The Dos and Donts of WhatsApp Marketing

Introduction to WhatsApp Business API for Marketing

In today's digital age, WhatsApp Business API  for Marketing has emerged as a formidable tool for businesses to stay connected with their customers. Here are the benefits of leveraging WhatsApp for marketing purposes:

  • Direct and Personalized Communication: WhatsApp provides a direct channel for businesses to communicate with their customers on a one-to-one basis, making the interaction more personalized and intimate.
  • Cost-effective: With no advertising costs or fees to use the platform, WhatsApp Marketing is a cost-effective way to reach customers.
  • Higher Open Rates: Compared to traditional email marketing, WhatsApp messages are opened more frequently as they are sent directly to the customer's phone, allowing for better engagement.
  • Increased Customer Satisfaction: Quick response times and real-time customer support on WhatsApp can lead to increased customer satisfaction and loyalty.

One unique benefit of WhatsApp Marketing is the ability to create specific groups for segmented customer outreach, allowing for targeted messaging. However, it's important to ensure that customers have given consent to join the group before sending any messages.

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Advantages of using WhatsApp Marketing

Using WhatsApp for marketing can be quite beneficial. Here are 6 advantages of utilizing this platform:

  • Wider Reach: WhatsApp has over 2.5 billion active users around the world, giving businesses access to a larger potential audience.
  • Cost-effective: Sending messages and media files on WhatsApp is free, except for internet data costs, which is an economical way to promote a business.
  • Personalization: With the ability to send personalized messages, businesses can tailor their marketing strategies to better suit individual clients.
  • Instant Communication: As messages are delivered in real-time, the platform enables fast communication between businesses and customers.
  • Higher Engagement Rate: With open rates as high as 98%, businesses who use WhatsApp typically experience higher engagement rates than traditional forms of marketing such as emails or social media posts.
  • User-Friendly Interface: Anyone familiar with texting can easily navigate and utilize WhatsApp making it an accessible platform for all ages and demographics.

It's also worth noting that WhatsApp's end-to-end encryption enhances security while providing a seamless user experience.

Additionally, businesses who have implemented this marketing strategy have noticed increased sales revenue and improved customer satisfaction due to prompt responses.

Major benefits of WhatsApp Marketing

With over 2.5 billion active users, WhatsApp has become a crucial tool for businesses to connect with their customers easily and instantly. By leveraging this popular messaging app for marketing purposes, businesses can benefit in several ways.

  • Cost-effective: WhatsApp marketing is an inexpensive way to reach a large audience without investing significant funds in advertising campaigns. With no cost per message, it helps small and medium-sized companies compete with larger businesses.
  • Instant Communication: With its real-time messaging feature, WhatsApp enables businesses to communicate directly with customers and provide immediate assistance. By addressing customer queries and concerns quickly, it enhances the overall customer experience.
  • Better Engagement: Unlike traditional forms of marketing that involve one-way communication, WhatsApp allows businesses to engage in two-way conversations with their customers. It fosters deeper connections while gathering valuable feedback for continuous improvement.

WhatsApp marketing strategies are not limited to messaging alone but go further into integrating other features such as images, videos, voice notes among others. Furthermore, personalized attention cannot be overlooked; personalization boosts interaction and strengthens your existing relationship with clients, which in turn drives revenue.

Do's of WhatsApp Marketing

In this section, we will cover some essential aspects of WhatsApp Marketing. These strategies can help businesses generate leads, engage with customers, and improve their overall marketing efforts.

  1. Create a WhatsApp Business profile and make sure to add all the necessary information such as your company's name, logo, and contact number. This will help customers recognize your brand and make it easier for them to contact you.
  2. Use WhatsApp messaging automation tools to send personalized and targeted messages, such as greetings, updates, and promotional offers. This will save time and increase efficiency in your marketing efforts.
  3. Encourage customers to opt-in to your WhatsApp subscription through various marketing channels such as social media, email, and website. This will help you to build a loyal customer base and create a more engaged audience.
  4. Use WhatsApp status to showcase your products and services, communicate your brand story, and keep customers up-to-date on your latest offerings and updates.
  5. Respond to customer inquiries, complaints, and feedback promptly and avoid spamming them with irrelevant messages. This will help to build trust and credibility with your customers and improve your brand reputation.
  6. Analyze your WhatsApp marketing campaigns regularly, track your key performance indicators (KPIs), and optimize your strategies based on insights. This will help you to improve your marketing efforts and achieve better results.

