With the rise of mobile communication, businesses are seeking new ways to connect with customers and streamline their business communications. One such solution is the WhatsApp Business API, which allows businesses to communicate with customers through the popular messaging platform. In Latin America, there are many BSPs (business service providers) offering WhatsApp Business API solutions, but it can be difficult to choose the right one. To help you make an informed decision, we've compiled a list of the top 10 WhatsApp Business API service providers in Latin America. Whether you're looking to improve customer engagement, drive sales, or simplify communication, these service providers offer a range of solutions to meet your business needs.
Before we delve into the list of top 10 WhatsApp Business API providers in LATAM, let's first get a clear understanding of WhatsApp Business API, its features, and its associated benefits.
So, without further ado, let's get started...!
What is WhatsApp Business API
A WhatsApp Business API is an application program interface allowing businesses to receive and send bulk WhatsApp messages in real-time seamlessly. It is designed to help businesses communicate with their customers in a more efficient and personalized way, using features such as interactive automated messages and quick replies.
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In a nutshell, WhatsApp Business API is a robust solution that enables businesses to personalize their customer communication flows and provide a better customer experience. Whether you're a small business owner or part of a larger company, the WhatsApp Business API can be customized to fit your needs.
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Features of WhatsApp Business API
WhatsApp Business API empowers businesses with an extensive range of features to efficiently handle their customer communication. These features include:
- Cloud-based shared team inbox for a comprehensive overview of customer interactions.
- Role-based access control to define team roles and communication flow authorities.
- Unlimited WhatsApp broadcast messaging with personalized messages and call-to-action buttons.
- Broadcast analytics report for real-time performance metrics.
- WhatsApp automation with AI-powered chatbots and auto-replies.
- Easy native integration with popular tools such as Zapier, Shopify, and WooCommerce.
Benefits of WhatsApp Business API
Here are the key benefits of using WhatsApp Business API:
- Unmatched Customer Support: Provides instant auto-responses, multilingual support, automated replies for frequently asked questions, scheduling appointments, payment reminders, and 24/7 support.
- Enhanced Marketing Efforts: Offers a powerful and secure platform for business conversations, builds a strong brand identity, connects with customers globally, and sends effective messages with clickable buttons.
- Privacy and Security: Ensures user privacy with end-to-end encryption.
- Personalized Communication: Enables sending personalized communication to customers, integrating with CRM, and sending automated notifications.
- Best Platform for 2-way Communication: Offers real-time communication with customers to improve engagement.
Now that you have a good understanding of the basics and advantages of WhatsApp Business API, let's move on to introducing the top 10 solution providers of WhatsApp Business API in LATAM (Latin America)
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Top 10 Official WhatsApp Business API Solution Providers in LATAM (Latin America)
1. DoubleTick
Sell products 7x faster using WhatsApp Business API on mobile
DoubleTick is WhatsApp 3.0 designed to empower your sales team to sell more in less time. It's one of the best WhatsApp CRM and MarCom tools that comes with premium WhatsApp API features such as a cloud-based shared team inbox, unlimited WhatsApp broadcast messaging, dynamic catalogue sharing, an advanced Chatbot, and much more. An all-in-one solution, DoubleTick has everything that you've been looking for in a salesforce tool.
Pros:
- Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
- Automate WhatsApp marketing by scheduling your broadcast messages.
- Stay on top of your WhatsApp marketing campaign with real-time analytics and detailed reports to track your metrics and fine-tune your approach.
- Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
- End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
- WhatsApp automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
- Choose your favourite tools such as Shopify, Zapier, WooCommerce etc. and integrate them with DoubleTick in just a few clicks.
- Super intuitive, easy to use and mobile-friendly.
- 24/7 Customer support is available on call, WhatsApp or email.
DoubleTick is revolutionizing the way businesses use WhatsApp API with its innovative mobile-focused platform, allowing you to manage your business on the go.
Cons:
- Due to the mobile-first approach, the product is optimised to perform best on mobile devices.
Apart from this, there are no downsides. Please let us know if you encounter any issues.
Free Trial
DoubleTick doesn't offer a Free Trial. However, one can opt for a monthly subscription to experience DoubleTick.
Pricing
Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features.
2. Twilio
Twilio, a feature-rich Flex app, is recognized as a specialized marketing partner on Facebook's directory. It offers a customizable Flex Cloud platform that enables you to create an omnichannel contact centre, SMS marketing campaigns, push notifications, call tracking, phone verification, and more. While technical knowledge is required to fully leverage its capabilities, Twilio offers a comprehensive suite of tools and features to help you enhance your customer engagement and drive business growth.
