Top 10 WhatsApp Business API & Shared Team Inbox Providers in Colombia - 2024 Edition

Welcome to the digital era, where communication is no longer restricted to email or phone calls. Instead, it’s evolving with lightning speed, incorporating messaging apps into the business ecosystem. Among these, WhatsApp is leading the charge, offering more than just a text messaging platform. With its extensive reach of over 2.5 billion users worldwide, businesses are leveraging the platform to connect with customers, partners, and employees in real time. And it's not just WhatsApp; it's WhatsApp Business API, a powerhouse tool for businesses to streamline their operations and enhance their communication.

In the heart of South America, Colombia, known for its rich coffee and emeralds, has embraced this digital revolution. Businesses here are leveraging the power of WhatsApp Business API to build robust customer relationships, provide seamless customer support, and drive sales.

What is WhatsApp Business API

A WhatsApp Business API is an application program interface allowing businesses to receive and send bulk WhatsApp messages in real-time seamlessly. It is designed to help businesses communicate with their customers in a more efficient and personalized way, using features such as interactive automated messages and quick replies. 

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In a nutshell, WhatsApp Business API is a robust solution that enables businesses to personalize their customer communication flows and provide a better customer experience. Whether you're a small business owner or part of a larger company, the WhatsApp Business API can be customized to fit your needs.

Wanna know about WhatsApp Business API in detail? Here is your 2024 Ultimate Guide to WhatsApp Business API - Click Here to Read

Features of WhatsApp Business API

WhatsApp Business API empowers businesses with an extensive range of features to efficiently handle their customer communication. These features include:

• Cloud Based Shared Team Inbox: Imagine having a bird's-eye view of all your customer interactions from a single, centralized platform. A shared team inbox stored in the cloud makes this possible, ensuring no conversation slips through the cracks.
• Role-based Access Control: In the complex world of business communication, order is essential. WhatsApp Business API lets you streamline your operations by defining roles and communication authority, ensuring each team member knows their exact responsibilities.
• Broadcast Messaging Unleashed: Say goodbye to the constraints of limited reach. With the WhatsApp Business API, you can broadcast personalized messages to an unlimited number of contacts, complete with engaging call-to-action buttons for increased interaction.
• Insightful Broadcast Analytics: Knowledge is power, and real-time insights into your broadcast performance can be a game-changer. WhatsApp Business API offers comprehensive broadcast analytics, helping you measure success and fine-tune your strategy.
• AI-Powered Bots: The future is here, and it's automated. Harness the power of AI with chatbots and auto-replies, letting technology handle repetitive tasks while your team focuses on what truly matters.
• Seamless Integrations with Popular Tools: Ever wished for your favourite business tools to work harmoniously? With WhatsApp Business API, you can natively integrate popular platforms like Zapier, Shopify, WooCommerce, Pabbly, ETC creating a powerful synergy to amplify your business processes.

Every feature of WhatsApp Business API is designed with one aim - to make your business communication more effective, more efficient, and more engaging. It's not just about messaging; it's about transforming the way you connect with your customers.

Benefits of WhatsApp Business API

Here are the key benefits of using WhatsApp Business API:

• Unrivaled Customer Support: With instant auto-responses, multilingual assistance, automated replies for common queries, appointment scheduling, and payment reminders, WhatsApp Business API redefines customer support. It's not just about being available, but about providing quality help, round-the-clock.
• Elevating Your Marketing Strategy: Harness the power of secure business conversations to strengthen your brand identity and connect with customers worldwide. With WhatsApp Business API, your messages don't just reach your customers; they drive action with clickable buttons.
• Uncompromised Privacy and Robust Security: Trust is essential in business, and WhatsApp Business API builds it with a commitment to user privacy. With end-to-end encryption, you can assure your customers that their conversations are private and protected.
• Personalized Customer Interaction: Personalization is the key to customer loyalty, and WhatsApp Business API helps you unlock it. By integrating with CRM and sending automated notifications, you can tailor each interaction to resonate with your customer's needs and preferences.
• Two-way Communication Made Seamless: The digital era is all about real-time engagement, and WhatsApp Business API makes it a breeze. It's not just about talking to your customers; it's about engaging them in meaningful conversations that strengthen your relationship.

In essence, WhatsApp Business API is more than a feature-rich tool; it's a gateway to enhanced customer experiences, elevated marketing efforts, and robust two-way communication. It's not just about delivering messages; it's about delivering value.

Now that you have a good understanding of the basics and advantages of WhatsApp Business API, let's move on to introducing the top 10 solution providers of WhatsApp Business API in Colombia.

