WhatsApp Broadcast Guide

Are you looking to connect with your customers in real-time through personalized marketing communication that builds trust and drives revenue? Look no further than WhatsApp, one of the most powerful communication tools available today. With over 2.5+ billion active users, WhatsApp is a preferred channel for a majority of people. But how can you make the most of this platform to effectively reach your customers?

One of the best ways to leverage WhatsApp is through its Broadcast feature. By using this tool, you can send personalized messages to a large audience without being blocked. In this Ultimate Guide to WhatsApp Broadcast, we'll explore how to effectively use the Broadcast feature, as well as how to leverage the WhatsApp Business App and API to reach unlimited customers without getting blocked. Whether you're a small business owner or a marketing professional, this guide will help you target your customers, increase engagement rates, and improve customer experience, ultimately leading to more sales. 

So, are you ready to take your marketing game to the next level? Let's dive in and discover the benefits of WhatsApp Broadcast!

How to get DoubleTick WhatsApp Business API

What is WhatsApp Broadcast?

WhatsApp Broadcast is a feature that allows you to send a message, image, video or other media to multiple recipients at once, without them knowing who else received the same message. Unlike a group chat, where all members can see and reply to each other's messages, WhatsApp Broadcast messages are sent to each recipient as an individual chat, giving the impression that the message was sent only to them. This feature is especially useful for businesses and organizations that need to send personalized messages to a large audience without being blocked or flagged as spam. With this feature, you can reach out to your customers in a more targeted and efficient way. 

What is WhatsApp Broadcast?

Additionally, with the WhatsApp Business API, you can send messages to unlimited users who have opted-in to receive WhatsApp notifications from your business, including those who haven’t added you to their contacts list. This makes it even easier to connect with potential customers and grow your business using WhatsApp.

WhatsApp is one of the most powerful communication platforms that businesses can leverage to reach out to their customers in a personalized and efficient way. But what makes WhatsApp such a popular choice for businesses and brands? Let's explore why they prefer sending messages on WhatsApp.

Why Do Brands Prefer WhatsApp for Business Communication?

As the popularity of WhatsApp messaging continues to grow, more and more businesses are turning to WhatsApp as a way to connect with their customers. There are several reasons why brands prefer WhatsApp for their business communication:

  1. Massive potential audience base: With over 2.5+ billion active users, WhatsApp represents a gold mine of opportunity for businesses to generate more leads and connect with a vast audience.
  2. High open rate: WhatsApp messages have a 99% open rate, which is 10X higher than the open rates of emails and SMS. Messages sent on WhatsApp are typically seen within five minutes, making it an effective way for businesses to reach their target audience and achieve higher engagement.
  3. Accessibility: Unlike email, which is not always actively open and can have notifications disabled, WhatsApp is frequently accessed by almost all of its users, resulting in messages being read as they are received.
  4. Unlimited broadcast messages: Businesses can send broadcast messages to an unlimited number of opted-in users when they use WhatsApp Business API, allowing them to reach a larger audience and scale their communication efforts.
  5. No spam folder: Unlike email, there is no spam folder on WhatsApp. This means that messages are more likely to reach their intended recipients without being filtered out.
  6. Message tracking: WhatsApp provides message tracking features, allowing businesses to see how many messages were sent, delivered, read, and replied to.
  7. Compatibility: Be it Android, iOS, or web browsers, WhatsApp is compatible with most devices and operating systems, making it accessible to a wider audience.
  8. Multimedia capabilities: Businesses can easily send multimedia files through WhatsApp, making it a more efficient way to share important information.
  9. Automation: WhatsApp messages can be easily automated, allowing businesses to send targeted notifications such as abandoned cart reminders, order confirmations, and newsletters. This streamlines communication, improves engagement and provides efficient updates to customers.
  10. Multi-agent inbox: Multiple team members can handle customer communication through WhatsApp's Multi-agent Inbox, enabling more efficient customer service.
  11. Enhanced customer experience: WhatsApp allows businesses to send personalized messages to their customers, enabling them to build stronger relationships and drive customer loyalty.
  12. 24/7 customer support: Integrating a WhatsApp chatbot enables businesses to provide round-the-clock customer support, enhancing customer satisfaction and loyalty.
  13. High engagement: WhatsApp broadcast messages have a 98% open rate and a 50-60% click-through rate, compared to the 20% open rate and 2% conversion rate of emails and SMS. This makes WhatsApp an effective way for businesses to engage with their customers and drive conversions.

Now that we've explored why businesses prefer WhatsApp for communication, let's dive deeper into the advantages and disadvantages of using the WhatsApp Business App to determine if it's the right choice for your business needs. Let's take a closer look.