Pros:
- Twilio is an omnichannel platform that supports various communication channels including VoIP, phone calls, messaging, WhatsApp, and emails.
- Offers a great degree of customization and scalability options.
- Twilio integrates seamlessly with a broad range of applications and platforms, providing a hassle-free experience.
- High message delivery rate and reliability with real-time analytics on message delivery and performance.
Cons:
- Technical proficiency is required to use the platform effectively.
- The API offers fewer features compared to other WhatsApp Business API solutions in the market.
- The platform's user interface may be overwhelming and confusing for new users.
- Due to proprietary constraints, Twilio encourages customers to use the phone number provided by Twilio themselves to access the WhatsApp Business API. Non-Twilio phone numbers can also be used but certain requirements apply.
- Lousy Customer support.
- Deliverability suffers when you send bulk messages, broadcasts or emails.
- The cost of the service may increase significantly as your business grows, as there is no flat rate available.
- Levy message markup cost.
Free Trial
Yes, Twilio offers a free trial wherein no credit card is required. You can sign-up for it free and get started.
Pricing
$1/user per hour or $150/user per month.
3. Whatso
Whatso has quickly become a go-to WhatsApp marketing tool, trusted by thousands of clients across the globe. Equipped with advanced Anti-Blocking technology, Whatso ensures messages reach intended customers without disruptions, making it ideal for small to mid-sized businesses aiming to increase engagement and drive sales growth.
Pros
- Intuitive platform for easy campaign management
- Bulk messaging capabilities to send announcements, updates, and offers to large groups at once
- Customizable messages with dynamic variable options
- Simple contact import from CSV, TXT files, or copy-paste
- Extract contacts from WhatsApp groups for expanded outreach
- Message scheduling for efficient campaign timing
- Contact filtering for focused marketing efforts
- Supports various media types including text, images, videos, audio, and vCard files
Cons
- May be affected by WhatsApp policy changes, impacting functionality
- Potential risk of restrictions due to WhatsApp's anti-spam policies
- No user interface for a complex bot builder
Free Trial
No free trial is available.
Pricing
Standard: $29/Year
Professional: $34 (Lifetime)
Enterprise: $69 (Lifetime)
4. 360Dialog
360dialog is an iPaaS messaging solution and an official solution provider of WhatsApp Business API. This WhatsApp marketing platform includes features such as analytics and ROI tracking, team inboxes, CRM integration, marketing automation, and sales intelligence, all in one comprehensive solution.
Pros:
- Efficient onboarding process, allowing you to set up an account in just 10 minutes.
- 100% message delivery rate.
- Free WhatsApp green tick verification.
- Easy integration of WhatsApp Chatbot.
- The API can be seamlessly integrated with various applications and CRM systems.
Cons:
- 360dialog does not offer 24/7 support and customer assistance can only be accessed via email.
- There are no real-time session reports available.
- It requires ongoing attention and support from the development team.
- One has to pay monthly charges for dedicated Regional Hosting.
- Levy message markup cost.
Free Trial
Yes, you can create a free WhatsApp Business API account in 360dialog without any credit card.
Pricing
360dialog offers 3 plans that are charged Monthly. The "API Only" plan will cost you 49 €/ month, which is best suited for businesses who want to get access to the API only and have an in-house team to develop the platform. Please note, with this plan you'll get Standard community support only. The "Professional" plan will cost you 99 €/ month, which is suited for small businesses. With this plan, you can send unlimited WhatsApp Session Messages or Conversations with Premium customer support. For the "Enterprise" plan, you'll have to pay > 200 €. This plan is best suited for large businesses. For custom integration, you'll have to connect with their customer support.
5. CM.com
For businesses looking to maximize their presence on WhatsApp, CM.com offers a powerful WhatsApp Business API. The platform offers automation, analytics, and security features, and can be integrated with other communication channels for an omnichannel experience. With this WhatsApp marketing solution, you can enhance customer support and drive sales. However, the service does come with a hefty price tag.
Pros:
- No-code WhatsApp Business API platform.
- No Code Chatbot builder.
- Easy drag & drop editor to automate recurring queries.
- Share multimedia messages, business updates, location & much more with customers.
- 24x7 customer support.
- Free trial available.
Cons:
- The biggest disadvantage of the platform - the WhatsApp broadcasting feature is unavailable.
- Expensive as compared to other market players.
- Not a great analytics function.
- Average campaign functionality.
Free Trial
Yes, you can create a free WhatsApp Business API account on cm.com.
Pricing
CM.com's pricing is based on the number of unique active users a business interacts with every month. For instance, a business that communicates with 500 unique customers in a month would be charged Rs 1499, with prices increasing as the number of users increases.