Apart from the above points, it is essential to comply with WhatsApp's policies and guidelines, avoid sending unsolicited messages, and respect customers’ preferences. Also, focus on creating high-quality content that adds value to your customers and aligns with your brand's values and mission.

Creativity in messaging and aesthetics

Creating an impactful message on WhatsApp involves not only the content of the message but also its aesthetics. The key to effective messaging is creativity. It's important to keep messages simple yet impactful and visually appealing.

Incorporating multimedia such as images, videos, and emojis can enhance engagement. However, ensure that the multimedia corresponds with your brand persona and does not create confusion about your product or service. Effective use of typography can add depth and intrigue to your message.

Besides aesthetics, it is equally important to maintain a consistent tone of voice across all messages. Use the same language style, vocabulary, and grammar rules to avoid creating confusion among your audience. Create a strong call-to-action at the end of each message; it enhances engagement.

To make your messaging more creative, try using interactive elements such as polls or quizzes. Engage users by adding humor or personalization relevant to their interests.

Timing is everything in WhatsApp marketing, just like timing your fart in an elevator.

Personalization and timing

To achieve personalization, one can gather data about their customers through sign-up forms or surveys and tailor messages accordingly. Using the recipient's name can also make them feel valued and increase engagement. Moreover, using emojis or multimedia can add more personality to the message.

Timing is equally important. It is crucial to know when your target audience would be active on WhatsApp. Avoid sending messages during odd hours to prevent spamming and negative reactions. Keeping track of local holidays or events can help in scheduling campaigns around them for better results.

To maximize results, one should also segment their audience based on demographics and interests, enabling targeted messaging with a personalized touch. Responding promptly to customer queries via chatbots can help in maintaining engagement even outside business hours.

Building relationships and engagement

WhastApp marketing can help build relationships and engagement with potential customers. Consistent communication & personalized messages can create a loyal and active customer base. To engage people on WhatsApp, it is important to send relevant content at appropriate intervals.

Aim for quality rather than quantity of messages to avoid being marked as spam or ignored. A holistic approach should be followed to ensure that the content sent is tailored to the customer's interests, which includes branding, product information, and deals.

Additionally, timing plays a crucial role in building strong relationships with clients. Messages should be sent at suitable times that don't disturb customers while facilitating engagement.

Don'ts of WhatsApp Marketing

In the world of WhatsApp, knowing what NOT to do is equally important as knowing what to do. Preventing mistakes is better than making them and learning from them later. Here are the things you should avoid when it comes to WhatsApp marketing:

  • Sending unsolicited messages to users who have not subscribed to your service.
  • Sending too many messages in a day, as it can lead to the user blocking your number.
  • Using WhatsApp for spamming or sending irrelevant content. This can result in a user complaining against you and your service.
  • Including too many images or videos in a message, as it can take longer to load and disrupt the user’s experience.
  • Ignoring user replies or queries, as it can leave a bad impression of your brand on the user.
  • Not formulating your message well. Poorly drafted messages may lead to a miscommunication and a user might end up unsubscribing from your service.

It is crucial to understand the customer’s interest and preference while drafting a marketing message. This way, you can avoid the blunders that can lead to negative consequences.

Spamming and uninvited messaging

WhatsApp marketing can be an effective tool to reach customers, but it's essential to use it responsibly. With Spamming and uninvited messaging, businesses must tread carefully to avoid alienating their audience.

1. bombarding customers with irrelevant or too frequent messages is a cardinal sin. Inundating WhatsApp groups with unsolicited content can lead to quick blockages and an eventual loss of potential leads.

2. sending messages that are not personalized may also lead to the same situation. If promotional messages lack relevance or appear robotic, customers will feel disregarded and may unsubscribe from the service.

3. over-hyping products or services can result in a decline of consumer trust. Sales pitches that overpromise on quality or hype unrealistic outcomes will disappoint customers when expectations fall short.

It's vital to respect users' privacy and tailor outreach efforts to meet their preferences and communication style. Rather than focusing on sales targets alone, businesses should seek interactive engagement with clients who value authenticity.

Ignoring privacy and data protection laws

When it comes to WhatsApp marketing, one of the most crucial aspects is the privacy and data protection laws that need to be followed. It's important not to ignore these laws if you want to create a trustworthy relationship with your customers.

1. Make sure you have consent from your users before adding them to any WhatsApp groups or sending them messages. Avoid sending out bulk messages without permission as this can lead to legal issues.

Additionally, refrain from sharing personal information of your users with third parties without their consent. This will violate their data rights and trust in your brand.