Features and Advantages of WhatsApp Broadcast by WhatsApp Business App

Features:

  • Messages are sent individually to each contact on the list.
  • Up to 256 contacts can be added to a WhatsApp broadcast list.
  • Communication is private and recipients receive the message as a regular chat.
  • The best part? Your recipients won't even know it's a broadcast message as there will be no such label on the message.

Advantages:

  • WhatsApp messages are integrated into customers' daily habits and routines.
  • Massive user base, with 2.5+ billion active users and 100 billion messages processed daily.
  • High engagement rates, with 80% of messages read within 5 minutes.
  • An average user checks WhatsApp more than 23 times a day.
  • Ability to reach a large number of people at once.
  • No cost for sending messages.

Limitations of WhatsApp Broadcast by WhatsApp Business App

While WhatsApp Business may be a convenient way to share broadcast messages, it has certain limitations that may not be suitable for business sustainability. Here are the limitations of WhatsApp Business in a nutshell:

  1. The recipient must have your number saved as a contact to receive the message.
  2. A broadcast list can only be sent to a maximum of 256 contacts, which is useless for medium and large businesses.
  3. There's no contact export functionality, making it difficult to add contacts manually.
  4. There are no analytics or reports available, making it challenging to evaluate the effectiveness of the communication channel.
  5. No APIs or integration is possible, limiting the automation of business processes.
  6. There is no feature for chat automation, quick replies, or WhatsApp chatbot integration.
  7. Only a limited number of web-based devices can be connected to the account, which may not be enough for larger businesses.

Without Premium: Connect up to four web-based devices and one phone to your account. 

With Premium: Connect up to 10 web-based devices and one phone to your account.

After learning the ins and outs of WhatsApp Broadcast via the WhatsApp Business App, you may be wondering if it's sufficient for your business needs. 

Is this the best suitable MarCom platform to drive your customer engagement?

Well, if you're aiming to reach a larger audience, it's best to consider that this platform is only suitable for micro and small businesses. To send broadcast messages to unlimited users, as we promised at the beginning of the article, you'll need a bigger and better solution.

So, What’s the Most Effective Solution?

The answer is WHATSAPP BUSINESS API!

Know More: What is WhatsApp Business API (Exclusive Guide) | 2024 Edition


Launched in 2018, WhatsApp Business API enables SMEs and enterprises to personalise their business communication and drive customer support via WhatsApp automation. 

With WhatsApp Business API, you can send WhatsApp broadcast messages to unlimited contacts, automate customer communication, manage and communicate with multiple customers at once, offer 24x7 customer support using WhatsApp chatbots and live support.

Benefits of WhatsApp Business API

The WhatsApp Business API eliminates the limitations that come with the regular WhatsApp Business app. Here are some of the key benefits of using WhatsApp Business API:

  • Broadcast WhatsApp messages to unlimited contacts.
  • Shared team inbox for managing customer queries with multiple live agent support.
  • Automate customer communication via WhatsApp chatbot.
  • Integrate CRM and third-party apps seamlessly. 
  • Access to customer data and insights.
  • Secure communication with end-to-end encryption
WhatsApp Business v/s WhatsApp Business API

If you're looking for a feature-rich WhatsApp marketing platform then DoubleTick could be the perfect MarCom solution for you. Additionally, getting started with the DoubleTick WhatsApp Business API only takes 5 minutes (if your Meta Business Manager account is verified).

How to get DoubleTick WhatsApp Business API

Broadcast WhatsApp Messages with DoubleTick WhatsApp Business API

Before setting up a broadcast campaign in DoubleTick it's important to have a clear understanding of some key components of WhatsApp broadcast through WhatsApp Business API. Here's what you need to know:

  1. You can't send general messages like on WhatsApp or WhatsApp Business app. 
  2. Only template messages are allowed for customer communication.
  3. Before sending a template message, it must be approved by WhatsApp.
  4. Expect to receive approval within 24 hours.
  5. Templates have three statuses: Submitted, Approved, and Rejected.
  6. Only approved templates can be used for broadcasting.
  7. You can reuse approved templates as many times as you like.
  8. DoubleTick allows you to easily upload a bulk contact list using an Excel or CSV file for your broadcast campaign.
  9. You can also schedule your broadcast messages to go out at a specific time with DoubleTick.
What you can do with DoubleTick

Step-by-Step Process to Shoot Broadcast Campaign in DoubleTick

Here's a brief step to setting up a broadcast campaign in DoubleTick:

Step 1: Open the app and tap "Broadcast Channel" from the Hamburger menu.

