Contents
- What is WhatsApp Business API?
- 1. DoubleTick
- 2. Tyntec
- 3. 360Dialog
- 4. Plivo
- 5. Vonage
- 6. Infobip
- 7. Kaleyra
- 8. CM.com
- 9. Callbell
- 10. CBOT
- Which WhatsApp Business API Solution Partner Should You Choose?
- How to Get WhatsApp Business API?
- How to Get DoubleTick?
- How to Get DoubleTick for FREE?
- Getting WhatsApp Business API in 5 Minutes
- Wrapping Up!
- Frequently Asked Questions
Are you running a business in Europe?
Struggling to connect with customers on their preferred channels?
Do traditional methods like email, SMS, and phone calls feel outdated and ineffective?
You know the power of WhatsApp, but navigating the sea of WhatsApp API providers in Europe feels overwhelming.
Well... You're not alone!
Many businesses recognize the potential of WhatsApp for engaging with their customer, but navigating the numerous WhatsApp Business API providers can be a daunting task.
But the struggle ends here!
In this comprehensive guide, we'll compare the top 10 WhatsApp Business API providers in Europe outlining their pros, cons, free trial options and pricing structures to help you make an informed decision.
By the end of this guide, you'll be well-equipped to find the perfect WhatsApp API solution provider and unlock the true power of WhatsApp for your customer engagement strategy.
So, without further ado, let's get started!
What is WhatsApp Business API?
A WhatsApp Business API is an application program interface that allows businesses to receive and send bulk WhatsApp messages in real-time seamlessly. It is designed to help businesses communicate with their customers in a more efficient and personalized way, using features such as bulk broadcasts, interactive automated messages, real-time analytics, quick replies and WhatsApp automation via chatbots.
Ready to take the first step towards success?
Book a FREE DEMO with us now to get started!
In a nutshell, WhatsApp Business API is a robust solution that enables businesses to personalize their customer communication flows and provide a better customer experience. Whether you're a small business owner or part of a larger company, the WhatsApp Business API can be customized to fit your needs.
Wanna know about WhatsApp Business API in detail? Here is your 2024 Ultimate Guide to WhatsApp Business API - Click Here to Read
1. DoubleTick
DoubleTick is one of the top WhatsApp Business API Providers in Europe. It's designed to empower your sales team to sell more in less time. One of the best WhatsApp CRM and MarCom tools, DoubleTick comes with premium WhatsApp API features such as a cloud-based shared team inbox, unlimited WhatsApp broadcast messaging, dynamic catalogue sharing, an advanced Chatbot, and much more. An all-in-one solution, DoubleTick has everything that you've been looking for in a WhatsApp marketing tool.
Pros
- Super intuitive, easy to use and mobile-friendly solution.
- Robust mobile app to chat with customers on the go.
- Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
- Automate WhatsApp marketing by scheduling your broadcast messages.
- Stay on top of your WhatsApp marketing campaign with real-time analytics and detailed reports to track your metrics and fine-tune your approach.
- Track important metrics and gain valuable insights into team performance and chat response time.
- Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access to route and assign customer conversations to the right team automatically.
- End-to-end automated catalogue sharing and order booking via AI-powered commerce BOT.
- WhatsApp automation via AI-powered active chatbot that can automate lead qualification, answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
- Choose your favourite tools such as Shopify, Zapier, Google Sheets, WooCommerce etc. and integrate them with DoubleTick in just a few clicks.
- Differentiated WABA numbers cater to cross-functional teams, ensuring specialized handling of diverse business operations.
- Block unwanted messages and maintain the quality of your business interactions.
- Number masking so that your customer data is saved with you.
- 24/7 Customer support is available on call, WhatsApp or email.
DoubleTick is revolutionizing the way businesses use WhatsApp API with its innovative mobile-focused platform, allowing you to manage your business on the go.
Cons
DoubleTick doesn't offer a free trial. Apart from this, there are no downsides. However, your suggestions are welcome to improve our product.
Free Trial
DoubleTick doesn't offer a Free Trial. However, one can either opt for a monthly subscription to experience DoubleTick or download the app from the app store/playstore.
iPhone Users: Download Here
Android Users: Download Here
Pricing
Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features.
Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool
2. Tyntec
Tyntec is one of the best WhatsApp Business API providers that offers a powerful and secure platform for businesses. Their solution comes with several benefits, such as a wide range of features, high-quality message delivery, and excellent customer support.
Pros
- A wide range of features, including WhatsApp automation, chatbots, and two-way messaging.
