A One-Stop Guide to WhatsApp API Pricing Offered by the Top WABA Providers

Confused about WhatsApp API pricing?

Tired of jumping from one website to another trying to compare options?

Look no further, as we've got you covered!

In this one-stop guide, we'll walk you through the WhatsApp API pricing offered by the top WhatsApp API solution providers. 

Just not that! 

We'll also compare the pricing plans and break down their features, offering a clear, side-by-side analysis.

Now no more endless searching or guesswork.

Whether you're a small business owner or a tech enthusiast, this article will help you get a clear understanding of WhatsApp API pricing structures. 

Our goal is to help you effortlessly identify the ideal WhatsApp API solution for your needs. So without further ado, let's dive in and find the best WhatsApp API solution for you.

1. DoubleTick

DoubleTick is one of the best MarCom and WhatsApp CRM tools, thoughtfully designed to enhance your sales team's efficiency to sell more in less time. By leveraging DoubleTick's WhatsApp API, you can build deeper relationships with customers, do WhatsApp Marketing at scale, automate operations, and boost conversion rates.

WhatsApp API Pricing Offered by DoubleTick

Features Offered

Starter Plan

Priced at ₹2000 per month plus taxes, the Starter Plan is an excellent entry point. It allows businesses to create simple chatbots, essential for initiating customer interactions. The plan includes a cloud-based shared team inbox that supports up to 5 agents (Rs. 500 per additional agent/month). Key features include the capability to send bulk broadcasts, bulk import of customer data, and tools to segment customers effectively. Businesses can also showcase their products and catalogues on WhatsApp, analyze broadcast effectiveness through detailed analytics, and manage data with Excel and Google Sheets integration. This plan offers flexibility with both mobile and web access and allows the creation of unlimited tags and custom attributes for enhanced marketing automation.

Pro Plan

At ₹3000 per month plus taxes, the Pro Plan builds upon the Starter Plan, introducing more advanced features. It includes everything in the Starter Plan, with enhancements like sophisticated bots for complex journeys and an expanded team inbox capacity for up to 10 agents (Rs. 500 per additional agent/month). Additional features include advanced role and permission settings for better team management, number masking for privacy, an automated ordering bot to manage your sales on WhatsApp, and a variety of third-party integrations. Developers will appreciate the API access for custom solutions, and businesses can benefit from personalized growth consultations and in-depth agent and organization analytics.

Enterprise Plan

The Enterprise Plan offers custom pricing to cater to specific business needs. It encompasses all the features of the Pro Plan with several premium additions. This plan introduces AI and ChatGPT-enabled bots for intelligent customer interactions, custom pricing models per agent, and the ability to design complex customer journeys. It also offers specialized growth consultations for strategic business planning, custom solutions for unique needs, and exclusive integrations to create a more integrated business ecosystem.

Cons

DoubleTick doesn't offer a free trial. Apart from this, there are no such major cons. However, your suggestions are welcome to improve our product. 

DoubleTick offers remarkable value for your investment, blending a wide array of features with cost-effective pricing. It's an ideal choice for businesses seeking to maximize their customer engagement and WhatsApp marketing efforts.

​2. AiSensy

AiSensy offers three WhatsApp API pricing plans tailored to different business needs. From basic necessities to advanced features, AiSensy's pricing models are designed to cater to various scales of operation, ensuring that every business can find a suitable solution.

WhatsApp API Pricing Offered by AiSensy

​Features Offered

Basic Plan

Priced at ₹999 per month, the Basic Plan is a robust starting point for businesses. This plan allows unlimited agent logins, ensuring that team collaboration is seamless and efficient. Features include a shared team inbox, multi-agent live chat capabilities for dynamic customer interaction, and agent transfer coupled with manager monitoring for superior management. The plan also offers bulk broadcasting and retargeting options, smart audience segregation for targeted communication, and template message APIs for personalised responses. Integration with AiSensy Marketplace, Shopify, WooCommerce, and Dialogflow chatbot broadens its utility. Moreover, the plan supports up to 1200 messages per minute, up to 10 tags, and up to 5 custom attributes, along with a Click-to-WhatsApp Ads Manager to enhance marketing efforts.

Pro Plan

At ₹2399 per month, the Pro Plan includes all the features of the Basic Plan, with added capabilities. It expands the tag limit to 100 and custom attributes to 20, enabling more personalized customer interactions. The plan introduces a campaign scheduler, campaign click tracking for better analytics, smart agent routing to optimize customer support, and campaign budget analytics for efficient spending. Additionally, project APIs, carousel template click tracking, and custom agent rules are included to further customize the experience.

Enterprise Plan

This plan comes with custom pricing and is recommended for brands with a user base exceeding 5 lakh. It includes all Pro Plan features, with the addition of CSV campaign scheduler, unlimited tags and attributes, downloadable reports for in-depth analysis, a dedicated account manager for personalized assistance, priority customer support for swift resolutions, and webhooks for better integration capabilities. The plan also offers a higher messaging speed, catering to the needs of large-scale operations.

In a similar budget range, DoubleTick offers a comprehensive suite of features that are not offered in AiSensy's plans. With DoubleTick, you get access to additional unique features like number masking, unlimited tags and attributes, unlimited customer segmentation, automated order booking bot, AI and ChatGPT-powered bots, and a developer API. Our in-depth analytics tools for agents and organizations are tailored to enhance your business ecosystem, highlighting our commitment to delivering superior value and comprehensive solutions in the WhatsApp API space.

Cons

• Poor customer support leads to frustration among users.
• AiSensy doesn't have a mobile app.
• Users frequently encounter technical issues with AiSensy's features, causing inconvenience and disruption.
• The platform shows limitations in development, with users reporting difficulties in triggering messages effectively.
• AiSensy lacks essential features like number masking, a commerce bot, advanced WhatsApp chatbots, and comprehensive analytics tools for agents and organizations.

3. Interakt

Interakt offers four WhatsApp API pricing plans, each tailored to different business needs. Here, we will delve into these plans in detail.

