Navigating the Upgrade: Choosing the Perfect WhatsApp Marketing Software

Understanding WhatsApp Marketing

To make the most out of WhatsApp Marketing, choosing the right software is fundamental. One must be aware of their audience and their expectations to find perfectly suitable software. There's no one size fits all here.

One might consider opting for software that provides features like personalized messages, chatbots, or automated responses to keep customer engagement high. Researching the available options and looking at what each offers can be helpful in making informed decisions.

WhatsApp marketing is a fabulous way of building relationships with clients and customers today. To get ahead, try incorporating visually appealing forms or customized forms for initial interaction to grab attention quickly. Additionally, promoting business through campaigns highlights product benefits better than regular advertisements.

Choosing the wrong WhatsApp marketing software is like sending a message to the wrong group chat - embarrassing and ineffective.

Criteria for Choosing the Right WhatsApp Marketing Software

Choosing the Perfect WhatsApp Marketing Software

When looking for the ideal WhatsApp marketing software, there are significant factors to consider. The perfect software should be suitable for your business needs, cost-effective, and offer maximum reach.

Consider these criteria for choosing the right WhatsApp marketing software:

In addition to these criteria, it is also important to consider the software's customer support, user reviews, and performance.

Looking for the ideal WhatsApp marketing software? Don't compromise on your needs. Consider all these criteria before making a decision.

Did you know that WhatsApp has over 2.5 billion active users globally? It was launched in 2009 by two ex-Yahoo employees and was later acquired by Facebook in 2014. Today, it is the most popular instant messaging app and a key platform for businesses to connect with their customers.

Find WhatsApp software with all the features you want, so you can avoid the dreaded group chat FOMO.

Features to Look For in WhatsApp Marketing Software

To choose the right WhatsApp Marketing software, it is important to consider all the necessary features. The software should not only allow you to communicate with your customers effectively but also provide better engagement and conversions. Here are some key features to look for in WhatsApp Marketing software.

• The software should offer automated messaging for sending messages at specific times and dates.
• It should have personalization options such as customizable templates, emojis, and multimedia support.
• The Marketing tool should come with a reporting system that helps track metrics, measure performance and optimize campaigns easily.
• The software must ensure security, privacy and comply with data protection regulations such as GDPR.

Additionally, make sure the marketing software supports multi-language and chatbot integration, which can help you automate responses.

Moreover, it is essential to check reviews on various platforms like G2 or Capterra before selecting one specific tool. A study by Statista found that 52% of Americans prefer chatbots for quick communication.

In summary, If you aim to boost customer engagement and conversions via WhatsApp Marketing automation. In that case, it's crucial to choose smart WhatsApp marketing software with necessary features like Automated messaging, Personalization options, Reporting systems & Security measures. Why settle for a software that can only send messages when you can have one that can also make your coffee? Integration capabilities matter.

Popular WhatsApp Marketing Software available in market

To explore the various popular WhatsApp marketing software solutions available in the market, the focus of this section is to highlight the benefits of each software. DoubleTick, WATI,  infobip Respond.io and Twilio each offer unique functionalities for businesses to connect with their customers.

 DoubleTick

Sell products 7x faster using WhatsApp Business API on mobile

While most of the WhatsApp API-powered tools are enabled to function best on the desktop, here comes DoubleTick by QuickSell developed for mobile. DoubleTick is a mobile-friendly WhatsApp CRM and marketing tool designed to empower your business team to sell more in less time. The tool comes with premium WhatsApp API features such as a cloud-based shared team inbox, broadcast and bulk messaging, dynamic catalogue, chatbot, and much more.

