTick is the best business solution for you. Here are a few of the top reasons to sign up with DoubleTick WhatsApp Business API.  

  1. Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts
  2. Automate WhatsApp marketing by scheduling your broadcast messages
  3. Detailed broadcast analytics report to track your WhatsApp marketing broadcast campaign metrics in real-time
  4. Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access
  5. End-to-end automated catalog sharing and order booking via AI-Powered Commerce BOT
  6. WhatsApp Automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers
  7. Choose your favorite tools such as Shopify, Zapier, WooCommerce etc. and integrate them with DoubleTick in just a few clicks
  8. Differentiated WABA numbers cater to cross-functional teams, ensuring specialized handling of diverse business operations.
  9. Block unwanted messages and maintain the quality of your business interactions.
  10. Number masking so that your customer data is saved with you.
  11. Super intuitive, easy to use and mobile-friendly
  12. 24/7 Customer support is available on call, WhatsApp or email


Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool 

How To Get DoubleTick?

​Kindly email us at grow@quicksell.co or Click the Below Banner to get a FREE DEMO to learn about our product offering, features and pricing plans.

How to get WhatsApp Business API


Things To Know Beforehand

There are a few things you must be aware of before using WhatsApp Business API for sending bulk messages on WhatsApp. 

Business verification

It's recommended to have a verified business with Facebook to use WhatsApp Business API for marketing. Although it's not absolutely necessary, without a verified business you'll get a very low messaging limit only. 

You can verify your Facebook Business yourself by following the procedure mentioned on the Meta support page or take the help of DoubleTick that'd take care of everything from the scratch. From Facebook business verification to WhatsApp Business API setup, DoubleTick will get everything up and running in just 3 days. 

Phone Number Quality Rating and Status

A phone number quality rating and status may restrict your ability to send bulk messages through WhatsApp Business API. Flagged numbers are unable to upgrade or reach higher messaging tiers and restricted numbers are unable to send bulk messages whatsoever.

This usually happens when your phone number is reported or blocked. You'll then have to improve your rating in seven days to retain the higher messaging limit. Failing to acquire so would lead to poor phone number quality and your status will return to Connected with a lower messaging limit. 

Phone Number Quality Rating and Status of WhatsApp Business API

While having a poor quality rating if you keep shooting broadcast messages and if it reaches its messaging limit then your number will get a Restricted status. A Restricted phone number can only respond to user-initiated conversations and can't send broadcasts to new unique Contacts.

Note:

  • Your phone number status must be connected to send bulk messages on WhatsApp without restriction
  • To ensure a good quality rating, you should only send high-quality broadcast messages relevant to the interest of your audience

Phone Number Tiers

The phone number tier of your WhatsApp Business API account determines the total number of unique contacts you can send broadcast messages to. Therefore, the higher your WhatsApp API phone number tier is, the more unique recipients you can message in a rolling 24-hour period.

WhatsApp Business api Phone Number Tiers

There are broadly four messaging tiers in WhatsApp Business API Account:

  • Unverified Trial Tier: Send messages to 50 unique contacts in a rolling 24-hour period & have up to 2 numbers
  • Tier 1: Send messages to 1K unique contacts in a rolling 24-hour period & have up to 25 numbers
  • Tier 2: Send messages to 10K unique contacts in a rolling 24-hour period
  • Tier 3: Send messages to 100K unique contacts in a rolling 24-hour period
  • Tier 4: Send messages to unlimited unique contacts in a rolling 24-hour period

Note:

  • If you're stuck with a lower messaging limit then you can only rely on broadcasting high-quality messages consistently to move up the messaging tier
  • The messaging limits only apply to business-initiated messages called message templates
  • You should have an above-average quality score to increase your messaging tier limit
  • Your account will move to the next tier within the next 48 hours once you reach the messaging threshold limit

Message Templates

 A message template in WhatsApp Business API is a message format that you can use over and over again to shoot a broadcast or initiate a business conversation. Your message template must be approved by WhatsApp to use as a broadcast message or initiate a business conversation. 