Step-by-Step Process to Shoot Broadcast Campaign in DoubleTick

Step 2: On the following screen, tap "New Channel," name it, and tap "CREATE CHANNEL."

Step 3: Add contacts to the channel either by selecting them individually or importing an Excel sheet.

Step-by-Step Process to Shoot Broadcast Campaign in DoubleTick
Step-by-Step Process to Shoot Broadcast Campaign in DoubleTick
Step-by-Step Process to Shoot Broadcast Campaign in DoubleTick

Step 4: Open the channel and tap "Send message."

Step-by-Step Process to Shoot Broadcast Campaign in DoubleTick

Step 5: Select an approved message template and hit "send."

Step-by-Step Process to Shoot Broadcast Campaign in DoubleTick

Great work! Your broadcast message has been sent, and you can monitor analytics in real time in the same channel.

Step-by-Step Process to Shoot Broadcast Campaign in DoubleTick

How to Send Broadcast Messages in DoubleTick on Mobile

Step-by-Step Process to Shoot Broadcast Campaign in DoubleTick
Step-by-Step Process to Shoot Broadcast Campaign in DoubleTick

Note:

  • You need to create and get approval for each broadcast message template in advance from WhatsApp.
  • You can use approved message templates multiple times.
  • You cannot send a broadcast message without an approved template.
  • There's a limited number of message templates allowed. If you need more, contact WhatsApp support with your reason and they may approve a higher limit at their discretion.

What Makes WhatsApp Business API a Preferred Choice for Brands in Business Communication?

Here are some reasons why WhatsApp Business API is becoming increasingly popular among brands for business communication:

  1. 98% open rates - Industry-best for business communication.
  2. Send unlimited WhatsApp Broadcast to opted-in users.
  3. Broadcast messages to customers who haven't added your number to their contacts list.
  4. Schedule messages to run campaigns without missing out.
  5. Send targeted WhatsApp Retargeting Campaigns.
  6. Track and optimize your business strategy with data analytics.
  7. Multiple agents can handle customer conversations on multiple devices.
  8. Install WhatsApp Chatbot for automated customer support.
  9. Integrate with CRM or third-party apps.
  10. Get verified Green Tick badge.


However, there are a few disadvantages to using WhatsApp Business API, including:

  1. Requires WhatsApp Business API approval
  2. Messages are charged by WhatsApp
  3. Only pre-approved message templates can be sent

Looking for free WhatsApp Promotional Message Templates?
Click Here to access the 50+ Best WhatsApp Promotional Message Templates That Work Like a Charm!

Why DoubleTick?

There are many reasons to love DoubleTick!

If you're looking for the best MarCom tool that can take care of your entire marketing communication force on WhatsApp and at the same time function as a WhatsApp CRM as well, then DoubleTick is the best marketing and business automation solution for you. 

DoubleTick is WhatsApp 3.0 designed to empower your sales team to sell more in less time. An all-in-one MarCom solution, DoubleTick has everything that you've been looking for in a salesforce tool. Here are a few of the top reasons to sign up with DoubleTick WhatsApp Business API.

  1. Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
  2. Automate WhatsApp marketing by scheduling your broadcast messages.
  3. Detailed broadcast analytics report to track your broadcast campaign metrics in real time.
  4. Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
  5. End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
  6. WhatsApp Automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
  7. Choose your favourite tools such as Shopify, Zapier, WooCommerce etc. and integrate them with DoubleTick in just a few clicks.
  8. Super intuitive, easy to use and mobile-friendly.
  9. 24/7 Customer support via call, WhatsApp or email.


Wanna know more about DoubleTick? 
Read it here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool 

 

Also, signing up for WhatsApp Business API through DoubleTick takes only 5 minutes, and if your Meta Business Manager is verified, you can get started right away. 

Benefits of getting WhatsApp Business API via DoubleTick

Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features.

DoubleTick offers a full-fledged WhatsApp Marketing solution built on the official WhatsApp Business API platform. 

How to Get DoubleTick WhatsApp Business API?

Kindly email us at grow@quicksell.co or click below to schedule a FREE DEMO to learn about DoubleTick’s features and pricing plans.

How to get DoubleTick WhatsApp Business API

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Important: 

It's best to get the WhatsApp Business API through a solution provider, such as DoubleTick. Because if you apply for the official WhatsApp Business API directly from Meta, you'd need a developer to set up the API, which is too labour-intensive and technically challenging. In contrast, a solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless. 

