Improve Affiliate Tracking with WhatsApp Business API

The Importance of Affiliate Tracking

Affiliate tracking is essential for boosting business profits and monitoring marketing strategies. By attributing sales and commissions accurately to affiliates, businesses can reward their marketing partners and enhance their marketing efforts.

Digital platforms have made traditional methods of affiliate tracking, such as tracking pixels or cookies, unreliable. However, WhatsApp Business API offers an innovative solution to these issues. It lets businesses track sales and commissions directly through WhatsApp chats.

Using WhatsApp Business API for affiliate tracking has many advantages. Firstly, it ensures a smooth experience since customers don't need to leave the messaging app for purchase. Secondly, it provides accurate attribution by using WhatsApp's encryption and verified user profiles. Thus, businesses can trust that the correct affiliates are credited.

Also, WhatsApp Business API for affiliate tracking has produced remarkable success stories. One company noted a 30% rise in affiliate-driven sales after using this solution. With the API's real-time tracking and analytics, businesses can easily identify the best-performing affiliates, refine their marketing strategies, and gain more revenue.

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Understanding the WhatsApp Business API

The WhatsApp Business API is a powerful tool for businesses, allowing them to monitor their affiliate marketing performance on the platform. Understanding how it works can give companies valuable insight and help them make data-driven decisions to optimize their strategies.

A visual representation of the key aspects of the WhatsApp Business API:

Message Templates
Companies can create pre-approved message templates for different uses such as order updates, appointment reminders, or customer support.
Opt-in Subscription
Users have to give explicit consent to receive messages from businesses. This avoids spam and improves user experience.
Message Tags
Companies can send messages outside the 24-hour window, using specific message tags like account update, payment update, or delivery alert.
Automated Messages
With third-party providers, businesses can automate responses and notifications for more efficiency and responsiveness.
Analytics and Insights
The API provides detailed analytics to track message delivery rates, open rates, response rates, and other key metrics to evaluate campaign success.

In addition, here are some unique features of the WhatsApp Business API:

  • Integration: The API integrates with existing CRM systems and business tools. This allows businesses to centralize customer communication across channels.

The WhatsApp Business API is a great opportunity for businesses to improve their affiliate tracking capabilities on this widely used messaging platform. By taking advantage of its features and understanding its history, businesses can stay ahead of the competition and effectively engage with their customers. Get ready to take stalking your affiliates to the next level with the WhatsApp Business API!

Advantages of Using WhatsApp Business API

WhatsApp Business API offers a range of advantages that can help businesses improve customer satisfaction, streamline communication, and drive sales. Some of the key advantages of using the WhatsApp Business API include:

  • Set instant auto responses for specific customer queries
  • Personalize customer experiences with multilingual support and build trust
  • Automate simple self-serve queries by providing automated replies to frequently asked questions
  • Seamlessly transfer complex queries to agents
  • Automate scheduling appointments without any phone calls or email threads
  • Send payment reminders through alert update templates
  • Offer 24/7 customer support
  • Enhance marketing efforts
  • Use a powerful and secure platform for business conversations

Now that you are familiar with the advantages of WhatsApp API, let's walk you through the unique distinctions between the WhatsApp Business API and other WhatsApp apps

Setup of WhatsApp Business API

 There are two ways through which you can get WhatsApp Business API:

  1. Direct sign-up from Meta
  2. Through a solution provider such as DoubleTick

Directly from Meta

You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labour-intensive and technically challenging.

Through a Solution Provider

A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless.

How to Get DoubleTick

Kindly email us at or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.

How to get DoubleTick WhatsApp Business API

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick.​

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool 

Why DoubleTick?

There are many reasons to love DoubleTick if you're looking for the best MarCom tool that can take care of your entire marketing communication on WhatsApp. Here are a few of the top reasons to sign up with DoubleTick WhatsApp Business API.  

AI-Powered Commerce BOT

Now sell your product faster with DoubleTick’s advanced commerce BOT, powered by AI. Every product image you share with your client will have a deep integrated CTA to “add to the cart”, “enquire more” or whatsoever of your choice. Not just that, your customer could add the product to the cart by simply forwarding the image to you or by replying to it from the catalogue shared, making it a superfast and convenient selling. You’ll also have an open window to access and view the cart to make necessary modifications that’d enhance the personal commerce experience of the users. Receive payments, share billing invoices and much more. 

Share Product Catalogs on WhatsApp

Integrate your product catalogues with QuickSell and extensively share them with one or many customers in just one click. Get real-time live analytics reports, inventory status, change product prices as per the need, and much more.

Share Multiple Product Images

While most WhatsApp marketing tools don’t allow you to send multiple images at once here comes DoubleTick which lets you share as many pictures as you want in a catalogue. You can share photos in a bundle with all the key details about the product such as price, specifications, description and so on.