Supported Template Classes and Categories

Utility: These conversations help facilitate a specific, agreed-upon request or transaction. For example, updates to customers about an ongoing transaction, post-purchase notifications, or recurring billing statements fall under this category.

Authentication: This category enables businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process. Activities such as account verification, account recovery, and integrity challenges would fall under authentication conversations.

Marketing: As the name suggests, this category includes promotions or offers, informational updates, or invitations for customers to respond or take action. Essentially, any conversation that doesn't qualify as a utility or authentication conversation is a marketing conversation.

Know in-depth about the types of message templates on WhatsApp API. Click HERE to read!

There are 11 categories under which you can create a WhatsApp message template and use it for your broadcast campaigns. Although WhatsApp keeps on adding new features and message templates, only a few specific messages are currently accepted by WhatsApp.

  1. Account update
  2. Alert update
  3. Appointment update
  4. Auto-reply
  5. Issue resolution
  6. Payment update
  7. Personal finance update
  8. Reservation update
  9. Shipping update
  10. Ticket update
  11. Transportation update

Status of Your Message Templates

You can see the status of your message template on your dashboard. If it appears as:

  • Submitted: It’s still under review and pending approval
  • Approved: It can now be used to shoot broadcasts or message contacts
  • Rejected: It cannot be used. The reason for the rejection is also shown to help you understand why the templates got rejected

What is a Conversation in WhatsApp Business API?

A conversation is a chat session window either initiated by a business or a customer. Businesses and customers can exchange an unlimited number of messages, including template messages, within a 24-hour conversation session window without incurring any additional charges.

Types of Conversation

There are two types of conversation windows in WhatsApp Business API:

Business-Initiated Conversation 

If a business sends the first message, the conversation is initiated immediately and is valid for 24 hours from the message sent time. The conversation must be initiated with a pre-approved message template. 

User-Initiated Conversation 

If a user sends a message and the business replies to it, a conversation session is initiated and the session is valid for 24 hours.

  • Each conversation is a 24-hour window (be it user or business initiated) where you can send unlimited messages of any format
  • Messaging costs vary from country to country
  • Users have the privilege to initiate a conversation whenever they want
  • Businesses can't initiate regular conversation. They can only send approved message templates to initiate a conversation. This is to counter spam.

Best Practices - Do's and Don'ts

Limit Message Frequency

Avoid sending too many messages in a short period. 

WhatsApp may flag accounts that excessively send messages as potential spammers. Instead, space out your messages over time to simulate natural user behaviour and reduce the likelihood of triggering spam filters.

Ask Users to Opt-In

Make sure that you’ve been given permission to message your customers. To comply with WhatsApp’s anti-spam regulations, you need to ask users to opt in to receive messages from your business.

This way, you can build a community of followers who actually want to hear from you (and boost ROI).

Personalize Your Messages

Craft personalized and relevant messages for your recipients. Generic and repetitive content can be flagged as spam. Tailor your messages to the interests and preferences of your audience to make them more engaging and less likely to be reported.

Avoid Using URL Shorteners

WhatsApp may view the use of URL shorteners as suspicious behaviour, potentially leading to an account ban. Instead, use clear and direct URLs in your messages. Be transparent about the links you share, and make sure they comply with WhatsApp's policies.

Follow WhatsApp’s Guidelines

Adhere to WhatsApp's designated guidelines for sending bulk messages, which encompass restrictions on the daily message count and message content. It's important to follow these guidelines meticulously to prevent any risk of being banned.

