The Benefits of Having a Green Tick on WhatsApp


In today's digital age, trust and credibility play a pivotal role in the success of businesses. WhatsApp Business API, one of the most widely used marketing tool globally, offers a Green Tick verification badge that holds immense value for businesses. The green tick signifies authenticity, reliability, and trustworthiness, making it an invaluable asset for businesses looking to thrive in the digital realm. In this comprehensive guide, we will delve into the numerous benefits of having a Green Tick on WhatsApp and explore how it can unlock trust and drive growth for your business.

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What is the WhatsApp green Tick badge?

The WhatsApp Green Tick badge is a verification symbol that appears next to the profile picture of a WhatsApp Business account. It signifies that the business has undergone a verification process by WhatsApp, confirming its authenticity and legitimacy. The Green Tick badge is a visual cue that helps users distinguish between verified businesses and non-verified accounts. It establishes trust and credibility, assuring users that they are interacting with a genuine business entity on WhatsApp. The Green Tick badge is an important feature that enhances a business's reputation and increases customer confidence in engaging with the verified account.

How does a WhatsApp badge affect the business?

A WhatsApp badge, particularly the Green Tick verification badge, can have a significant impact on a business in several ways:

  1. Enhanced Credibility and Trust: The presence of a WhatsApp badge, especially the Green Tick, enhances the credibility and trustworthiness of a business. It serves as a visual symbol that verifies the authenticity of the business, reassuring customers that they are interacting with a legitimate entity. This, in turn, fosters trust and confidence in the brand, leading to increased customer engagement and loyalty.

  2. Differentiation and Visibility: A WhatsApp badge sets a business apart from non-verified accounts. With the Green Tick badge, a business can easily distinguish itself from competitors and non-verified entities, making it more visible and memorable to users. The badge catches users' attention, leading to higher click-through rates and increased visibility for the business.

  3. Increased Customer Confidence: A WhatsApp badge, especially the Green Tick, instills confidence in customers. When users see the badge next to a business profile, they feel assured that the business has undergone a verification process, making it more trustworthy and reliable. This confidence encourages users to engage with the business, resulting in improved customer interactions and conversions.

  4. Improved Brand Reputation: The presence of a WhatsApp badge positively impacts a business's brand reputation. The badge signifies that the business has met certain criteria and guidelines set by WhatsApp, reinforcing its professionalism and commitment to providing quality products or services. This enhanced brand reputation can attract new customers, strengthen existing customer relationships, and position the business as a reputable player in its industry.

  5. Competitive Advantage: Having a WhatsApp badge, particularly the Green Tick, can give a business a competitive edge. Customers tend to prefer interacting with verified businesses, as it offers them a sense of security and trust. This advantage can lead to increased customer acquisition, higher customer retention rates, and a stronger market position relative to non-verified competitors.

Overall, a WhatsApp badge, especially the Green Tick verification badge, positively impacts a business by establishing credibility, differentiation, and customer trust. It boosts brand reputation, increases visibility, and provides access to advanced features, all of which contribute to the growth and success of the business in the digital marketplace.

How to Apply for WhatsApp Green Tick Verification?

So, you've confirmed that your business meets the eligibility criteria for the WhatsApp green tick. Now, it's time to dive into the application process. Before you start, make sure your business is integrated with the WhatsApp Business API. With that in place, there are two ways to apply for the green tick verification:

DIY Verification Process

While it's possible to apply for the WhatsApp green tick yourself, be aware that the process can be quite technical and may require a significant amount of time and effort. If you're comfortable with this challenge, you can try applying on your own.

Here are the steps to request verification from the Facebook Business Manager:

Log in to your Facebook Business Manager account and click on "Business Settings".

Under accounts, select “WhatsApp Accounts”. If you have multiple accounts listed, choose the one you’re applying a green tick for.

Select “Settings” and click “Contact Support”.

Click on “Ask a question” on the top-right and choose “WABiz: Request official business account status”.

Fill in the required information and submit the necessary documents in support of your application. Ensure that you have two-factor authentication enabled for your account before you proceed to send your business for verification.

You can view your request status in your Business Manager under the “Direct support” tab.

If your application is accepted, your WhatsApp Business account will be upgraded to an Official Business account and a green verification tick will appear next to your profile picture.

Use a Solution Provider like DoubleTick

For a smoother experience, consider partnering with a solution provider such as DoubleTick. We'll simplify the green tick application process by applying on your behalf, making the process quicker and less daunting. 

Upon approval of your request, your WhatsApp Business account will be upgraded to a WhatsApp Official Business account, and a verified green tick will appear next to your profile picture.

​Why Choose DoubleTick?

  • Simplified Application Process: DoubleTick streamlines the Green Tick verification application process, saving you time and effort. We handle the documentation, communication, and submission on your behalf.

  • 24/7 Customer Support: We pride ourselves on providing exceptional customer support. Our team is available round-the-clock to address any queries or concerns you may have via email, phone, chat, or WhatsApp.

  • Advanced Marketing Features: With DoubleTick, you gain access to a wide range of advanced WhatsApp marketing features. These include bulk message broadcasting, catalog integration, automated messaging, AI-powered chatbots, and seamless integrations with popular third-party tools.

  • User-Friendly Platform: DoubleTick offers an intuitive and easy-to-use platform. Our mobile-friendly interface ensures you can manage and leverage WhatsApp Business API features with ease.

Choose DoubleTick for a full-fledged WhatsApp marketing solution built on the official WhatsApp Business API platform. With our support, you can enhance your customer engagement efforts and get the green tick verification badge on your WhatsApp Business API account quickly.

How to Get DoubleTick

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Obtaining the Green Tick on WhatsApp is a game-changer for businesses. From establishing trust and credibility to increasing visibility and access to advanced features, the Green Tick offers an array of advantages. By following the steps outlined in this comprehensive guide and leveraging the power of the Green Tick, you can take your business to new heights of success on WhatsApp. Embrace the opportunity, build trust with your customers, and unlock the growth potential that comes with the Green Tick on WhatsApp.

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1.What is the significance of the Green Tick on WhatsApp?

The Green Tick signifies verification and brings credibility, trust, and differentiation to your WhatsApp Business account.

2.How can I apply for the Green Tick on WhatsApp?

The application process involves meeting eligibility criteria, providing accurate information, and either applying through the Facebook Business Manager or partnering with a solution provider.

3. What are the benefits of having a Green Tick on WhatsApp?

 The Green Tick enhances customer confidence, boosts reputation, increases visibility, improves customer engagement, and grants access to advanced features and tools.

4. Can I apply for the Green Tick verification on my own?

 Yes, it's possible to apply independently, but it can be technical and time-consuming. Partnering with a solution provider simplifies the process.

5. How long does it take to get the Green Tick on WhatsApp? 

The timeline varies, but working with a solution provider can expedite the process, typically taking a few days after documentation submission.

6. Can I have multiple Green Ticks for different WhatsApp Business accounts? 

Each WhatsApp Business account is eligible for a separate Green Tick verification, as long as they meet the individual criteria.

7. Is Green Tick verification permanent or does it require renewal? 

The Green Tick remains valid unless there are significant changes to business details or non-compliance with WhatsApp guidelines.