The Future is Here: Exploring Bots, Chatbots, and NLP Chatbots in Business Communication

In the digital era, our interactions are often with unseen entities: bots, chatbots, and NLP (Natural Language Processing) chatbots. These distinct, yet interconnected digital entities are redefining human-machine interactions. Bots automate tasks, chatbots converse like humans, and NLP chatbots, the most advanced of the lot, understand and respond intuitively in human language.

Grasping their differences and capabilities can empower businesses to adopt the right digital tools and communicate effectively with their customers. Enter DoubleTick WhatsApp Business API, a robust solution transforming business communication by leveraging these technologies.

Join us on a journey through the fascinating world of bots, chatbots, and NLP chatbots, and discover how they are reshaping business communication. This is the world of the future, unfolding today.

Wanna know about WhatsApp Business API in detail? Here is your 2024 Ultimate Guide to WhatsApp Business API - Click Here to Read

The Digital Foot Soldiers - Understanding Bots 

Before delving into the fascinating world of chatbots and their NLP counterparts, let's take a step back to understand the basic unit of this digital universe - the bot.

Simply put, a bot is a software application programmed to perform certain tasks automatically. The term 'bot' is short for 'robot,' drawing parallels to its purpose of replicating human actions in a digital environment. From their inception, bots were designed to take care of repetitive tasks, thereby freeing human time and resources.

The genesis of bots traces back to the early days of the internet. The first known bot, an internet relay chat bot named GM, was created in 1988. It automated channel-related administrative functions, setting the stage for the wide array of bots we see today.

Bots can be categorized based on their functions and realms of operation:

1. Web Crawlers: Also known as spiders, these bots systematically browse the internet for the purpose of web indexing. Search engines like Google deploy these bots to scan and index new pages for their search results.

2. Social Media Bots: These bots are prevalent on social media platforms. They automate various tasks such as posting content, liking, sharing, and even commenting on posts. Some bots can also create new content, such as posts or tweets.

3. Chatbots: These bots interact with users on various platforms in a conversational manner, providing assistance or information in real-time. More about them later!

4. Gaming Bots: These bots simulate human actions in online games, often for the purpose of collecting resources or gaining competitive advantages.

Real-world applications of bots are far-reaching and constantly expanding. For instance, web crawlers enable search engines like Google and Bing to provide accurate and up-to-date search results. On social media, bots help businesses automate their interactions, managing tasks such as customer queries and content posting.

However, it's crucial to understand that not all bots are benevolent. Some, like spam bots or malicious bots, can create havoc by spreading misinformation, stealing data, or launching cyber-attacks.

In the context of businesses and customer engagement, the type of bot that holds the greatest significance is the chatbot, which brings us to the next chapter in our journey.

Understanding the basic framework of bots sets the stage for delving deeper into chatbots and NLP chatbots, leading us closer to comprehending the powerful capabilities of tools like the DoubleTick WhatsApp Business API.

The Era of Digital Conversations - Understanding Chatbots

In a world where digital interactions are continually evolving, the term 'chatbot' has rapidly entered common parlance. The word is a fusion of 'chat,' which reflects its conversational ability, and 'bot,' a testament to its automated nature. A chatbot, therefore, is a software application that can simulate a human conversation.

The primary purpose of chatbots is to provide a faster, more efficient medium of interaction between businesses and consumers. They are commonly used in customer service for answering FAQs, booking appointments, or even guiding a customer through a complex process. Chatbots excel in tasks that are repetitive or systematized, effectively providing 24/7 customer support.

Chatbots generally fall under two categories:

1. Rule-Based Chatbots: These chatbots function based on a pre-set list of rules. They can only respond to specific commands and often use decision-tree logic, guiding the user through different stages of conversation based on their responses. They excel in situations with predictable, limited user input.

2. AI-Powered Chatbots: These chatbots use machine learning and natural language processing to understand user inputs. Unlike rule-based bots, they do not require the user to input specific commands and can handle a broader range of conversations. The more they interact, the more they learn and improve their responses, thereby offering a more natural and intuitive conversational experience.

