Using WhatsApp Business Catalog to Boost Sales


Introduction to WhatsApp Business Catalog

WhatsApp Business API is a powerful tool for businesses to showcase their products and services on the platform. With the catalog, businesses can create a mobile storefront and offer an unprecedented shopping experience to their customers within WhatsApp. The WhatsApp Business Catalog offers unique advantages such as creating a mobile storefront and providing instant ordering. It enables the integration of multimedia-rich content such as video, images, and audio files along with comprehensive product descriptions. By using the catalog, you can streamline communications with customers and increase sales conveniently through the app.

Pro Tip: Keep your catalog up-to-date by regularly updating it with new products, pricing or available promotions, so customers always have access to accurate information.

Wanna know about WhatsApp Business API in detail? Here is your 2023 Ultimate Guide to WhatsApp Business API - Click Here to Read 

Steps to Set up WhatsApp Business Catalog

There are two ways through which you can set up WhatsApp Business API for Business Catalog:

  1. Direct sign-up from Meta
  2. Through a solution provider such as DoubleTick

Directly from Meta

You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labor-intensive and technically challenging.

Through a Solution Provider

A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless.

How to Get DoubleTick

Kindly email us at grow@quicksell.co or Click Below to get a FREE DEMO to know about our product offering, features, and pricing plans.

How to get DoubleTick WhatsApp Business API

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool 

Organize Products/Services in Catalog

To make your WhatsApp Business Catalog more user-friendly and easy to navigate, it's crucial to organize your products/services in a well-structured manner. You can showcase all your offerings without overwhelming potential customers by grouping similar items in a single section.

Once you arrange everything systematically and include all necessary information, it becomes easier for the customers to browse your catalog smoothly.

Advanced WhatsApp Business Catalog Features

To delve deeper into advanced capabilities of the WhatsApp Business Catalog with a focus on boosting sales, explore customizable catalog categories, QR code integration, analytics, and performance tracking.

Customizable Catalog Categories

In addition to standard categories like Clothing or Electronics, businesses can create their own categories based on their product offerings. This allows for more flexibility and customization in showcasing items. For example, a clothing brand may create categories based on the season or style of clothing, while a beauty brand may create categories based on skincare concerns.

PRO TIP: When creating customizable catalog categories, consider your target audience and what will make it easiest for them to navigate through your offerings. Use descriptive category names and keep your product count manageable to avoid overwhelming potential customers.

QR Code Integration

To make your WhatsApp business catalog more accessible, QR Code Integration is a fantastic feature. By scanning the code, clients can instantly view your products and services. Let's explore how to use this feature.

Key Points:
Details:
Generate QR Code
You generate codes for specific products or services.
Showroom Setup
Each product or service should have a unique code.
QR Codes Visibility
The code can be printed to be visible in your showroom or on invoices.

One unique characteristic of this feature is that the code can be used to shorten the purchasing process since it conveniently provides all essential details. Clients are just a scan away from receiving your full catalogue!

Analytics and Performance Tracking

WhatsApp Business Catalog offers advanced features for Analytics and Performance Tracking. This enables businesses to measure the impact of their product catalog on customer engagement, including which products receive the most clicks and how many users have viewed each product.

Below is a table showcasing various metrics that businesses can track using WhatsApp Business Catalog:

Metric
Description
Views
The number of times a particular product was viewed by WhatsApp users.
Clicks
The number of clicks received by each product that leads to either a phone call or message sent to the business owner.
Replies
This will let businesses understand how quickly they are responding to customer queries and also overall numbers of replies.
Orders Placed
This metric allows businesses to track how many orders were placed as a direct result of engaging with customers through WhatsApp Business Catalog.
Revenue
Businesses can track their revenue generated through the Catalog by analyzing this metric.

Moreover, businesses can filter results based on time interval and view performance trends over time. As a unique feature, WhatsApp even provides graphs depicting customer engagement over time.

Tips to Optimize WhatsApp Business Catalog for Sales Boost

To optimize your WhatsApp Business Catalog for a sales boost, showcase your unique selling points, use high-quality product images, and keep it updated. These sub-sections are essential in presenting your products in the most appealing way possible and keeping your customers engaged. By following these tips, you can effectively use your catalog to increase sales and grow your business on WhatsApp.