To ensure compliance with these laws, make use of privacy policies and keep them updated regularly. Conduct regular audits on how you're handling user data and take necessary actions based on the audit results.

Remember that respecting your customer's privacy goes a long way in building a positive relationship with them, leading to long-term loyalty towards your brand. 

Over-selling and promoting too much

When it comes to WhatsApp marketing, over-selling and promoting too much can be detrimental to your success. Your audience will quickly become disinterested if they are constantly bombarded with sales pitches. Instead, focus on building a relationship with them and providing valuable content.

One way to avoid over-selling is to limit the number of promotional messages you send out each week. Too many messages can result in high unsubscribe rates and low engagement. It's important to strike a balance between getting your message out there and not overwhelming your audience.

Another mistake to avoid is generic messaging. If you're sending out the same message to everyone on your list, it's unlikely that it will resonate with any particular individual. Personalization is key- take the time to segment your audience, get to know their interests and preferences, and tailor your messages accordingly.

Lastly, let's take a look at a true story that illustrates the importance of avoiding over-promotion. A cosmetics company sent out daily WhatsApp messages promoting their latest products, but soon noticed that their subscribers were falling off at an alarming rate. Upon conducting a survey of their audience, they discovered that people had simply grown tired of seeing too many product promotions and didn't feel valued as customers anymore. The company learned a valuable lesson about balancing promotion with relationship-building and adjusted their strategy accordingly.

Setting up WhatsApp Business API for Marketing

 There are two ways through which you can set up WhatsApp Business API for marketing and remainders:

  1. Direct sign-up from Meta
  2. Through a solution provider such as DoubleTick

Directly from Meta

You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labor-intensive and technically challenging.

Through a Solution Provider

A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless.

How to Get DoubleTick

Kindly email us at or Click Below to get a FREE DEMO to know about our product offering, features, and pricing plans.

How to get DoubleTick WhatsApp Business API

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool 

Best Practices for WhatsApp Marketing

In the world of digital marketing, it is essential to understand the Best Practices for WhatsApp Marketing. This form of communication has become prevalent, and businesses worldwide have been increasingly turning to WhatsApp to connect with their customers. To ensure that businesses maximize the use of this user-friendly messaging platform, certain rules must be followed.

Here are some essential Best Practices for effective WhatsApp Marketing:

  • Be aware of WhatsApp's terms and conditions and strict policies on spamming
  • Get customer's consent before adding them to any WhatsApp campaigns, and provide them with clear options to unsubscribe
  • Use WhatsApp as a personalized and engaging tool to interact with customers and provide valuable insights
  • Use brief and straightforward messages, and avoid bombarding customers or sending irrelevant content
  • Ensure prompt responses to customer inquiries and complaints to maintain a positive image and build trust

It is crucial to note that Best Practices for WhatsApp Marketing vary from country to country and industry to industry. Businesses must remain receptive to unique factors that drive customer interactions and tailor their WhatsApp strategies accordingly.

Being transparent about intentions

When it comes to WhatsApp Marketing, businesses must be transparent about their intentions. This means being clear with customers about the purpose of the message and what they can expect to receive.

To maintain customer trust, businesses should avoid sending spam messages or misleading content. Instead, focus on providing value by sending relevant information or personalized offers.

Another way to be transparent is to include an opt-out option in your messages. This allows customers to easily unsubscribe from future messages if they no longer wish to receive them.

Offering something of value to users

One of the most important aspects of WhatsApp marketing is offering something of value to users. This can come in many forms, such as exclusive deals or personalized customer support. By providing users with something they cannot find elsewhere, businesses can build trust and loyalty.

Additionally, offering valuable content such as useful tips or engaging infographics can improve brand awareness and increase engagement with potential customers.

It's important to remember that simply bombarding users with sales pitches will likely result in them leaving the conversation altogether. Instead, take the time to understand their needs and offer a solution that genuinely benefits them. This personalized approach can lead to long-term relationships and increased word-of-mouth referrals.

Keeping it simple and concise

To effectively engage customers through WhatsApp marketing, messaging content must always be straightforward and concise. Avoid complex language and unnecessary details which may confuse the reader, while still including any vital information that would benefit the customer's decision-making process. Use relevant keywords to create a powerful tagline to grab attention. A great opening line captures the customer's interest and sets expectations for the rest of their interaction.

Alongside simplicity, branding is also crucial in WhatsApp marketing. Tailor your messaging format around your brand voice and persona to create a seamless experience between you and your customers. Don't forget to include all necessary contact information as well as a call-to-action message. Engage actively with followers by responding promptly and personally.