The functionality of chatbots spans across sectors. For example, in the retail industry, chatbots can assist customers with product recommendations, order tracking, and personalized marketing. In healthcare, they can schedule appointments, send reminders for medication, and provide basic medical advice.

There's an array of popular chatbot platforms available. Some notable ones include Microsoft's Azure Bot Service, Facebook's, and IBM Watson Assistant. Each of these platforms has unique features catering to different industry needs, but they all share a common goal of enhancing customer engagement and streamlining business operations.

This brings us to the DoubleTick WhatsApp Business API. DoubleTick presents a comprehensive solution to businesses leveraging WhatsApp as a key communication channel. Recognizing that over 2.5+ billion users communicate through WhatsApp, DoubleTick integrates a powerful AI-Powered WhatsApp Chatbot and a commerce bot into the WhatsApp Business API.

The AI-powered chatbot revolutionizes customer interactions by understanding and responding to user inputs effectively. But it's the commerce bot that truly sets DoubleTick apart. It's designed to facilitate end-to-end commerce on WhatsApp - from showcasing products to processing payments, making it a unique, all-encompassing tool for businesses to drive commerce.

The implications are profound. Businesses can automate and manage their customer interactions through one of the world's most popular messaging platforms, providing a seamless, interactive, and personalized customer experience.

As we dive deeper into the realm of chatbots, it's important to explore a critical component that drives the intelligence of these digital conversationalists - Natural Language Processing (NLP). This takes us to the next chapter of our exploration.

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool

Breathing Life into Chatbots with NLP

Advancements in technology continue to blur the lines between human and machine interactions. This is particularly true in the realm of chatbots, thanks largely to the revolutionary capabilities of Natural Language Processing (NLP).

NLP, at its core, is a branch of artificial intelligence that focuses on the interaction between computers and humans using natural language. In other words, it enables machines to understand, interpret, and generate human language in a valuable and meaningful way. This forms the bedrock of modern chatbot technology, ensuring that these digital conversationalists understand and respond to user inputs accurately.

The evolution of NLP has had a transformative impact on chatbot technology. It has essentially brought chatbots to life, enabling them to understand context, sarcasm, emotions, and colloquial language – elements that were previously the exclusive realm of human communication. This has been a game-changer, as it has made interactions with chatbots more human-like, enhancing user experience significantly.

Advancements in NLP algorithms and techniques have contributed significantly to this evolution. For instance, the emergence of Transformer-based models such as BERT (Bidirectional Encoder Representations from Transformers) and GPT-3 (Generative Pretrained Transformer 3) has significantly improved the ability of machines to understand the context in a conversation.

By leveraging these advancements, NLP chatbots offer a plethora of benefits. They can process and respond to user queries in real-time, handle multiple user requests simultaneously, and offer a personalized interaction based on the understanding of user preferences and interaction history. Furthermore, they can analyze customer sentiment and tailor their responses accordingly, resulting in improved user experience and satisfaction.

A standout example of an NLP-enabled chatbot is DoubleTick’s WhatsApp Business API. DoubleTick, understanding the pivotal role of NLP in effective customer interaction, has integrated advanced NLP capabilities into its chatbot. This enables the bot to understand and respond to user queries effectively, irrespective of the complexity or the colloquial nature of the language used.

The DoubleTick WhatsApp Business API chatbot can handle a multitude of tasks – from answering FAQs and booking appointments to providing personalized product recommendations based on user preferences. But what truly sets it apart is its ability to drive commerce from end to end. Leveraging its advanced NLP capabilities, the commerce bot can guide customers through the entire purchasing process – from product selection to payment – in a conversational, intuitive manner.

As we continue our exploration into the world of bots, the next stop is to understand the key differences between general bots, chatbots, and NLP chatbots, and to understand why these distinctions matter. So, let's delve further into this exciting digital landscape.

Decoding the Differences: Bots, Chatbots, and NLP Chatbots

As we journey further into the fascinating world of artificial intelligence, it's vital to distinguish between bots, chatbots, and NLP chatbots. Though often used interchangeably, these terms refer to distinct elements of the digital ecosystem, each with its capabilities, limitations, and potential uses.