Requisites to Apply for DoubleTick WhatsApp Business API

You need:

  • A Facebook Business Manager account
  • A verified business
  • A WhatsApp business account
  • A fresh phone number
  • A Line of Credit for your WhatsApp business account
  • A command line tool such as Terminal or an app like Postman that can perform URL requests (Not needed if applied via DoubleTick)


We'd also need at least two documents from the below list to verify the business:

  • Business bank statement
  • Business License
  • Certificate of incorporation
  • Goods and services tax registration certificate (GST)
  • Permanent account number card (PAN)
  • Shop establishment certificate
  • Udyog Aadhar / MSME Certificate
  • Utility bill

We can't onboard you if the above documents are not available.

Note: 

  • You'll have to get a new phone number for your WhatsApp Business API account as you can't use this further for your personal use.
  • You can also use your existing phone number for your WhatsApp Business API account but all your data will be erased and you'll not be able to use it for your personal use any further.

WhatsApp Broadcast: Best Practices, Tips and Strategies

Planning to send bulk WhatsApp messages? Great!

To make sure your messages are effective, there are some best practices you should follow. Here are a few tips to help you send successful WhatsApp broadcast campaigns:

  1. Provide value to recipients by sending relevant messages.
  2. Keep messages short, clear, and concise to maximize impact.
  3. Encourage customers to engage with your messages by including call-to-action buttons.
  4. Ensure messages are relevant to all recipients.
  5. Personalize messages to create a connection with customers.
  6. Test messages before sending to ensure proper formatting and delivery.
  7. Use a messaging schedule to avoid spamming customers.
  8. Always get customers' consent before messaging them.
  9. Be responsive when customers initiate a conversation.
  10. Only send messages to contacts that use WhatsApp.
  11. Set the frequency of your messages appropriately.
  12. Monitor message analytics to evaluate success and make improvements.

Key Component of WhatsApp Business API

Now that you have a clear understanding of the Broadcasting in WhatsApp and the details associated with it, let's now explore the various key components of WhatsApp Broadcast in WhatsApp Business API that make it function. Here's what you need to know to get started.

What is a Conversation in WhatsApp Business API?

A conversation is a chat session window either initiated by a business or a customer. Businesses and customers can exchange an unlimited number of messages, including template messages, within a 24-hour conversation session window without incurring any additional charges.

Types of Conversation

There are two types of conversation windows in WhatsApp Business API:

Business-Initiated Conversation 

If a business sends the first message, the conversation is initiated immediately and is valid for 24 hours from the message sent time. 

Pay a one-time messaging cost of INR 56 paisa [$ 0.0068 / 0.0056 Sterling Pound / 0.006325 Euro] if a business sends the first message. The conversation is initiated immediately and is valid for 24 hours from the message sent time.

User-Initiated Conversation 

If a user sends a message and the business replies to it, a conversation session is initiated and the session is valid for 24 hours.

Pay a one-time messaging cost of INR 34 paisa [$ 0.0041 / 0.0033 Sterling Pound / 0.003795 Euro] if a user sends a message and the business replies to it. A conversation session is initiated and the session is valid for 24 hours.

Note:

  • Businesses can't initiate regular conversations with customers. They can only send approved message templates to initiate a conversation and wait for the customer's reply. This is to counter spam.
  • The messaging costs vary from country to country
  • Each conversation is a 24-hour window (be it user or business initiated) where you can send unlimited messages of any format
  • Users have the privilege to initiate a conversation whenever they want

Template Messaging in WhatsApp Business API 

Template messaging is the only way to initiate a conversation with your customers.

These are the standardized, pre-approved message drafts that businesses can use over and over again to shoot a broadcast message or initiate a business conversation with customers on WhatsApp. These templates can be used to reopen the 24-hour messaging window, send appointment reminders, shipping information, issue resolutions, payment updates, or start a new conversation with customers. However, it is important to note that these templates can only be sent to customers who have opted-in and have been approved by WhatsApp.

Businesses must ensure that they meet the requirements listed in the WhatsApp Business API documentation for quick template approval. 

There are 3 types of message templates:

  • Text-based Standard Message Templates: Send a message with text only
  • Media-based Message Templates: Send a message with an image, video, document, etc.
  • Interactive Message Templates: Call-to-action or quick reply buttons that facilitate a user response

Message Template Quality Rating and Status

Not to be confused with phone number quality rating, the Message Template quality rating and status, which can be viewed in the Facebook Business Manager, reflects how well your Message Templates have been received by customers in the past 24 hours. 

The Message Template quality rating has three quality states:

  • High (green)
  • Medium (yellow)
  • Low (red)

The status of a Message Template can be affected by a drop in its quality rating. There are five possible statuses of Message Templates.

