Top 15 Instant Messaging Platforms to Supercharge Your Business Communication

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Forget the slow burn of email and the one-way street of social media interactions. In today's fast-paced business environment, customers crave the instant and personalized touch that instant messaging (IM) platforms provide. 

Did you know 42% of online customers actually prefer instant messaging for business matters, compared to email (29%) or social media (16%)?

Well... the message is clear: instant messaging platforms are on the rise, revolutionizing the way businesses operate. From superior customer service to enhanced internal communication, instant messaging platforms offers the tools you need to stay ahead of the curve. 

So let's explore the top 15 instant messaging platforms designed to supercharge your business communication!

But before we jump right into the instant messaging platforms, let's first understand what is instant messaging software?

What is Instant Messaging Software?

Instant messaging (IM) software is a tool designed for real-time communication via text and rich content. It enables users to send messages instantly across various devices, facilitating quick exchanges of information. This software is integral to modern communication, providing a faster, more interactive alternative to traditional methods like email.

Instant messaging can be used both internally within organizations to connect teams and externally to engage customers. It supports features such as chatbot automation, message management, and seamless integration with business systems, making it a versatile and essential tool for businesses in the digital age.

Now that we have the fundamental idea of what an instant messaging software is let's explore which instant messaging platform or app should you use for both internal and external use cases to stay ahead of the curve!

Top Instant Messaging Apps for Customers: External Communications

Below are the list of instant messaging apps that are best for external customer communications. All of these apps are free to download, however, depending on your use, extra charges may apply.

1. WhatsApp

WhatsApp is the leading instant messaging platform globally, used by over 2 billion people. It caters to both individual users and businesses with its intuitive interface and multi-platform availability (Android, iOS, macOS, Windows, and web). For businesses, WhatsApp offers two variations: WhatsApp Business for small enterprises and WhatsApp Business API for larger organizations.

Pros

• Ubiquitous Reach: With 4+ billion monthly active users, WhatsApp allows businesses to connect with a vast audience.
• Business-Friendly Features: Includes setting up a company profile, greeting messages, automated replies, promotional messaging, and efficient customer interaction through live chat and contact management.
• Enhanced Engagement: Enables sharing of files, voice and video calls, and group chats, enhancing interaction.
• Security and Reliability: Provides end-to-end encryption and connects via a business profile linked to a specific phone number.
• Cost-Effective: WhatsApp Business is free to download, making it accessible for small businesses, while the API version supports large-scale communication needs.
• Bulk Broadcast: Send bulk WhatsApp messages to up to 256 contacts at once. 

Cons

• Privacy Concerns: Since being acquired by Facebook, there have been concerns about data privacy and security.
• Limitation for Internal Use: Not ideal for internal employee communications as it is primarily designed for consumer communication.
• Potential Over-reliance: There's a risk of over-reliance on a single platform for customer interactions, which might limit flexibility.

Pricing

• WhatsApp Business: Free! It provides tools to create product catalogues, automate responses, and manage customer interactions effectively.
• WhatsApp Business API: WhatsApp API is tailored for medium to large businesses. It offers advanced features like unlimited bulk messaging, third-party platform integration capabilities, chatbots, detailed performance metrics, and much more. Pricing for the API version typically involves variable costs based on usage, message volume and country.

Checkout WhatsApp API pricing here​

WhatsApp remains a robust choice for businesses aiming to enhance their customer engagement and support through a widely accepted and easy-to-use platform.

Wanna know about WhatsApp Business API in detail? Here is your 2024 Ultimate Guide to WhatsApp Business API - Click Here to Read

2. Telegram

​Telegram is an instant messaging platform renowned for its speed and security, with over 700 million active monthly users globally. Available on Android, iOS, Linux, macOS, Windows, and the web, it offers a robust set of features tailored for both personal and business use. Although not as widespread as WhatsApp, its unique capabilities make it a strong contender, especially in countries with restricted messaging options and within the cryptocurrency community.

Pros

• High-Level Security: Offers optional end-to-end encryption and features like secret chats to ensure privacy and security.
• Large Group Capabilities: Supports supergroups with up to 200,000 members, ideal for large-scale communication and marketing efforts.
• Advanced File Sharing: Allows sending files up to 2 GB, facilitating the sharing of large documents and media.
• Automation and Integration: Features like Telegram Bots can automate communication and provide timely updates, such as cryptocurrency prices.
• Versatile Communication Tools: Includes voice and video calls, public channels, and the ability to create external marketing channels.