At the most fundamental level, a bot is a software application programmed to perform certain tasks autonomously. Bots can range from relatively simple scripts performing repetitive tasks, like web crawlers scanning and indexing websites, to sophisticated algorithms powering social media bots that automate posts or interactions.

Moving one layer up, we find chatbots, a specialized form of bots designed to simulate human conversation. Traditional chatbots, however, can be quite limited in their capabilities. They are often rule-based, relying on pre-defined scripts to respond to user queries. This means they might falter when faced with complex or unexpected user inputs.

Introducing NLP chatbots, the game-changers. These bots leverage advanced natural language processing techniques to understand, interpret, and respond to user inputs in a more human-like manner. They don't just rely on fixed scripts but can understand the context and nuances of natural language. This means they can handle complex queries, understand colloquial language, and even interpret sentiments, elevating the user experience to new heights.

To illustrate the differences, consider a customer trying to find a specific product on an e-commerce platform. A basic bot might provide a list of products based on keywords. A traditional chatbot could interact with the customer, but it might fail to understand if the query doesn't match its pre-defined scripts. An NLP chatbot, however, can understand the customer's query, engage in a meaningful conversation, provide personalized recommendations, and even facilitate the purchasing process.

DoubleTick WhatsApp Business API stands as a testament to the potential of NLP chatbots. Its powerful AI-Powered WhatsApp Chatbot enhances user interaction significantly. By leveraging advanced NLP techniques, the chatbot can understand and process complex user queries, drive engagement, and facilitate end-to-end commerce, all within the familiar and widely-used platform of WhatsApp.

Moreover, DoubleTick’s solution is not limited to customer interaction but extends to business communication as well. It can streamline internal communication, coordinate team efforts, and automate routine tasks, freeing up valuable human resources for more critical tasks. For instance, it can handle routine HR queries, manage appointment scheduling, or even provide reminders for important events or deadlines.

In essence, the advancements in NLP technology embodied in solutions like DoubleTick's are reshaping the landscape of digital communication. They are transforming the way businesses interact with customers and manage internal communication, making it more efficient, effective, and engaging. As we look forward, we can only expect these technologies to evolve and continue revolutionizing the way we communicate. The future of NLP chatbots promises to be exciting, as we will explore in our next chapter.

NLP Chatbots in Business: Transforming Customer Experience and Enhancing Business Growth

The evolution of chatbots, particularly those powered by Natural Language Processing (NLP), has had a significant impact on businesses worldwide. These advanced bots are reshaping customer engagement dynamics, infusing more value into customer service, sales, and marketing operations. One such notable player in this evolution is DoubleTick, whose WhatsApp Business API is revolutionizing how businesses communicate and engage with their customers.

The Impact of NLP Chatbots on Businesses and Customer Engagement

At its core, an NLP chatbot aims to improve how businesses interact with their customers by enabling more intuitive, efficient, and meaningful conversations. The ability of these chatbots to understand, interpret, and respond to user queries in a human-like manner has opened new avenues for personalized customer engagement.

For businesses, NLP chatbots have become powerful tools to:

1. Streamline Customer Service: By promptly answering customer queries and providing relevant information, NLP chatbots ensure smooth and efficient customer service. They help reduce the workload of customer service representatives, allowing them to focus on more complex tasks.

2. Enhance Customer Engagement: NLP chatbots can interact with customers in a conversational and personalized manner. This enhances the customer experience, increasing customer satisfaction and loyalty.

3. Boost Sales: By understanding customer preferences and delivering tailored product recommendations, NLP chatbots can effectively drive sales. They can also facilitate easy transactions, further enhancing the buying experience.

The Benefits of NLP Chatbots in Customer Service, Sales, and Marketing

Beyond their impact on customer engagement, NLP chatbots provide a plethora of benefits across various business operations, including customer service, sales, and marketing.

