Top 10 WhatsApp Business API & Shared Inbox Providers in Nigeria - 2024 Edition

As the world of business continues to evolve, staying ahead of the curve and engaging customers has become more important than ever. The WhatsApp Business API has emerged as a powerful tool for companies to connect with their customers in a more personal and efficient manner. With over 2 billion users worldwide, WhatsApp has become an essential platform for businesses in Nigeria and beyond.

In this article, we will explore the top 10 WhatsApp Business API providers in Nigeria, showcasing their unique offerings and how they can revolutionize the way you interact with your customers. Whether you're a small business owner or a marketing guru, this list will help you find the perfect provider to boost your customer engagement and drive your business forward.

Stay tuned for some intriguing insights, the latest information, and actionable tips to help you make the best decision for your business. We promise a conversational and engaging experience as we dive into the world of WhatsApp Business API providers in Nigeria!

But, before we delve into the list of top 10 WhatsApp Business API providers in North Africa, let's first get an understanding of WhatsApp Business API, its features, and its associated benefits. 

So, without further ado, let's get started...!

Understanding WhatsApp Business API 

WhatsApp Business API is a powerful application program interface that allows businesses to send and receive bulk WhatsApp messages in real time effortlessly. This innovative solution is designed to help businesses connect with their customers more efficiently and personally through interactive automated messages and quick replies.

Ready to take the first step towards success? 

Book a FREE DEMO with us now to get started!

In essence, WhatsApp Business API is a versatile tool that can be tailored to fit any business's needs, from small enterprises to large corporations, enhancing customer communication and overall experience.

Wanna know about WhatsApp Business API in detail? Here is your 2024 Ultimate Guide to WhatsApp Business API - Click Here to Read

Key Features of WhatsApp Business API 

With WhatsApp Business API, businesses gain access to a wealth of features that streamline customer communication, including:

• A cloud-based shared team inbox for a complete view of customer interactions.
• Role-based access control to establish team roles and manage communication flow permissions.
• Unlimited WhatsApp broadcast messaging with customized messages and actionable buttons.
• Real-time broadcast analytics reports for performance tracking.
• WhatsApp automation with intelligent chatbots and auto-replies.
• Effortless native integration with popular platforms such as Zoho, Shopify, and WooCommerce.

Advantages of WhatsApp Business API 

Here are the key benefits of using WhatsApp Business API:

• Exceptional Customer Support: Instant auto-responses, multilingual assistance, automated replies for common questions, appointment scheduling, payment reminders, and round-the-clock support.
• Amplified Marketing Impact: A secure and robust platform for business conversations, strong brand identity building, global customer connection, and impactful messages featuring clickable buttons.
• Privacy and Security: End-to-end encryption ensures user privacy.
• Customized Communication: Personalized messaging for customers, CRM integration, and automated notifications.
• Optimal Platform for Two-way Communication: Real-time customer engagement through seamless communication.

Now that you're familiar with the fundamentals and advantages of WhatsApp Business API, it's time to unveil the top 10 WhatsApp Business API providers in Nigeria.

Looking for free WhatsApp Promotional Message Templates?

Click Here to access the 50+ Best WhatsApp Promotional Message Templates That Work Like a Charm!

Top 10 Official WhatsApp Business API Solution Providers in Nigeria

1. DoubleTick

Sell products 7x faster using WhatsApp Business API on mobile

DoubleTick is WhatsApp 3.0 designed to empower your sales team to sell more in less time. It's one of the best WhatsApp CRM and MarCom tools that comes with premium WhatsApp API features such as a cloud-based shared team inbox, unlimited WhatsApp broadcast messaging, dynamic catalogue sharing, an advanced Chatbot, and much more. An all-in-one solution, DoubleTick has everything that you've been looking for in a salesforce tool. 

Pros:

• Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
• Automate WhatsApp marketing by scheduling your broadcast messages.
• Stay on top of your WhatsApp marketing campaign with real-time analytics and detailed reports to track your metrics and fine-tune your approach.
• Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
• End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
• WhatsApp automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
• Choose your favourite tools such as Zapier, WooCommerce, Google Sheets etc. and integrate them with DoubleTick in just a few clicks.
• Super intuitive, easy to use and mobile-friendly.
• 24/7 Customer support is available on call, WhatsApp or email.

DoubleTick is revolutionizing the way businesses use WhatsApp API with its innovative mobile-focused platform, allowing you to manage your business on the go.

Cons:

Due to the mobile-first approach, the product is optimised to perform best on mobile devices. 