Cons

• Default Encryption: Messages are not encrypted by default; users need to manually enable this feature, which can be overlooked.
• Unverified Encryption Protocol: Telegram's homegrown encryption protocol has not been independently verified, which may pose security risks.
• Limited User Base in Some Markets: With 200 million monthly active users, it may not be the first choice for businesses looking for extensive reach compared to platforms like WhatsApp.

Pricing
Telegram is free to use, with no fees for downloading or using features, making it highly accessible for businesses of any size. Advanced features, such as bot integration, do not typically involve additional costs, which adds to its appeal for cost-conscious businesses.

3. Facebook Messenger

Facebook Messenger, with over 1.04 billion users worldwide, is one of the leading instant messaging platforms. It is integrated deeply with Facebook, making it a prime channel for business communications outside of personal use. It supports a multitude of devices including Android, iOS, Windows, macOS, and web.

Pros

• Extensive Reach: Messenger's integration with Facebook provides access to a vast global audience, with the app being popular in more than 30 countries.
• Business Integration: Direct connection with Facebook Pages allows businesses to manage customer interactions seamlessly.
• Advanced Communication Tools: Includes features for lead generation, such as dynamic QR codes and Messenger campaigns, plus plugins that help convert website visitors into leads.
• Versatile Messaging Options: Supports text, audio, video, and other media types, enhancing the customer service experience.
• Customization and Automation: Businesses can automate responses and manage customer interactions efficiently with Messenger’s various web plugins and chatbot functionalities.

Cons

• Privacy Concerns: Data privacy issues under Facebook’s management could be a deterrent for some users.
• Regional Restrictions: Not available in countries like China and Russia, limiting its use in these markets.
• Limited Team Collaboration Features: More focused on customer interaction rather than internal team collaboration.

Pricing

• Facebook Messenger itself is free, making it easily accessible for small to medium businesses.
• Facebook Ad Campaigns are managed through Meta Ads Manager with individual pricing, offering scalable options for businesses of all sizes.

4. WeChat

​WeChat, known as Weixin in China, is a multifaceted platform that combines messaging, social media, and e-payment functionalities. With over 1.3 billion monthly active users predominantly in China, WeChat is an indispensable tool for businesses aiming to engage with the Chinese market. The platform supports a range of activities from messaging and e-commerce to ad campaigns and corporate communications via different types of official accounts.

Pros

• Vast Reach in China: Dominant social media platform where a significant portion of smartphone users spend their time.
• Diverse Business Tools: Offers various account types including Subscription Accounts, Service Accounts, Enterprise Accounts, and Mini Programs, each serving different business needs.
• Integrated Services: Combines social media, messaging, and payment services, making it a comprehensive platform for user engagement.
• Customizable Engagement: Businesses can share QR codes, launch ad campaigns, create e-commerce stores, and more.
• Robust Messaging Features: Includes text, voice, and group messages, as well as the ability to broadcast messages, share media, and host live calls.

Cons

• Regional Focus: While incredibly effective in China, its features and user base are significantly limited outside of this region.
• Privacy and Security Concerns: Use of WeChat involves risks related to data privacy and security, especially under Chinese regulatory frameworks.
• Complexity of Features: The variety of account types and features can be complex to navigate and manage effectively without proper understanding and resources.

Pricing
WeChat does not typically charge for basic usage, but businesses may incur costs related to advertising, e-commerce, and advanced account functionalities. The pricing for these services varies based on the scale and scope of the business activities.

5. Line

​Line is a prominent messaging app originally developed in Japan. It boasts around 200 million monthly active users, primarily in Japan, Taiwan, Indonesia, and Thailand. Despite its smaller global footprint compared to giants like WhatsApp or WeChat, Line remains a key player in its main markets, making it an essential platform for businesses targeting these regions.

Pros

• Strong Regional Presence: Dominates the messaging app market in Japan and has significant usage in Taiwan, Indonesia, and Thailand.
• Business-Focused Features: Businesses can create Line Official Accounts to engage with customers, conduct marketing campaigns, and provide customer support.
• Diverse Communication Options: Supports text, voice, and video messages, along with a variety of interactive content such as stickers and Line games.
• Integrated Services: Offers services beyond messaging, including payment solutions (Line Pay), a news stream (Line Today), and even a job-searching tool (Line Jobs).
• Effective Marketing Tools: Provides tools for advertising and promotional activities, making it easier for businesses to reach their target audience directly.

