Top 10 WhatsApp Business API & Shared Inbox Providers in North Africa - 2024 Edition

WhatsApp has become a vital communication channel for businesses across North Africa. With its widespread use and popularity, companies are turning to WhatsApp Business API to enhance customer engagement, streamline communication, and improve overall efficiency. In this article, we will explore the top 10 WhatsApp Business API solution providers in North Africa. We will outline the pros, cons, pricing, and free trial options for each provider, helping you make an informed decision to elevate your business communication strategy.

But, before we delve into the list of top 10 WhatsApp Business API providers in North Africa, let's first get an understanding of WhatsApp Business API, its features, and its associated benefits. 

So, without further ado, let's get started...!

What is WhatsApp Business API

A WhatsApp Business API is an application program interface allowing businesses to receive and send bulk WhatsApp messages in real-time seamlessly. It is designed to help businesses communicate with their customers in a more efficient and personalized way, using features such as interactive automated messages and quick replies. 

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In a nutshell, WhatsApp Business API is a robust solution that enables businesses to personalize their customer communication flows and provide a better customer experience. Whether you're a small business owner or part of a larger company, the WhatsApp Business API can be customized to fit your needs.

Wanna know about WhatsApp Business API in detail? Here is your 2024 Ultimate Guide to WhatsApp Business API - Click Here to Read

Features of WhatsApp Business API

WhatsApp Business API empowers businesses with an extensive range of features to efficiently handle their customer communication. These features include:

• Cloud-based shared team inbox for a comprehensive overview of customer interactions.
• Role-based access control to define team roles and communication flow authorities.
• Unlimited WhatsApp broadcast messaging with personalized messages and call-to-action buttons.
• Broadcast analytics report for real-time performance metrics.
• WhatsApp automation with AI-powered chatbots and auto-replies.
• Easy native integration with popular tools such as Zoho, Shopify, and WooCommerce.

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Benefits of WhatsApp Business API

Here are the key benefits of using WhatsApp Business API:

• Unmatched Customer Support: Provides instant auto-responses, multilingual support, automated replies for frequently asked questions, scheduling appointments, payment reminders, and 24/7 support.
• Enhanced Marketing Efforts: Offers a powerful and secure platform for business conversations, builds a strong brand identity, connects with customers globally, and sends effective messages with clickable buttons.
• Privacy and Security: Ensures user privacy with end-to-end encryption.
• Personalized Communication: Enables sending personalized communication to customers, integrating with CRM, and sending automated notifications.
• Best Platform for 2-way Communication: Offers real-time communication with customers to improve engagement.

Now that you have a good understanding of the basics and advantages of WhatsApp Business API, let's move on to introducing the top 10 WhatsApp Business API solution providers in North Africa.

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Top 10 Official WhatsApp Business API Solution Providers in North Africa

1. DoubleTick

Sell products 7x faster using WhatsApp Business API on mobile

DoubleTick is WhatsApp 3.0 designed to empower your sales team to sell more in less time. It's one of the best WhatsApp CRM and MarCom tools that comes with premium WhatsApp API features such as a cloud-based shared team inbox, unlimited WhatsApp broadcast messaging, dynamic catalogue sharing, an advanced Chatbot, and much more. An all-in-one solution, DoubleTick has everything that you've been looking for in a salesforce tool. 

Pros:

• Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
• Automate WhatsApp marketing by scheduling your broadcast messages.
• Stay on top of your WhatsApp marketing campaign with real-time analytics and detailed reports to track your metrics and fine-tune your approach.
• Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
• End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
• WhatsApp automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
• Choose your favourite tools such as Zapier, WooCommerce, Google Sheets etc. and integrate them with DoubleTick in just a few clicks.
• Super intuitive, easy to use and mobile-friendly.
• 24/7 Customer support is available on call, WhatsApp or email.

DoubleTick is revolutionizing the way businesses use WhatsApp API with its innovative mobile-focused platform, allowing you to manage your business on the go.

Cons:

Due to the mobile-first approach, the product is optimised to perform best on mobile devices. 

Apart from this, there are no downsides. Please let us know if you encounter any issues.

Free Trial

DoubleTick doesn't offer a Free Trial. However, one can opt for a monthly subscription to experience DoubleTick.

Pricing

Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features. 

2. 360dialog

360dialog is a comprehensive messaging iPaaS solution and an official WhatsApp Business solution provider. It offers complete WhatsApp Business API solutions through its web app, suitable for businesses of all sizes, industries, and sectors. This WhatsApp marketing platform integrates analytics and ROI tracking, team inboxes, CRM integration, marketing automation and sales intelligence in a single solution.

