WhatsApp has long been a popular choice for businesses looking to communicate with their customers on a personal level. However, until September 2021, businesses were not allowed to send promotional messages using the WhatsApp Business API. This changed when WhatsApp introduced a new category of templates called 'Marketing', allowing businesses across the globe to send promotional messages like special offers, discount coupons, festival wishes, and much more to users who have opted-in.
This fantastic news has revolutionized the way brands interact with their customers on WhatsApp, allowing them to send promotional messages like discount vouchers, product launch updates, and alerts. However, just because you can send promotional messages, it doesn't mean you should do so indiscriminately. To ensure your promotional messages are well-received and to avoid the risk of getting your number blocked by WhatsApp or its users, you should:
- Maintain a 3:1 ratio between transactional and promotional messages.
- Personalize your promotional messages by including emojis, images, videos, and easy-to-read words.
- Avoid spamming users with promotional messages.
In this blog, we'll delve into the latest policy change in WhatsApp Business API and share some expert tips on how to send promotional messages on WhatsApp effectively, along with some crazy WhatsApp promotional message templates that can instantly help you boost sales. Stay with us as we answer all your queries and explore the exciting world of WhatsApp marketing!
What are WhatsApp Promotional messages?
WhatsApp Promotional messages refer to any type of messages that businesses utilize to promote their products or services via WhatsApp. These are non-transactional messages that businesses send to their customers through WhatsApp Business API to offer discounts or coupons, announce new product launches, send back-in-stock alerts, promote an app, send product recommendations, or remind customers about abandoned shopping carts.
As more customers turn to WhatsApp to inquire about deals and discounts from their preferred brands, WhatsApp now authorizes non-transactional messages to enhance customer engagement and enable businesses to interact with their customers.
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Eligibility to Send Promotional Messages on WhatsApp
In order to send non-transactional template messages to a large number of customers on WhatsApp, businesses must apply for the WhatsApp Business API.
If a business already has an approved WhatsApp Business API number, it can start broadcasting promotional messages to its customers.
However, there are certain prerequisites and restrictions that businesses must consider before sending promotional messages on WhatsApp:
- An active WhatsApp Business API number is required.
- Opt-in from customers is required and businesses must adhere to WhatsApp's opt-in policy guidelines.
- Each promotional template message will be reviewed by WhatsApp. Daily newsletters and excessive notifications are not allowed.
- Businesses must comply with WhatsApp's policies at all times.
Guidelines to Broadcast Promotional Messages on WhatsApp
WhatsApp puts customers first, so it's crucial for businesses to abide by their policies when promoting products or services. Here are some essential tips to keep in mind when sending promotional messages on WhatsApp
- Get customer consent: Make sure your customers have opted-in before sending them promotional messages to avoid spamming their inboxes.
- Balance your messages: Aim for a 3:1 ratio between transactional and promotional messages to maintain variety and relevance.
- Personalize and segment: Tailor your messages to your audience's interests and send timely, relevant content.
- Respect opt-outs: Don't send promotional messages to users who have unsubscribed or opted out.
- Mind your timing and frequency: Send messages when your audience is most likely to engage and avoid overwhelming them with too many notifications.
- Keep messages relevant: Provide all necessary information about discounts, deals, or loyalty points to make your promotions more enticing.
Note:
Only businesses in eligible countries can use WhatsApp promotional messages.
By following these tips and keeping a conversational tone, you can create engaging and effective promotional messages on WhatsApp that resonate with your customers.
How to Broadcast Promotional Messages with DoubleTick WhatsApp Business API?
Step 1: Open the app and from the Hamburger menu click on "Broadcast Channel"
Step 2: Now on the next screen click on "New Channel" and name the channel and tap on "CREATE CHANNEL"
Step 3: You'll now have a list of contacts to be added to the created channel. You can now either select the contacts you want to be added or add the customer contact details in the Excel sheet and import it to the DoubleTick
Step 4: Now open the channel and tap on the "Send message" button
Step 5: Now select the approved message template and tap on the send button
Congratulations! Your broadcast message has been sent and you can track the analytics in real time in the same channel.
How to Send Broadcast Messages in DoubleTick on Mobile
Note:
- Select ALERT_UPDATE as the category to get your promotional message template approved from WhatsApp
- For each broadcast, you'll have to create the message template and get approval in advance from WhatsApp
- You can also use approved templates as many times as you want
- You can't send a broadcast without an approved template
- You can only have a limited number of Message Templates. If you need more, open a support ticket with WhatsApp stating your reason. WhatsApp may approve a higher limit at its discretion.
Why DoubleTick?
If you're looking for the best MarCom tool that can send unlimited messages to your customers on WhatsApp without getting blocked then DoubleTick is the best business solution for you. Here are a few of the top reasons to sign up with DoubleTick WhatsApp Business API.
- Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts
- Automate WhatsApp marketing by scheduling your broadcast messages
- Detailed broadcast analytics report to track your WhatsApp marketing broadcast campaign metrics in real-time
- Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
- End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT
- WhatsApp Automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers
- Choose your favourite tool and integrate it with DoubleTick in just a few clicks
- Super intuitive, easy to use and mobile-friendly.
- 24/7 Customer support is available on call, WhatsApp or email
Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool
How to Get DoubleTick?
Kindly email us at grow@quicksell.co or click below to schedule a free demo to learn about DoubleTick’s features and pricing plans.
Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!
Wrapping Up!
In conclusion, promotional messages on WhatsApp offer a unique and highly effective way for businesses to engage with their customers on a personal level. By adhering to WhatsApp guidelines, personalizing content, and respecting user preferences, businesses can create meaningful connections and drive sales.
As the platform continues to evolve, it's crucial for marketers to stay up-to-date with the latest developments and best practices to maximize their marketing potential on WhatsApp. Embracing these opportunities will help businesses stay ahead of the competition and forge lasting relationships with their customers, leading to long-term success in the digital marketing landscape.