In Customer Service, NLP chatbots:

  • Reduce response times, ensuring customers receive prompt assistance.
  • Provide round-the-clock customer support, improving customer satisfaction.
  • Automate routine tasks, allowing customer service agents to handle more complex queries.

In Sales, NLP chatbots:

  • Understand customer preferences, providing personalized product suggestions.
  • Simplify the purchasing process, improving the overall sales experience.
  • Nurture leads through engaging, interactive conversations.

In Marketing, NLP chatbots:

  • Personalize marketing campaigns based on user interactions and data.
  • Engage with customers on a variety of platforms, expanding reach.
  • Provide valuable insights into customer behavior, helping shape future marketing strategies.

DoubleTick WhatsApp Business API: Empowering Businesses with Advanced Chatbot Features

DoubleTick, with its innovative WhatsApp Business API, is at the forefront of the NLP chatbot revolution. Their advanced chatbot leverages AI to provide a highly personalized and engaging user experience. Here's how DoubleTick's advanced chatbot features empower businesses:

1. Cloud-Based Shared Team Inbox: DoubleTick offers a single WhatsApp number for your entire company with a cloud-based team inbox, ensuring seamless communication with your customers. This feature allows for a more organized and efficient workflow.

2. Automated Catalogue Sharing and Order Booking: The AI-Powered Commerce Bot by DoubleTick automates catalogue sharing and order booking end-to-end. This feature not only enhances the buying experience for your customers but also streamlines your sales process.

3. Unlimited Broadcast Messaging: DoubleTick allows you to bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts. You can also schedule your broadcast messages, automating your WhatsApp marketing.

4. WhatsApp Automation: DoubleTick’s AI-powered active chatbot can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills, and all kinds of alerts to customers, further automating your customer engagement.

How to get DoubleTick WhatsApp Business API

Use Cases of DoubleTick WhatsApp Business API Across Industries

DoubleTick's WhatsApp Business API, with its advanced chatbot and commerce bot, has found applications across various industries, thanks to its ability to provide personalized and efficient customer engagement. Here are some prominent examples:

  • E-commerce: E-commerce businesses can leverage the AI-powered Commerce Bot to automate their catalogue sharing and order booking process. They can also use the chatbot to answer customer queries, send product recommendations, and notify customers about their orders or any pending transactions.
  • Education: Educational institutions can use DoubleTick's advanced chatbot to provide information about courses, admissions, fees, etc. The chatbot can also serve as a virtual assistant to students, answering their queries in real-time.
  • Hospitality: Hotels and restaurants can use the chatbot to automate their booking process. The chatbot can also provide customers with information about their services, menus, and special offers.
  • Banking: Banks can leverage DoubleTick's chatbot to provide 24/7 customer service. The chatbot can answer customer queries, provide account updates, and notify customers about their transactions.​

Through its advanced NLP chatbot and commerce bot, DoubleTick is transforming how businesses communicate and engage with their customers. By adopting such innovative solutions, businesses can enhance their customer experience, boost their sales, and streamline their operations.

In the following section, we will delve deeper into the future prospects and trends of NLP chatbots, focusing on how emerging technologies can further enhance NLP capabilities. We will also highlight DoubleTick's commitment to staying at the forefront of chatbot technology.

The Future of NLP Chatbots: A Gateway to Advanced Customer Interactions and Enhanced Business Prospects

As we venture deeper into the era of digital communication, Natural Language Processing (NLP) chatbots are poised to transform the landscape significantly. The amalgamation of advanced technologies and evolving customer expectations are driving new developments, creating a wealth of opportunities for businesses worldwide. Within this transforming ecosystem, DoubleTick's unwavering commitment to pioneering advancements makes it a leader in the space.

The future of NLP chatbots is filled with exciting prospects. As technology continues to evolve, these are the trends we can expect:

1. Personalization 2.0: Personalization will get even more refined, with NLP chatbots understanding user preferences and contexts better, thereby offering a more individualized experience.

2. Conversational AI: As NLP chatbots become more adept at understanding human language, they'll facilitate more complex conversations, elevating the user experience to new levels.