Measuring Your WhatsApp Marketing Success

Measuring the Effectiveness of Your WhatsApp Marketing

To gauge the effectiveness of your WhatsApp marketing efforts, it's essential to track relevant metrics. Here's a table outlining crucial parameters, including the number of messages sent, delivered, read, and replied to.

Messages Sent
Total number of messages sent to subscribers
Messages Delivered
Total number of messages successfully delivered
Messages Read
Total number of messages opened and read by subscribers
Messages Replied
Total number of messages replied to by subscribers

To improve your marketing campaigns, identify which metrics aren't meeting expectations and adjust your messaging strategy accordingly. It's crucial to analyze these parameters regularly and consistently to determine your progress objectively.

Pro Tip: Utilize WhatsApp's Business API for more advanced metrics and automation capabilities.Setting goals for WhatsApp marketing is like trying to navigate through a maze, but with the right strategy, you'll find your way to success.

Defining your goals and objectives

Marketing success on WhatsApp is something that businesses strive for, but achieving it can be a daunting task. Defining your goals and objectives is the first step towards measuring your success on this platform. You need to identify what you want to achieve and how you will measure it.

To define your goals and objectives, start by considering what you hope to accomplish with your WhatsApp marketing efforts. Is it about increasing sales, generating leads, or building brand awareness? Once you have identified your goals, it is time to determine the metrics that you will use to measure your success.

The metrics can vary depending on your business's specific needs. Some of the commonly used metrics include open rates, click-through rates, conversion rates, and customer engagement rate. It is essential to track these metrics regularly and tweak your strategy accordingly to ensure that you are meeting your goals.

It is worth noting that WhatsApp algorithms are constantly changing and evolving. Thus companies should adjust their marketing strategies based on updates such as user patterns or new features introduced by the application.

Collecting and analyzing data

To measure your WhatsApp Marketing success, collecting and analyzing data is crucial. You must observe the right parameters to get an accurate picture of the campaign's effectiveness. Recording metrics such as engagement rates, click-through rates, conversion rates, and open rates will help you gain a comprehensive understanding.

Revisit customer feedback and take note of their reactions to the campaign. Analyze their interactions with your messages carefully to understand impulse triggers better.


WhatsApp marketing can be a game-changer for your business, but measuring its success is crucial. To improve its efficacy, analyze metrics such as open rates, click-through rates, and responses to your messages. Once you've gathered this data, make changes and improvements accordingly.

Analyze the content of your messages - are they engaging? Relevant? Personalized? If not, it's time to tweak them. Consider testing different formats and approaches to understand what resonates best with your audience.

It's not just the message that matters, how you send it can also impact your success. Try segmenting your audience or sending messages at different times to see if there are any variations in response rate.

Take the first step towards improving your WhatsApp marketing today by analyzing key metrics and making thoughtful changes for maximum impact. Your business will thank you for it!

How to get DoubleTick WhatsApp Business API

Frequently Asked Questions

Q: What are the do's of WhatsApp marketing?

A: The do's of WhatsApp marketing include getting consent from the recipients to receive messages, personalizing the messages, using a conversational tone, and using call-to-action (CTA) messages to encourage engagement.

Q: What are the don'ts of WhatsApp marketing?

A: The don'ts of WhatsApp marketing include sending unsolicited messages, sending too many messages, writing in a formal tone, using clickbait messages, and not providing any value to the recipients.

Q: Can I send promotional messages on WhatsApp?

A: Yes, you can send promotional messages on WhatsApp, but you need to obtain consent from your recipients first. It's also important to ensure that the messages you send are relevant, valuable, and not too frequent to avoid annoying your recipients.

Q: What type of content works best on WhatsApp?

A: Interactive and engaging content works best on WhatsApp. Examples include polls, surveys, quizzes, videos, and GIFs. Additionally, sharing useful tips, tricks, and insider information are great ways to build trust and strengthen relationships with your customers.

Q: How often should I send messages on WhatsApp?

A: There's no hard and fast rule on how often you should send messages on WhatsApp. However, it's important to find the right balance between being present and not being too intrusive. Generally, one or two messages per week could be a good starting point but be sure to track and analyze your recipients' engagement levels to find what works best for your business.

Q: How do I set up WhatsApp Business API for  Marketing?

To set up the service, you can get started by signing up with a WhatsApp Business API Solution Provider like DoubleTick. Kindly email us at or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.

How to get DoubleTick WhatsApp Business API

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool