About
About Refyne
Refyne operates a B2B2C model, partnering with corporates to offer financial wellness and lending products to employees. It currently works with around 300 to 350 active corporate clients and is expanding into the state government employee segment.
The challenge
What they set out to solve
A key challenge is helping customers move successfully through onboarding and KYC, especially users who may be less digitally savvy, have trust concerns or need more hand-holding. Without timely intervention, customers drop off at different stages of the funnel.
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Features in this story
What Refyne runs on
More in this industry: Banking & Financial Services on DoubleTick