Business-initiated message fees are not included in the aforementioned cost, as they are determined based on the standardized charges listed by WhatsApp for each respective country. Session messages are free of charge, provided that the conversation occurs within a 24-hour window.
Moreover, there is a separate charge of Rs 7499 for onboarding on CM.com's WhatsApp Business API platform.
6. Yellow.ai
Yellow.ai is the ultimate WhatsApp marketing software for businesses, offering comprehensive end-to-end sales management solutions. Through the software, customers can easily browse catalogues, place orders, make payments, track orders, cancel orders, and place return requests, all through a simple chat interface. Additionally, businesses can track the leads generated on WhatsApp by integrating their chatbot with CRM, billing, and invoicing software. Yellow.ai's unique features make it the perfect solution for streamlining business communication and sales on WhatsApp.
Pros:
- Seamless automated agent handoff.
- The platform integrates with a variety of applications, including CRM, billing, and invoicing software.
- Sign up for a 12-month chatbot contract and get 3 months of free WhatsApp and Omnichannel bots.
Cons:
- Take 7 days for account approval.
- Customer support is available via email or form submission only. No direct calling facility.
Free Trial:
Yes, a 21 days free trial plan is available.
Pricing:
Pricing is not listed on the website. Have to request a quote.
7. CBOT
CBOT is a leading AI company that offers a comprehensive customer service automation platform based on its proprietary technologies. Its product, the CBOT Platform, is an AI-based solution that enables businesses to rapidly develop and scale intelligent chatbots and voice assistants that can easily integrate with various channels and platforms, including WhatsApp and Facebook Messenger. CBOT's key focus areas include end-to-end customer service automation, AI-powered virtual assistants, and live chat solutions via the WhatsApp Business API.
Pros:
- Award-winning trusted solution partner.
- 24/7 Omnichannel customer service.
- Pre-Built E-Commerce Chatbot.
- Unlimited Monthly Active Users.
Cons:
- No free trial.
- Levy message markup cost.
- Integration with third-party applications is quite a hassle.
Free Trial
CBOT doesn't offer any free trial.
Pricing
Pricing is not listed on the website. Have to request a quote.
8. Kaleyra
Kaleyra is a prominent player in the space of conversational commerce, providing a wide range of communication technology solutions that include the WhatsApp Business APIs. The platform offers various features such as chatbots, interactive messages with quick reply buttons, media sharing, customizable message templates, and auto-replies to enhance the conversational experience.
Pros:
- The product features can be personalised to meet specific business requirements.
- Supports a wide range of multimedia communication, including documents, videos, QR codes, audio files, e-tickets, and store locations.
- Chatbots can provide real-time updates to customers.
Cons:
- No trial option is available.
- Limited customer support options (email or form submissions only).
- Chatbots are not advanced as compared to other solution providers.
- Markup fees are applied to messages sent or received.
Free Trial
- No free trial is available.
Pricing
- Pricing is not listed on the website. Have to request a quote.
9. Delightchat
DelightChat's WhatsApp Business API provides businesses with a way to communicate with their customers on WhatsApp using advanced features such as automated messages and chatbots. The product has a user-friendly interface, possesses various features such as analytics and reporting capabilities, and supports multiple languages with automatic template translation.
Pros:
- Multi-lingual support and automatic template translation.
- Robust analytics and reporting tools that offer valuable customer insights.
- Label important conversations with ease using tags such as "refund", "VIP", "exchange", etc.
- Avoid duplicate replies with collision detection that shows who's viewing or replying to a ticket.
- Manage and resolve all customer conversations, including those outside DelightChat, with manual ticket creation.
- User-friendly interface.
- Automated chatbots.
Cons:
- A limited number of support tickets per month is included in the plan, with additional charges applied once the limit is reached.
- The number of unique contacts you can send messages to per month is limited, based on the plan selected.
- A one-time application fee of $25 is charged for the Free WhatsApp Green Tick Application in the "STARTUP" plan.
- Only email support is provided in the "STARTUP" plan with a response time of 2 working days.
- A dedicated account manager is only offered in the "GROWTH" plan, which is their most premium option.
- 1:1 personalized onboarding call is chargeable which is $50 for a 50-minute session.
- Message markup cost is levied.
Free Trial
Yes, DelightChat offers a free trial wherein no credit card is required. You can sign-up for it free and get started.