Cons

• Limited Global Reach: While powerful in specific markets, its influence is limited outside of East and Southeast Asia.
• Language and Cultural Barriers: Content and user interface are heavily localized, which may present challenges for international businesses not familiar with the local languages and culture.
• Competitive Market: Faces stiff competition from other apps like WhatsApp and Facebook Messenger, even within its strongholds.

Pricing
Line offers free basic messaging services, but businesses looking to maximize their presence can opt for paid promotional and marketing services through Line Official Accounts. The costs associated with these services vary depending on the scale and specifics of the campaigns.

6. Viber

Viber is a global messaging app with approximately 1 billion users worldwide, particularly popular in Eastern Europe. While it may not have the same business-centric reputation as WhatsApp or Facebook Messenger, Viber offers a robust platform for brand-to-consumer interactions. The app supports various devices and operating systems, providing rich communication features including text, voice, and video messaging.

Pros

• Wide Global Reach: With 1 billion users, Viber offers access to a broad audience across different regions, particularly strong in Eastern Europe.
• Consumer-Focused Features: Designed with a consumer-first approach, making it an effective platform for direct marketing and personal interactions between brands and consumers.
• Marketing Tools: Viber Public Accounts and Viber Bots facilitate brand presence and allow for automated messaging and engagement.
• Multimedia Communication: Supports diverse forms of messaging including text, stickers, voice, and video calls, enhancing the engagement experience.
• Secure Communications: Offers end-to-end encryption, ensuring secure conversations between users and businesses.

Cons

• Lesser Focus in the Business Sphere: Not as widely adopted for business use compared to competitors like WhatsApp or Messenger, which could limit B2B opportunities.
• Variable Market Penetration: While popular in certain areas, it may not be as effective in regions where other messaging apps dominate.

Pricing
Viber offers free access to its basic messaging features, but businesses looking to leverage the platform for marketing and customer engagement may incur costs related to advanced features like Viber Public Accounts and Bots. Specific pricing details for these services are typically based on the scale of usage and the features required.

7. LinkedIn

​LinkedIn, with its 1 billion users, is predominantly recognized as a professional networking platform rather than a traditional instant messaging app. It focuses on building networks, connecting professionals, and facilitating B2B interactions. LinkedIn excels in lead generation, brand awareness, and professional content distribution, making it the platform of choice for B2B marketers, with 94% using it to share content.

Pros

• Professional Networking: Primarily designed for professional use, making it ideal for building business relationships and networking.
• Lead Generation and Brand Awareness: Rated as the top social media platform for lead generation and highly effective for raising brand visibility among professionals.
• Targeted Advertising Solutions: Offers a variety of advertising options including sponsored content, text ads, and sponsored InMail, tailored to reach specific professional audiences.
• Content Distribution: The preferred platform for distributing professional content, helping businesses establish thought leadership and industry authority.
• High Engagement Rates: Users are generally professionals seeking to expand their knowledge and connections, leading to higher engagement levels with content and advertisements.

Cons

• Limited Casual Communication: Not suitable for casual or personal communications as it is tailored for professional content and interactions.
• Higher Cost of Advertising: Advertising costs can be higher compared to other social media platforms due to its specialized audience and professional focus.
• Niche Audience: While it has a large user base, its effectiveness is limited to professionals and business contexts, which might not be suitable for all types of businesses.

Pricing
LinkedIn offers free access to basic networking features, but businesses looking to leverage more advanced features, such as detailed analytics and enhanced advertising capabilities, would need to consider premium subscriptions. LinkedIn's advertising solutions are priced on a cost-per-click or cost-per-impression basis, and prices can vary significantly based on the targeting criteria and the competitiveness of the ad space.

Top Instant Messaging Apps for Internal Business Communications

Below is the list of instant messaging apps that are best to connect with your internal teams and coworkers. Since these are business communication tools they come with subscription plans. 

1. Microsoft Teams

Microsoft Teams is a comprehensive communication and collaboration platform integrated within the Microsoft 365 suite. With 320 million monthly active users, it is designed primarily for business use, offering extensive functionalities including messaging, video calling, file sharing, and integration with Microsoft Office apps. Teams is optimized for organizations already using Microsoft products, providing a seamless experience across all devices including Android, iOS, macOS, Windows, and web.