Pros:

• Efficient onboarding process, allowing you to set up an account in just 10 minutes.
• 100% message delivery rate.
• Free WhatsApp green tick verification.
• Easy integration of WhatsApp Chatbot.
• The API can be seamlessly integrated with various applications and CRM systems.
• Offers cost-effective pricing with a flat fee structure.

Cons:

• 360dialog does not offer 24/7 support and customer assistance can only be accessed via email.
• There are no real-time session reports available.
• It requires ongoing attention and support from the development team.
• One has to pay monthly charges for dedicated Regional Hosting.
• Levy message markup cost.

Free Trial

Yes, you can create a free WhatsApp Business API account in 360dialog without any credit card.

Pricing

360dialog offers 3 plans that are charged Monthly. The "API Only" plan will cost you 49 €/ month, which is best suited for businesses who want to get access to the API only and have an in-house team to develop the platform. Please note, with this plan you'll get Standard community support only. The "Professional" plan will cost you 99 €/ month, which is suited for small businesses. With this plan, you can send unlimited WhatsApp Session Messages or Conversations with Premium customer support. For the "Enterprise" plan, you'll have to pay > 200 €. This plan is best suited for large businesses. For custom integration, you'll have to connect with their customer support.

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3. Infobip

Infobip is a global leader in omnichannel communication, with a strong presence in the North African market. Their WhatsApp Business API offering caters specifically to enterprise clients, providing a unified inbox, powerful automation tools, and seamless integration with existing communication channels. Infobip's advanced analytics and reporting features enable businesses to optimize their customer engagement strategies.

Pros:

• Omnichannel communication capabilities
• Advanced analytics and reporting
• Wide range of automation features

Cons:

• Can be complex for beginners to set up
• Some features may require additional costs

Pricing: Custom pricing based on enterprise needs 

Free Trial: Contact Infobip for a demo and trial options

4. Cequens 

Cequens is a leading communication platform in North Africa, offering a robust WhatsApp Business API solution for enterprise clients. Their platform supports customer engagement, two-way conversations, and chatbot integration. With a strong focus on the regional market, Cequens provides tailored solutions to meet the specific needs of North African businesses.

Pros:

• Regional market focus and expertise
• Supports chatbot integration
• Comprehensive customer engagement features

Cons:

• Limited pre-built automation templates
• Pricing may be higher compared to some competitors

Pricing: Custom pricing based on enterprise needs 

Free Trial: Contact Cequens for a demo and trial options

5. Unifonic  

Unifonic is an all-in-one communication provider with a strong presence in North Africa. Their WhatsApp Business API offering caters to enterprise clients, providing a platform for seamless customer communication, automation, and CRM integration. With their API, businesses can manage notifications, campaigns, and customer support, all in one place.

Pros:

• All-in-one communication platform
• Seamless CRM integration
• Comprehensive automation capabilities

Cons:

• Limited multimedia support
• May require technical expertise for setup

Pricing: Custom pricing based on enterprise needs 

Free Trial: Contact Unifonic for a demo and trial options

6. MTN

MTN is a pan-African telecommunications provider that offers a WhatsApp Business API solution for enterprise clients in North Africa. Their platform enables businesses to send notifications, automate customer interactions, and integrate with existing systems. With a strong presence in the region, MTN caters to the unique needs of businesses in North Africa.

Pros:

• Regional presence and expertise
• Automation capabilities
• Integration with existing systems

Cons:

• Limited multimedia support
• Less focus on pre-built chatbot templates

Pricing: Custom pricing based on enterprise needs 

Free Trial: Contact MTN for a demo and trial options

7. Orange

Orange is a global telecommunication leader with a strong presence in North Africa. They offer a WhatsApp Business API solution designed for enterprise clients, providing two-way messaging, automation capabilities, and CRM integration. Orange's established reputation and regional expertise make it a reliable choice for businesses in North Africa.

Pros:

• Reputable global brand
• Strong regional expertise
• Automation and CRM integration capabilities

Cons:

• Limited multimedia support
• Higher pricing compared to some competitors

Pricing: Custom pricing based on enterprise needs 

Free Trial: Contact Orange for a demo and trial options

8. Yalo

Yalo is a rising star in the WhatsApp Business API space, focusing on conversational commerce solutions for the North African market. Their platform empowers businesses to create personalized customer experiences, automate processes, and integrate with existing systems. Yalo's innovative approach makes it a top choice for businesses looking to enhance their customer engagement strategies.