Pros

• Simple and Mobile-friendly: Offers a robust mobile experience where you can manage and control all your business through your smartphone.
• Great UI/UX:  Simple, comprehensive, and intuitive user interface that makes it easy for the users to navigate across the feature boards.
• Share Product Catalogues on WhatsApp: This comes deeply integrated with QuickSell, which enables users to extensively share the product catalogues with one or many customers in just one click. Get real-time live analytics reports, inventory status, change product prices as per the need, and much more.
• Share Multiple Product Images: While most WhatsApp marketing tools doesn't allow you to send multiple images at once here comes DoubleTick which lets you share as many pictures as you want in a catalogue. You can share photos in a bundle with all the key details about the product such as price, specifications, description and so on.
• End-to-end Data Encryption: DoubleTick never shows customer details to the sales agent making it secure from any customer data leak. Now don't worry if your Chotu gets separated from your business as your data are encrypted and secure with you leaving no chance of lead exchange to competitors or infiltration. 
• End-to-end Order Booking: DoubleTick enables your customer to enquire, engage, book orders and make payments on the same platform. They needn't move to a different site, page or tool to complete the transaction.
• AI-Powered Commerce Bot: Now sell your product faster with DoubleTick’s commerce bot, powered by AI. Every product image you share with your client will have a deep integrated CTA to “add to the cart”, “enquire more” or whatsoever of your choice. Not just that, your customer could add the product to the cart by simply forwarding the image to you or replying to it from the shared catalogue, making it a superfast and convenient selling. You’ll also have an open window to access and view the cart to make necessary modifications that’d enhance the personal commerce experience of the users. Receive payments, share billing invoices and much more. 

Cons

• Due to our mobile-first approach, the product is optimised to perform best on mobile devices. 
• No free trial is available.
• Apart from this, there are no cons. Let us know if you find one after using DoubleTick.

Free Trial

DoubleTick doesn't offer a Free Trial. However, one can opt for a monthly subscription to experience DoubleTick.

Pricing

Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features. 

WATI

A product of Clare.ai, WATI is one of the most popular WhatsApp marketing and automation solution providers. An official WhatsApp Business Solution Provider, WATI is empowering businesses to automate their business communication via chatbot and other state-of-the-art technology. One such bespoke solution is a shared inbox that helps businesses solve customer queries in real-time, allowing them to engage with their clients better. 

Pros

• No-code Chatbot deployment feature making it a quick and effortless chat automation solution.
• Role-based team structure feature enables businesses to set up their team and define roles at different hierarchies to access customer queries and solve issues in real-time. Agents at the top-defined level can access all the chats and track the real-time response rate and quality.
• The support team offers comprehensive onboarding and complete journey setup assistance, starting from the moment you sign up, to ensure exceptional customer support.

Cons

• In the standard Chatbot flow builder, it only responds to a basic set of conversational keywords and could only perform basic tasks as it doesn't understand human language. For the robust flow builder, you need to pay an additional monthly fee of $49. Also, Chatbot integration is self-serve.
• If your business is already using a customer support CRM and you're willing to integrate it into WATI then you'll have to spare an additional cost or have to buy an additional CRM tool. For Shopify Integration they charge $4.99/month.
• For a Priority Account Manager, you'll have to pay an additional cost of $500/month.
• They charge separately for Green Tick verification wherein DoubleTick offers it for Free.
• You can connect to WATI customer support via email only, which is quite frustrating in case of any immediate resolution is needed. 

Free Trial

WATI offers a 7-Day free trial with limited features to test their platform which doesn't offer much value to the users. You can send WhatsApp Broadcast only to yourself. You can't send messages to your contacts (Customer base).

Pricing

WATI offers 2 plans that are charged Monthly. Their standard plan costs, Rs. 2900/ month where you get all the basic features. Their professional plan costs Rs. 5800/ month, with the only upgrade being that you get an Advanced Chatbot builder. WATI also charges separately for Priority Account Manager and Shopify Integration.

Twilio

Listed on Facebook’s specialized marketing partners directory, Twilio is a feature-rich Flex app that offers a Flex Cloud platform. The platform can be customized as per your business needs. You can remove or add features as required. The flip side is also true that one needs to have a bit of technical knowledge to bring out the best of what this tool is capable of. With Twilio, you can build - an omnichannel contact centre, SMS marketing, push notifications, Web chat, call tracking, phone verification, alerts and notifications and a lot more.

Pros

• Twilio is an omnichannel platform that supports a variety of communication channels such as VoIP, phone calls, messaging, WhatsApp, and emails.
• Offers a great degree of customization and extensibility.