3. Multilingual Support: With globalization increasing, NLP chatbots are expected to become multilingual, reaching a broader customer base and catering to a more diverse audience.

4. Predictive Analysis: NLP chatbots will employ advanced analytics to predict user behavior, helping businesses offer proactive solutions to their customers.

Emerging Technologies Enhancing NLP Capabilities

As technology advances, so do NLP capabilities. Some of the emerging technologies that are set to further enhance NLP include:

1. Deep Learning: As an AI function that mimics the workings of the human brain, deep learning can provide NLP chatbots with a deeper understanding of language semantics and context.

2. Voice Technology: Voice-based NLP chatbots will become more prevalent, driven by the popularity of smart speakers and voice assistants.

3. Neural Networks: Neural networks can help NLP chatbots understand nuances in human language, making interactions more intuitive and natural.

Potential Applications and Advancements in the Field

Given the trajectory of NLP chatbot technology, we can speculate that potential applications and advancements might include:

1. Medical Assistance: NLP chatbots could offer reliable medical assistance, providing patients with relevant advice and reminders for medication.

2. Virtual Shopping Assistants: By understanding individual customer preferences, NLP chatbots can serve as personal shopping assistants, offering customized suggestions and seamless checkout processes.

3. Advanced Customer Support: NLP chatbots will handle a wider range of customer queries, reducing the need for human intervention and significantly boosting efficiency.

Staying Updated with NLP Chatbot Developments

As NLP chatbots continue to evolve, it's vital for businesses to stay updated with the latest developments. This enables them to leverage the benefits of advanced technologies and meet their customers' changing expectations.

DoubleTick's Commitment to Pioneering Chatbot Technology

DoubleTick stands at the forefront of these developments, pioneering advancements in chatbot technology. With a commitment to utilizing AI and NLP to its full potential, DoubleTick ensures its customers receive a top-tier experience with the DoubleTick WhatsApp Business API. As the world of NLP chatbots expands, DoubleTick is dedicated to advancing alongside it, continuously innovating to offer enhanced communication solutions to businesses.

In the next section, we will tie together all the key points discussed in this comprehensive guide. We'll emphasize the unique features and capabilities of DoubleTick's AI-powered ChatBots and Commerce bots, and how businesses can leverage the DoubleTick WhatsApp Business API to enhance customer engagement and streamline operations.

How to get DoubleTick WhatsApp Business API

Harnessing the Power of Bots, Chatbots, and NLP Chatbots for Business Success

In the ever-evolving digital landscape, the significance of bots, chatbots, and NLP chatbots continues to rise. Their differences lie primarily in their levels of sophistication and the extent of their ability to understand, process, and engage in human-like conversation. Bots started as automated software designed to perform specific tasks, evolving into chatbots that are capable of interactive dialogues with users. NLP chatbots, however, represent the next stage in this evolution, capable of understanding natural language, extracting meaning, and engaging in more nuanced, human-like conversations.

The importance of understanding these differences cannot be overstated. It's crucial to know what each technology can and cannot do, and to match the right technology to your business needs. Rule-based bots may be ideal for simple, specific tasks, but as businesses scale and customer interaction complexity grows, the benefits of AI-powered chatbots and NLP chatbots become apparent. They provide personalized interaction, understand context, and can conduct efficient problem-solving conversations.

DoubleTick, with its advanced AI-powered ChatBots and Commerce bots, stands at the forefront of this technological evolution. DoubleTick's WhatsApp Business API is a feature-rich solution providing businesses with premium WhatsApp API features like a cloud-based shared team inbox, unlimited WhatsApp broadcast messaging, dynamic catalogue sharing, and more. Its AI-powered chatbot and commerce bot not only answer customer queries but also automate marketing and sales activities like scheduling broadcast messages, sharing catalogs, and even booking orders.

By leveraging the advanced features of DoubleTick's solutions, businesses can provide a superior customer experience, enhance customer engagement, and streamline operations. These technologies empower businesses to communicate effectively with their customers, provide personalized service, and handle multiple interactions simultaneously, saving time and resources.