WhatsApp API Pricing Offered by Interakt

Features Offered

Starter Plan

Costing ₹999 per month plus taxes, Interakt's Starter Plan is designed for businesses stepping into WhatsApp integration. It offers unlimited team members, unlimited live chat conversations, free WhatsApp API approval and setup, and basic chat automation such as Out of Office and Welcome Messages. Additionally, it includes bulk WhatsApp notifications, campaign analytics, a Shared Team Inbox with various functionalities, access to developer APIs, up to one app integration, and a rate limit of 100 API calls per minute. This is a self-serve onboarding and setup plan.

Growth Plan

Priced at ₹2,499 per month plus taxes, the Growth Plan includes all features of the Starter Plan. It adds a Click to WhatsApp Ads Analytics Dashboard, automated workflows, advanced campaign filters, conversation analytics, more chat automation options (Delayed Message, Custom auto-replies), roles & permissions, up to three app integrations, and expanded user segments. The developer APIs are enhanced to include Template/Message send API and Message Status Webhooks, and the rate limit is increased to 300 API calls per minute. Hand-held onboarding and setup are also provided. 

In comparison, DoubleTick's equivalent offering enriches your experience with bulk import, product and catalogue sharing, Excel export and import, mobile and web access, and unlimited tags and custom attributes, offering a more comprehensive toolset for a similar investment.

Advanced Plan

At ₹3,499 per month plus taxes, Interakt's Advanced Plan builds upon the Growth Plan. It introduces unlimited team members, auto chat assignments, unlimited external app integrations, and additional user segments for loyal and high-spending customers. The developer API access is further expanded, and the rate limit reaches 600 API calls per minute. The plan also includes agent analytics for performance tracking. 

DoubleTick's corresponding plan, at a similar price point, stands out with features like number masking, an automated ordering bot, growth consultation, and detailed analytics for both agents and organizations, along with comprehensive reports, making it a more versatile and value-packed choice.

Enterprise Plan

Interakt’s Enterprise Plan, with custom pricing, is tailored for large-scale operations. It includes all features of the Advanced Plan, plus no markup charges, faster message delivery speed, unlimited external app integrations, and a Customer Success Manager. 

On the other hand, DoubleTick's Enterprise solution brings in complex journey mapping, specialized growth consultations, customizations, and special integrations, offering a superior, customized experience for large businesses seeking advanced and tailored WhatsApp API functionalities. 

Cons

• Interakt's pricing is higher than many of its competitors, making it a less budget-friendly option.
• The platform's dashboard has a complex interface, leading to a steep learning curve for new users, and the mobile app usability is also subpar.
• Users experience very slow support during the setup process, which can be a significant inconvenience.
• The app occasionally hangs or shows a blank white screen, requiring a restart to resolve the issue.
• Creating and implementing chatbot responses in Interakt is time-consuming and requires considerable effort.
• The chatbot functionality is limited, offering only generic automated responses rather than customer-specific ones.
• Tagging and segmenting users is complicated, particularly when trying to remove someone from the customer list.
• Targeting options are limited, lacking the granularity of platforms like Facebook or Google Marketing.
• Users have reported difficulties with analytics and navigation due to unclear template approval guidelines and unsatisfactory analytics features.
• Interakt lacks several essential features, such as number masking, a commerce bot, advanced WhatsApp chatbots, and Excel export/import capabilities.
• Customer support is not up to the mark.

4. Wati

Wati offers three WhatsApp API pricing plans tailored to varying business needs. In this comparison, we'll detail Wati's offerings and its features. 

WhatsApp API Pricing Offered by Wati

Features Offered

Growth Plan

Priced at ₹2,499 per month, Wati's Growth Plan is designed for emerging businesses. It accommodates up to 5 users, with additional users costing ₹699 per month each. Features include green tick verification and assistance, message broadcast and scheduling, a team inbox, 1000 chatbot sessions, a basic chatbot, keywords actions, a WhatsApp catalogue, global Webhook, API access, and commerce integrations. 

In comparison, DoubleTick's equivalent plan is more cost-effective, especially regarding team inbox pricing (5 agents free, with additional agents at ₹500 per month). Besides, DoubleTick enhances this plan with bulk import, unlimited customer segmentation, Excel export/import, mobile and web access, and unlimited tags and custom attributes, offering a more versatile and budget-friendly solution.

Pro Plan

Wati's Pro Plan, costing ₹5,999 per month, expands on the Growth Plan. It includes everything from the Growth Plan, while still catering to up to 5 users (additional users at ₹1,299 per month per user). This plan introduces an advanced chatbot, granular user roles, WhatsApp Ad Insights, WhatsApp drip campaigns, 2000 chatbot sessions, and HubSpot integration. 

DoubleTick's corresponding plan again stands out in terms of cost-effectiveness for team inbox (10 agents free, with ₹500 per additional agent per month). DoubleTick also brings additional features like number masking, an automated ordering bot, extensive third-party integrations, a developer API, growth consultation, and comprehensive analytics for agents and organizations, along with detailed reports, making it a more inclusive and cost-effective option.

Business Plan

The Business Plan by Wati, with a cost of ₹16,999 per month, is geared towards more established businesses. This plan includes everything in the Pro Plan, supports up to 5 users (additional users at ₹3,999 per month per user), and offers a 5% discount on Wati conversation rate cards. Other features include auto chat assignment, auto deletion of chats, SMS Fallback with Twilio, a free custom domain, 5000 chatbot sessions, IP whitelisting, and a dedicated customer success manager. 

In contrast, DoubleTick's similar-tier plan provides custom pricing per agent, which can be more economical for large teams. Additionally, it includes complex journey mapping, specialized growth consultations, customizations, and special integrations, offering a more tailored and advanced solution for businesses seeking comprehensive WhatsApp API functionalities.