Apart from this, there are no downsides. Please let us know if you encounter any issues.

Free Trial

DoubleTick doesn't offer a Free Trial. However, one can opt for a monthly subscription to experience DoubleTick.

Pricing

Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features. 

2. Infobip

Infobip is a renowned WhatsApp Business API provider in Nigeria. They offer a comprehensive customer engagement platform that simplifies communication with customers through multiple channels. Infobip's robust solution boasts various advantages, including:

Pros:

• Easy-to-use platform with a user-friendly interface
• A wide range of features, including automation, chatbots, and two-way messaging
• Excellent customer support with round-the-clock assistance
• High-quality message delivery and fast response times

Cons:

• Higher pricing compared to other providers
• No free trial available

Pricing: Infobip's pricing is custom and based on the business's needs.

3. 360dialog

360dialog is a comprehensive messaging iPaaS solution and an official WhatsApp Business solution provider. It offers complete WhatsApp Business API solutions through its web app, suitable for businesses of all sizes, industries, and sectors. This WhatsApp marketing platform integrates analytics and ROI tracking, team inboxes, CRM integration, marketing automation and sales intelligence in a single solution.

Pros:

• Efficient onboarding process, allowing you to set up an account in just 10 minutes.
• 100% message delivery rate.
• Free WhatsApp green tick verification.
• Easy integration of WhatsApp Chatbot.
• The API can be seamlessly integrated with various applications and CRM systems.
• Offers cost-effective pricing with a flat fee structure.

Cons:

• 360dialog does not offer 24/7 support and customer assistance can only be accessed via email.
• There are no real-time session reports available.
• It requires ongoing attention and support from the development team.
• One has to pay monthly charges for dedicated Regional Hosting.
• Levy message markup cost.

Free Trial

Yes, you can create a free WhatsApp Business API account in 360dialog without any credit card.

Pricing

360dialog offers 3 plans that are charged Monthly. The "API Only" plan will cost you 49 €/ month, which is best suited for businesses who want to get access to the API only and have an in-house team to develop the platform. Please note, with this plan you'll get Standard community support only. The "Professional" plan will cost you 99 €/ month, which is suited for small businesses. With this plan, you can send unlimited WhatsApp Session Messages or Conversations with Premium customer support. For the "Enterprise" plan, you'll have to pay > 200 €. This plan is best suited for large businesses. For custom integration, you'll have to connect with their customer support.

4. Twilio

Twilio is a reputable WhatsApp Business API provider that offers a broad range of communication solutions to businesses worldwide. Twilio's robust platform comes with several benefits, including:

Pros:

• Powerful and customizable API
• A wide range of features, including automation, chatbots, and two-way messaging
• High-quality message delivery and fast response times
• Excellent customer support with dedicated account managers

Cons:

• Higher pricing compared to other providers
• No free trial available

Pricing: Twilio's pricing starts at $0.0050/message, and they offer a free trial with $15 credit.

​

5. Karix.io

Karix.io is a reliable WhatsApp Business API provider that offers an easy-to-use platform for businesses of all sizes. Karix.io's platform comes with several benefits, such as:

Pros:

• A wide range of features, including automation, chatbots, and two-way messaging
• Competitive pricing plans
• High-quality message delivery and fast response times
• Excellent customer support with dedicated account managers

Cons:

• Limited integrations compared to other providers

Pricing: Karix.io's pricing starts at $0.006/message, and they offer a free trial with $2.5 credit.

6. Wavy

Wavy is a trusted WhatsApp Business API provider in Nigeria that offers a suite of communication solutions for businesses. Wavy's platform comes with several benefits, such as:

Pros:

• Affordable pricing plans
• A wide range of features, including automation, chatbots, and two-way messaging
• Multilingual support and 24/7 customer support
• High-quality message delivery and fast response times

Cons:

• Limited integrations compared to other providers

Pricing: Wavy's pricing starts at $0.008/message, and they offer a free trial.

7. Kirusa

Kirusa is a popular WhatsApp Business API provider that offers a comprehensive communication platform for businesses worldwide. Kirusa's platform comes with numerous advantages, including:

Pros:

• A wide range of features, including automation, chatbots, and two-way messaging
• Competitive pricing plans
• Multilingual support and 24/7 customer support
• High-quality message delivery and fast response times

Cons:

• Limited integrations compared to other providers
• No free trial available

Pricing: Kirusa's pricing starts at $0.0075/message, and they offer custom pricing for larger businesses.

