Thinking about running WhatsApp Ads but not sure where to start?
Confused about whether WhatsApp advertising can deliver better ROI than Google Ads?
You’re not alone!
Many businesses want to tap into WhatsApp’s direct reach but get stuck figuring out the setup, targeting, or the essentials needed to get started.
In this guide, we’ll walk you through everything! How to set up WhatsApp ads, what you’ll need, why they stand out from the crowd, and tips for creating effective WhatsApp advertising campaigns that drive real results.
Let’s cut through the confusion and make WhatsApp advertising work for you!
Let’s first understand what are WhatsApp Ads.
What are WhatsApp Ads?
WhatsApp ads are run on platforms like Facebook and Instagram.
But here’s the catch!
Instead of routing users to a website or landing page, these ads open a WhatsApp chat directly with your business.
Think about it: someone scrolls through Instagram, spots your ad, and clicks on it. The next second, they’re chatting with your team on WhatsApp, no forms to fill, no waiting. Just real-time conversations!
This is what makes Click-to-WhatsApp ads so powerful. They remove all the extra steps, making it easier for customers to ask questions, explore products, and get answers instantly. One click, and they’re talking to your business, right where they feel most comfortable.
Why WhatsApp Ads Scores Over Other Channels
So, why choose Click to WhatsApp ads over Google ads?
Simple...! They provide a direct line to your customers. Let’s break down why WhatsApp advertising outperforms other channels:
Unmatched User Base and Popularity
WhatsApp isn’t just another messaging app, it’s the most preferred messaging app worldwide. With users spanning across 25+ countries and active on the platform daily, you’re meeting customers where they already are. Whether you’re targeting India, the UK, or even the US, WhatsApp dominates as the go-to messaging tool.
High Engagement and Deliverability
An average WhatsApp user checks their messages 25-30 times a day. That’s a lot of opportunities for your ad to get noticed! WhatsApp’s 100% message delivery rate and 98% read rate ensure that your ads won’t get buried under spam filters or ignored, unlike email campaigns.
Direct Conversations, No Barriers
Unlike other ads that direct users to websites or forms, WhatsApp ads start a chat immediately, making it easier for customers to engage with your business in real-time.
Higher Response Rates
Messages on WhatsApp have better open and response rates than emails or ads on other platforms. People are more likely to respond to a WhatsApp message than to fill out a form or click through multiple pages.
Built for Conversational Commerce
WhatsApp chats feel like personal conversations, which builds trust. Customers prefer one-on-one interactions over browsing generic landing pages or automated email replies. Businesses can engage with customers in real-time, answer questions, suggest products, and guide them through purchase, all without leaving the chat. It’s seamless, personal, and highly effective.
Build Long-Term Relationships
Once you connect with someone on WhatsApp, the conversation doesn’t end with a single interaction. You can follow up, share offers, and provide support, keeping the relationship alive.
More Personal, Less Distracting
Social media platforms and inboxes are crowded with ads and messages. WhatsApp provides a less cluttered space where your business can stand out and get noticed. Ads that start a WhatsApp chat feel personal, building trust and encouraging users to engage in a way that traditional ads can’t match.
Perfect for All Business Sizes
Whether you’re a small business using WhatsApp Business or a larger enterprise leveraging the WhatsApp Business API, this platform works for everyone. Small businesses see conversion rates jump by up to 20% using WhatsApp, while enterprises can send bulk messages to thousands and lakhs of customers at once!
Integrates Seamlessly with CRMs and E-commerce Tools
Selling becomes even easier when WhatsApp connects with platforms like Shopify. You can keep track of orders, send reminders, and provide instant support, all through WhatsApp. Plus, you can link your WhatsApp with your Facebook and Instagram pages to centralize your conversations from multiple platforms.
Requirements for Setting Up WhatsApp Ads
Want to run WhatsApp advertising through Facebook Ads Manager?
Before you dive in, there are a few essentials to have in place. Let’s walk through what you need:
Get a WhatsApp Business Account
First things first- you can’t run WhatsApp ads using a regular WhatsApp number. You’ll need to switch to a WhatsApp Business account, either through the WhatsApp Business App or WhatsApp Business API.
If you’re looking for more advanced features, go for the WhatsApp Business API, which offers:
- Verified Green Tick Badge for added credibility.
- Chat automation and smart WhatsApp chatbots to manage inquiries efficiently.
- Product catalogue to display your offerings directly in WhatsApp chats.
- Team inbox with multi-device login so your team can manage conversations across devices.
- Interactive messaging options designed to enhance engagement and conversions.
