About
About Rustomjee
Rustomjee is a real estate developer whose customer journey involves high-value, considered purchases. Prospective homebuyers engage the sales team on available units, pricing, payment plans, floor plans and location before progressing to a booking. WhatsApp plays an important role as a channel for both lead engagement and follow-up.
The sales team uses individual WhatsApp numbers to create a more personal and direct connection with prospects.
The challenge
What they set out to solve
Rustomjee's earlier setup relied on a single WhatsApp API number integrated with the customer's CRM, which produced low engagement and response rates. Calling was also a major challenge, with connectivity below 30%, hurting sales-team productivity.
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