About
About GRT Jewellers
GRT Jewellers is one of India's leading jewellery retailers, with a large physical store presence and a growing e-commerce business. Its e-commerce team handles leads that come in through the website.
The challenge
What they set out to solve
Website leads needed to be captured, qualified and routed properly. Without that, raw leads sat uncategorised, invalid leads mixed with genuine ones, and there was no clean way to push qualified, personalised lead data to the sales team. There was also no structured way to re-engage leads that enquired but did not convert.
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What GRT Jewellers runs on
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