8. TextLocal

TextLocal is a reliable WhatsApp Business API provider that offers a simple and efficient platform for businesses to communicate with customers. TextLocal's platform comes with several benefits, such as:

Pros:

• Affordable pricing plans
• A wide range of features, including automation, chatbots, and two-way messaging
• Multilingual support and 24/7 customer support
• High-quality message delivery and fast response times

Cons:

• Limited integrations compared to other providers
• No free trial available

Pricing: TextLocal's pricing starts at $0.01/message, and they offer a pay-as-you-go model.

9. Sinch

Sinch is a global WhatsApp Business API provider that offers a powerful communication platform for businesses of all sizes. Sinch's platform comes with several benefits, such as:

Pros:

• A wide range of features, including automation, chatbots, and two-way messaging
• High-quality message delivery and fast response times
• Excellent customer support with round-the-clock assistance
• Customizable pricing plans

Cons:

• Higher pricing compared to other providers
• No free trial available

Pricing: Sinch's pricing is custom and based on the business's needs.

10. Clickatell

Clickatell is a reliable WhatsApp Business API provider that offers a comprehensive communication platform for businesses. Clickatell's platform comes with several benefits, such as:

Pros:

• A wide range of features, including automation, chatbots, and two-way messaging
• Multilingual support and 24/7 customer support
• High-quality message delivery and fast response times
• Affordable pricing plans

Cons:

• Limited integrations compared to other providers
• No free trial available

Pricing: Clickatell's pricing starts at $0.01/message, and they offer a pay-as-you-go model.

​

Note:
The pricing information for these service providers may be subject to change over time. Therefore, we recommend checking their respective websites for the most up-to-date and accurate information.

How to Choose the Right WhatsApp Business API Provider for Your Business

Choosing the right WhatsApp Business API provider can be challenging, especially with so many options available in the market. Here are some tips to help you decide which provider is the best fit for your business:

1. Define your requirements: Before selecting a provider, evaluate your business's specific needs, such as the number of messages you expect to send, the level of automation required, and the integrations you need. This will help you identify providers that meet your requirements.
2. Consider pricing: Pricing varies among providers, and it's essential to evaluate pricing plans based on your budget and usage requirements. Some providers offer a pay-as-you-go model, while others have custom pricing based on business needs.
3. Check for customer support: Good customer support is essential, especially when it comes to a service as critical as communication with your customers. Check for customer support availability, response times, and the level of support offered.
4. Evaluate the features: Each provider offers a different range of features, and it's important to evaluate which features are essential for your business. For instance, if you need extensive automation capabilities, select a provider that offers advanced chatbot features.
5. Look for integrations: WhatsApp Business API providers offer different integrations with other tools such as CRM, e-commerce platforms, and marketing automation software. Evaluate which integrations are essential for your business and choose a provider that offers them.
6. Consider scalability: As your business grows, your communication needs will change. Choose a provider that can scale with your business and offers flexible pricing plans.
7. Read reviews: Lastly, read reviews and testimonials from other businesses that have used the provider to get an idea of their experiences and level of satisfaction.

By considering these factors, you can select the WhatsApp Business API provider that best meets your business's needs and helps you achieve your communication goals.

How to Get WhatsApp Business API?

There are two ways through which you can get WhatsApp Business API:

1. Direct sign-up from Meta
2. Through a solution provider such as DoubleTick

Directly from Meta

You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labour-intensive and technically challenging.

Through a Solution Provider

A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless. 

How to Get DoubleTick

Kindly email us at grow@quicksell.co or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Why DoubleTick?

If you're looking for the best MarCom tool that can send unlimited messages to your customers on WhatsApp without getting blocked then DoubleTick is the best business solution for you. Here are a few of the top reasons to sign up with DoubleTick WhatsApp Business API.  

• Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
• Automate WhatsApp marketing by scheduling your broadcast messages.
• Detailed broadcast analytics report to track your WhatsApp marketing campaign metrics in real time.
• Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
• End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
• WhatsApp Automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
• Choose your favourite tools such as Zapier, WooCommerce, Google Sheets etc. and integrate them with DoubleTick in just a few clicks.
• Super intuitive, easy to use and mobile-friendly.
• 24/7 Customer support is available via call, WhatsApp or email.

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool

Getting WhatsApp Business API in 5 Minutes

It only takes 5 minutes to sign up for WhatsApp Business API via DoubleTick. If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process would take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta. You will receive a confirmation email once the account is set up. 

