A One-Stop Guide to WhatsApp API Pricing Offered by the Top WABA Providers

In this one-stop guide, we'll walk you through the WhatsApp API pricing offered by the top WhatsApp API solution providers. 

We'll also compare the pricing plans and break down their features, offering a clear, side-by-side analysis.

Whether you're a small business owner or a tech enthusiast, this article will help you get a clear understanding of WhatsApp API pricing structures. 

So without further ado, let's dive in and find the best WhatsApp API solution for you.

1. DoubleTick

DoubleTick is one of the best MarCom and WhatsApp CRM tools, thoughtfully designed to enhance your sales team's efficiency to sell more in less time. By leveraging DoubleTick's WhatsApp API, you can build deeper relationships with customers, do WhatsApp Marketing at scale, automate operations, and boost conversion rates.

WhatsApp API Pricing Offered by DoubleTick

Features Offered

Starter Plan

Priced at ₹2000 per month plus taxes, the Starter Plan is an excellent entry point. It allows businesses to create simple chatbots, essential for initiating customer interactions. The plan includes a cloud-based shared team inbox that supports up to 5 agents (Rs. 500 per additional agent/month). Key features include the capability to send bulk broadcasts, bulk import of customer data, and tools to segment customers effectively. Businesses can also showcase their products and catalogues on WhatsApp, analyze broadcast effectiveness through detailed analytics, and manage data with Excel and Google Sheets integration. This plan offers flexibility with both mobile and web access and allows the creation of unlimited tags and custom attributes for enhanced marketing automation.

Pro Plan

At ₹3000 per month plus taxes, the Pro Plan builds upon the Starter Plan, introducing more advanced features. It includes everything in the Starter Plan, with enhancements like sophisticated bots for complex journeys and an expanded team inbox capacity for up to 10 agents (Rs. 500 per additional agent/month). Additional features include advanced role and permission settings for better team management, number masking for privacy, an automated ordering bot to manage your sales on WhatsApp, and a variety of third-party integrations. Developers will appreciate the API access for custom solutions, and businesses can benefit from personalized growth consultations and in-depth agent and organization analytics.

Enterprise Plan

The Enterprise Plan offers custom pricing to cater to specific business needs. It encompasses all the features of the Pro Plan with several premium additions. This plan introduces AI and ChatGPT-enabled bots for intelligent customer interactions, custom pricing models per agent, and the ability to design complex customer journeys. It also offers specialized growth consultations for strategic business planning, custom solutions for unique needs, and exclusive integrations to create a more integrated business ecosystem.

2. Brevo

​​Brevo offers only one WhatsApp API pricing plan and is specifically designed to cater to small and medium-sized businesses. Known for its integration capabilities and efficient customer engagement tools, Brevo offers plans that blend simplicity with functionality.

WhatsApp API Pricing Offered by Brevo

Features Offered

Priced at ₹1079 per month, billed per user, Brevo's Pro Plan targets individual users or small teams. The plan accommodates a single user initially, with the flexibility to add more users at an additional cost of €13 per seat. Key features of this plan include a team inbox for centralized message management, a chatbot for automated customer interactions, targeted messages and triggers for personalized communication, and a complete conversation history for enhanced customer support. The plan also offers data export, integrations with platforms like WordPress, Shopify, and WooCommerce, and dedicated phone support.

3. Callbell

Callbell offers three WhatsApp API pricing plans tailored for businesses seeking effective communication and customer service solutions. Their offerings are designed to accommodate a range of business sizes, from small teams to large enterprises, with a focus on seamless integration and advanced chat management.

WhatsApp API Pricing Offered by Callbell

Features Offered

• The WhatsApp integration costs € 50 / month* (each 10 agents active in the account).
• If you want to connect multiple WhatsApp numbers to Callbell, the cost is €20 / month extra per added channel.
• The advanced bot builder module for messaging, a more advanced tool for building bots on messaging platforms, has a cost of €59 / month.

ENTERPRISE

Callbell's Enterprise Plan enhances the Multiagent Chat Plus offerings by supporting over 50 agents, making it ideal for larger teams. It incorporates ChatGPT integration, adding advanced AI capabilities to streamline and enrich customer interactions. This plan is tailored for extensive business communication needs, offering a sophisticated and comprehensive solution for enterprise-level customer engagement on WhatsApp​

4. QuickReply

QuickReply offers three WhatsApp API pricing plans designed to cater to different business sizes and communication needs. Each plan combines essential features with unique enhancements, making them suitable for a variety of applications.

WhatsApp API Pricing Offered by QuickReply

Features Offered

Starter Plan
Priced at ₹2,500 per month or $35 plus taxes, QuickReply's Starter Plan is tailored for individual agents or small teams. It includes support for only one agent, with an option to add more at ₹500 or $10 per month per additional agent. The plan offers unlimited monthly active contacts, a WhatsApp website widget, rule-based segments, Excel sheets integration, and drip campaigns for various customer engagement scenarios like abandoned cart recovery and COD confirmation. Additionally, it provides Green Tick application support, conversion and engagement analytics, and email support.