As we look towards the future, the prospects for NLP chatbots are exciting. With advancements like deep learning, voice technology, and neural networks, these intelligent entities will become even more adept at understanding and responding to human language. Businesses should stay abreast of these developments to leverage the benefits of these technological advancements fully.

We hope this comprehensive guide has provided you with valuable insights into the fascinating world of bots, chatbots, and NLP chatbots. It's time to embrace these digital allies and unlock a new world of customer interaction, engagement, and satisfaction. After all, in the digital age, a business's success depends on how well it can adapt, innovate, and connect – and that's precisely what DoubleTick can help you achieve.

Also Read: 
Top 10 WhatsApp Business API & Shared Inbox Providers in India - 2024 Edition

Frequently Asked Questions

Q: What is a bot in digital technology?

A: In digital technology, a bot is an automated software programmed to perform specific tasks. These tasks can range from indexing web content for search engines to providing automated customer support.

Q: How does a chatbot work?

A: A chatbot works by processing user inputs (text or voice), understanding the intent behind the input, and providing an appropriate response. This is achieved through predefined rules in rule-based chatbots or through AI and NLP in AI-powered chatbots.

Q: What is the difference between a bot and a chatbot?

A: While both are automated software, the main difference lies in their functions. A bot is designed to carry out repetitive tasks, while a chatbot is designed to interact with users in a conversational manner, often used in customer service and user engagement scenarios.

Q: What is an NLP chatbot, and how is it different from a regular chatbot?

A: NLP (Natural Language Processing) chatbots are advanced chatbots that understand and process human language more effectively. Unlike regular chatbots that follow pre-set rules, NLP chatbots understand the context, extract meaning, and respond in a more human-like manner.

Q: How can NLP chatbots enhance customer engagement?

A: NLP chatbots can understand customer queries better, engage in more natural conversations, and provide personalized responses. This results in enhanced customer engagement, improved satisfaction, and stronger customer relationships.

Q: What is DoubleTick WhatsApp Business API?

A: DoubleTick WhatsApp Business API is a comprehensive solution that provides businesses with powerful WhatsApp API features. It includes a shared team inbox, unlimited broadcast messaging, dynamic catalogue sharing, and advanced chatbot capabilities, making it an ideal tool for customer engagement and business growth.

Q: How can businesses leverage DoubleTick's AI-powered ChatBots and Commerce bots?

A: Businesses can use DoubleTick's AI-powered chatbots and commerce bots to automate customer service, send personalized marketing messages, share dynamic catalogs, book orders automatically, and much more. These features enhance customer experience, streamline operations, and boost efficiency.

Q: What is the future of NLP chatbots?

A: The future of NLP chatbots is promising. With advancements in AI, deep learning, and voice technology, they're expected to understand and respond to human language more accurately. They'll offer more personalized interaction, improved customer experience, and efficient problem-solving capabilities.

Q: How can DoubleTick help businesses stay updated with NLP chatbot developments?

A: DoubleTick is committed to staying at the forefront of NLP chatbot technology. It continuously innovates its solutions to incorporate the latest advancements in AI and NLP, ensuring that its customers can always leverage the benefits of the most advanced technologies.

Q: Why should businesses consider using DoubleTick WhatsApp Business API?

A: DoubleTick WhatsApp Business API offers advanced features that help businesses enhance customer engagement, streamline operations, and boost efficiency. With its AI-powered chatbot and commerce bot, businesses can automate many customer interaction processes, making it a valuable tool for business growth.

Q: Is WhatsApp Business API free?

A: No, the WhatsApp Business API is not free. However, you can try our demo account to experience the feature and technology. Download the DoubleTick App to test with a demo account.

Q: What is WhatsApp API Pricing in India?

A: Below is the WhatsApp API Pricing in India basis each conversation type.

Business-Initiated Conversation 

If a business sends the first message, the conversation is initiated immediately and is valid for 24 hours from the message sent time. 