  • Pending: When a business first submits a template that is yet to be approved
  • Approved: When the Message Template is approved
  • Rejected: When Message Template is rejected (The reason for the rejection is also shown to help you understand why the templates got rejected)
  • Flagged: When the quality rating reaches a Low state
  • Disabled: When a Message Template enters the Flagged status and its quality rating does not improve within 7 days, its status will switch to Disabled. You cannot send or edit a Disabled Message Template.

Note:

You'll be informed via email notification if your Message Template's status changes to Flagged or Disabled. To avoid having your template disabled, it is important to only send it to customers who have given their consent to receive it.

Supported Template Classes and Categories

  • Marketing – Send promotional offers, product announcements, and more to increase awareness and engagement
  • One-time passwords – Send codes that allow your customers to securely access their accounts
  • Transactional - Send account updates, order updates, alerts, and more to share important information

There are 11 categories under which you can create a WhatsApp message template and use it for your WhatsApp broadcast campaigns. Although WhatsApp keeps on adding new features and message templates, only a few specific messages are currently accepted by WhatsApp.

  1. Account update
  2. Alert update
  3. Appointment update
  4. Auto-reply
  5. Issue resolution
  6. Payment update
  7. Personal finance update
  8. Reservation update
  9. Shipping update
  10. Ticket update
  11. Transportation update


Looking for free WhatsApp Promotional Message Templates?
Click Here to access the 50+ Best WhatsApp Promotional Message Templates That Work Like a Charm!

Phone Number Quality Rating and Status

Phone number quality rating and status in WhatsApp Business API demonstrate the quality of customer communication with your business and the brand trustworthiness of a phone number associated with the WhatsApp Business profile. 

The quality rating and messaging limits of every WhatsApp Business API profile are determined by continuous monitoring. The rating and status are based on various factors, such as the number's usage history, the frequency of outbound messages such as notifications or promotional messages, the response time, compliance with WhatsApp's policies, the number of blocks by customers, and customer feedback. These factors are continuously monitored by WhatsApp to ensure that the phone numbers associated with Business profiles are legitimate and trustworthy. 

Overall, there are three quality ratings:

  • High (green)
  • Medium (yellow)
  • Low (red)

A high rating and positive status indicate that the phone number is reliable, while a low rating and negative status may indicate that the number is associated with fraudulent or spammy activity.

You can find these quality insights in the Facebook Business Manager.

To maintain a good phone number quality rating, it is essential to send only relevant and high-quality messages to your audiences. Failure to do so may result in your phone number being blocked, leading to a decrease in your quality rating from High to Medium or Low.

The quality rating of a phone number can have an impact on its status. There are five possible statuses for a phone number:

  1. Pending: The status prior to completion of the Commerce Policy check.
  2. Offline: The status assigned when a business fails the Commerce Policy check or cancels its WhatsApp API account.
  3. Connected: The default status.
  4. Flagged: The status assigned when the quality rating reaches Low. If the rating improves to Medium or High within seven days, the status will return to Connected. If not, WhatsApp will reinstate the status as Connected but impose a lower messaging limit on the number.
  5. Restricted: The status assigned when a business reaches its messaging limit while having a poor quality rating.

Pro Tips:

It is best to subscribe to notifications regarding changes in your phone number status, including transitions between Connected and Flagged, as well as upgrades or downgrades to your number's messaging tier.

Phone Number Tiers and Messaging Limits

The quality rating of the phone number and the messaging limit is closely associated with each other, as the phone number tier will determine your messaging limit.

Messaging limit is the number of contacts an account can message.

There are five tiers that a phone number within a WABA can attain, including:

  • Unverified Trial Tier: Send messages to 50 unique Contacts in a rolling 24-hour period & have up to 2 numbers
  • Tier 1: Send messages to 1K unique Contacts in a rolling 24-hour period & have up to 20 numbers
  • Tier 2: Send messages to 10K unique Contacts in a rolling 24-hour period
  • Tier 3: Send messages to 100K unique Contacts in a rolling 24-hour period
  • Tier 4: Send messages to unlimited unique Contacts in a rolling 24-hour period
Phone Number Tiers and Messaging Limits in WhatsApp Business API

Note: 

  • Messaging limits only apply to business-initiated messages called Message Templates.
  • Depending on the solution provider, businesses can either start at the Unverified Trial Tier or Tier 1 upon registering their phone number.
  • Businesses need to verify their Facebook Business Account to upgrade from the Unverified Trial Tier to Tier 1.
  • Upon reaching the messaging limit of the current tier, your messaging limit will be automatically upgraded to the next tier.
  • Businesses need to send 1/2 the limit of their messaging tier in 7 days to upgrade to the next tier.
  • Businesses will automatically upgrade to the next tier after 24 hours of reaching the messaging limit, provided that they have a good quality rating and a non-Flagged status.
  • The messaging limit does not limit the number of messages businesses can send, just the number of unique users they are trying to message.