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Top 10 Official WhatsApp Business API Solution Providers in Colombia

1. DoubleTick​

Sell products 7x faster using WhatsApp Business API on mobile

DoubleTick is WhatsApp 3.0 designed to empower your sales team to sell more in less time. It's one of the best WhatsApp CRM and MarCom tools that comes with premium WhatsApp API features such as a cloud-based shared team inbox, unlimited WhatsApp broadcast messaging, dynamic catalogue sharing, an advanced Chatbot, and much more. An all-in-one solution, DoubleTick has everything that you've been looking for in a salesforce tool. 

Pros:

• Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
• Automate WhatsApp marketing by scheduling your broadcast messages.
• Stay on top of your WhatsApp marketing campaign with real-time analytics and detailed reports to track your metrics and fine-tune your approach.
• Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
• End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
• WhatsApp automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
• Choose your favourite tools such as Shopify, Zapier, WooCommerce etc. and integrate them with DoubleTick in just a few clicks.
• Super intuitive, easy to use and mobile-friendly.
  
• 24/7 Customer support is available on call, WhatsApp or email.

DoubleTick is revolutionizing the way businesses use WhatsApp API with its innovative mobile-focused platform, allowing you to manage your business on the go.

Cons:

- Due to the mobile-first approach, the product is optimised to perform best on mobile devices. 

Apart from this, there are no downsides. Please let us know if you encounter any issues.

Free Trial

Yes, we do offer a demo account that you can play with. Download the DoubleTick App to test with a demo account.

Pricing

Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features. 

2. Yalo

The Conversational Commerce Pioneer

Yalo is a rising star in the WhatsApp Business API arena, focusing on conversational commerce solutions tailored for Colombian businesses. Their platform empowers businesses to create personalized customer experiences, automate processes, and integrate seamlessly with existing systems.

Pros:

• Innovative conversational commerce solution
• Personalized customer experiences
• Automation capabilities and system integration

Cons:

• Limited pre-built chatbot templates
• Pricing may be higher compared to some competitors

Pricing: Custom pricing based on enterprise needs
Free Trial: Contact Yalo for a demo and trial options

3. Infobip

The Omnichannel Communication Expert

Infobip is a global leader in omnichannel communication. Their WhatsApp Business API offering in Colombia caters to enterprise clients, offering a unified inbox, powerful automation tools, and seamless integration with existing communication channels.

Pros:

• Omnichannel communication capabilities
• Advanced analytics and reporting
• Wide range of automation features

Cons:

• Can be complex for beginners to set up
• Some features may require additional costs

Pricing: Custom pricing based on enterprise needs
Free Trial: Contact Infobip for a demo and trial options

4. Twilio

The Communication APIs Leader

Twilio is a leading provider of communication APIs, offering a WhatsApp Business API solution for enterprise clients in Colombia. Their platform enables businesses to manage customer conversations, automate responses, and integrate seamlessly with CRM systems.

Pros:

• Twilio is an omnichannel platform that supports various communication channels including VoIP, phone calls, messaging, WhatsApp, and emails.
• Offers a great degree of customization and scalability options.
• Twilio integrates seamlessly with a broad range of applications and platforms, providing a hassle-free experience.
• High message delivery rate and reliability with real-time analytics on message delivery and performance.

Cons:

• Technical proficiency is required to use the platform effectively.
• The API offers fewer features compared to other WhatsApp Business API solutions in the market.
• The platform's user interface may be overwhelming and confusing for new users.
• Due to proprietary constraints, Twilio encourages customers to use the phone number provided by Twilio themselves to access the WhatsApp Business API. Non-Twilio phone numbers can also be used but certain requirements apply.
• Lousy Customer support.
• Deliverability suffers when you send bulk messages, broadcasts or emails.
• The cost of the service may increase significantly as your business grows, as there is no flat rate available.
• Levy message markup cost.

Free Trial

Yes, Twilio offers a free trial wherein no credit card is required. You can sign-up for it free and get started.

Pricing

$1/user per hour or $150/user per month.

5. Zenvia

The Customer Experience Master

Zenvia is a customer experience platform that offers a robust WhatsApp Business API solution for enterprise clients in Colombia. Their platform enables businesses to engage customers, automate interactions, and integrate with existing systems for a unified experience.

Pros:

• Focus on customer experience
• Automation capabilities
• Seamless system integration

Cons:

• Limited pre-built chatbot templates
• Pricing may be higher compared to some competitors

Pricing: Custom pricing based on enterprise needs
Free Trial: Contact Zenvia for a demo and trial options

6. Nexmo

The Digital Communication Guru

Nexmo is a global digital communication platform that offers a powerful WhatsApp Business API solution in Colombia. Their platform supports a wide range of features including messaging, voice, and video communication, enabling businesses to enhance their customer engagement strategies.