Pay a one-time messaging cost of INR 56 paisa [$ 0.0068 / 0.0056 Sterling Pound / 0.006325 Euro] if a business sends the first message. The conversation is initiated immediately and is valid for 24 hours from the message sent time.

User-Initiated Conversation 

If a user sends a message and the business replies to it, a conversation session is initiated and the session is valid for 24 hours.

Pay a one-time messaging cost of INR 34 paisa [$ 0.0041 / 0.0033 Sterling Pound / 0.003795 Euro] if a user sends a message and the business replies to it. A conversation session is initiated and the session is valid for 24 hours.

Q: Can I use WhatsApp Business APP and WhatsApp Business API on the same number?

A: No, you can't use WhatsApp Business APP and WhatsApp Business API on the same number. 

Q: Can I send automated messages using WhatsApp Business API?

A: Yes, with WhatsApp APIs' AI-Powered advanced chatbot you can preset replies and send automated messages to your customers. 

Q: Can I access WhatsApp on multiple devices with WhatsApp Business API?

A: Yes, with WhatsApp Business API you can access WhatsApp on unlimited devices based on your subscription with your business solution provider. With DoubleTick WhatsApp API you can access all the top-notch features across your devices irrespective of the subscription you sign up with us. 

Q: What is a 24-hour messaging window?

A: When a customer initiates a conversation with the business it kicks off a 24-hour WhatsApp "session window" during which the business can send non-templated messages to the customer. This could be text, multimedia messages, documents, locations or anything that comes under the guidelines of the WhatsApp community. A WhatsApp session window lasts for 24 hours after the last inbound message business receives from a customer. After that, the business can't reply. Businesses can only send outbound business-initiated messages (marketing, reminders, and the like) to customers who have opted-in.

Q: How can I get a verified WhatsApp official business account?

A: You can get a verified WhatsApp official business account with WhatsApp Business API. 

If you're already a WhatsApp Business API user with a good track record of sending messages, following WhatsApp community guidelines and having a good phone number quality rating and strong brand presence, then we can assist in getting you the green tick badge next to your display name quickly.

Q: How many users can use WhatsApp Business API?

A: An unlimited number of users can have access to the WhatsApp Business API basis your subscription with your business solution provider

Q: What are the message template types in WhatsApp Business API?

A: Below are the supported message template types and their categories in WhatsApp Business API. 

Supported Template Classes and Categories

  • Marketing – Send promotional offers, product announcements, and more to increase awareness and engagement
  • One-time passwords – Send codes that allow your customers to securely access their accounts
  • Transactional - Send account updates, order updates, alerts, and more to share important information

There are 11 categories under which you can create a WhatsApp message template and use it for your WhatsApp broadcast campaigns. Although WhatsApp keeps on adding new features and message templates, only a few specific messages are currently accepted by WhatsApp.

  1. Account update
  2. Alert update
  3. Appointment update
  4. Auto-reply
  5. Issue resolution
  6. Payment update
  7. Personal finance update
  8. Reservation update
  9. Shipping update
  10. Ticket update
  11. Transportation update

Q: What is the most crucial factor that helps you get a Green Tick badge on WhatsApp?

A: Here are the key factors that can help you get a green tick badge on WhatsApp:

  • Adhering to WhatsApp's community guidelines
  • Having a good phone number rating (no spam or reports)
  • A strong brand presence
  • A high volume of messages sent through the WhatsApp Business API
  • Compliance with WhatsApp's policies and verification criteria.

Ultimately, WhatsApp will review your account and determine if it meets its criteria for verification.

Q: Can I make my own WhatsApp API?

A: No, by no means you can make your own WhatsApp API. It has to be officially signed up via Meta or a solution provider, such as DoubleTick. 

Q: How to integrate WhatsApp Business API into the website?