Wrapping Up

WhatsApp Broadcasts are becoming increasingly popular and for good reason! Data and revenue numbers show that they're successful, and consumer behaviour supports this trend. But if you're feeling hesitant to get started because it's a new technology, or if you're struggling to use WhatsApp at scale, or you're not satisfied with your current tools, don't worry! Doubletick is here to help. Sign up today and schedule a FREE DEMO with our team. We'll guide you on how to start sending WhatsApp Broadcasts to unlimited customers right away.

How to get DoubleTick WhatsApp Business API

Frequently Asked Questions

Question: What is broadcast on WhatsApp?

Answer: WhatsApp Broadcast is a feature that allows you to send a message, image, video or other media to multiple recipients at once, without them knowing who else received the same message. Unlike a group chat, where all members can see and reply to each other's messages, WhatsApp Broadcast messages are sent to each recipient as an individual chat, giving the impression that the message was sent only to them.


Question: How to broadcast messages on WhatsApp?

Answer:  Follow these simple steps to broadcast messages on WhatsApp:

  1. Open WhatsApp and go to the Chats tab.
  2. Tap on the three dots in the top-right corner and select "New broadcast".
  3. Select the contacts you want to include in your broadcast list.
  4. Tap on the green checkmark to create your broadcast list.
  5. Type your message and tap on the send button.

That's it! Your message will now be sent to all the contacts in your broadcast list.


Question: How to create a broadcast list in WhatsApp?

Answer: Here's how to create a broadcast list in WhatsApp:

  1. Open WhatsApp and go to the Chats screen.
  2. Tap on the "New Broadcast" option.
  3. Type in the name of your list and add the contacts you want to include in the broadcast.
  4. Once you have added all the contacts, tap on the "Create" button.
  5. Now, you can start sending messages to the broadcast list by selecting the list from your Chats screen and typing in your message.

That's it! You now know how to create a broadcast list on WhatsApp.


Question: How to find the broadcast list in WhatsApp?

Answer: To find your broadcast list on WhatsApp:

  1. Open WhatsApp and go to the Chats tab.
  2. Tap on the three dots in the top right corner.
  3. Select "Broadcast Lists" from the menu.
  4. Here you will find all your existing broadcast lists.
  5. Tap on the list to view and manage the contacts in the list.


Question: What is the limit of WhatsApp broadcasts?

Answer: WhatsApp has a broadcast limit of 256 recipients per list. For more than 256 contacts, you need multiple lists. But with WhatsApp Business API, you can send unlimited broadcasts to saved and unsaved contacts.


Question: How to create a broadcast group in WhatsApp?

Answer: Follow these steps to create a broadcast group on WhatsApp:

  1. Open WhatsApp on your phone.
  2. Tap on the "Chats" tab.
  3. Tap on the "Broadcast Lists" option at the top of the screen.
  4. Tap on the "New List" button at the bottom of the screen.
  5. Select the contacts you want to add to the broadcast list.
  6. Tap on the "Create" button.

That's it! Now you can send messages to all the contacts in your broadcast list at once.


Question: How to send WhatsApp messages to multiple contacts without broadcast?

Answer: Follow these steps to send a WhatsApp message to multiple contacts without using a broadcast list:

  1. Open WhatsApp on your phone.
  2. Click on the "Chats" tab at the bottom of the screen.
  3. Click on the "New Chat" icon in the bottom-right corner.
  4. Search for and select the first contact you want to send the message to.
  5. Once you've selected the contact, click on the "+" icon to add more contacts to the chat.
  6. Search for and select the remaining contacts you want to include in the chat.
  7. Once you've selected all the contacts you want to send the message to, click on the "Create" button in the top-right corner.
  8. Type your message in the message box and hit send.

Your message will be sent to all the selected contacts as a group chat, rather than a broadcast message.


Question: How to send broadcast messages in WhatsApp without adding contact?

Answer: To send a broadcast message on WhatsApp without adding contacts, you need to use the DoubleTick WhatsApp Business API. With the DoubleTick WhatsApp API, you can send broadcast messages to both saved and unsaved contacts without adding them to your contacts list.

Kindly email us at grow@quicksell.co or CLICK HERE to schedule a FREE DEMO to learn about DoubleTick’s features and pricing plans.


Question: How to forward messages to the broadcast list in WhatsApp?