Additionally, you should:

  • Have a separate email ID for all business-related communication
  • Get a new phone number or use the one that isn't currently registered with any of the WhatsApp accounts
  • Don't spam your customers with aggressive messaging
  • Never bombard your customers with blind promotions
  • Always include a "STOP" button CTA in the message template while shooting a broadcast to new customers. This is to avoid "REPORT" and "SPAM"
  • Always include an acknowledgment button in the message template for the user to receive your messages/notifications on a routine note, such as "Send such messages to me"
  • The message must not have any grammatical errors or inappropriate words that violate the community guidelines of WhatsApp
  • Ensure the message formatting is right
  • The tone of the WhatsApp message cannot be sales-oriented or a pitch for your products and services
  • Curate message templates only under the supported categories and language
  • Never ask for any sensitive information
How to get WhatsApp Business API

Wrapping Up!

Now that you have everything for your WhatsApp marketing you only need a platform where you can execute your WhatsApp marketing communication strategy. 

With DoubleTick WhatsApp API you can transform your WhatsApp account into a sales engine. It's an all-in-one mobile marketing & sales tool to leverage WhatsApp for business growth, automation & customer support. With DoubleTick you can:

📣 Bulk broadcast your messages and catalog to unlimited saved and unsaved contacts

👥 Single WhatsApp number for your entire company with customer assignment and role-based access

🤖 End-to-end automated catalog sharing and order booking via AI-Powered Commerce BOT

🔔 Send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers

Sign up with DoubleTick today and transform WhatsApp into the ultimate sales engine to delight customers and drive revenue.

👉 Get Your Free DEMO Now 👈

Or Download the application from the Playstore or Appstore

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Frequently Asked Questions

Question: How to send bulk messages on WhatsApp for free?

Answer: You can only send bulk messages on WhatsApp for free via WhatsApp Business App. However, you can send broadcast messages to only 256 contacts. To reach out to further audiences, you'll have to create more groups. 


Question: How to send messages in WhatsApp without adding contacts?

Answer: You can send messages in WhatsApp without adding contacts via WhatsApp Business API only. With DoubleTick WhatsApp Business API you can bulk broadcast your messages and catalog to unlimited saved and unsaved contacts. 


Question: How to send 1000 messages at once in WhatsApp?

Answer: You can send 1000 messages at once in WhatsApp via WhatsApp Business API only. 


Question: How to send bulk messages on WhatsApp without getting banned?

Answer: You can send bulk messages on WhatsApp without getting banned via WhatsApp Business App and WhatsApp Business API only. In WhatsApp Business App you can send bulk messages to 256 contacts only, however, with WhatsApp Business API you can schedule or send unlimited WhatsApp messages. 


Question: How to send bulk messages on WhatsApp without broadcast?

Answer: You can't send bulk messages on WhatsApp without a broadcast.


Question: How to send bulk messages on WhatsApp to unknown numbers?

Answer: With DoubleTick WhatsApp Business API, you can send bulk messages on WhatsApp to unknown numbers. 


Question: How to send bulk messages on WhatsApp from excel?

Answer: With DoubleTick WhatsApp Business API, you can send bulk messages on WhatsApp from excel. Follow the steps below to send broadcast messages on WhatsApp through DoubleTick from the excel sheet.

 Step 1: Open the app and from the Hamburger menu click on "Broadcast Channel"

Step 2: Now on the next screen click on "New Channel" and name the channel and tap on "CREATE CHANNEL"

Step 3: You'll now have a list of contacts to be added to the created channel. You can now either select the contacts you want to be added or add the customer contact details in the excel sheet and import it to the DoubleTick

Step 4: Now open the channel and tap on the "Send message" button

Step 5: Now select the approved message template and tap on the send button

Congratulations! Your broadcast message has been sent and you can track the analytics in real-time in the same channel. 


Question: How to send free unlimited WhatsApp bulk messages from excel?

Answer: With DoubleTick WhatsApp Business API, you can send bulk messages on WhatsApp from excel. 


Question: Is it legal to send bulk messages on WhatsApp?

Answer: Yes, it's completely legal to send bulk messages on WhatsApp via the official WhatsApp Business App and WhatsApp Business API.