Cons

• WATI imposes substantial fees for access to multiple live agents.
• The onboarding process with WATI is not immediate, typically taking about a week.
• The WhatsApp chatbot is not efficient and advanced.
• WATI's platform interface is substandard and not user-friendly.
• WATI does not offer a mobile app, limiting accessibility and convenience.
• Key features such as number masking, a commerce bot, and in-depth analytics for agents and organizations are missing in WATI's offerings.
• Poor Customer support.

5. GallaBox

GallaBox presents four WhatsApp API pricing plans, each tailored to different business requirements. Let's have a look at these plans while highlighting their features. 

WhatsApp API Pricing Offered by GallaBox

Features Offered

Growth Plan
Costing ₹2,399 per month (billed yearly), the Growth Plan by GallaBox caters to businesses looking for basic WhatsApp API functionalities. It offers up to 6 users, a team inbox, simple campaigns segmentation, self-onboarding, a basic bot builder, 10 essential business app integrations, and a basic messaging API, with support provided via email. Notably, this plan lacks WhatsApp broadcasting, a significant feature for WABA solutions. 

In contrast, DoubleTick's similar-tier plan, priced at ₹2,000 per month, provides a team inbox for 5 agents free (₹500 for each additional agent per month). DoubleTick also enriches the offering with bulk import, product and catalogue sharing, detailed broadcast analytics, Excel export/import capabilities, mobile and web access, and unlimited tags and custom attributes, making it a more feature-rich and cost-effective choice.

Scale Plan
Priced at ₹4,799 per month (billed yearly), GallaBox's Scale Plan expands upon the Growth Plan. It includes features like critical conversation tools with multiple WABA channels, limited AI rewrite, custom fields, advanced segmentation for campaigns, assisted onboarding, a bot builder with advanced connectors, 15 critical business app integrations, and an advanced messaging API with support for Webhook, broadcast, and template APIs. WhatsApp support and onboarding support are also included. 

DoubleTick's equivalent plan, at INR 3,000 per month, offers a team inbox for 10 agents free (₹500 for each additional agent per month) and adds significant value with features like roles & permissions, number masking, an automated ordering bot, developer API, growth consultation, and comprehensive agent and organization analytics, along with detailed reports, further enhancing its appeal.

Pro Plan
GallaBox's Pro Plan of ₹7,999 per month, is designed for businesses seeking advanced features. It supports up to 6 users and includes advanced conversation tools with an advanced WhatsApp bot, pro-level segmentation for campaigns, assisted onboarding and account setup, 25 advanced business app integrations plus conversation widgets and custom integrations, and custom API integrations. Account setup support is also provided.

Custom Plan
For businesses requiring a tailored solution, GallaBox offers a Custom Plan with pricing on request. It's designed for organizations starting from 25+ users and includes features like conversational AI, dedicated hosting, Single Sign-On (SSO), high-speed messaging, and security audits.

Cons

• GallaBox does not offer a data import and export feature.
• The catalogue feature in GallaBox is limited in functionality.
• Integration with other platforms such as EcWid, Paytm, Zapier is not available.
• Additional payment is required for chatbot sessions in GallaBox.
• The Android app for GallaBox is slow to load conversations.

6. Respond.io

Respond offers three WhatsApp API pricing plans, each catering to varying levels of business needs. Let's delve into their offerings, focusing on the features provided within each pricing tier.

WhatsApp API Pricing Offered by Respond.io

Features Offered

Team Plan
Priced at $79 per month, Respond's Team Plan is tailored for small to medium-sized teams. It includes seats for 10 users, 1,000 monthly active contacts, and 2,000 Respond AI credits, along with access to all core features. 

DoubleTick goes a step further in the same price bracket by offering its entire range of features. This all-encompassing approach ensures that businesses, regardless of size, have access to a full suite of tools, including advanced automation, detailed analytics, and extensive integration capabilities.

Business Plan
At $249 per month, the Business Plan from Respond is designed for larger teams and offers more resources. It includes 25 user seats, 3,000 monthly active contacts, 5,000 Respond AI credits, and all core features, plus advanced reporting, a Google Sheets integration, an HTTP request step, and a custom channel. 

DoubleTick, maintaining its commitment to providing value, delivers an even broader range of features but at a more cost-effective price point. This makes DoubleTick one of the best alternative, especially for businesses looking for a comprehensive suite of WhatsApp API tools in an affordable budget.

Enterprise Plan
The Enterprise Plan by Respond comes with custom pricing and is tailored for large-scale business needs. It offers unlimited users, unlimited workflows, unlimited broadcast messages, customized limits, and data export options. This plan is geared towards organizations requiring expansive, high-volume messaging capabilities and customized solutions. 

DoubleTick, in comparison, provides a similar range of services but with the added benefits of tailored customer journeys, special customizations, and integrations, ensuring that even the most demanding business requirements are met effectively and efficiently.

Cons

• Respond has a complex user interface, making navigation challenging.
• Users experience lagging issues with the platform at times.
• The customization and flexibility of automated responses are limited compared to other more advanced solutions.
• The process for customizing chatbot responses is complex and time-consuming.
• There are significant limitations in integrations with third-party apps and platforms.

​7. DelightChat

DelightChat offers three WhatsApp API pricing plans suitable for businesses at different stages of growth. Let's look at the features included in each of DelightChat's pricing tiers.

WhatsApp API Pricing Offered by DelightChat

Features Offered

STARTUP Plan
Priced at $49 per month, the STARTUP Plan is aimed at emerging businesses. It includes 5,000 contacts per month (with an additional charge of $10 per extra 1,000 contacts), supports up to 5 team members, integration with 1 Shopify store, WhatsApp broadcast capabilities, Green Tick Application support (with a one-time fee of $25), mobile apps for iOS and Android, a basic WhatsApp chatbot, and email support with a Service Level Agreement (SLA) of 2 working days. 

DoubleTick, in this price bracket, offers a more expansive range of features, providing everything included in this plan. This encompasses broader team and contact support, more advanced broadcast and chatbot functionalities, and quicker support response times, making it a more versatile and comprehensive solution for startups.