Keep in mind that these features may vary from WhatsApp API solution provider to provider. It's advised to thoroughly evaluate and choose what aligns best with your business needs.
Add Your WhatsApp Business Number to Your Facebook Page
Next, you’ll need to link your WhatsApp Business account with your Facebook page. This step is essential for setting up WhatsApp ads.
Here’s how to do it:
- Go to your Facebook Business Page.
- Click Settings.
- On the left-hand side, select WhatsApp.
- Enter your country code and WhatsApp Business number.
- Click Send Code and enter the OTP you receive.
- Hit Confirm to complete the setup.
Pro Tip: Also, link your Instagram account to the Facebook page to streamline messaging across platforms.
Once you’ve connected your WhatsApp number to Facebook, you’re all set to start creating your first Click-to-WhatsApp ad and engage with customers instantly!
How to Set Up Click to WhatsApp Ads on Facebook Ads Manager?
Setting up Click-to-WhatsApp ads may sound tricky, but don’t worry!
We’ve broken it down into simple steps.
If you’re familiar with Facebook Ads Manager, you’ll be up and running in no time.
Let’s dive in!
Step 1: Create Your Campaign
- Open Facebook Ads Manager and click ‘Create’.
- Choose ‘Messages’ as your campaign goal to start conversations on WhatsApp, Facebook Messenger, or Instagram Direct.
- Name your campaign, ad group, and ad set, then click ‘Continue’.
- Set a daily or lifetime budget for your campaign and review the available bid strategies.
Once that’s done, you’ve completed the campaign-level setup.
Step 2: Configure the Ad Group
- Move to the Ad Group level by clicking ‘Next’.
- Select ‘WhatsApp’ as the messaging app for your ad.
- Link your Facebook page and WhatsApp Business number.
- Set up your target audience, define the age, gender, location, interests, and other relevant targeting filters.
- Schedule your campaign and click ‘Next’.
Step 3: Design Your Ad Set
- Choose the Facebook and Instagram pages where your ad will appear.
- Select your ad format- this could be an image, video, or carousel.
- Upload the creatives you want to use and configure the ad placements on Facebook and Instagram.
- Add your ad copy:
- Primary Text: Craft engaging text (you can add up to 5 variations).
- Headline: Example “Chat With Us”
- Description: Give a short overview of your offer or service.
- CTA (Call-to-Action): Choose from CTAs like “Send Message” to encourage users to connect.
- Use the ‘Message Template’ feature to customize the first message customers see when they click your ad—tailor it to fit your audience.
Step 4: Publish and Monitor Your Ad
- Review your ad in the preview section to ensure everything looks good.
- Click ‘Publish’ and your ad will now be sent for Facebook’s approval. Once approved, it’ll go live according to your schedule.
Step 5: Monitor and Optimize Your Campaign
Running an ad is just the beginning, tracking its performance is key. Use Facebook Ads Manager to monitor important metrics like:
- Conversations Started
- Messaging Replies
- Impressions
- Link Clicks
- Content Views
- Purchases
Analyze these metrics regularly and optimize your ads for better results. Adjust your targeting, budget, or messaging based on what’s working best to maximize your campaign’s success.
That’s it! With these steps, you’ll have your Click-to-WhatsApp ads live and driving meaningful conversations in no time.
Tips for Creating Effective WhatsApp Ads Campaigns
Want to make sure your WhatsApp advertising deliver real results? Here are some practical tips to help you create campaigns that grab attention and drive engagement:
Know Your Audience
Get clear on who you’re targeting. Use audience filters, like age, location, and interests to fine-tune your ads for maximum relevance.
Use Engaging Visuals
A picture is worth a thousand words! Choose high-quality images or videos that align with your brand and catch the viewer's attention right away.
Use Message Templates Wisely
Design WhatsApp message templates to deliver clear, concise messages that match your audience’s expectations, enhancing engagement from the start.
Craft a Compelling Call-to-Action (CTA)
Make sure your CTA is direct and actionable. Phrases like “Chat Now” or “Ask Us Anything” encourage people to start a conversation instantly.
Keep the Message Personal
WhatsApp is all about personal connections. Write your ads in a conversational tone and use WhatsApp's message templates to greet users by name.
Align with Your Brand Tone
Your ad copy should reflect your brand’s personality, whether it’s playful, professional, or friendly. Consistency builds trust and recognition.
Test Multiple Variations
Don’t rely on just one version of your ad. Test multiple ad copies, visuals, and CTAs to see what resonates best with your audience.
Leverage WhatsApp Chatbots
Use chatbots to handle common inquiries or guide leads through the sales funnel, automating responses keeps conversations flowing without delay.