Pros

• Deep Integration with Microsoft Ecosystem: Teams is tightly integrated with Microsoft Office apps and services, enhancing productivity by allowing users to collaborate on documents without switching between apps.
• High-Quality Audio and Video: Known for the best audio and video quality among team chat apps, making it ideal for professional meetings and conferences.
• Robust Collaboration Features: Supports extensive collaboration options including chat rooms, private messaging, and group threads, as well as integration with nearly 200 other applications.
• Comprehensive Security and Compliance: Offers strong security measures and compliance capabilities, fitting for organizations with stringent security policies.
• Included in Microsoft 365: Available at no additional cost within many Microsoft 365 business accounts, providing value for money.
• Integration Capabilities: Make it a powerful tool for businesses looking to centralize their operations and enhance team productivity.

Cons

• Complex Setup: Can be difficult to deploy without a dedicated IT team, particularly for larger organizations.
• Cluttered User Interface: Some users find the interface to be non-intuitive and cluttered, which can impact user experience.
• Limited Customization: While it offers numerous features, customization options for the user interface are limited.
• Regional Compliance Issues: Has faced challenges like the MS 365 ban in Germany over GDPR compliance, which could be a concern for businesses in the EU.
• Steep Learning Curve: New users may find it challenging to navigate the extensive features and integrations initially.

Pricing
Microsoft Teams is included with Microsoft 365 subscriptions, which start at:

• Business Basic: $6 per user/month (when paid annually), including SharePoint, OneDrive, cloud versions of all Office apps, and Teams chat.
• Business Standard: $12.50 per user/month, adding more advanced features and tools.

2. Slack

Slack is a leading business instant messaging app that combines communication and collaboration into a single platform. Available on Android, iOS, Linux, macOS, Windows, and web, Slack boasts 10 million active daily users and offers over 2,600 integrations with third-party services. Known for its flexibility and user-friendly interface, Slack is especially popular among SMEs and has become synonymous with modern workplace communication.

Pros

• Extensive Integration Capabilities: Integrates with a wide array of productivity tools, enhancing functionality and allowing users to accomplish more within the app.
• User-Friendly Interface: Features a streamlined design that is easy to navigate, making collaboration and communication more efficient.
• Rich Collaboration Features: Offers channels, private messaging, file sharing, screen sharing, voice and video calls, and even huddles for informal co-working.
• Customizable Notifications: Allows users to set keyword alerts and automated reminders to stay on top of important updates without being overwhelmed.
• Robust Security Measures: Provides two-factor authentication, data encryption, and enterprise key management to ensure data security.

Cons

• Pricing: Can be expensive, especially for startups and small teams, as it does not come as part of a broader software bundle.
• Complexity and Overload: The wide range of features and constant notifications can be overwhelming for some users.
• Audio and Video Quality: Users have noted that the quality of audio and video calls could use improvement.

Pricing
Slack offers a tiered pricing model:

• Free Version: Includes limited features like 1-on-1 calls within your team and a 10,000 message history.
• Pro Plan: $7.25 per user/month, includes unlimited message history and advanced features like screen sharing and more robust video calls.
• Business Plan: $12.50 per user/month, offers additional administration tools and security features.
• Enterprise Grid: Custom pricing, designed for very large organizations requiring advanced security and compliance capabilities.

3. Brosix

Brosix is an all-in-one business instant messaging app that has been serving enterprises since 2006. It is designed to support internal team communications as well as broader business needs through a variety of productivity tools and robust security features. Available on Android, iOS, Linux, macOS, and web, Brosix offers an affordable and comprehensive solution for businesses of all sizes.

Pros

• Comprehensive Integration: Works well with a range of third-party platforms including Google products, Shopify, GitHub, Dropbox, Facebook, and YouTube.
• Advanced Communication Tools: Offers voice and video capabilities, screen sharing, and a native whiteboard solution for enhanced collaboration.
• Unlimited File Transfers: Allows file transfers of any size and volume, which is a standout feature not limited by restrictions common in other platforms.
• Granular Administrative Controls: Provides detailed platform management options, allowing customization of chat spaces, contact lists, and security settings.
• Robust Security: Ensures secure communication with fully encrypted, peer-to-peer connections and options for antivirus and malware integration.

Cons

• Lower Market Recognition: Not as widely recognized as larger platforms like Microsoft Teams or Slack, which may affect user adoption rates.
• Limited User Base: May not offer the same network effect as more popular platforms, potentially reducing collaborative opportunities outside the organization.
• Simpler Interface: While functional, the interface may lack the polish and user experience provided by more established competitors.