SCALE Plan
The SCALE Plan, costing $99 per month, builds upon the STARTUP Plan. It includes everything from the STARTUP tier, with an expansion to 10,000 contacts per month (and a reduced additional cost of $5 per extra 1,000 contacts), support for unlimited team members, integration with up to 3 Shopify stores, and free Green Tick Application. Additionally, it offers both email and WhatsApp group support with a faster SLA of 24 working hours and includes a 1:1 personalized onboarding call. 

DoubleTick, at a similar price point, offers an even broader set of features and capabilities, including advanced integrations and support options, without the limitations on contacts or team members, providing a more scalable and flexible option for growing businesses.

GROWTH Plan
Priced at $299 per month, the GROWTH Plan is tailored for more established businesses. This plan encompasses everything in the SCALE Plan, plus an increase to 30,000 contacts per month (with an additional cost of $3 per extra 1,000 contacts), support for unlimited Shopify stores, and a dedicated account manager. 

Cons

• DelightChat's pricing is relatively high considering the available features, especially as team size increases.
• The platform currently only integrates with Shopify, limiting access to broader e-commerce functionalities.
• DelightChat does not have an advanced chatbot flow builder.
• There is a lack of D2C-specific features such as deep segmentation for broadcasting, a WhatsApp shop and catalogue, conversion of COD to prepaid orders, and targeted upsell and cross-sell campaigns.
• In the base plan, a 1:1 personalised onboarding call is charged at $50 for 50 minutes.
  
• Only email support is provided in the base plan, which may not be sufficient for all user needs.

8. Zoko

Zoko offers four WhatsApp API pricing plans each designed to cater to different business requirements. We'll explore these plans and highlight the features associated with each plan tier.

WhatsApp API Pricing Offered by Zoko

Features Offered

STARTER Plan
Priced at $34.99 per month, Zoko's STARTER Plan is geared towards small businesses or startups. It includes unlimited agents and messages, free prebuilt flows for various eCommerce activities, a Shopify plugin (at an additional $4.99 per month), FlowHippo custom flows, premium apps integration, and email support. However, a significant limitation is the absence of broadcast functionality, which is essential for scalable customer communication. 

Conversely, DoubleTick’s equivalent plan offers bulk broadcast capabilities and a suite of additional features such as bulk import, customer segment definition, product and catalogue sharing, detailed broadcast analytics, Excel and Google Sheets integration, mobile and web access, unlimited tags, and custom attributes. These features make DoubleTick a more comprehensive and scalable option.

PLUS Plan
At $59.99 per month, the PLUS Plan includes everything from the STARTER Plan, with the addition of broadcasts, a WhatsApp catalogue, a chat widget, customer tags, CTWA ads, auto-distribution of chats, quick replies, and pop-up campaigns. The Shopify plugin remains at an additional cost. 

DoubleTick’s similar-tier plan provides added advantages like roles & permissions, number masking, an automated ordering bot, extensive third-party integrations, developer API, growth consultation, and in-depth agent and organization analytics, along with reports. These enhancements position DoubleTick as a more feature-rich and value-added choice.

ELITE Plan
Costing $109.99 per month, Zoko's ELITE Plan builds upon the PLUS Plan by incorporating agent analytics and API & webhooks, with zero markup on Meta rates. 

MAX Plan
Priced at $399.99 per month, the MAX Plan mirrors the ELITE Plan in terms of features but is designed for larger businesses requiring extensive messaging capabilities. 

Cons

• Zoko offers only basic functionality, making it less suitable for complex needs.
• The platform lacks integration capabilities with platforms like Zapier, WooCommerce, WebEngage, and Paytm.
• Zoko's pricing is higher compared to its competitors and increases with the number of conversations.
• The chatbot functionality is limited and challenging to build.
• Customizable templates are restricted to the e-commerce industry, lacking versatility for other sectors.
• The "starter" solution in Zoko is quite limited and can become expensive quickly.
• API and webhook features are not available in Zoko's Starter and Team plans.
• Zoko does not include a contacts management feature.
• There are no free trial options for new users to test the service.
• Support in Zoko is confined to email and WhatsApp, with no other channels available.

9. BotSpace​

​BotSpace offers three WhatsApp API pricing plans, each designed to accommodate different business scales and needs. Let's look at these plans and the features in detail.

WhatsApp API Pricing Offered by BotSpace

Features Offered

Starter Plan
Priced at ₹3,499 per month, the Starter Plan from BotSpace is suitable for small to medium-sized businesses. It supports up to 5 users, a shared team inbox, auto message assignment, unlimited contacts, bulk import & export, and predefined workflows for various customer engagement scenarios. Additional features include broadcast sending and scheduling, various analytics (conversation, template, contact, and workflow), and upto three app integration such as Shopify, HubSpot, ChatGPT, Zoho. API & webhooks are available, with email and WhatsApp support provided within 48 hours. 

In comparison, DoubleTick’s equivalent plan offers additional benefits like a team inbox for 10 agents free (with ₹500 for each additional agent per month), customer segment, product and catalogue sharing, Excel export/import, mobile and web access, unlimited tags and custom attributes, number masking, an automated ordering bot, a developer API, growth consultation, and comprehensive analytics and reports. These features make DoubleTick a more comprehensive and scalable solution for businesses seeking a robust WhatsApp API platform.

Pro Plan
BotSpace's Pro Plan, costing ₹7,499 per month, builds on the Starter Plan. It extends support to up to 25 users and adds roles & permissions, collision detection, custom workflows, WhatsApp surveys, team member reports, resolution reports, and 3 app integrations. Personalized onboarding is provided, with support response time improved to within 24 hours. 

Premium Plan
Priced at ₹23,499 per month, the Premium Plan is geared towards larger businesses. It supports up to 50 users and offers enhanced support options including Slack support, phone support, and a dedicated manager with a response time within 12 hours. 