Answer: Follow these steps to forward messages to a broadcast list in WhatsApp:

  1. Open WhatsApp on your smartphone and tap on the "Chats" tab.
  2. Tap on the "Broadcast Lists" icon in the top right corner of the screen.
  3. Tap on the existing broadcast list or create a new one by tapping on the "+" icon.
  4. Once you have selected the broadcast list, tap on the list to open it.
  5. Tap and hold on to the message you want to forward.
  6. Tap on the "Forward" icon that appears at the top of the screen.
  7. Select the broadcast list you want to forward the message to from the list of contacts that appears.
  8. Tap on the "Send" button to forward the message to the selected broadcast list.

Note: Make sure that the people on your broadcast list have added your phone number to their contact list, otherwise, they may not receive the forwarded message.


Question: How to forward images to the broadcast list in WhatsApp?

Answer: Follow these steps to forward images to a broadcast list in WhatsApp:

  1. Open WhatsApp on your smartphone and tap on the "Chats" tab.
  2. Tap on the "Broadcast Lists" icon in the top right corner of the screen.
  3. Tap on the existing broadcast list or create a new one by tapping on the "+" icon.
  4. Once you have selected the broadcast list, tap on the list to open it.
  5. Tap on the camera icon to take a new photo or select an existing image from your phone's gallery.
  6. After selecting the image, tap on the "Send" button to send it to the broadcast list.
  7. Alternatively, you can tap and hold on to an existing image in a chat or on your phone's gallery and select "Share" or "Forward" from the options that appear.
  8. Select the broadcast list you want to forward the image to from the list of contacts that appears.
  9. Tap on the "Send" button to forward the image to the selected broadcast list.

Note: Make sure that the people on your broadcast list have added your phone number to their contact list, otherwise, they may not receive the forwarded image.


Question: How to send bulk messages on WhatsApp without broadcast?

Answer: You can't send bulk messages on WhatsApp without a broadcast. However, you can use WhatsApp groups to send messages to multiple people at once.


Question: How to send WhatsApp messages to all contacts at a time without broadcast?

Answer: WhatsApp does not offer a direct feature to send messages to all contacts at once without using the broadcast list. However, you can use WhatsApp groups to send messages to multiple people at once. Here are the steps to do this:

  1. Open WhatsApp on your smartphone and tap on the "Chats" tab.
  2. Tap on the "New Group" icon in the top right corner of the screen.
  3. Add the contacts you want to message to the group by selecting them from your contacts list.
  4. Give the group a name and an optional profile picture, and then tap on the "Create" button.
  5. Once the group is created, tap on it to open it.
  6. Type your message in the text box and then tap on the "Send" button.
  7. The message will be sent to everyone in the group.


Question: Which is the best WhatsApp broadcast software?

Answer: DoubleTick WhatsApp Business API is one of the best WhatsApp broadcast software. 


Question: How to delete the broadcast message in WhatsApp for everyone?

Answer: Follow these steps to delete a broadcast message in WhatsApp for everyone:

  1. Open WhatsApp on your smartphone and go to the "Chats" tab.
  2. Tap and hold the broadcast message you want to delete.
  3. Select "Delete" from the menu that appears.
  4. Choose the "Delete for Everyone" option.
  5. Tap on the "Delete" button.

Once you have followed these steps, the broadcast message will be deleted from your device and the devices of all recipients, provided that they have not already viewed it. Please note that you can only delete messages for everyone within a maximum of 7 minutes after sending them. After that, you will not be able to delete the message for everyone, and it will remain visible to all recipients.


Question: How do I know if someone saved my number on the WhatsApp broadcast?

Answer: There is no way to know if someone saved your number on a WhatsApp broadcast list. WhatsApp does not provide this feature.


Question: How to Send a WhatsApp Broadcast with the WhatsApp Business App?

Answer: Follow the below steps to send a WhatsApp broadcast with the WhatsApp Business app:

  1. Open the WhatsApp Business app on your smartphone.
  2. Tap on the three dots in the top right corner of the screen to access the menu.
  3. Select "Broadcast Lists" from the menu.
  4. Tap on the "New List" icon in the bottom right corner of the screen.
  5. Select the contacts you want to add to the broadcast list from your contacts list.
  6. Tap on the green checkmark button to create the list.
  7. Type your message in the text box and then tap on the "Send" button.


Question: Is sending bulk messages on WhatsApp illegal?

Answer: Sending bulk messages on WhatsApp is not illegal if done through the official platform and with the recipients' consent. However, using unofficial tools or sending unsolicited messages can result in a permanent ban on your account. It's important to use WhatsApp responsibly and abide by its terms of service.


Question: Who can see my WhatsApp Broadcast?

Answer: Recipients on your WhatsApp broadcast list can see your message individually. The message is not visible to anyone else, and WhatsApp's end-to-end encryption ensures that it is secure and private.