Standard Plan
QuickReply’s Standard Plan, costing ₹6,000 per month or $85 plus taxes, expands on the Starter Plan. It supports two agents (with additional agents at the same extra cost) and includes all the features of the Starter Plan plus Click To WhatsApp ads integration, QR code scan to WhatsApp, Excel sheets integration, dead audience filtering, promotional message frequency control, more comprehensive drip campaigns, WhatsApp bots, keyword-based responses, agent analytics, office hours/holiday handling, conversion, engagement, and chatbot analytics, support desk integration, custom chatbot setups, and both email and chat support.

In comparison, DoubleTick's plan in this range offers the same agent support with additional benefits. It includes roles & permissions, number masking, an automated order booking bot, extensive third-party integrations, developer API, growth consultation, organization analytics, and reports, enhancing its utility for businesses with advanced communication needs.

Plus Plan
The Plus Plan from QuickReply is priced at ₹14,000 per month or $199 plus taxes. It supports five agents (with the option to add more at the same additional cost) and adds features like WhatsApp commerce & catalogue, payment collection on WhatsApp, NLP WhatsApp bots, chat routing, chat disposition, custom reports, custom integrations with third-party systems, and dedicated support, in addition to all the features offered in the Standard Plan.​

5. freshworks

Freshworks offers four WhatsApp API pricing plans, each tailored to cater to different business needs, from small-scale operations to large enterprises. Let's explore these plans and their unique features.

WhatsApp API Pricing Offered by freshworks

Features Offered

Free Plan
Freshworks' Free Plan, as the name suggests, is a cost-free option designed for up to 10 agents. It includes chatbots and chatbot analytics for automated customer interactions, inbox views, conversation labels, bulk actions, and user properties. The plan also features integration capabilities with email, mobile SDK, WordPress, and Shopify. Additional functionalities like conversation switch, contact enhancement, threads, and conversation properties are included to streamline and optimize customer communication.

Growth Plan
Priced at ₹1,799 per agent per month, the Growth Plan builds upon the Free Plan. It includes assignment rules for auto-assigning chats, a priority inbox, canned responses, private notes, user events & timeline, user segmentation, global business hours, an offline experience, and a basic dashboard. The plan also offers FAQs, conversations overview report, integration with Facebook Messenger, files, an app store, SMS, WhatsApp Business, Freshdesk, Instagram DM, LINE, Google Business Messages, task management, and telephony in Freshchat as an add-on.

Pro Plan
At ₹4,799 per agent per month, the Pro Plan includes everything in the Growth Plan, plus auto-resolve, IntelliAssign, customizable business hours, live translate, an advanced dashboard, advanced automation, team performance report, agent availability report, roles and permissions, CSAT survey and report, and conversation APIs. This plan offers a more sophisticated set of tools for larger teams and more complex operations.

Enterprise Plan:
The Enterprise Plan, costing ₹7,699 per agent per month, encompasses everything in the Pro Plan with additional features like allowed domains, user authentication (JWT), and skill-based routing. This plan is tailored for large-scale enterprises requiring extensive customization and advanced security features.

6. 360Dialog

​360Dialog offers specialized WhatsApp API services, including both Cloud API and On-Premise API options. These services cater to businesses with different technical capabilities and needs, particularly those who prefer a more hands-on approach in developing their API solutions.

WhatsApp API Pricing Offered by 360Dialog

​360Dialog's approach differs from conventional WhatsApp API providers. They offer two main types of API services: Cloud API and On-Premise API. Their pricing and specific details are available on their pricing page, which businesses can refer to for in-depth information.

7. UltraMSG

​UltraMSG presents a straightforward approach to WhatsApp API services, focusing on offering enterprise-level capabilities. They have structured their pricing into two main plans: Monthly and Annual, both designed to cater to businesses seeking a robust API solution for their WhatsApp communication needs.

WhatsApp API Pricing Offered by UltraMSG

Features Offered

• Enterprise-Level API: Access to advanced API features suitable for enterprise-scale operations.
• Send Unlimited Messages: No cap on the number of messages that can be sent, allowing for extensive outbound communication.
• Receive Unlimited Messages: Businesses can receive an unlimited number of messages, ensuring comprehensive inbound communication.
• Send Media/Documents: The ability to send various media types and documents, enhances the richness of the communication.
• Webhook Support: Integration support for webhooks, allowing for efficient real-time data transfer.

8. Mtalkz

Mtalkz offers three WhatsApp API pricing plans that cater to a range of business needs, from basic requirements to more advanced features for larger enterprises. Their plans are structured to provide scalability and comprehensive communication tools.