Cons

• BotSpace is notably more expensive compared to other solutions in the market.
• Its features and tools are primarily targeted at customers from large companies, potentially limiting its appeal to smaller businesses.
• The base plan lacks essential features like customer segmentation, product and catalogue sharing, Excel export/import, mobile and web access, unlimited tags and custom attributes, number masking, an automated ordering bot, a developer API, and in-depth analytics and reports.
• BotSpace‘s customer service is not excellent.

10. SleekFlow

​SleekFlow offers four WhatsApp API pricing plans, each designed to cater to different stages of business growth. Let's review these plans and their features.

WhatsApp API Pricing Offered by SleekFlow

Features Offered

Startup Plan
SleekFlow's Startup Plan is a free offering, ideal for small businesses or those just starting out. It includes 100 customer contacts, supports 3 users, 100 broadcast messages, 5 automation rules, 3 messaging channels, and a custom catalogue capable of hosting 500 products. 

Pro Plan
Priced at ₹3,399 per month, SleekFlow's Pro Plan is designed for growing businesses. It supports 3 users, 10,000 customer contacts, 5,000 broadcast messages, a custom catalogue with 500 products, 10 automation rules, 5 messaging channels, Zapier & Integromat integration, Green tick support for eligible WhatsApp Business accounts, and onboarding support. 

Compared to this, DoubleTick's corresponding plan offers enhanced features such as supports more users, unlimited customer contacts, unlimited broadcast capabilities, and a broader range of integrations and support services, all within a similar budget, making it a more comprehensive and value-added solution for professional businesses.

Premium Plan
SleekFlow's Premium Plan, costing ₹12,999 per month, targets larger businesses with more extensive needs. It supports 5 users, 40,000 customer contacts, unlimited broadcast messages, unlimited automation rules, 10 messaging channels, an analytics dashboard, priority support, 1,000 free WhatsApp service conversations, Green tick support, API integration, and a 500-product custom catalogue. 

Enterprise Plan
The Enterprise Plan from SleekFlow comes with custom pricing and is tailored for large-scale business requirements. It offers customized numbers of customer contacts, unlimited messaging channels, Salesforce and Shopify integrations, and a custom catalogue. 

Cons

• SleekFlow users have noted a lack of support post-signup, impacting user experience.
• The product's maturity is in question, with users experiencing lag and finding the system not user-friendly.
• SleekFlow lacks an automated function for collecting customer details from chats and compiling them into a leads list.
• Users report difficulties in tracking customer responses due to slow refresh rates.
• The pricing model is less flexible, with essential features often relegated to add-ons rather than being included in the tiered plans.
• Lower-tier plans in SleekFlow have insufficient automation options.
• There are notable limitations in terms of customer contact numbers, custom catalogue product showcases, and automation rules.
• SleekFlow does not offer a mobile app, restricting accessibility and convenience for users on the go.

11. Trengo

​Trengo provides two WhatsApp API pricing plans geared towards businesses with varying requirements. Let's review their Scale and Enterprise plans and see how they stack up in the market.

WhatsApp API Pricing Offered by Trengo

Features Offered

Scale Plan
Priced at $31 per user per month, the Scale Plan is tailored for teams needing a collaborative and integrated approach to customer communication. Key features include a team inbox, roles and permissions for team management, chatbots for automated customer interaction, and the capability to integrate with up to 10 apps. Additionally, it offers iOS and Android app support for mobile accessibility. However, a notable absence in this plan is WhatsApp Broadcasting, which is a crucial feature for businesses looking to scale their messaging and marketing efforts.

In the same price range, DoubleTick offers a comprehensive suite of features including those available in Trengo's Scale Plan. What sets DoubleTick apart is the inclusion of WhatsApp Broadcasting, an advanced chatbot, commerce bot, in-depth analytics and a lot more in its offering, making it a more suitable choice for businesses seeking advanced communication capabilities.

Enterprise Plan
The Enterprise Plan, at $44 per user per month, caters to larger organizations requiring more advanced features. It includes everything in the Scale Plan and introduces WhatsApp Broadcasting, a vital tool for businesses looking to leverage mass communication via WhatsApp. The plan continues to offer a team inbox, roles and permissions, chatbots, up to 10 app integrations, and mobile app support, ensuring a robust and versatile platform for enterprise-level requirements.

Cons

• Trengo does not offer a free trial for users to test its features before committing.
• The product appears to be not fully developed, lacking in certain areas of functionality.
• WhatsApp Broadcasting is not included in the base plan, limiting communication options for users.
• The team inbox feature in Trengo does not meet high user expectations.
• Integration with third-party platforms in Trengo is not seamless.
• The lack of conversation history makes customer interactions difficult, as returning customers need to repeat their queries or issues.
• The mobile app for Trengo is reported to be slow, affecting usability on mobile devices.
• Poor customer support.

12. Brevo

​​Brevo offers only one WhatsApp API pricing plan and is specifically designed to cater to small and medium-sized businesses. Known for its integration capabilities and efficient customer engagement tools, Brevo offers plans that blend simplicity with functionality.

WhatsApp API Pricing Offered by Brevo

Features Offered

Priced at ₹1079 per month, billed per user, Brevo's Pro Plan targets individual users or small teams. The plan accommodates a single user initially, with the flexibility to add more users at an additional cost of €13 per seat. Key features of this plan include a team inbox for centralized message management, a chatbot for automated customer interactions, targeted messages and triggers for personalized communication, and a complete conversation history for enhanced customer support. The plan also offers data export, integrations with platforms like WordPress, Shopify, and WooCommerce, and dedicated phone support.

Cons

• Brevo does not offer a free trial for potential users to evaluate its features.
• Customers have reported poor quality in customer support from Brevo.
• Users sometimes face difficulties logging in, with the software occasionally being unresponsive or not working at all.
• The range of features provided by Brevo is limited, potentially restricting its functionality.
• There is no mobile app available.

13. Callbell

Callbell offers three WhatsApp API pricing plans tailored for businesses seeking effective communication and customer service solutions. Their offerings are designed to accommodate a range of business sizes, from small teams to large enterprises, with a focus on seamless integration and advanced chat management.