Question: What is the difference between WhatsApp Broadcast and group chats?

Answer: Here is a table outlining the main differences between WhatsApp Broadcast and group chats:

WhatsApp Broadcast

WhatsApp Group Chat

Allows you to send a message to multiple contacts simultaneously without revealing their identities to each other

Allows you to create a chat group with multiple participants, and everyone in the group can see each other's messages

The message is received individually by each recipient

The message is visible to everyone in the group

Only the sender can send messages

All participants can send messages

Limited to 256 recipients

Can have up to 256 members

Cannot see who received or read the message

Can see who received and read the message

No option for participants to reply to the message

Participants can reply to the message

In summary, the main difference between WhatsApp Broadcasts and group chats is that broadcast messages are received individually by each recipient and don't reveal the recipients' identities to each other, while group chats allow for more interactive conversations among multiple participants.


Question: How many contacts can I add to the WhatsApp broadcast?

Answer: With a regular WhatsApp or WhatsApp Business App, you can create a broadcast list with up to 256 contacts. However, if you use DoubleTick for broadcast, you can create an unlimited number of lists with an unlimited number of people basis your messaging tier.


Question: How does a WhatsApp Broadcast work?

Answer: WhatsApp Broadcast lets you send a message to multiple contacts at once while keeping their identities private. Unlike WhatsApp Groups, recipients won't be able to see who else received the message.


Question: Is there a risk of my WhatsApp Business API number getting blocked?

Answer: The likelihood of a WhatsApp Business API number getting blocked depends on several factors, including the quality rating assigned by WhatsApp. The rating is based on metrics such as the number of people who block or report your messages as spam. If your rating falls below a certain threshold, you will receive a warning on Facebook Business Manager. If you continue to receive low ratings and violate WhatsApp policies, your number may be blocked. However, this is uncommon and typically only occurs when businesses send unsolicited promotional messages without getting opt-in consent from recipients.


Question: How do I take opt-in for WhatsApp updates from users?

Answer: To get opt-in consent for WhatsApp updates, ask users to provide their phone numbers and explicitly agree to receive updates. This can be done through a website form, in-person sign-up, or email opt-in. Ensure users provide explicit consent and the ability to opt out at any time.


Question: What are failed messages and do I need to pay for them?

Answer: Failed messages are messages that are not delivered to users due to reasons such as no opt-in or inactive user status. Businesses are not charged for failed broadcast messages on WhatsApp.


Question: Do I have to pay for failed broadcast messages?

Answer: No, there are no charges for failed broadcast messages on WhatsApp as they are not delivered to users. However, businesses may need to update their contact list if the recipient is inactive or has not opted-in to receive messages. For further details, refer to WhatsApp's opt-in policy.


Question: Can I send promotional messages via WhatsApp Broadcast?

Answer: Yes, businesses are now permitted to send promotional messages, such as discount offers and coupons, via WhatsApp Broadcast without the risk of being banned. 


Question: Does DoubleTick offer a free trial?

Answer: Yes, we do offer a demo account that you can play with. Download the DoubleTick App to test with a demo account.


Question: How many devices does DoubleTick support?

Answer: Unlimited number of users can use your DoubleTick account. However, only 1 device per user can be active at a time.


Question: How many team members can I add to my DoubleTick account?

Answer: You can add unlimited team members to DoubleTick


Question: In how many days will the DoubleTick setup be ready for my WhatsApp Business account?

Answer:  If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process will take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta.


Question: Can I use my existing number for DoubleTick?

Answer: Yes, you can use your existing number with DoubleTick. However, we would recommend that you use a new number instead of using an existing one to ensure smooth operations for your business.


Question: Can I use my WhatsApp business app number and DoubleTick number at the same time?

Answer: No, at a time you can use only one account. Data from your WhatsApp business account will be erased once you switch to DoubleTick.


Question: To how many customers can I shoot the broadcast messages?

Answer: There is no restriction. You can create unlimited broadcast groups and shoot messages to unlimited contacts. However, Meta might restrict you if a lot of customers mark your message as spam. The best practice is to enable the STOP bot on DoubleTick and send your templates with a STOP quick reply message so that people who are not interested in your communication can easily press STOP to get opted out instead of reporting your number as SPAM to WhatsApp.


Question: Can I automate and schedule broadcast messages?

Answer: Yes, you can automate WhatsApp messages and schedule broadcasts with DoubleTick.

Read this exclusive guide to know more about - How to Schedule WhatsApp Messages


Question: Does DoubleTick come with a bulk contact upload feature?

Answer: Yes, you can simply upload an excel file having contact details to the dashboard and shoot messages in bulk to unlimited customers.