Showcase Unique Selling Points

As a business owner, showcasing your unique selling points is crucial for boosting sales through WhatsApp Business Catalog. Here are six key tips to help you optimize the catalog:

  • Highlight your product’s features and benefits.
  • Use eye-catching images and videos.
  • Include customer reviews and feedback.
  • Create bundles or special deals for shoppers.
  • Showcase your brand’s story and mission.
  • Add links to make purchases easily accessible.

In addition, consider incorporating limited-time offers or discounts for added urgency. Catering to different types of consumers can also attract a wider range of customers.

Use High-Quality Product Images

Product images are the first visual cue that customers have of your products, making it essential to use high-quality pictures on your WhatsApp Business Catalog. Quality photos enhance your product's appeal and presentation, thus providing an excellent shopping experience for the customer.

While uploading product images on WhatsApp Business, ensure that they are taken in good lighting conditions and showcase your product in its best form. Give customers a glimpse of all angles and variations of the product by using multiple images, creating better engagement and reducing uncertainty about the product.

A unique aspect while uploading images is utilizing WhatsApp's image editor. Zoom in or crop out extraneous details to make sure the image focuses solely on the product, making them more visible to potential buyers. With size limitations on attachments, using compressed yet high-quality images proves beneficial but maintain aspect ratios for optimal representations.

The story behind using high-quality images isn't new; brands have used remarkable visuals to sell since ancient times. From simple advertising designs in medieval bazaars to modern-day graphic design; attention-grabbing visuals have always been vital for sales success. High-quality photos not only provide credibility but also optimize conversions, proving that some things never change over time. Outdated catalogs are like expired milk, no one wants them and they just leave a bad taste in your customer's mouth.

Keep the Catalog Updated

Keeping your WhatsApp Business Catalog updated is crucial for boosting sales. Here are 6 points to optimize your catalog and attract potential customers:

  • Regularly update product images and descriptions.
  • Add new products or services to the catalog frequently.
  • Highlight special offers, discounts, or promotions on the catalog.
  • Categorize products or services to make it easier for customers to find what they're looking for.
  • Edit out-of-stock items or mark them as temporarily unavailable until replenished.
  • Showcase customer reviews and ratings on products or services in the catalog.

By keeping your catalog updated, you ensure that customers have access to accurate information about your offerings. This can build trust and ultimately lead to more sales. Remember that neglecting to update your catalog can cost you potential sales.

Conclusion: Boosting Sales through WhatsApp Business Catalog

WhatsApp Business Catalog provides an excellent opportunity for businesses to boost sales and promote their products or services. By creating a catalog, businesses can showcase their offerings with potential clients easily. Moreover, customers can browse through the catalog whenever it suits them and place orders directly on WhatsApp.

Utilizing the WhatsApp Business Catalog feature is quite easy - businesses can create product listings, share links with customers, and even track order updates all in one place. This promotes better communication between businesses and clients, which ultimately boosts sales. Additionally, as WhatsApp has more than two billion users worldwide, businesses have access to an enormous client base that they can target with tailored marketing campaigns.

How to get DoubleTick WhatsApp Business API

Frequently Asked Questions

1. What is WhatsApp Business Catalog and how can it help boost sales?

WhatsApp Business Catalog is a feature that allows businesses to showcase and share their products or services in a digital catalog format directly on WhatsApp. This feature can help boost sales by providing customers with an easily accessible, visual display of offerings for convenient browsing and purchasing.

2. How do I set up WhatsApp Business API for Business Catalog?

To set up the service, you can get started by signing up with a WhatsApp Business API Solution Provider like DoubleTick. Kindly email us at grow@quicksell.co or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans. 

How to get DoubleTick WhatsApp Business API

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool 

3. Can I add links to my WhatsApp Business Catalog?

Yes, you can add links to your WhatsApp Business Catalog, such as direct links to purchase products or links to your website for more information. This can help drive traffic and sales to your website or other online platforms.

4. How do I share my WhatsApp Business Catalog with customers?

You can share your WhatsApp Business Catalog with customers by sending it directly to them in a chat or by sharing the catalog link on your website, social media, or other marketing channels.

5. Can customers make purchases directly from the WhatsApp Business Catalog?

While customers can view and browse products or services in the WhatsApp Business Catalog, they cannot make purchases directly from the catalog. However, you can include links to make purchases or provide instructions for placing orders through WhatsApp.

6. How can I track the success of my WhatsApp Business Catalog?

You can track the success of your WhatsApp Business Catalog by monitoring the number of views and clicks on product or service offerings, as well as the number of orders or inquiries received through WhatsApp. This can help you identify popular items and improve your catalog to optimize sales.