Pros:

• Wide range of communication features
• Global platform with local expertise
• Reliable performance

Cons:

• May require technical expertise for setup
• Some features may require additional costs

Pricing: Custom pricing based on enterprise needs

Free Trial: Contact Nexmo for a demo and trial options

7. MessageBird

The Cloud Communications Expert

MessageBird is a global cloud communications platform offering a WhatsApp Business API solution in Colombia. Their platform supports two-way messaging, chatbot integration, and extensive system integration. MessageBird's commitment to reliability and performance makes it a trusted choice.

Pros:

• Reliable and feature-rich platform
• Chatbot integration
• Extensive system integration capabilities

Cons:

• Pricing may be higher compared to some competitors
• Limited pre-built chatbot templates

Pricing: Custom pricing based on enterprise needs
Free Trial: Contact MessageBird for a demo and trial options

8. Kaleyra

The Global Communication Platform

Kaleyra is a global communication platform that offers a robust WhatsApp Business API solution in Colombia. Their platform provides businesses with the tools to send notifications, manage customer support, and create targeted marketing campaigns. Kaleyra's focus on security and compliance ensures trustworthy communication.

Pros:

• Global communication platform
• Focus on security and compliance
• Targeted marketing campaign features

Cons:

• Limited pre-built automation options
• Pricing may be higher compared to some competitors

Pricing: Custom pricing based on enterprise needs
Free Trial: Contact Kaleyra for a demo and trial options

9. Gupshup

The Conversational Messaging Specialist

Gupshup is a global conversational messaging platform that offers a WhatsApp Business API solution for enterprise clients in Colombia. Their platform provides a range of features including chatbot integration, two-way messaging, and advanced analytics, making them a top choice for enhancing customer engagement.

Pros:

• Conversational messaging expertise
• Chatbot integration and two-way messaging
• Advanced analytics and reporting

Cons:

• Limited pre-built automation templates
• Pricing may be higher compared to some competitors

Pricing: Custom pricing based on enterprise needs
Free Trial: Contact Gupshup for a demo and trial options

10. Sirena

Sirena is a mobile sales solution provider offering a robust WhatsApp Business API service in Colombia. Their platform enables businesses to manage customer conversations, automate responses, and integrate with CRM systems seamlessly, providing an effective sales communication solution.

Pros:

• Focus on sales communication
• Seamless CRM integration
• Automation capabilities

Cons:

• May not be suitable for non-sales use cases
• Pricing may be higher compared to some competitors

Pricing: Custom pricing based on enterprise needs
Free Trial: Contact Sirena for a demo and trial options

Note:

The pricing information for these service providers may be subject to change over time. Therefore, we recommend checking their respective websites for the most up-to-date and accurate information.

How to Choose the Best WhatsApp Business API Solution Partner?

Navigating the waters of choosing the ideal WhatsApp Business API solution partner can seem daunting, but fear not, we've got your back! Here's a nifty roadmap of 10 crucial checkpoints to guide you on your journey to find your business's perfect ally:

1. Start by charting out your marketing objectives with crystal clarity.
2. Identify which features are non-negotiable for your business and confirm their availability.
3. Take the user interface for a spin, assess its compatibility, and measure its performance.
4. Look for possibilities of integration with third-party software and CRM platforms.
5. Delve into the details of their subscription models, terms of service, and any hidden costs in message markups.
6. Do some detective work on the provider's market standing and level of expertise.
7. Assess the ease or complexity of the onboarding and implementation process.
8. Book a demo session to dive deeper into the functionalities.
9. Investigate if the solution can be tailored to suit your unique business needs.
10. Finally, don't forget to evaluate the quality and responsiveness of their customer support.

Remember, every business has its unique needs, so take your time to explore and choose the WhatsApp Business API solution partner that fits your business like a glove.

How to Get WhatsApp Business API?

There are two ways through which you can get WhatsApp Business API:

1. Direct sign-up from Meta
2. Through a solution provider such as DoubleTick

Directly from Meta

You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labour-intensive and technically challenging.

Through a Solution Provider

A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless. 

How to Get DoubleTick

Kindly email us at grow@quicksell.co or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Why DoubleTick?

If you're looking for the best MarCom tool that can send unlimited messages to your customers on WhatsApp without getting blocked then DoubleTick is the best business solution for you. Here are a few of the top reasons to sign up with DoubleTick WhatsApp Business API.  

1. Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
2. Automate WhatsApp marketing by scheduling your broadcast messages.
3. Detailed broadcast analytics report to track your WhatsApp marketing campaign metrics in real time.
4. Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
5. End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
6. WhatsApp Automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
7. Choose your favourite tools such as Shopify, Zapier, Pabbly, Google Sheet, WooCommerce etc. and integrate them with DoubleTick in just a few clicks.
8. Super intuitive, easy to use and mobile-friendly.
9. 24/7 Customer support is available via call, WhatsApp or email.

​

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool

Getting WhatsApp Business API in 5 Minutes

It only takes 5 minutes to sign up for WhatsApp Business API via DoubleTick. If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process would take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta. You will receive a confirmation email once the account is set up. 

You need to follow the below steps to access the DoubleTick WhatsApp Business API:

1. Get a phone number that does not have an existing WhatsApp account.
2. Sign up for a WhatsApp API provider, such as DoubleTick.
3. Complete Facebook Business verification.

After completion of these steps, you will be able to use all the functionalities of WhatsApp Business APIs on the DoubleTick dashboard.

Requisites to Apply for DoubleTick WhatsApp Business API

You need:

• A Facebook Business Manager account
• A verified business
• A WhatsApp business account
• A fresh phone number
• A Line of Credit for your WhatsApp business account
• A command line tool such as Terminal or an app like Postman that can perform URL requests (Not needed if applied via DoubleTick)

We'd also need at least two documents from the below list to verify the business:

• Business bank statement
• Business License
• Certificate of incorporation
• Goods and services tax registration certificate (GST)
• Permanent account number card (PAN)
• Shop establishment certificate
• Udyog Aadhar / MSME Certificate
• Utility bill

We can't onboard you if the above documents are not available.

Note: 

• You'll have to get a new phone number for your WhatsApp Business API account as you can't use this further for your personal use.
• You can also use your existing phone number for your WhatsApp Business API account but all your data will be erased and you'll not be able to use it for your personal use any further.

Wrapping Up!

In wrapping up, navigating the labyrinth of WhatsApp Business API providers doesn't have to feel like a wild goose chase. With clear marketing goals, a checklist of essential features, and a keen eye for quality and customization, you can find the perfect match that ticks all the right boxes. So gear up, arm yourself with this roadmap, and embark on this exciting journey to find your ideal WhatsApp Business API solution partner. Remember, the end goal is a seamless and efficient communication system that drives customer engagement and propels your business to new heights in the Colombian market. Happy hunting!

Frequently Asked Questions

Question: Who are the top WhatsApp Business API and shared inbox providers in Colombia?
Answer: Some of the top WhatsApp Business API and shared inbox providers in Colombia catering to enterprise clients include DoubleTick, Yalo, Infobip, Twilio, Zenvia, Nexmo, MessageBird, Kaleyra, Gupshup, and Sirena.

Question: What factors should I consider when choosing a WhatsApp Business API provider in Colombia?
Answer: When choosing a provider, consider factors like your marketing goals, necessary features, user interface, compatibility, CRM integration options, pricing, market reputation, onboarding process, customization options, and quality of customer support.

Question: How can a WhatsApp Business API solution benefit my business in Colombia?
Answer: A WhatsApp Business API solution can enhance your customer communication strategy, allowing for personalized customer experiences, automation of processes, seamless system integration, and improved overall customer engagement.

Question: Are there any costs involved in using a WhatsApp Business API solution in Colombia?
Answer: Yes, most providers offer subscription-based pricing models. The cost often depends on the specific features and services your business requires. Always check the pricing details and any potential markup costs on messages before deciding on a provider.

Question: Can I integrate a WhatsApp Business API solution with my existing CRM system?
Answer: Yes, most WhatsApp Business API and shared inbox providers offer extensive CRM integration options. Be sure to check the integration capabilities of each provider to ensure compatibility with your existing systems.

Question: What is the importance of customer support when choosing a WhatsApp Business API provider?
Answer: Quality customer support can be crucial for solving technical issues, providing useful insights, and assisting in the effective use of the platform. Always consider the quality and responsiveness of a provider's customer support when choosing a WhatsApp Business API solution.

Question: Do WhatsApp Business API providers offer demo sessions?
Answer: Most providers offer demo sessions or free trials to provide insight into their platform's functionalities and features. Scheduling a demo can help you assess whether a provider's solution meets your business needs.

Question: Can I automate customer interactions with a WhatsApp Business API solution?
Answer: Yes, many WhatsApp Business API providers offer comprehensive automation capabilities, including automated responses and chatbots. This can help streamline customer interactions and improve efficiency.

Question: What is a shared inbox in the context of a WhatsApp Business API solution?
Answer: A shared inbox allows multiple team members to manage and respond to customer conversations from one unified platform. This can improve collaboration, ensure timely responses, and enhance overall customer service.