End-to-end Order Booking 

DoubleTick enables your customer to enquire, engage, book orders and make payments on the same platform. They needn't move to a different site, page or tool to complete the transaction.

Simple and Mobile-Friendly 

In today's mobile-driven world, business needs to have a mobile-friendly tool. DoubleTick is made to offer you a robust mobile experience where you can manage and control all your business through your smartphone.

Great UI/UX

Unlike traditional WhatsApp marketing tools, DoubleTick is simple and comprehensive. Its intuitive user interface makes it easy to navigate across the feature boards.

End-to-end Data Encryption

DoubleTick never shows customer details to the sales agent making it secure from any customer data leak. Now don't worry if your chotu gets separated from your business as your data is encrypted and secure with you leaving no chance of lead exchange to competitors or infiltration.

And of course, 24/7 Customer support via WhatsApp, call or email

Ways to Improve Affiliate Tracking with WhatsApp Business API

Affiliate tracking is key for businesses utilizing the WhatsApp Business API to measure the success of their affiliate marketing. To up the game, there are several tactics to use:

1. Create Unique Tracking Links: Generate unique tracking links for each affiliate to accurately identify the source of conversions.

2. Assign Custom IDs: Allocate custom affiliate IDs to affiliates for better tracking and reporting.

3. Integrate Conversion Pixels: Embed conversion pixels to track and attribute conversions accurately.

4. Use Advanced Analytics: Utilize advanced analytics tools to analyze affiliate performance and optimize campaigns.

5. Offer Incentives: Provide performance-based incentives to affiliates, motivating them to drive better results.

Plus, make sure all affiliate tracking techniques abide by privacy regulations and data protection policies.

Also, set up an automated system that sends real-time notifications whenever a conversion or event is tracked through an affiliate link on WhatsApp Business API.

A great example is this leading e-commerce company that implemented these strategies and saw a major increase in their affiliate marketing ROI. By leveraging the WhatsApp Business API's enhanced tracking features, they identified top-performing affiliates, optimized marketing campaigns, and experienced remarkable success.


WhatsApp Business API is a great tool for enhancing affiliate tracking. It has powerful features and a wide reach. Companies can integrate it into their tracking systems, allowing them to monitor conversions and measure the success of their campaigns. This helps them make data-driven decisions and use resources more efficiently.

It also offers real-time analytics, giving valuable insights into customer behavior and preferences. Companies can analyze engagement metrics like click-through rates, conversion rates, and response times. This helps refine marketing strategies and boost campaign performance.

In addition, the WhatsApp Business API streamlines communications between businesses and affiliates. Automated messages and personalized notifications keep affiliates up-to-date about promotions, updates, and performance feedback. This ensures both parties are aligned towards common goals and fosters a productive relationship.

To take advantage of this opportunity, businesses must act now. As digital trends change rapidly, companies that don't implement the WhatsApp Business API in their tracking systems could be at a disadvantage. By using it, they can stay ahead of the curve and maximize their ROI.

How to get DoubleTick WhatsApp Business API

Frequently Asked Questions

Q: What is the WhatsApp Business API?

A: The WhatsApp Business API is an application program interface that allows businesses to interact with their customers through WhatsApp. It provides features such as automated messages, quick replies, and integration with other business systems.

Q: How can I improve affiliate tracking with the WhatsApp Business API?

A: To improve affiliate tracking, you can use the WhatsApp Business API to generate unique referral links for your affiliates. These links can be tracked using analytics tools to monitor the effectiveness of your affiliate program.

Q: Can I track conversions from WhatsApp referrals?

A: Yes, with the WhatsApp Business API, you can track conversions from WhatsApp referrals by integrating conversion tracking pixels or codes on your website. This allows you to measure the number of conversions generated from your WhatsApp affiliate links.

Q: Can I segment my audience for affiliate tracking on WhatsApp?

A: Absolutely! The WhatsApp Business API enables you to segment your audience based on various criteria such as demographics, behavior, or past interactions. This segmentation helps you track the performance of your affiliate campaigns with different target groups.

Q: How do I ensure the privacy of my customers' data during affiliate tracking?

A: Privacy is a top priority when it comes to affiliate tracking with the WhatsApp Business API. You must follow data protection regulations and ensure that your tracking practices comply with privacy laws. Additionally, you can anonymize or encrypt customer data to protect their privacy.

Q: Are there any best practices for affiliate tracking with the WhatsApp Business API?

A: Yes, there are a few best practices to optimize affiliate tracking. Some key practices include providing clear opt-in instructions to customers, regularly monitoring and analyzing tracking data, providing transparent information about data usage, and continuously optimizing your affiliate program based on the insights gained from tracking.