Pricing
Brosix offers a straightforward pricing model that is designed to accommodate businesses at various scales:

• Free Version: Includes basic team network, chat history, and admin control for up to 3 users—ideal for small teams or startups.
• Business Plan: $4 per user/month, includes all core features necessary for effective team collaboration and communication.
• Enterprise Plan: $6 per user/month, offers advanced features for larger organizations needing extensive administrative controls and customization.

4. Ryver

Ryver is an instant messaging app designed to combine business communication, task management, and collaboration all within a single platform. It is accessible on Android, iOS, macOS, Windows, and the web. Ryver integrates messaging with powerful tools like Kanban boards for task tracking and project management, making it particularly useful for teams that require a high degree of organization and task delegation.

Pros

• Unified Communication Platform: Integrates chat, voice, and video communication with task management and workflow automation, creating a cohesive environment for teamwork.
• Strong Integration Capabilities: Offers connections to popular business tools such as Zapier, Google Drive, and Dropbox, enhancing functionality and data accessibility.
• Extensive Collaboration Features: Supports 1-1 and group messaging, voice/video conferencing, screen sharing, and topic discussion channels.
• Task Management: Built-in Kanban board and task tracking keep projects organized and visible to all team members.
• Flexible Notification System: Dedicated notifications page and the ability to set reminders ensure critical updates and tasks are not missed.

Cons

• Limited Customization: Task management and workflow options are not as customizable compared to competitors, which might not suit all business needs.
• Complex User Interface: Some users may find the interface cluttered and overwhelming, which could slow down adoption and efficiency.
• Cost Considerations: While Ryver provides substantial integration and functionality, the higher cost, especially for extensive Zapier use, maybe a deterrent for smaller teams or startups.

Pricing
Ryver offers several pricing tiers, making it scalable for different team sizes:

• Starter Plan: $69/month for up to 12 users.
• Standard Plan: $129/month for up to 30 users.
• Additional Users: $4/user for teams larger than 30 users.
• Enterprise Plans: Custom pricing available on request.

5. Google Chat

​Google Chat, formerly known as Google Hangouts Chat, is a comprehensive communication tool within the Google Workspace ecosystem. Designed for both direct messaging and group collaboration, Google Chat is integrated directly into Gmail and can also be accessed through its standalone app. It facilitates organized conversations into rooms, similar to channels on Slack, and supports threaded messages to keep discussions neatly organized.

Pros

• Seamless Integration with Google Workspace: Google Chat works harmoniously with other Google apps, enhancing collaboration across Docs, Slides, and Sheets.
• Strong Search Capabilities: Employs Google’s powerful search technology, allowing users to find specific conversations and documents swiftly and efficiently.
• Accessibility Across Devices: Available on various platforms, ensuring users can stay connected from anywhere, anytime.
• Secure Communication: Offers robust security measures, including data encryption and privacy protections.
• Scalability and Guest Access: Easily scalable as business needs grow and allows for guest access to facilitate collaboration with external partners.

Cons

• Limited Feature Set: Compared to more dedicated messaging apps like Slack or Microsoft Teams, Google Chat has fewer features and customization options.
• User Interface Challenges: Some users may find the interface less intuitive and the organization of features could be more user-friendly.
• Dependence on Google Ecosystem: Most effective when used within the Google ecosystem, which might not appeal to users who rely on a broader range of tools.

Pricing
Google Chat is included within Google Workspace plans, which offer a variety of tiers suitable for different business sizes:

• Business Starter: $6 per user/month includes essential Google Workspace features.
• Business Standard: $12 per user/month offers greater storage and meeting capabilities.
• Business Plus: $18 per user/month adds more advanced security and compliance features.
• Enterprise: Custom pricing available for larger organizations needing tailored solutions.

6. ProofHub

​ProofHub is an all-in-one project management and team collaboration software that includes an integrated chat feature for real-time communication. Used by high-profile organizations like Google, Netflix, NASA, and the University of Michigan, ProofHub supports global teams in staying connected and coordinated without the need to switch between different tabs or platforms.

Pros

• Integrated Chat Feature: Offers an expandable chat popup window that allows for casual and efficient communication, much like social media apps, without dominating the screen.
• Versatile Communication Tools: Supports both one-on-one and group chats with unlimited participants, featuring "@" mentions for direct referencing without disrupting workflow.
• File Sharing Capabilities: Enables users to easily share files of any type and size directly within the chat window through simple drag-and-drop actions.
• Comprehensive Project Management: Acts as a robust alternative to tools like Trello, with features for planning, strategy development, and task organization.
• Enhanced Collaboration Features: Includes announcements, discussion boards, and custom roles to enhance communication and ensure all team members and stakeholders stay informed.