Pros:

• Innovative conversational commerce solution
• Personalized customer experiences
• Automation capabilities and system integration

Cons:

• Limited pre-built chatbot templates
• Pricing may be higher compared to some competitors

Pricing: Custom pricing based on enterprise needs 

Free Trial: Contact Yalo for a demo and trial options

9. MessageBird

MessageBird is a global cloud communications platform with a strong presence in the North African market. Their WhatsApp Business API offering is tailored for enterprise clients, providing efficient customer communication, automation features, and extensive integration options. MessageBird's feature-rich platform and commitment to reliability make it an ideal choice for businesses seeking a top provider in the region.

Pros:

• Reliable and feature-rich platform
• Extensive automation capabilities
• Broad range of integration options

Cons:

• Pricing may be higher compared to some competitors
• Limited pre-built chatbot templates

Pricing: Custom pricing based on enterprise needs 

Free Trial: Contact MessageBird for a demo and trial options

10. Twilio

Twilio is a leading provider of communication APIs, offering a WhatsApp Business API solution for enterprise clients in North Africa. Their platform enables businesses to manage customer conversations, automate responses, and integrate with CRM systems seamlessly. Twilio's API-first approach ensures flexibility and scalability, making it a top choice for businesses seeking a customizable solution.

Pros:

• API-first approach for flexibility and scalability
• Seamless CRM integration
• Comprehensive automation capabilities

Cons:

• May require technical expertise for setup and customization
• Pricing may be higher compared to some competitors

Pricing: Custom pricing based on enterprise needs 

Free Trial: Contact Twilio for a demo and trial options

Note:
The pricing information for these service providers may be subject to change over time. Therefore, we recommend checking their respective websites for the most up-to-date and accurate information.

How to Select the Best WhatsApp Business API Solution Partner

Choosing the right WhatsApp Business API provider is crucial to the success of your business communication strategy. With so many options available, it's essential to consider several factors that will help you find the perfect fit for your organization. Here are some tips on how to select the ideal WhatsApp Business API solution partner:

1. Understand your business needs: Before diving into the search for a provider, take the time to analyze your organization's specific requirements. Determine what features are essential for your communication strategy, such as automation capabilities, CRM integration, chatbots, or multimedia support.
2. Evaluate ease of use: A user-friendly platform is vital for ensuring smooth adoption across your team. Look for providers with intuitive interfaces, clear documentation, and strong customer support to help you get started and troubleshoot any issues.
3. Assess scalability and customization: Your business needs may evolve over time, so it's essential to choose a provider that can grow with you. Seek out solutions that offer scalable plans and customizable features to accommodate your organization's changing needs.
4. Examine integration capabilities: A seamless integration with your existing systems is crucial for efficient communication management. Ensure that your chosen provider supports integration with your CRM, marketing automation, or helpdesk platforms.
5. Analyze pricing and trial options: Compare pricing plans to find a solution that fits your budget, and take advantage of free trials or demos to test out the platform before committing. Keep in mind that some providers offer custom pricing based on your specific business needs.
6. Check for compliance and security: Security and compliance should never be overlooked when selecting a WhatsApp Business API provider. Make sure that the provider adheres to global data privacy regulations and offers robust security measures to protect your sensitive data.
7. Consider customer reviews and testimonials: Look for customer reviews, testimonials, and case studies to learn about the experiences of other businesses with the provider. This information can provide valuable insights into the provider's performance, reliability, and customer support.

By carefully considering these factors, you'll be well-equipped to select the ideal WhatsApp Business API solution partner that aligns with your business needs and helps you unlock the full potential of this powerful communication channel.

How to Get WhatsApp Business API?

There are two ways through which you can get WhatsApp Business API:

1. Direct sign-up from Meta
2. Through a solution provider such as DoubleTick

​Directly from Meta

You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labour-intensive and technically challenging.

Through a Solution Provider

A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless. 

How to Get DoubleTick

Kindly email us at grow@quicksell.co or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Why DoubleTick?

If you're looking for the best MarCom tool that can send unlimited messages to your customers on WhatsApp without getting blocked then DoubleTick is the best business solution for you. Here are a few of the top reasons to sign up with DoubleTick WhatsApp Business API.  

• Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
• Automate WhatsApp marketing by scheduling your broadcast messages.
• Detailed broadcast analytics report to track your WhatsApp marketing campaign metrics in real time.
• Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
• End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
• WhatsApp Automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
• Choose your favourite tools such as Zapier, WooCommerce, Google Sheets etc. and integrate them with DoubleTick in just a few clicks.
• Super intuitive, easy to use and mobile-friendly.
• 24/7 Customer support is available via call, WhatsApp or email.
• 
  

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool

Getting WhatsApp Business API in 5 Minutes

It only takes 5 minutes to sign up for WhatsApp Business API via DoubleTick. If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process would take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta. You will receive a confirmation email once the account is set up. 