Cons

• Need technical knowledge to get on board. 
• Due to proprietary constraints, Twilio encourages to use the phone number provided by Twilio themselves to access the WhatsApp Business API. Non-Twilio phone numbers can also be used but certain requirements apply.
• Lousy Customer support.
• Deliverability suffers when you send bulk messages, broadcasts or emails.
• Service costs can escalate dramatically as you scale your business because there is no flat rate.

Free Trial

Yes, Twilio offers a Free Trial wherein no credit card is required. You can sign-up for it free and get started.

Pricing

$1/user per hour or $150/user per month. 

Understanding Why DoubleTick is the Perfect WhatsApp Marketing Software

Simple and Mobile-friendly

In today's mobile-driven world the business needs to have a mobile-friendly tool. DoubleTick is made to offer you a robust mobile experience where you can manage and control all your business through your smartphone. 

Great UI/UX

Unlike traditional WhatsApp marketing tools, DoubleTick is simple and comprehensive. Its intuitive user interface makes it easy to navigate across the feature boards.

Share Product Catalogs on WhatsApp

Integrate your product catalogues with QuickSell and extensively share them with one or many customers in just one click. Get real-time live analytics reports, inventory status, change product prices as per the need, and much more.

Share Multiple Product Images

While most WhatsApp marketing tools don’t allow you to send multiple images at once here comes DoubleTick which lets you share as many pictures as you want in a catalogue. You can share photos in a bundle with all the key details about the product such as price, specifications, description and so on.

End-to-end Data Encryption

DoubleTick never shows customer details to the sales agent making it secure from any customer data leak. Now don't worry if your chotu gets separated from your business as your data are encrypted and secure with you leaving no chance of lead exchange to competitors or infiltration.

End-to-end order booking

DoubleTick enables your customer to enquire, engage, book orders and make payments on the same platform. They needn't move to a different site, page or tool to complete the transaction. 

AI-Powered Commerce Chatbot

Now sell your product faster with DoubleTick’s commerce bot, powered by AI. Every product image you share with your client will have a deep integrated CTA to “add to the cart”, “enquire more” or whatsoever of your choice. Not just that, your customer could add the product to the cart by simply forwarding the image to you or by replying to it from the catalogue shared, making it a superfast and convenient selling. You’ll also have an open window to access and view the cart to make necessary modifications that’d enhance the personal commerce experience of the users. Receive payments, share billing invoices and much more. 

How to Get DoubleTick

Kindly email us at grow@quicksell.co or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool 

Conclusion and Recommendation for Choosing the Right WhatsApp Marketing Software

When upgrading your WhatsApp marketing, choosing the right software is crucial. Ensure that the software has the necessary features to suit your needs and budget. Don't forget to consider the overall compatibility with your business operations.

It's important to note that not all software are created equal. Consider opting for a reputable provider that offers excellent customer service and technical support for issues encountered during use.

Pro Tip: Make sure to conduct thorough research before making a final decision and don't hesitate to reach out to other businesses or industry experts for recommendations.

Frequently Asked Questions

1. Why is it important to upgrade my WhatsApp marketing software?

Upgrading your WhatsApp marketing software allows you to take advantage of the latest features and advancements in the technology, which can help you stay ahead of your competitors and improve your marketing results.

2. What should I look for when selecting WhatsApp marketing software?

You should consider factors such as ease of use, compatibility with your existing systems, features and functionality, customer support, and cost when selecting WhatsApp marketing software.

3. Can all types of businesses benefit from WhatsApp marketing software?

Yes, WhatsApp marketing software can benefit businesses of all sizes and types by providing a direct and personal communication channel with customers, generating leads, and increasing sales.

4. Is it easy to integrate WhatsApp marketing software with my existing systems?

Most WhatsApp marketing software is designed to be compatible with various systems, making integration a relatively easy process. However, it is still advisable to check the compatibility before making a purchase.

5. What kind of customer support do WhatsApp marketing software providers offer?

WhatsApp marketing software providers typically offer a range of customer support options, such as phone support, email support, live chat, and online resources such as FAQs and tutorials.