Cons

• Complexity of Features: The extensive range of features may require a learning curve for new users to fully utilize the platform.
• Potential Overload: The multitude of functionalities might be overwhelming for smaller teams or projects that require simpler solutions.
• Cost Considerations: While offering significant capabilities, the pricing might be a consideration for smaller organizations or startups.

Pricing

Essential Plan

• Cost: $45 per month, billed annually
• Includes: Management of up to 40 projects, unlimited users, and 15GB of storage.
• Ideal for: Small to medium-sized teams needing basic project management features.

Unlimited Control Plan

• Cost: $89 per month, billed annually
• Includes: Unlimited projects, unlimited users, and 100GB of storage.
• Ideal for: Larger teams or businesses requiring extensive project management capabilities and more storage.

7. Flock

​Flock is an instant messaging and collaboration platform that enhances team communication with a suite of productivity tools. It's designed to facilitate both one-on-one chats and larger group conversations through public and private channels. Flock is especially popular in its native India and is recognized for its user-friendly interface and robust functionality, including multi-party video and audio calling, screen sharing, and integrated project management features.

Pros

• Rich Integration Options: Compatible with over forty third-party apps such as Google Drive, GitHub, Trello, and Asana, enhancing workflow integration.
• Built-in Productivity Tools: Offers a range of built-in features like shared to-dos, reminders, polls, note sharing, and code snippet sharing.
• User-Friendly: Known for its intuitive navigation and easy setup, making it accessible for teams of all tech levels.
• Cost-Effective: Provides affordable pricing plans, making it a good option for small businesses.

Cons

• Limited Customization: Offers fewer options for workspace customization compared to some competitors.
• Occasional Performance Issues: Some users report lag during peak usage times.
• Basic Feature Set on Free Plan: The free version is somewhat limited, encouraging upgrades to paid plans for full functionality.

Pricing
Flock offers a tiered pricing structure to accommodate various business needs:

• Free Plan: Includes basic features with 5GB of shared storage and a limit of 10K messages.
• Pro Plan: Priced at $4.50 per user/month, offering additional features like 10GB of storage per user and extended message history.
• Enterprise Plan: Custom pricing available on request, providing advanced features and 20GB of storage per user.

8. Cisco Webex

Cisco Webex is primarily known for its robust video conferencing capabilities but also includes features for instant messaging, calling, and team collaboration. Designed to facilitate continuous teamwork, Cisco Webex provides secure workspaces where users can contribute through messaging, file sharing, whiteboarding, and more. It is optimized for use across various devices, ensuring accessibility and efficiency in communication.

Pros

• Robust Video Conferencing: Offers powerful video conferencing features suitable for large teams and events, supporting extensive meeting capacities.
• Comprehensive Integration: Seamlessly integrates with other Cisco collaboration solutions, promoting unified communication across platforms.
• Strong Security Measures: Includes extensive security and compliance features, making it ideal for enterprise environments where data protection is critical.

Cons

• Higher Pricing for Advanced Features: Advanced functionalities and larger meeting capacities come at higher pricing tiers, which may be a barrier for smaller organizations.
• Complexity: Features a steeper learning curve than some competitors, which could slow down adoption for new users.
• Occasional Technical Issues: Users may experience performance and connectivity issues, impacting the reliability of communications.

Pricing
Cisco Webex offers a free basic version that includes essential features. For more advanced capabilities, the pricing starts at:

• Premium Plan: $14.50 per user/month, which includes additional features and support tailored to larger teams and more complex needs.

Note:

The pricing information for these service providers may be subject to change over time. Therefore, we recommend checking their respective websites for the most up-to-date and accurate information.

*Also note that the information may have changed since the publication.

Why Instant Messaging Platforms are Crucial for Businesses in 2024

As we move deeper into the digital age, instant messaging platforms continue to play a pivotal role in how businesses operate and interact with customers. Here’s why these platforms are increasingly indispensable for businesses in 2024:

Enhanced Customer Experience

Instant messaging platforms offer immediate communication capabilities that are crucial for customer satisfaction. With features like chatbots, businesses can provide quick responses to customer inquiries around the clock. For more complex issues, live chat options allow for deeper, more meaningful interactions with trained representatives, ensuring that customer needs are addressed promptly and effectively.