WhatsApp API Pricing Offered by Callbell

Features Offered

• The WhatsApp integration costs € 50 / month* (each 10 agents active in the account).
• If you want to connect multiple WhatsApp numbers to Callbell, the cost is €20 / month extra per added channel.
• The advanced bot builder module for messaging, a more advanced tool for building bots on messaging platforms, has a cost of €59 / month.

​Callbell's Multiagent Chat Plus plan offers an efficient Chat Management Inbox, centralizing customer communications for streamlined interaction. It includes Advanced Statistics for insightful data analysis and API and integrations for seamless system connectivity. Additionally, the plan provides assistance with WhatsApp Green Tick, enhancing the credibility and trustworthiness of business communications on WhatsApp. 

ENTERPRISE

Callbell's Enterprise Plan enhances the Multiagent Chat Plus offerings by supporting over 50 agents, making it ideal for larger teams. It incorporates ChatGPT integration, adding advanced AI capabilities to streamline and enrich customer interactions. This plan is tailored for extensive business communication needs, offering a sophisticated and comprehensive solution for enterprise-level customer engagement on WhatsApp

Cons

• Callbell experiences significant latency in sending messages, affecting timely communication.
• There are instances where some messages are not delivered, leading to gaps in customer interactions.
• Conversations occasionally get lost, and accessing past conversation history can be slow, causing inconvenience.
• When messaging a new contact for the first time, the message is often sent twice, leading to duplication.
• Contact names in Callbell are not consistently synchronized with the WhatsApp application.
• The advanced bot builder module in Callbell incurs an additional cost of €59 per month.
• Callbell lacks integration with third-party software.
• The software is not considered enterprise-grade, possibly lacking in robustness and scalability.
• Callbell does not offer reports or analytics, limiting performance monitoring and strategic planning.
• There is no mobile app available.
• Customer support provided by Callbell is poor, affecting user satisfaction and issue resolution.

14. QuickReply

QuickReply offers three WhatsApp API pricing plans designed to cater to different business sizes and communication needs. Each plan combines essential features with unique enhancements, making them suitable for a variety of applications.

WhatsApp API Pricing Offered by QuickReply

Features Offered

Starter Plan
Priced at ₹2,500 per month or $35 plus taxes, QuickReply's Starter Plan is tailored for individual agents or small teams. It includes support for only one agent, with an option to add more at ₹500 or $10 per month per additional agent. The plan offers unlimited monthly active contacts, a WhatsApp website widget, rule-based segments, Excel sheets integration, and drip campaigns for various customer engagement scenarios like abandoned cart recovery and COD confirmation. Additionally, it provides Green Tick application support, conversion and engagement analytics, and email support.

Compared to QuickReply's Starter Plan, DoubleTick's similar-tier plan offers more value at the lowest price, including a team inbox for 5 agents free of charge and ₹500 for each additional agent per month. DoubleTick enriches its plan with features such as bulk import, product and catalogue sharing, bulk messaging, mobile and web access, unlimited tags, and unlimited custom attributes, making it a more comprehensive choice for businesses looking for an all-in-one solution.

Standard Plan
QuickReply’s Standard Plan, costing ₹6,000 per month or $85 plus taxes, expands on the Starter Plan. It supports two agents (with additional agents at the same extra cost) and includes all the features of the Starter Plan plus Click To WhatsApp ads integration, QR code scan to WhatsApp, Excel sheets integration, dead audience filtering, promotional message frequency control, more comprehensive drip campaigns, WhatsApp bots, keyword-based responses, agent analytics, office hours/holiday handling, conversion, engagement, and chatbot analytics, support desk integration, custom chatbot setups, and both email and chat support.

In comparison, DoubleTick's plan in this range offers the same agent support with additional benefits. It includes roles & permissions, number masking, an automated order booking bot, extensive third-party integrations, developer API, growth consultation, organization analytics, and reports, enhancing its utility for businesses with advanced communication needs.

Plus Plan
The Plus Plan from QuickReply is priced at ₹14,000 per month or $199 plus taxes. It supports five agents (with the option to add more at the same additional cost) and adds features like WhatsApp commerce & catalogue, payment collection on WhatsApp, NLP WhatsApp bots, chat routing, chat disposition, custom reports, custom integrations with third-party systems, and dedicated support, in addition to all the features offered in the Standard Plan.

Cons

• QuickReply is priced higher than many other solutions available in the market, making it a more expensive choice.
• The platform lacks advanced analytics features, such as insights into the most enquired products or reviews, and does not show analytics beyond a specific time period.
• QuickReply is primarily tailored for e-commerce companies, and its features may not be as well-suited for other types of businesses or use cases.

15. freshworks

Freshworks offers four WhatsApp API pricing plans, each tailored to cater to different business needs, from small-scale operations to large enterprises. Let's explore these plans and their unique features.

WhatsApp API Pricing Offered by freshworks

Features Offered

Free Plan
Freshworks' Free Plan, as the name suggests, is a cost-free option designed for up to 10 agents. It includes chatbots and chatbot analytics for automated customer interactions, inbox views, conversation labels, bulk actions, and user properties. The plan also features integration capabilities with email, mobile SDK, WordPress, and Shopify. Additional functionalities like conversation switch, contact enhancement, threads, and conversation properties are included to streamline and optimize customer communication.

Growth Plan
Priced at ₹1,799 per agent per month, the Growth Plan builds upon the Free Plan. It includes assignment rules for auto-assigning chats, a priority inbox, canned responses, private notes, user events & timeline, user segmentation, global business hours, an offline experience, and a basic dashboard. The plan also offers FAQs, conversations overview report, integration with Facebook Messenger, files, an app store, SMS, WhatsApp Business, Freshdesk, Instagram DM, LINE, Google Business Messages, task management, and telephony in Freshchat as an add-on.