You need to follow the below steps to access the DoubleTick WhatsApp Business API:

1. Get a phone number that does not have an existing WhatsApp account.
2. Sign up for a WhatsApp API provider, such as DoubleTick.
3. Complete Facebook Business verification.

After completion of these steps, you will be able to use all the functionalities of WhatsApp Business APIs on the DoubleTick dashboard.

Requisites to Apply for DoubleTick WhatsApp Business API

You need:

• A Facebook Business Manager account
• A verified business
• A WhatsApp business account
• A fresh phone number
• A Line of Credit for your WhatsApp business account
• A command line tool such as Terminal or an app like Postman that can perform URL requests (Not needed if applied via DoubleTick)

We'd also need at least two documents from the below list to verify the business:

• Business bank statement
• Business License
• Certificate of incorporation
• Goods and services tax registration certificate (GST)
• Permanent account number card (PAN)
• Shop establishment certificate
• Udyog Aadhar / MSME Certificate
• Utility bill

We can't onboard you if the above documents are not available.

Note: 

• You'll have to get a new phone number for your WhatsApp Business API account as you can't use this further for your personal use.
• You can also use your existing phone number for your WhatsApp Business API account but all your data will be erased and you'll not be able to use it for your personal use any further.

Wrapping Up!

WhatsApp Business API is a powerful tool that can revolutionize the way businesses communicate with their customers. With the top 10 WhatsApp Business API providers in Nigeria that we've discussed in this article, businesses can choose a provider that meets their specific requirements, budget, and communication goals. 

So why wait? Choose the right WhatsApp Business API provider for your business today and take the first step towards providing exceptional customer service and growing your business like never before.

Frequently Asked Questions

Question: Does DoubleTick offer a free trial?

Answer: Yes, we do offer a demo account that you can play with. Download the DoubleTick App to test with a demo account.

Question: What’s DoubleTick’s pricing plan? 

Answer: Kindly email us at grow@quicksell.co or Click here to BOOK a FREE DEMO with us to learn about DoubleTick’s features and pricing plans.

Question: How many team members can I add to my DoubleTick account?

Answer: You can add unlimited team members to DoubleTick.

Question: In how many days will the DoubleTick setup be ready for my WhatsApp Business account?

Answer: If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process will take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta.

Question: Can I use my existing number for DoubleTick?

Answer: Yes, you can use your existing number with DoubleTick. However, we would recommend that you use a new number instead of using an existing one to ensure smooth operations for your business.

Question: Can I use my WhatsApp business app number and DoubleTick number at the same time?

Answer: No, at a time you can use only one account. Data from your WhatsApp business account will be erased once you switch to DoubleTick. 

Question: To how many customers can I shoot the broadcast messages?

Answer: There is no restriction. You can create unlimited broadcast groups and shoot messages to unlimited contacts. However, Meta might restrict you if a lot of customers mark your message as spam. The best practice is to enable the STOP bot on DoubleTick and send your templates with a STOP quick reply message so that people who are not interested in your communication can easily press STOP to get opted out instead of reporting your number as SPAM to WhatsApp.

Question: Can I automate and schedule broadcast messages?

Answer: You can automate WhatsApp messages and schedule broadcasts with DoubleTick.

Question: Does DoubleTick come with a bulk contact upload feature?

Answer: Yes, you can simply upload an Excel file having contact details to the dashboard and shoot messages in bulk to unlimited customers. 

Question: How many devices does DoubleTick support?

Answer: An unlimited number of devices can be used with DoubleTick. However, access to the number of accounts will be based on your subscription.

Question: How much does a WhatsApp Business API solution cost? 

Answer: The cost of a WhatsApp Business API solution varies depending on the provider and the features offered. Some providers offer tiered pricing plans based on the number of messages, users, or specific features, while others may provide custom pricing based on your business needs.

Question: How to integrate a WhatsApp Business API solution with my CRM system? 

Answer: Integration of a WhatsApp Business API solution with your CRM system typically involves connecting the two platforms using APIs, webhooks, or third-party integration tools. The exact process will depend on the solution provider and your CRM system. It's essential to choose a WhatsApp Business API solution that offers seamless integration with popular CRM systems to ensure a smooth workflow, like DoubleTick. Our WABA platform can seamlessly integrate with any of your CRM or ERP systems.

Question: How can I ensure the WhatsApp Business API provider I choose is compliant with data privacy regulations? 

Answer: When selecting a provider, look for information on their commitment to data privacy and adherence to global regulations, such as GDPR. Make sure the provider offers robust security measures to protect your sensitive data.