Increased Productivity

Instant messaging platforms are designed to streamline communication within a company. They provide a unified back-end interface that allows for efficient management of conversations across various channels, including websites and mobile apps. This centralization reduces response times and helps employees manage multiple inquiries simultaneously, boosting overall productivity.

Asynchronous Communication

Unlike traditional messaging or email, instant messaging does not require both parties to be present at the same time. This asynchronous nature allows conversations to continue over time without a defined start or end, making it easier to track and retrieve previous interactions and discussions. This is invaluable for maintaining customer relationship history and providing personalized service.

Balance of Speed and Quality

Today’s instant messaging platforms effectively balance quick response times with the quality of interactions. By integrating intelligent chatbots that handle routine queries and routing more complex issues to human agents, businesses can ensure that customers receive quick yet comprehensive service. This blend of speed and personalized attention enhances the overall customer interaction experience.

Today, instant messaging platforms are not just tools for communication; they are essential elements of business operations that drive customer engagement, improve operational efficiencies, and enhance service quality. As businesses continue to operate in increasingly digital environments, the strategic use of instant messaging platforms will be a key differentiator in customer service and internal communication effectiveness.

How to Choose the Right Instant Messaging App for Your Business

Choosing the right instant messaging app for your business is crucial for effective communication and collaboration. Here are a few tips to help you make an informed decision:

Assess Features and Functionality

• Communication Needs: Ensure the app supports both internal and external communications effectively.
• Collaboration Tools: Look for features like file sharing, voice and video calling, and group chats, which are essential for collaborative work environments.
• Ease of Use: An intuitive, user-friendly interface is vital for quick adoption among team members.

Evaluate Security and Privacy

• Data Protection: Opt for platforms with end-to-end encryption to ensure that communications are secure.
• Compliance: If your business is in a regulated industry, check that the IM app complies with relevant regulations like GDPR, HIPAA, etc.
• Security Features: Consider apps that offer advanced security features such as two-factor authentication and data encryption.

Consider Scalability and Pricing

• Scalability: Choose an app that can grow with your business, accommodating more users and increasing communication needs without significant price hikes.
• Pricing Structure: Analyze whether the pricing plan aligns with your budget and whether it offers good value for the features provided.

Check User Reviews and Ratings

• Performance and Reliability: User reviews can provide insights into the app’s reliability, performance issues, and the overall user experience.
• Customer Satisfaction: Ratings can help gauge overall satisfaction and pinpoint potential problems with the app.

Verify Customer Support

• Support Quality: Reliable customer support is crucial for addressing technical issues quickly. Verify the responsiveness and effectiveness of the support team.

Understand Your Team’s Needs

• Team Size and Dynamics: The ideal app should cater to the size of your team and the specific dynamics of how your team communicates and collaborates.
• External Communication: If frequent communication with external stakeholders is necessary, ensure the app facilitates this smoothly and professionally.

Platform Compatibility

• Cross-Platform Functionality: Ensure the app works across different operating systems and devices if your team uses a mix of technology.

Use Case Specificity

• Internal vs. External Communication: Some apps are better suited for quick external chats (like customer inquiries), while others might be optimized for in-depth internal team collaboration. Decide based on your primary use case.
• Business vs. Personal Use: Business-grade IM apps often offer more extensive features and security compared to personal-grade apps, which may lack necessary administrative controls and security protocols.

By carefully considering these aspects, you can choose an instant messaging app that not only meets your immediate communication and collaboration needs but also aligns with your long-term business objectives. Remember, the right IM app can significantly enhance productivity and facilitate smoother communication across your organization.

As we've explored the importance and intricacies of selecting the right instant messaging app for your business, it's clear that the ideal solution should streamline communication, enhance customer engagement, and integrate seamlessly with your existing tools. 

DoubleTick promises all of these by offering a robust WhatsApp marketing and CRM platform that is designed to empower your sales team to sell more in less time and improve customer interactions.

Build Relationships At Scale With Your Customers Using DoubleTick

DoubleTick is one of the best WhatsApp marketing tools, thoughtfully designed to empower your sales team to sell more in less time. One of the best WhatsApp CRM and MarCom tools, DoubleTick comes with premium WhatsApp API features such as a cloud-based shared team inbox, unlimited WhatsApp broadcast messaging, dynamic catalogue sharing, advanced Chatbots, lead qualification bots, real-time campaign analytics, agent performance analytics, and much more. An all-in-one solution, DoubleTick has everything that you've been looking for in a customer service CRM and WhatsApp marketing tool.