You need to follow the below steps to access the DoubleTick WhatsApp Business API:

1. Get a phone number that does not have an existing WhatsApp account.
2. Sign up for a WhatsApp API provider, such as DoubleTick.
3. Complete Facebook Business verification.

After completion of these steps, you will be able to use all the functionalities of WhatsApp Business APIs on the DoubleTick dashboard.

Requisites to Apply for DoubleTick WhatsApp Business API

You need:

• A Facebook Business Manager account
• A verified business
• A WhatsApp business account
• A fresh phone number
• A Line of Credit for your WhatsApp business account
• A command line tool such as Terminal or an app like Postman that can perform URL requests (Not needed if applied via DoubleTick)

We'd also need at least two documents from the below list to verify the business:

• Business bank statement
• Business License
• Certificate of incorporation
• Goods and services tax registration certificate (GST)
• Permanent account number card (PAN)
• Shop establishment certificate
• Udyog Aadhar / MSME Certificate
• Utility bill

We can't onboard you if the above documents are not available.

Note: 

• You'll have to get a new phone number for your WhatsApp Business API account as you can't use this further for your personal use.
• You can also use your existing phone number for your WhatsApp Business API account but all your data will be erased and you'll not be able to use it for your personal use any further.

Wrapping Up!

In conclusion, finding the perfect WhatsApp Business API and shared inbox provider is like discovering a hidden gem in the bustling North African bazaar of customer communication. With dazzling options like DoubleTick, Yalo, Cequens, Infobip, MessageBird, and Twilio, businesses can embark on an exhilarating journey to elevate their customer engagement game. So, roll up your sleeves and dive deep into the treasure trove of features, pros, cons, pricing, and free trial options these top providers offer. Remember, staying nimble and keeping an eye on the ever-evolving industry landscape will ensure your business remains the star of the show, delighting customers with a spectacular and immersive experience.

Frequently Asked Questions

Question: Does DoubleTick offer a free trial?

Answer: Yes, we do offer a demo account that you can play with. Download the DoubleTick App to test with a demo account.

Question: What’s DoubleTick’s pricing plan? 

Answer: Kindly email us at grow@quicksell.co or Click here to BOOK a FREE DEMO with us to learn about DoubleTick’s features and pricing plans.

Question: How many team members can I add to my DoubleTick account?

Answer: You can add unlimited team members to DoubleTick.

Question: In how many days will the DoubleTick setup be ready for my WhatsApp Business account?

Answer: If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process will take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta.

Question: Can I use my existing number for DoubleTick?

Answer: Yes, you can use your existing number with DoubleTick. However, we would recommend that you use a new number instead of using an existing one to ensure smooth operations for your business.

Question: Can I use my WhatsApp business app number and DoubleTick number at the same time?

Answer: No, at a time you can use only one account. Data from your WhatsApp business account will be erased once you switch to DoubleTick. 

Question: To how many customers can I shoot the broadcast messages?

Answer: There is no restriction. You can create unlimited broadcast groups and shoot messages to unlimited contacts. However, Meta might restrict you if a lot of customers mark your message as spam. The best practice is to enable the STOP bot on DoubleTick and send your templates with a STOP quick reply message so that people who are not interested in your communication can easily press STOP to get opted out instead of reporting your number as SPAM to WhatsApp.

Question: Can I automate and schedule broadcast messages?

Answer: You can automate WhatsApp messages and schedule broadcasts with DoubleTick.

Question: Does DoubleTick come with a bulk contact upload feature?

Answer: Yes, you can simply upload an Excel file having contact details to the dashboard and shoot messages in bulk to unlimited customers. 

Question: How many devices does DoubleTick support?

Answer: An unlimited number of devices can be used with DoubleTick. However, access to the number of accounts will be based on your subscription.

Question: How much does a WhatsApp Business API solution cost? 

Answer: The cost of a WhatsApp Business API solution varies depending on the provider and the features offered. Some providers offer tiered pricing plans based on the number of messages, users, or specific features, while others may provide custom pricing based on your business needs.

Question: How to integrate a WhatsApp Business API solution with my CRM system? 

Answer: Integration of a WhatsApp Business API solution with your CRM system typically involves connecting the two platforms using APIs, webhooks, or third-party integration tools. The exact process will depend on the solution provider and your CRM system. It's essential to choose a WhatsApp Business API solution that offers seamless integration with popular CRM systems to ensure a smooth workflow, like DoubleTick. Our WABA platform can seamlessly integrate with any of your CRM or ERP systems.

Question: How can I ensure the WhatsApp Business API provider I choose is compliant with data privacy regulations? 

Answer: When selecting a provider, look for information on their commitment to data privacy and adherence to global regulations, such as GDPR. Make sure the provider offers robust security measures to protect your sensitive data.