- High-quality message delivery.
- Excellent customer support.
Cons
- Higher pricing compared to other providers.
- No free trial is available.
Free Trial
No free trial is available.
Pricing
Custom pricing based on business needs.
3. 360Dialog
360dialog is a comprehensive messaging iPaaS solution and an official WhatsApp Business solution provider in Europe. It offers complete WhatsApp Business API solutions through its web app, suitable for businesses of all sizes, industries, and sectors. This WhatsApp marketing platform integrates analytics and ROI tracking, team inboxes, CRM integration, marketing automation and sales intelligence in a single solution.
Pros
- Efficient onboarding process, allowing you to set up an account in just 10 minutes.
- 100% message delivery rate.
- Free WhatsApp green tick verification.
- Easy integration of WhatsApp Chatbot.
- The API can be seamlessly integrated with various applications and CRM systems.
- Offers cost-effective pricing with a flat fee structure.
Cons
- 360dialog does not offer 24/7 support and customer assistance can only be accessed via email.
- There are no real-time session reports available.
- It requires ongoing attention and support from the development team.
- One has to pay monthly charges for dedicated Regional Hosting.
Free Trial
Yes, you can create a free WhatsApp Business API account in 360dialog without any credit card.
Pricing
360dialog offers 3 plans that are charged Monthly. The "API Only" plan will cost you 49 €/ month, which is best suited for businesses who want to get access to the API only and have an in-house team to develop the platform. Please note, with this plan you'll get Standard community support only. The "Professional" plan will cost you 99 €/ month, which is suited for small businesses. With this plan, you can send unlimited WhatsApp Session Messages or Conversations with Premium customer support. For the "Enterprise" plan, you'll have to pay > 200 €. This plan is best suited for large businesses. For custom integration, you'll have to connect with their customer support.
4. Plivo
Plivo is an advanced cloud-based communication platform offering a comprehensive WhatsApp Business API solution, designed to empower businesses to foster strong connections with their customers across the globe.
Pros
- Global coverage and multilingual support enhance worldwide customer engagement.
- Offers a great degree of customization and scalability options.
- Easy integration with a wide range of applications and platforms.
- Comprehensive developer resources and documentation facilitate ease of use and implementation.
- Scalable and reliable infrastructure ensures dependable communication solutions.
Cons
- No free trial
- Technical proficiency is a must for using the platform.
- The API has limited features compared to other WhatsApp Business API solutions in the market.
- Lousy Customer support.
Free Trial
No free trial is available.
Pricing
Visit Plivo's website or contact their sales team for detailed pricing information on Plivo's WhatsApp Business API service.
5. Vonage
Vonage, previously known as Nexmo, is a distinguished cloud communications platform offering an effective WhatsApp Business API solution tailored for businesses seeking to enhance their customer support, engagement, and marketing efforts.
Pros
- Global reach with multilingual support facilitates international customer interactions.
- Simplifies integration with business applications and platforms.
- Extensive documentation and resources are available for developers.
- Dependable and scalable infrastructure to support business growth.
Cons
- Setup and configuration might necessitate a certain level of technical expertise.
- No free trial is available.
Free Trial
While Vonage does not provide a specific free trial for their WhatsApp Business API, they offer a trial for their SMS services, allowing businesses to test some of their capabilities.
Pricing
Visit the Vonage website or get in touch with their sales team for detailed pricing and product consultation.
6. Infobip
Infobip offers an omnichannel communications platform where customers can manage business communications through one centralized dashboard for multiple platforms like WhatsApp, SMS, email, and Facebook Messenger. It is one of the best WhatsApp marketing tools offering powerful features like unlimited WhatsApp broadcasting, chatbot, automated notifications and much more.
Pros
- Seamless onboarding process.
- Strong customer support.
- Mobile app is available.
- Wide range of integrations.
- Comprehensive omnichannel capabilities.
Cons
- Higher cost compared to other providers offering similar services and features.
- Markup fees on messages sent or received.
- An outdated and unappealing user interface, but still user-friendly.
- Additional fees for customer support.
- Not a specialist in WhatsApp, as the focus is on building an omnichannel platform.
- Omnichannel functionality may be overwhelming for new users.
- Markup fees are applied to messages sent or received.
Free Trial
Yes, Infobip provides a free trial, which gives you access to 100 conversational points to chat with customers.
Pricing
Infobip's pricing is customized to meet the unique needs of each business. You'll have to connect with their team to know about their pricing.