Pricing
DelightChat offers three monthly charged plans - STARTUP, SCALE, and GROWTH - to cater to businesses of varying sizes. The STARTUP plan, priced at $49 per month, is suitable for small businesses and includes a one-time application fee of $25 for the Free WhatsApp Green Tick Application. Additionally, a chargeable 1:1 Personalized Onboarding Call is applicable for $50 for a 50-minute session. This plan, however, does not come with a dedicated account manager. The SCALE plan is priced at $99 per month and caters to medium-sized enterprises. However, like the STARTUP plan, this option also lacks a dedicated account manager. The GROWTH plan, priced at $299 per month, is the most comprehensive option, best suited for large businesses and includes a dedicated account manager along with full support services.
10. Respond.io
Respond.io is an omnichannel platform that offers solutions beyond the WhatsApp Business API. It allows businesses to integrate their current support system with Respond.io's environment. This makes Respond.io an excellent choice for enterprises seeking a complete WhatsApp marketing solution.
Pros:
- Under the free plan, you can send unlimited messaging to up to 100 contacts.
- The platform has a user-friendly interface.
Cons:
- Expensive, compared to other options.
- No option to automatically remove inactive contacts.
- Direct calls to customer support are not available, only email support is provided, which may take 2-3 days to receive a response.
- Levy message markup cost.
Free Trial
A limited-time, 3-day free trial is offered during which you can send unlimited messages to up to 50 contacts. Alternatively, there is a free plan that allows messaging to a maximum of 100 unique contacts.
Pricing
Respond.io offers two monthly billing plans, one for small businesses at $29 per month and another for large businesses at $79 per month. The base plan provides unlimited messaging to up to 1000 unique contacts with access for 5 agents. The advanced plan includes 25 user access and allows messaging to up to 5000 monthly active contacts. For custom integration, you will need to contact their customer support.
Note:
The pricing information for these service providers may be subject to change over time. Therefore, we recommend checking their respective websites for the most up-to-date and accurate information.
How to Choose the Best WhatsApp Business API Solution Partner?
Choosing the best WhatsApp Business API solution partner can be overwhelming. But don't worry, we've got you covered! To help you on your quest for the perfect partner, we've compiled a list of 10 essential parameters to consider. Just keep these in mind, and you'll be well on your way to finding your perfect match.
- First, define your marketing goals clearly.
- Check which features are necessary for your business and make sure they're available.
- Try the user interface, check compatibility, and evaluate performance.
- Look for the scope of 3rd party software and CRM integrations.
- Check out the subscription plans, terms and conditions, and markup costs on messages.
- Investigate the solution provider's market reputation and expertise.
- Evaluate the onboarding and implementation process.
- Schedule a demo to gain more insights.
- Find out if there are any options for customizing the solution to meet your specific needs.
- Finally, inquire about the quality of customer support.
How to Get WhatsApp Business API?
There are two ways through which you can get WhatsApp Business API:
- Direct sign-up from Meta
- Through a solution provider such as DoubleTick
Directly from Meta
You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labour-intensive and technically challenging.
Through a Solution Provider
A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless.
How to Get DoubleTick
Kindly email us at grow@quicksell.co or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.
Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!
Why DoubleTick?
If you're looking for the best MarCom tool that can send unlimited messages to your customers on WhatsApp without getting blocked then DoubleTick is the best business solution for you. Here are a few of the top reasons to sign up with DoubleTick WhatsApp Business API.
- Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
- Automate WhatsApp marketing by scheduling your broadcast messages.
- Detailed broadcast analytics report to track your WhatsApp marketing campaign metrics in real time.
- Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
- End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
- WhatsApp Automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
- Choose your favourite tools such as Shopify, Zapier, WooCommerce etc. and integrate them with DoubleTick in just a few clicks.
- Super intuitive, easy to use and mobile-friendly.
- 24/7 Customer support is available via call, WhatsApp or email.
Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool
Getting WhatsApp Business API in 5 Minutes
It only takes 5 minutes to sign up for WhatsApp Business API via DoubleTick. If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process would take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta. You will receive a confirmation email once the account is set up.
You need to follow the below steps to access the DoubleTick WhatsApp Business API:
- Get a phone number that does not have an existing WhatsApp account.
- Sign up for a WhatsApp API provider, such as DoubleTick.
- Complete Facebook Business verification.
After completion of these steps, you will be able to use all the functionalities of WhatsApp Business APIs on the DoubleTick dashboard.
Requisites to Apply for DoubleTick WhatsApp Business API
You need:
- A Facebook Business Manager account
- A verified business
- A WhatsApp business account
- A fresh phone number
- A Line of Credit for your WhatsApp business account
- A command line tool such as Terminal or an app like Postman that can perform URL requests (Not needed if applied via DoubleTick)
We'd also need at least two documents from the below list to verify the business:
- Business bank statement
- Business License
- Certificate of incorporation
- Goods and services tax registration certificate (GST)
- Permanent account number card (PAN)
- Shop establishment certificate
- Udyog Aadhar / MSME Certificate
- Utility bill
We can't onboard you if the above documents are not available.