With DoubleTick you can:​

• ​Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
• Automate WhatsApp marketing by scheduling your broadcast messages.
• Stay on top of your WhatsApp marketing campaign with real-time analytics and detailed reports to track your metrics and fine-tune your approach.
• Track important metrics and gain valuable insights into team performance and chat response time.
• Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access to route and assign customer conversations to the right team automatically.
• End-to-end automated catalogue sharing and order booking via AI-powered commerce BOT.
• WhatsApp automation via AI-powered active chatbot that can automate lead qualification, answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
• Choose your favourite tools such as Shopify, Zapier, Google Sheets, WooCommerce etc. and integrate them with DoubleTick in just a few clicks.
• Differentiated WABA numbers cater to cross-functional teams, ensuring specialized handling of diverse business operations.
• Block unwanted messages and maintain the quality of your business interactions.
• Number masking so that your customer data is saved with you.
• Cultivate positive customer relationships through lead nurturing via leads and chat management bots.
• Real-time advanced analytics to identify customer interests and optimize communication timing.
• Monitor agents' and customers' chat responses with performance metrics from the chat performance dashboard.
  
• Super intuitive, easy to use and mobile-friendly solution.
• Robust mobile app to chat with customers on the go.
• 24/7 Customer support is available on call, WhatsApp or email.

DoubleTick is revolutionizing the way businesses use customer service CRM with its innovative mobile-focused platform, allowing you to manage your business on the go.

Learn more in-depth about how DoubleTick can transform your customer service and WhatsApp strategy here.

How To Get DoubleTick?

Kindly email us at grow@quicksell.co or Click the Below Banner to get a FREE DEMO to learn about our product offering, features and pricing plans.

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

👉 Get Your Free DEMO Now 👈

Or Download the application from the Playstore or Appstore

Download from Playstore

Download from Appstore

How to Get DoubleTick for FREE?

Step 1: Download the DoubleTick App

Navigate to the Play Store or Apple Store and download DoubleTick. You can also download the app here:

iPhone Users: Download Here

Android Users: Download Here

Step 2: Sign Up for a Free Demo Account

Before you commit, we want you to experience the power of DoubleTick firsthand. Sign up with DoubleTick and access the platform, where you can explore and test the features of the product.

Looking to get WhatsApp Business API for FREE?
​CLICK HERE to know how to get WhatsApp Business API for Free

From the Editors Desk:
- Benefits of Integrating WhatsApp Marketing Software with CRM

- Everything You Need To Know About WhatsApp CRM
​
- Top 10 WhatsApp CRM Software Compared: 2024 Ultimate Guide​

- 20 Battle-Tested Strategies to Boost Your Sales on WhatsApp​

Frequently Asked Questions​

Question: What are business chat apps?

Answer: Business chat apps are specialized platforms designed to facilitate communication within companies. These apps offer features tailored to professional environments, such as team collaboration, file sharing, task management, and integration with business tools, enhancing productivity and internal communication. Examples of popular business chat apps include Slack, Microsoft Teams, Cisco Webex, and Zoom, each providing unique functionalities that cater to different business needs and scales.

Question: What are some free group chat apps for work?
Answer: There are several free group chat apps that are great for work, including Slack, Microsoft Teams, and Google Chat. These platforms offer no-cost plans that provide basic features like message threading, file sharing, and direct messaging, suitable for small teams or startups.

Question: What are the best work chat apps?
Answer: The best work chat apps typically include Slack, Microsoft Teams, and Zoom for their comprehensive set of collaboration tools, reliability, and integration with multiple third-party services. These apps help streamline communication, manage tasks, and enhance project management within teams.

Question: What is the best free messaging app for business?
Answer: For businesses looking for a cost-effective solution, Slack offers a robust free plan that accommodates unlimited users and provides sufficient features for small teams. Other notable mentions include Google Chat and Microsoft Teams, which also offer free versions with essential functionalities.

Question: What are the top business instant messaging apps for Android?
Answer: Top business instant messaging apps for Android include WhatsApp Business, Slack, and Microsoft Teams. These apps provide robust messaging capabilities, extensive team management features, and the ability to integrate with other business tools, making them ideal for on-the-go professionals.