7. Kaleyra
Emerging as one of the top WhatsApp Business API service providers in Europe, Kaleyra offers its customers all the best possible conversational commerce solutions. Kaleyra's WhatsApp Business APIs come with a host of features such as media sharing, interactive quick reply buttons, auto-reply, chatbots, custom interactive message templates and a lot more.
Pros
- Flexibility to tailor the solution to meet specific business requirements.
- Support rich media communication files such as documents, video tutorials, QR codes, electronic tickets, audio files, and the location of the closest store.
- Advanced chatbots that can share real-time updates with customers.
Cons
- No trial available.
- Customer support is available via email or form submission only. No direct calling facility.
- Chatbots are not that great compared to the other players. Could be more advanced.
Free Trial
- No free trial is available.
Pricing
- Pricing is not listed on the website. Have to request a quote.
8. CM.com
CM.com's WhatsApp Business API is a powerful tool for businesses looking to expand their presence via WhatsApp. The platform offers advanced automation, analytics, and security features, and can be integrated with other communication channels for an omnichannel experience. By leveraging this WhatsApp marketing solution, businesses can improve customer support and drive sales. However, the service does come with a hefty price tag.
Pros
- No-code WhatsApp Business API platform.
- No Code Chatbot builder.
- Easy drag-and-drop editor to automate recurring queries.
- Share multimedia messages, business updates, location & much more with customers.
- 24x7 customer support.
- Free trial available.
Cons
- Bulk WhatsApp broadcast is unavailable which is the biggest downside of this product.
- Expensive as compared to other market players.
- Not a great analytics function.
- Average campaign functionality.
Free Trial
Yes, you can create a free WhatsApp Business API account on cm.com.
Pricing
CM.com charges businesses based on the number of unique active users they interact with every month. For example, a business that communicates with 500 unique customers in a month would be charged Rs 1499, with prices increasing as the number of users increases. Additionally, WhatsApp's standard messaging charges for business-initiated conversations vary by country and are not included in the cost mentioned. Session messages are free if the conversation takes place within 24 hours.
Onboarding on CM.com's WhatsApp Business API platform incurs a separate charge of Rs 7499.
9. Callbell
Callbell is a web-based chat solution that lets businesses communicate with customers across channels like Facebook Messenger, Instagram, Telegram, and WhatsApp. It provides customized chat widgets for websites, automated responses, conversation workflows, real-time reporting, chat history viewing and personalized holiday messages. Callbell can be easily integrated into websites using Google Tag Manager.
Pros
- Great customer support service.
- A centralised dashboard for integrated communication across channels like Facebook Messenger, Instagram, Telegram, and WhatsApp
Cons
- Delayed or undelivered messages, and duplicate sending to new contacts.
- Contact names are not synced with WhatsApp.
- No voice messaging, file sharing, or delivery status.
Free Trial
Callbell offers a 7-day free trial wherein no credit card is required. You can sign up for free and start using it.
Pricing
Callbell offers three pricing plans for its messaging platform. The Multiagent Chat plan costs 14€ per user per month and includes features such as Chat Management Inbox, Facebook Messenger, Instagram Direct (for an additional 20€ per month), WhatsApp (starting from 50€ per month), and Mobile App. The Multiagent Chat Plus plan costs 18€ per user per month and includes everything in the Multiagent Chat plan as well as Dedicated Support, Advanced Statistics, API & Integrations, and Verified WhatsApp Request. The Enterprise plan is custom-built and includes everything in the Multiagent Chat Plus plan along with features like 50+ Agents, ChatGPT Integration, and SAML/SSO Authentication.
10. CBOT
CBOT is a leading AI company that offers a comprehensive customer service automation platform. This AI-based solution lets businesses easily develop and scale advanced chatbots and voice assistants. The product focuses on end-to-end customer service automation, AI-powered virtual assistants, and live chat solutions via the WhatsApp Business API. CBOT platform integrates with various channels like WhatsApp and Facebook Messenger, making it versatile for businesses of all sizes.
Pros
- Award-winning trusted solution partner.
- 24/7 Omnichannel customer service.
- Pre-Built E-Commerce Chatbot.
- Unlimited Monthly Active Users.
Cons:
- No free trial.
- Integration with third-party applications is quite a hassle.
Free Trial
CBOT doesn't offer any free trial.
Pricing
Pricing is not listed on the website. Have to request a quote.
Note:
The pricing information for these service providers may be subject to change over time. Therefore, we recommend checking their respective websites for the most up-to-date and accurate information.
*Also note that the information may have changed since the publication.
Which WhatsApp Business API Solution Partner Should You Choose?