A: Integrating WhatsApp Business API into a website involves a few steps:

  1. Create a WhatsApp Business API account: You will need to create an account on the WhatsApp Business API website and register your business.
  2. Get WhatsApp Business API credentials: Once your account is set up, you will be able to receive your WhatsApp Business API credentials, including an API key and a phone number.
  3. Implement the WhatsApp Business API on your website: You can implement the WhatsApp Business API on your website using the WhatsApp Web Business API Client. You can also create a chat interface on your website, allowing customers to message your business through WhatsApp.
  4. Use the WhatsApp Business API Client: You can use the WhatsApp Business API client to send and receive messages, manage conversations, and handle other WhatsApp Business API functionality. You will need to use your credentials (API key, phone number) to authenticate the client and connect to WhatsApp.
  5. Test and Monitor: Test the integration to ensure it's working as expected, monitor the performance and troubleshoot if there are any issues.
  6. Customize the Chat Interface: You can customize the chat interface to match the look and feel of your website, including the logo, colour scheme, and message templates.

It's important to note that for integrating WhatsApp Business API into your website, you will need technical knowledge and development resources.

DoubleTick could help you integrate WhatsApp Business API into your website. And not just that, you can integrate DoubleTick WhatsApp Business API into any of your CRM and any third-party app that would give you a comprehensive view of all your customer interactions.

Q: How to get a WhatsApp Business API account?

A: There are two ways through which you can get WhatsApp Business API:

  1. Direct sign-up from Meta
  2. Through a solution provider such as DoubleTick

You can directly sign-up from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company, you'd need a developer to set up the API which is too labour-intensive and technically challenging.

On the other hand, a solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless. 

Kindly email us at or Click here to get a free demo to know about our product offering, features and pricing plans.

Q: Can I send bulk messages on WhatsApp Business API?

A: Yes, you can send unlimited WhatsApp messages via WhatsApp Business API basis your messaging tier.

Q: Can I send a message template with promotional content?

A: It depends on the country where the brand is based. Non-transactional messages (aka marketing) are available for selected countries. The submission process is the same as any other message template. 

Q: How can I create a message template?

A: Get to know about the elements message templates are composed of: 

  • For text-only message templates, all you need is body text. 
  • For media message templates, you can use all the elements at your disposal, including a header caption for your media, footer text, and interactive buttons.

Q: Do I have to pay for failed broadcast messages?

A: No, since failed messages are not delivered to recipients, there will be no charges involved. However, you may need to update the contact list as these failed messages mean the recipient is inactive or has not opted in to receive messages from your business. This may negatively affect your phone number quality rating. 

Q: Does DoubleTick offer a free trial?

A: Yes, we do offer a demo account that you can play with. Download the DoubleTick App to test with a demo account.

Q: What’s DoubleTick’s pricing plan? 

A: Kindly email us at or Click here and get a free demo to learn about DoubleTick’s features and pricing plans.

Q: How many team members can I add to my DoubleTick account?

A: You can add unlimited team members to DoubleTick.

Q: In how many days will the DoubleTick setup be ready for my WhatsApp Business account?

A: If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification, we can help you with that, and the process will take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta.

Q: Can I use my existing number for DoubleTick?

A: Yes, you can use your existing number with DoubleTick. However, we would recommend that you use a new number instead of using an existing one to ensure smooth operations for your business.

Q: Can I use my WhatsApp business app number and DoubleTick number at the same time?

A: No, at a time you can use only one account. Data from your WhatsApp business account will be erased once you switch to DoubleTick. 

Q: To how many customers can I shoot the broadcast messages?

A: There is no restriction. You can create unlimited broadcast groups and shoot messages to unlimited contacts. However, Meta might restrict you if a lot of customers mark your message as spam. The best practice is to enable the STOP bot on DoubleTick and send your templates with a STOP quick reply message so that people who are not interested in your communication can easily press STOP to get opted out instead of reporting your number as SPAM to WhatsApp.

Q: Can I automate and schedule broadcast messages?

A: You can automate WhatsApp messages and schedule broadcasts with DoubleTick.

Q: Does DoubleTick come with a bulk contact upload feature?

A: Yes, you can simply upload an Excel file having contact details to the dashboard and shoot messages in bulk to unlimited customers. 

Q: How many devices does DoubleTick support?

A: An unlimited number of devices can be used with DoubleTick. However, access to the number of accounts will be based on your subscription.