Question: How to use WhatsApp on a laptop without a phone?

Answer: Today you can use WhatsApp on your Windows PC or MacBook without connecting to your smartphone or keeping it online all the time. Thanks to WhatsApps' latest multi-device feature that offers you seamless access to WhatsApp web without keeping your phone active. Before this upgrade, users had to log in with their smartphones every time they wished to use WhatsApp Web on PC or laptops.

Users needn't perform any additional setup to take advantage of this great feature as this comes by default with all kinds of devices these days.

Note:

  • Your WhatsApp account will keep working on the web (without your active smartphone) unless you log out from it yourself
  • Your WhatsApp Web account will stay logged in for 14 days only. You will have to scan the QR code again post this duration.

Refer to this exclusive article for a more detailed walkthrough-

WhatsApp Web Login & Logout Guide - 2024 Ultimate Edition


Question: Do I have to pay for failed broadcast messages?

Answer: No, since failed messages are not delivered to recipients, there will be no charges involved. However, you may need to update the contact list as these failed messages mean the recipient is inactive or has not opted in to receive messages from your business. This may negatively affect your phone number quality rating. 


Question: How to send bulk messages on WhatsApp using python?

Answer: Follow the below steps to send bulk messages on WhatsApp using python:

Requirements

  • Python >= 3.6
  • Chrome headless is installed by the program automatically

Setup

  1. Install python - >=v3.6
  2. Run pip install -r requirements.txt

Steps

  1. Enter the message you want to send inside the message.txt file
  2. Enter the list of numbers line-separated in the numbers.txt file
  3. Run python automator.py
  4. Once the program starts, you'll see the message in message.txt and the count of numbers in the numbers.txt file
  5. After a while, Chrome should pop up and open web.whatsapp.com
  6. Scan the QR code to login into WhatsApp
  7. Press Enter to start sending out messages
  8. Sit back and relax!

Note: The current program is limited to sending only TEXT message


Question: Does DoubleTick offer a free trial?

Answer: Yes, we do offer a demo account that you can play with. Download the DoubleTick App to test with a demo account.

Download from Playstore

Download from Appstore


Question: What’s DoubleTick’s pricing plan? 

Answer: Kindly email us at grow@quicksell.co or Click here to know about DoubleTick’s features and pricing plans.


Question: How many team members can I add to my DoubleTick account?

Answer: You can add unlimited team members to DoubleTick.


Question: In how many days will the DoubleTick setup be ready for my WhatsApp Business account?

Answer: If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification, we can help you with that, and the process will take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta.


Question: Can I use my existing number for DoubleTick?

Answer: Yes, you can use your existing number with DoubleTick. However, we would recommend that you use a new number instead of using an existing one to ensure smooth operations for your business.


Question: Can I use my WhatsApp business app number and DoubleTick number at the same time?

Answer: No, at a time you can use only one account. Data from your WhatsApp business account will be erased once you switch to DoubleTick. 


Question: To how many customers can I shoot the broadcast messages?

Answer: There is no restriction. You can create unlimited broadcast groups and shoot messages to unlimited contacts. However, Meta might restrict you if a lot of customers mark your message as spam. The best practice is to enable the STOP bot on DoubleTick and send your templates with a STOP quick reply message so that people who are not interested in your communication can easily press STOP to get opted out instead of reporting your number as SPAM to WhatsApp.


Question: Can I automate and schedule broadcast messages?

Answer: You can automate WhatsApp messages and schedule broadcasts with DoubleTick.


 Question: Does DoubleTick come with a bulk contact upload feature?

Answer: Yes, you can simply upload an excel file having contact details to the dashboard and shoot messages in bulk to unlimited customers. 

 

Question: How many devices does DoubleTick support?

Answer: An unlimited number of devices can be used with DoubleTick. However, access to the number of accounts will be based on your subscription.