Note:
- You'll have to get a new phone number for your WhatsApp Business API account as you can't use this further for your personal use.
- You can also use your existing phone number for your WhatsApp Business API account but all your data will be erased and you'll not be able to use it for your personal use any further.
Wrapping Up!
A reliable WhatsApp Business API solution provider can help businesses connect with customers more efficiently. Choose a provider that offers secure messaging, advanced features, and dedicated customer support. DoubleTick is an affordable and mobile-friendly MarCom tool with premium features and excellent support that'd help you build strong customer relationships and scale your sales.
Also Read:
Top 10 WhatsApp Business API & Shared Inbox Providers in India - 2024 Edition
Frequently Asked Questions
Question: How to integrate WhatsApp Business API?
Answer: Integrating WhatsApp Business API into your business involves the following steps:
- Choose a WhatsApp Business API provider
- Set up a Business Profile such as your business name, address, phone number and website
- Get Approval from WhatsApp
- Connect to the API
- Implement Automation
- Start Sending Messages
Note:
The exact integration process may vary depending on the service provider you choose, so be sure to follow their specific instructions.
Question: How to get WhatsApp Business API?
Answer: There are two ways through which you can get WhatsApp Business API:
- Direct sign-up from Meta
- Through a solution provider such as DoubleTick
Directly from Meta
You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labour-intensive and technically challenging.
Through a Solution Provider
A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, if your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process will take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta. With DoubleTick the possibilities to scale your business is endless.
Kindly email us at grow@quicksell.co or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.
Question: How to get WhatsApp Business API for free?
Answer: The WhatsApp Business API is a paid service and not free. DoubleTick offers a robust WhatsApp Business API account. Kindly email us at grow@quicksell.co or Click HERE to BOOK a FREE DEMO.
Question: How to create a WhatsApp Business API account?
Answer: Here are the steps to create a WhatsApp Business API account:
- Choose a WhatsApp Business API provider such as DoubleTick
- Set up a Business Profile such as your business name, address, phone number and website
- Get Approval from WhatsApp
- Connect to the API
By following these steps, you can create a WhatsApp Business API account and start using the platform to communicate with your customers, automate messaging, and grow your business.
Question: How to integrate WhatsApp Business API into the website?
Answer: The integration of the WhatsApp Business API into a website requires technical expertise and it's recommended to seek the assistance of a developer or solution provider. DoubleTick offers a solution to integrate your WhatsApp Business API account into any website, CRM, or application of your choice, streamlining the process and eliminating the need for technical know-how.
Question: Does DoubleTick offer a free trial?
Answer: Yes, we do offer a demo account that you can play with. Download the DoubleTick App to test with a demo account.
Question: What’s DoubleTick’s pricing plan?
Answer: Kindly email us at grow@quicksell.co or Click here to BOOK a FREE DEMO with us to learn about DoubleTick’s features and pricing plans.
Question: How many team members can I add to my DoubleTick account?
Answer: You can add unlimited team members to DoubleTick.
Question: In how many days will the DoubleTick setup be ready for my WhatsApp Business account?
Answer: If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process will take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta.
Question: Can I use my existing number for DoubleTick?
Answer: Yes, you can use your existing number with DoubleTick. However, we would recommend that you use a new number instead of using an existing one to ensure smooth operations for your business.
Question: Can I use my WhatsApp business app number and DoubleTick number at the same time?
Answer: No, at a time you can use only one account. Data from your WhatsApp business account will be erased once you switch to DoubleTick.
Question: To how many customers can I shoot the broadcast messages?
Answer: There is no restriction. You can create unlimited broadcast groups and shoot messages to unlimited contacts. However, Meta might restrict you if a lot of customers mark your message as spam. The best practice is to enable the STOP bot on DoubleTick and send your templates with a STOP quick reply message so that people who are not interested in your communication can easily press STOP to get opted out instead of reporting your number as SPAM to WhatsApp.
Question: Can I automate and schedule broadcast messages?
Answer: You can automate WhatsApp messages and schedule broadcasts with DoubleTick.
Question: Does DoubleTick come with a bulk contact upload feature?
Answer: Yes, you can simply upload an excel file having contact details to the dashboard and shoot messages in bulk to unlimited customers.
Question: How many devices does DoubleTick support?
Answer: An unlimited number of devices can be used with DoubleTick. However, access to the number of accounts will be based on your subscription.