WhatsApp API Pricing Offered by Mtalkz

Features Offered

Basic Plan
The Basic Plan, offered at ₹999 per month, is an excellent starting point for businesses looking to establish a presence on WhatsApp. This plan allows for unlimited users, making it suitable for teams of any size. Key features include WhatsApp broadcast capabilities and a message scheduler to streamline communication efforts. With a transaction rate of 50 messages per second (TPS), it supports active customer engagement. The plan also encompasses multi-agent live chat functionality, real-time reports and analytics, and bulk WhatsApp notifications, assisting in campaign management and analytics. Businesses can benefit from the free Green Tick support, enhancing their credibility on the platform. Additionally, the plan supports up to 100 template approvals and includes essential technical features like APIs, HTTPS, encryption, and webhooks for a secure and integrated experience.

Pro Plan
At ₹2,499 per month, the Pro Plan builds upon the Basic Plan, retaining all its features while offering enhanced capabilities. It supports an increased TPS of 100 messages per second, catering to more intensive communication requirements. The plan also expands the template approval limit to 250, providing greater flexibility for businesses in crafting their messages.

Compared to Mtalkz's Pro Plan, DoubleTick offers a broader set of functionalities such as bulk import, customer segmentation, product and catalogue sharing, integrations with Excel and Google Sheets, mobile and web access, unlimited tags and custom attributes, advanced user permissions, number masking, an automated ordering bot, diverse third-party integrations, a developer API, and strategic growth consultation, along with in-depth agent and organization analytics.

Enterprise Plan:
For larger businesses with more extensive communication needs, Mtalkz offers the Enterprise Plan at a custom pricing model. This plan includes all the features of the Pro Plan and further elevates the TPS to 250 messages per second, catering to the high-volume messaging needs of large enterprises.

9. Kommo

​Kommo offers three WhatsApp API pricing plans designed to cater to businesses of various sizes, focusing on enhancing sales and customer management capabilities. Let's delve into the details of their Base, Advanced, and Enterprise plans.

WhatsApp API Pricing Offered by Kommo

Features Offered

Base Plan
Priced at ₹1,245 per month, Kommo's Base Plan is tailored for businesses seeking fundamental tools for sales and customer management. This plan includes a unified inbox, which consolidates communication channels for streamlined customer interactions. It also offers customizable sales pipelines to tailor the sales process to the business's specific needs and task management features to enhance team productivity and efficiency.

Advanced Plan
The Advanced Plan, costing ₹2,075 per month, builds upon the Base Plan by incorporating additional features. It includes everything in the Base Plan, plus a no-code Salesbot, which allows businesses to automate customer interactions and sales processes without the need for complex coding. This plan also includes pipeline automation, further enhancing the efficiency of the sales process.

Enterprise Plan:
Kommo's Enterprise Plan, available at ₹3,735 per month, is designed for larger businesses with more advanced needs. In addition to all the features available in the Advanced Plan, it offers an increased client database capacity, catering to businesses with a larger customer base. The plan also provides advanced client profiles, enabling more detailed and sophisticated customer management.

10. Cooby

Cooby offers three WhatsApp API plans that are tailored to suit different scales of business operations, focusing on message synchronization, team collaboration, and broadcasting capabilities. Their plans range from Starter to Custom, each designed to meet specific business communication needs.

WhatsApp API Pricing Offered by Cooby

Features Offered

Starter Plan
The Starter Plan, priced at $15.99 per user per month, is tailored for small to medium-sized businesses. This plan offers up to 6,000 synced messages per user each month, suitable for moderate communication needs. It includes a team inbox, a centralized feature for managing customer conversations and facilitating efficient collaboration within the team. Additionally, bulk broadcasting allows businesses to send messages to a wide audience, an essential tool for marketing and mass communication efforts. This plan is ideal for businesses beginning to scale their WhatsApp communication. 

Growth Plan:
At $25.49 per user per month, the Growth Plan is designed for businesses experiencing an increase in customer interaction. It expands the message synchronization capacity to 10,000 messages per user per month. Retaining the core features of the Starter Plan, such as the team inbox and broadcasting, this plan accommodates growing messaging demands, making it suitable for expanding businesses that require more extensive communication capabilities.

Custom Plan:
For larger enterprises or businesses with specific requirements, Cooby offers a Custom Plan with customized pricing. This plan provides unlimited synced messages per user each month, addressing the needs of high-volume communication environments. In addition to the features available in the other plans, it includes integrations with Salesforce, Zapier, and Webhook, offering enhanced functionality and flexibility, particularly for businesses that require specialized connectivity for a more integrated communication strategy.

Note: The pricing structure and features of each WhatsApp API solution provider are subject to change over time. It's advised to refer to their website to know about the real-time pricing and features offered.