Choosing the best WhatsApp Business API solution partner can be overwhelming. But don't worry, we've got you covered! To help you on your quest for the perfect partner, we've compiled a list of 10 essential parameters to consider. Just keep these in mind, and you'll be well on your way to finding your perfect match.
- First, define your marketing goals clearly.
- Check which features are necessary for your business and make sure they're available.
- Try the user interface, check compatibility, and evaluate performance.
- Look for the scope of 3rd party software and CRM integrations.
- Check out the subscription plans, terms and conditions, and markup costs on messages.
- Investigate the solution provider's market reputation and expertise.
- Evaluate the onboarding and implementation process.
- Schedule a demo to gain more insights.
- Find out if there are any options for customizing the solution to meet your specific needs.
- Finally, inquire about the quality of customer support.
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How to Get WhatsApp Business API?
There are two ways through which you can get WhatsApp Business API:
- Direct sign-up from Meta
- Through a solution provider such as DoubleTick
Directly from Meta
You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labour-intensive and technically challenging. Also, for Indian businesses the biggest challenge is Meta doesn't accept Indian credit cards for the billing.
Through a Solution Provider
A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. We'll also manage your billing with Meta and get you quick support as and when needed. With DoubleTick the possibilities to scale your business are endless.
How to Get DoubleTick?
Kindly email us at grow@quicksell.co or Click the Below Banner to get a FREE DEMO to learn about our product offering, features and pricing plans.
Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!
Or Download the application from the Playstore or Appstore
Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool
How to Get DoubleTick for FREE?
Step 1: Download the DoubleTick App
Navigate to the Play Store or Apple Store and download DoubleTick. You can also download the app here:
iPhone Users: Download Here
Android Users: Download Here
Step 2: Sign Up for a Free Demo Account
Before you commit, we want you to experience the power of DoubleTick firsthand. Sign up with DoubleTick and access the platform, where you can explore and test the features of the product.
Looking to get WhatsApp Business API for FREE?
CLICK HERE to know how to get WhatsApp Business API for Free
Getting WhatsApp Business API in 5 Minutes
It only takes 5 minutes to sign up for WhatsApp Business API via DoubleTick. If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process would take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta. You will receive a confirmation email once the account is set up.
You need to follow the below steps to access the DoubleTick WhatsApp Business API:
- Get a phone number that does not have an existing WhatsApp account.
- Sign up for a WhatsApp API provider, such as DoubleTick.
- Complete Facebook Business verification.
After completion of these steps, you will be able to use all the functionalities of WhatsApp Business APIs on the DoubleTick dashboard.
Requisites to Apply for DoubleTick WhatsApp Business API
You need:
- A Facebook Business Manager account
- A verified business
- A WhatsApp business account
- A fresh phone number
- A Line of Credit for your WhatsApp business account
- A command line tool such as Terminal or an app like Postman that can perform URL requests (Not needed if applied via DoubleTick)
We'd also need at least two documents from the below list to verify the business:
- Business bank statement
- Business License
- Certificate of incorporation
- Goods and services tax registration certificate (GST)
- Permanent account number card (PAN)
- Shop establishment certificate
- Udyog Aadhar / MSME Certificate
- Utility bill
We can't onboard you if the above documents are not available.
Note:
- You'll have to get a new phone number for your WhatsApp Business API account as you can't use this further for your personal use.
- You can also use your existing phone number for your WhatsApp Business API account but all your data will be erased and you'll not be able to use it for your personal use any further.
Wrapping Up!
Choosing the right WhatsApp Business API solution provider can be a game-changer for businesses looking to connect with customers in a more personal and efficient way. While this article outlines some of the leading providers, it's important to do your research and select the one that best aligns with your business requirements. Ultimately, the goal is to deliver a seamless and positive customer experience while driving your business towards greater success.
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Frequently Asked Questions
Question: How to integrate WhatsApp Business API?
Answer: Integrating WhatsApp Business API into your business involves the following steps:
- Choose a WhatsApp Business API provider
- Set up a Business Profile such as your business name, address, phone number and website
- Get Approval from WhatsApp
- Connect to the API
- Implement Automation
- Start Sending Messages
Note:
The exact integration process may vary depending on the service provider you choose, so be sure to follow their specific instructions.
Question: How to get WhatsApp Business API?
Answer: There are two ways through which you can get WhatsApp Business API:
- Direct sign-up from Meta
- Through a solution provider such as DoubleTick
Directly from Meta
You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labour-intensive and technically challenging. Also, for Indian businesses the biggest challenge is Meta doesn't accept Indian credit cards for the billing.
Through a Solution Provider
A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, if your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process will take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta. With DoubleTick the possibilities to scale your business is endless.
Kindly Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.
Question: How to create a WhatsApp Business API account?
Answer: Here are the steps to create a WhatsApp Business API account:
- Choose a WhatsApp Business API provider such as DoubleTick
- Set up a Business Profile such as your business name, address, phone number and website
- Get Approval from WhatsApp
- Connect to the API
By following these steps, you can create a WhatsApp Business API account and start using the platform to communicate with your customers, automate messaging, and grow your business.
Question: How to integrate WhatsApp Business API into the website?
Answer: The integration of the WhatsApp Business API into a website requires technical expertise and it's recommended to seek the assistance of a developer or solution provider. DoubleTick offers a solution to integrate your WhatsApp Business API account into any website, CRM, or application of your choice, streamlining the process and eliminating the need for technical know-how.
Refer to this guide where we've explored the Easy Ways to add WhatsApp to your Website for Free
Question: Does DoubleTick offer a free trial?
Answer: Yes, we do offer a demo account that you can play with. Download the DoubleTick App to test with a demo account.
iPhone Users: Download Here
Android Users: Download Here
Question: How many team members can I add to my DoubleTick account?
Answer: You can add unlimited team members to DoubleTick.
Question: How to get WhatsApp Business API for free?
Answer: The WhatsApp Business API is a paid service and not free.
Question: In how many days will the DoubleTick setup be ready for my WhatsApp Business account?
Answer: If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process will take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta.
Question: Can I use my existing number for DoubleTick?
Answer: Yes, you can use your existing number with DoubleTick. However, we would recommend that you use a new number instead of using an existing one to ensure smooth operations for your business.
Question: Can I use my WhatsApp business app number and DoubleTick number at the same time?
Answer: No, at a time you can use only one account. Data from your WhatsApp business account will be erased once you switch to DoubleTick.
Question: To how many customers can I shoot the broadcast messages?
Answer: There is no restriction. You can create unlimited broadcast groups and shoot messages to unlimited contacts. However, Meta might restrict you if a lot of customers mark your message as spam. The best practice is to enable the STOP bot on DoubleTick and send your templates with a STOP quick reply message so that people who are not interested in your communication can easily press STOP to get opted out instead of reporting your number as SPAM to WhatsApp.
Question: Can I automate and schedule broadcast messages?
Answer: You can automate WhatsApp messages and schedule broadcasts with DoubleTick.
Read this exclusive guide to know more about - How to Schedule WhatsApp Messages
Question: Does DoubleTick come with a bulk contact upload feature?
Answer: Yes, you can simply upload an Excel file having contact details to the dashboard and shoot messages in bulk to unlimited customers.
Question: How many devices does DoubleTick support?
Answer: An unlimited number of devices can be used with DoubleTick. However, access to the number of accounts will be based on your subscription.
Question: Does DoubleTick offer international service?
Answer: Yes, DoubleTick offers services across the globe.
Question: What is a better alternative to WATI for WhatsApp Business API?
Answer: WATI is expensive! Yes, of course, because it's made only for mid-scale and large-scale enterprises. The additional cost levied for a Priority Account Manager and Shopify Integration only tops it up to become the most expensive tool in the market whereas better WhatsApp Marketing automation solutions are already available offering word class features and services at almost half of the cost. One such option is DoubleTick. DoubleTick offers all the premium features that WATI offers at almost half the cost with free Shopify Integration and Priority Account Manager.
Question: What are the disadvantages of WATI?
Answer: Here are some potential disadvantages of using WATI as a WhatsApp Business API provider:
- Standard Chatbot flow builder responds only to basic conversational keywords and requires an additional monthly fee of $49 for the robust flow builder.
- Expensive pricing plans compared to other options in the market.
- Integration with customer support CRM and Shopify comes at an additional cost of $4.99/month.
- Limited scalability for businesses with high-volume messaging needs.
- Technical issues and bugs reported by some users.
- Limited customer support options are available, with no live chat or phone support.
- Limited customization options for branding and personalization.
- No built-in support for multi-language messaging, requiring additional tools or manual workarounds.
- Priority Account Manager costs an additional $500/month.
- Green Tick verification is charged separately, while it is free with DoubleTick.
It's important to note that not all of these may be relevant to your specific business needs and requirements, and some of these disadvantages may have been addressed or improved by WATI since they were initially reported.