Monitor and Optimize in Real-Time
Keep an eye on key metrics like click-through rates, message replies, and conversations started. Make adjustments along the way to improve performance.
Offer Exclusive Deals
Encourage users to click your ad by promoting exclusive discounts or early access offers available only through WhatsApp.
Following these tips will ensure your WhatsApp ad campaigns are impactful, engaging, and conversion-friendly.
What are the Benefits of WhatsApp Ads?
WhatsApp advertising aren’t just another marketing channel, they’re a powerful way to connect with your audience directly. Here’s how they can benefit your business:
Instant Engagement
WhatsApp ads connect users with your business in just one click, eliminating the need for complicated forms or redirects. Conversations start instantly, leading to faster customer interaction.
Higher Open and Response Rates
With users checking WhatsApp multiple times a day, CTWA achieves higher open and response rates than emails or other social media platforms.
Personalized Customer Interaction
Through one-on-one messaging, you can offer a personal touch that builds trust. Use customized greetings and tailored responses to make customers feel valued.
Seamless Integration with E-commerce Platforms
WhatsApp integrates easily with platforms like Shopify and social channels like Facebook and Instagram, making it a smooth tool for driving sales and managing orders.
Lead Generation and Follow-Ups Made Easy
Gather leads and continue engaging even after the ad interaction. Send follow-up messages, offers, or reminders to nudge customers toward completing a purchase.
Build Long-Lasting Customer Relationships
Since WhatsApp allows ongoing conversations, you can nurture customer relationships over time, following up, resolving queries, and sharing updates seamlessly.
Improved Conversion Rates
Businesses leveraging WhatsApp ads often see improved conversion rates because users feel comfortable chatting on WhatsApp. This real-time engagement can lead to faster decision-making and more closed deals.
WhatsApp advertising go beyond impressions, they enable meaningful conversations that build relationships and drive sales. If you’re ready to connect with your audience more personally, WhatsApp advertising are the way to go.
Run Successful Click to WhatsApp Ads Campaigns with DoubleTick
With DoubleTick, setting up Click-to-WhatsApp Ads (CTWA) becomes seamless. Nurture leads effectively by engaging them through real-time WhatsApp conversations powered by smart chatbots. DoubleTick lets you qualify leads, guide prospects through the sales funnel, answer queries instantly, and recover abandoned carts with follow-ups.
You can also collect payments and send invoices directly on WhatsApp, ensuring a smooth buying experience. Stay ahead with personalized campaigns and detailed real-time analytics to track both campaign performance and team productivity. DoubleTick is your all-in-one solution for driving sales with unmatched WhatsApp marketing efficiency.
From the Editor's Desk:
- WhatsApp CRM: How It Help Your Business in 2024?
- WhatsApp Business Payment or WhatsApp Pay: Detailed Guide
- What Are Communities in WhatsApp and How To Use It?
- How to Restore and Backup WhatsApp Messages
- How To Get Unblocked in WhatsApp
- How To Schedule Messages on WhatsApp
- 15 Best WhatsApp Marketing Software to Send Bulk WhatsApp Messages
- How to Send Bulk WhatsApp Messages in 2024 and List of The Top 15 WhatsApp Bulk Message Senders
- How to Send Bulk WhatsApp Broadcast: Ultimate Guide
- How to Create a WhatsApp Bot in Just 5 Minutes
- How to Create a WhatsApp Business Account in 2024– A Step-by-Step Guide
- A Comprehensive Guide to WhatsApp Marketing: Tips, Tricks and Strategies
- WhatsApp Automation 101: Benefits, Uses and Tools
- Decoding the Difference Between WhatsApp and WhatsApp Business
Frequently Asked Questions
Question: Why should I consider using WhatsApp Advertising for my business?
Answer: WhatsApp advertising offer nearly 100% delivery and a 98% open rate, with conversion rates ranging from 45-60%. This makes WhatsApp one of the most effective platforms for direct, personal engagement with customers, driving real results.
Question: How do I manage ads on WhatsApp?
Answer: You can manage WhatsApp ads through Facebook Ads Manager. Set up campaigns, monitor performance, and optimize targeting and messaging directly from the platform.
Question: Is there a limit to the number of WhatsApp ads I can run?
Answer: No, there’s no limit. You can run as many WhatsApp advertising as your budget allows.
Question: Can I target specific audiences with my WhatsApp ads?
Answer: Yes, you can target audiences using Facebook’s advanced filters such as age, location, gender, interests, and more, ensuring your ads reach the right people.