Pro Plan
At ₹4,799 per agent per month, the Pro Plan includes everything in the Growth Plan, plus auto-resolve, IntelliAssign, customizable business hours, live translate, an advanced dashboard, advanced automation, team performance report, agent availability report, roles and permissions, CSAT survey and report, and conversation APIs. This plan offers a more sophisticated set of tools for larger teams and more complex operations.

Enterprise Plan:
The Enterprise Plan, costing ₹7,699 per agent per month, encompasses everything in the Pro Plan with additional features like allowed domains, user authentication (JWT), and skill-based routing. This plan is tailored for large-scale enterprises requiring extensive customization and advanced security features.

Cons

• Freshworks can be costly, particularly for larger teams, due to its pricing structure.
• The tiered pricing may not offer sufficient features at an affordable price, potentially limiting its value for money.
• The platform has limited integration capabilities, which require further improvement.
• Some users report that Freshworks is not entirely user-friendly, with challenges encountered while using the product.
• There is no mobile app available for Freshworks.
• Customer support could be better.

16. 360Dialog

​360Dialog offers specialized WhatsApp API services, including both Cloud API and On-Premise API options. These services cater to businesses with different technical capabilities and needs, particularly those who prefer a more hands-on approach in developing their API solutions.

WhatsApp API Pricing Offered by 360Dialog

​360Dialog's approach differs from conventional WhatsApp API providers. They offer two main types of API services: Cloud API and On-Premise API. Their pricing and specific details are available on their pricing page, which businesses can refer to for in-depth information.

Cons

• The primary concern with 360Dialog is the quality of their customer support.
• 360Dialog's direct WhatsApp API faces competition from WhatsApp's own cloud API, which offers a similar range of functionalities at a lower cost.
• The setup process for 360Dialog can be complex and time-consuming, particularly due to its customization options.
• Some users find 360Dialog's user interface inferior compared to its competitors.
• 360Dialog does not include a WhatsApp chatbot builder, limiting its functionality in automated customer interactions.
• There have been instances where 360Dialog is reported to have automatically deducted funds from users credit card without their permission.
• Effectively implementing and managing 360Dialog may require dedicated resources.

17. UltraMSG

​UltraMSG presents a straightforward approach to WhatsApp API services, focusing on offering enterprise-level capabilities. They have structured their pricing into two main plans: Monthly and Annual, both designed to cater to businesses seeking a robust API solution for their WhatsApp communication needs.

WhatsApp API Pricing Offered by UltraMSG

Features Offered

• Enterprise-Level API: Access to advanced API features suitable for enterprise-scale operations.
• Send Unlimited Messages: No cap on the number of messages that can be sent, allowing for extensive outbound communication.
• Receive Unlimited Messages: Businesses can receive an unlimited number of messages, ensuring comprehensive inbound communication.
• Send Media/Documents: The ability to send various media types and documents, enhances the richness of the communication.
• Webhook Support: Integration support for webhooks, allowing for efficient real-time data transfer.
  

Cons

• UltraMSG offers limited options in bot configuration, restricting customization possibilities.
• There is no free trial available, making it difficult for potential users to test the service before committing.
• UltraMSG doesn't have mobile app.
• UltraMSG lacks several essential features, including advanced chatbots, customer segmentation, tags, custom attributes, number masking, a commerce bot, and comprehensive analytics tools for agents and organizations.

18. Mtalkz

Mtalkz offers three WhatsApp API pricing plans that cater to a range of business needs, from basic requirements to more advanced features for larger enterprises. Their plans are structured to provide scalability and comprehensive communication tools.

WhatsApp API Pricing Offered by Mtalkz

Features Offered

Basic Plan
The Basic Plan, offered at ₹999 per month, is an excellent starting point for businesses looking to establish a presence on WhatsApp. This plan allows for unlimited users, making it suitable for teams of any size. Key features include WhatsApp broadcast capabilities and a message scheduler to streamline communication efforts. With a transaction rate of 50 messages per second (TPS), it supports active customer engagement. The plan also encompasses multi-agent live chat functionality, real-time reports and analytics, and bulk WhatsApp notifications, assisting in campaign management and analytics. Businesses can benefit from the free Green Tick support, enhancing their credibility on the platform. Additionally, the plan supports up to 100 template approvals and includes essential technical features like APIs, HTTPS, encryption, and webhooks for a secure and integrated experience.

Pro Plan
At ₹2,499 per month, the Pro Plan builds upon the Basic Plan, retaining all its features while offering enhanced capabilities. It supports an increased TPS of 100 messages per second, catering to more intensive communication requirements. The plan also expands the template approval limit to 250, providing greater flexibility for businesses in crafting their messages.

Compared to Mtalkz's Pro Plan, DoubleTick offers a broader set of functionalities such as bulk import, customer segmentation, product and catalogue sharing, integrations with Excel and Google Sheets, mobile and web access, unlimited tags and custom attributes, advanced user permissions, number masking, an automated ordering bot, diverse third-party integrations, a developer API, and strategic growth consultation, along with in-depth agent and organization analytics.

Enterprise Plan:
For larger businesses with more extensive communication needs, Mtalkz offers the Enterprise Plan at a custom pricing model. This plan includes all the features of the Pro Plan and further elevates the TPS to 250 messages per second, catering to the high-volume messaging needs of large enterprises.

Cons

• Customers have reported that the UI can be better.
• Customers face a little difficulty integrating Mtalkz with other services.
• The Mtalkz software sometimes crashes unexpectedly.
• Mtalkz does not offer a dedicated mobile app.
• Customer support from Mtalkz is often rated as poor.
• Mtalkz lacks essential features like bulk import, customer segmentation, product and catalogue sharing, integrations with Excel and Google Sheets, unlimited tags and custom attributes, advanced user permissions, number masking, a commerce bot, third-party integrations, a developer API, and detailed analytics.

19. Kommo

​Kommo offers three WhatsApp API pricing plans designed to cater to businesses of various sizes, focusing on enhancing sales and customer management capabilities. Let's delve into the details of their Base, Advanced, and Enterprise plans.

WhatsApp API Pricing Offered by Kommo

Features Offered

Base Plan
Priced at ₹1,245 per month, Kommo's Base Plan is tailored for businesses seeking fundamental tools for sales and customer management. This plan includes a unified inbox, which consolidates communication channels for streamlined customer interactions. It also offers customizable sales pipelines to tailor the sales process to the business's specific needs and task management features to enhance team productivity and efficiency.

Advanced Plan
The Advanced Plan, costing ₹2,075 per month, builds upon the Base Plan by incorporating additional features. It includes everything in the Base Plan, plus a no-code Salesbot, which allows businesses to automate customer interactions and sales processes without the need for complex coding. This plan also includes pipeline automation, further enhancing the efficiency of the sales process.

Enterprise Plan:
Kommo's Enterprise Plan, available at ₹3,735 per month, is designed for larger businesses with more advanced needs. In addition to all the features available in the Advanced Plan, it offers an increased client database capacity, catering to businesses with a larger customer base. The plan also provides advanced client profiles, enabling more detailed and sophisticated customer management.

Cons

• Kommo's user interface is complicated and challenging to navigate.
• Kommo does not offer a dedicated mobile app.
• Kommo offers limited integration with third-party apps and platforms.
• The analytics provided by Kommo are basic and lack depth.
• Users cannot access Kommo during its update periods.
• Customer service, especially technical support, is considered poor in Kommo.

20. Cooby

Cooby offers three WhatsApp API plans that are tailored to suit different scales of business operations, focusing on message synchronization, team collaboration, and broadcasting capabilities. Their plans range from Starter to Custom, each designed to meet specific business communication needs.

WhatsApp API Pricing Offered by Cooby

Features Offered

Starter Plan
The Starter Plan, priced at $15.99 per user per month, is tailored for small to medium-sized businesses. This plan offers up to 6,000 synced messages per user each month, suitable for moderate communication needs. It includes a team inbox, a centralized feature for managing customer conversations and facilitating efficient collaboration within the team. Additionally, bulk broadcasting allows businesses to send messages to a wide audience, an essential tool for marketing and mass communication efforts. This plan is ideal for businesses beginning to scale their WhatsApp communication. 

Growth Plan:
At $25.49 per user per month, the Growth Plan is designed for businesses experiencing an increase in customer interaction. It expands the message synchronization capacity to 10,000 messages per user per month. Retaining the core features of the Starter Plan, such as the team inbox and broadcasting, this plan accommodates growing messaging demands, making it suitable for expanding businesses that require more extensive communication capabilities.

Custom Plan:
For larger enterprises or businesses with specific requirements, Cooby offers a Custom Plan with customized pricing. This plan provides unlimited synced messages per user each month, addressing the needs of high-volume communication environments. In addition to the features available in the other plans, it includes integrations with Salesforce, Zapier, and Webhook, offering enhanced functionality and flexibility, particularly for businesses that require specialized connectivity for a more integrated communication strategy.

Cons

• Cooby imposes limitations on the number of messages that can be synced per user each month.
• Users have noticed inconsistencies between the features advertised on Cooby's website and their actual functionality, with some features not working properly.
• There have been reports of users being charged by Cooby even after cancelling their subscriptions.
• Cooby lacks AI capabilities, which are increasingly important in modern communication tools.
• Some users experience slow replies on Cooby, even when internet connectivity is good.

Note: The pricing structure and features of each WhatsApp API solution provider are subject to change over time. It's advised to refer to their website to know about the real-time pricing and features offered. 

Read more about Meta's WhatsApp Business API Conversation-Based Pricing Changes: June 2023 Update HERE

Wrapping Up

In a nutshell, this guide has provided a comprehensive overview of WhatsApp API pricing and features offered by top WhatsApp Business API (WABA) providers. Across the 20 different providers we've discussed, each brings unique offerings to the table, catering to a wide range of business needs, from small startups to large enterprises. While some focus on basic functionality like message synchronization and broadcasting, others offer advanced features like AI integration, extensive analytics, and customizable workflows. The key takeaway for businesses is to carefully assess their specific needs and choose a provider that aligns with their communication goals and budget. Whether it's DoubleTick's comprehensive features or another provider's specialized services, the right choice depends on the unique demands of each business's customer engagement strategy.

Read more about the types of messages you can send in WhatsApp API HERE​

Frequently Asked Questions

Question: Does WhatsApp API involve cost?
Answer: Yes, WhatsApp API does involve costs. This article has detailed the pricing of the top 20 solution providers, offering a comprehensive overview of the various plans available.

Question: What is the charge for WhatsApp API in India?
Answer: The charges for WhatsApp API in India vary depending on the solution provider you choose. For specific pricing details, please refer to the respective sections of the article.

Question: How much is WhatsApp API in UAE?
Answer: The cost of WhatsApp API in UAE depends on the chosen solution provider. Different providers have different pricing structures. Most of the solution providers listed above offer services across the globe. You can look through them and find the best one that suits your business needs. 

Question: Is WhatsApp cloud API free?
Answer: No, WhatsApp cloud API is not free. There are costs associated with its usage, as mentioned for different providers in the article.

Question: Is WhatsApp Business API free in India?
Answer: No, WhatsApp Business API is not free in India. However, you can use the WhatsApp Business API for free with DoubleTick. Test the platform by downloading the application here:

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Question: How can I create WhatsApp API for free?
Answer: Creating a WhatsApp API for free is not possible. You'll need to get it from a WABA solution provider, which usually involves costs.

Question: Is Twilio WhatsApp API free?
Answer: No, Twilio's WhatsApp API is not free. It involves certain charges, as is the case with most WhatsApp API providers.

Question: How can I buy WhatsApp API?
Answer: To buy WhatsApp API, review the options listed in this article, select the one that best suits your needs, and contact the provider to book a demo and sign up for their services.

Question: WhatsApp API pricing per month?
Answer: Monthly pricing for WhatsApp API varies across different providers. For detailed pricing information, please refer to the specific sections of this article.