Practical Ways to Use WhatsApp for Content Marketing


Are you struggling to create innovative content on WhatsApp for your brand? Look no further! Utilizing WhatsApp Business API can help boost your content marketing strategy as it reaches a massive audience.

To start, use broadcast messages to send tailored content straight to subscribers. As well as creating unlimited group chats for sharing with loyal customers or members of the same field. One overlooked feature is using WhatsApp status updates, not only does this function keep users engaged with what your brand is currently working on, but it also enables quick and easy ways to spread important information relating to events or sales in real-time.

Don't forget about using WhatsApp for customer service by offering a simple platform for support. With various features and tools, WhatsApp offers an edge over traditional methods of reaching customers while still maintaining personal connections that add the human touch customers crave from brands.

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Ways to Use WhatsApp for Content Marketing

In the dynamic digital marketing landscape, effective communication channels are paramount for the success of any content marketing campaign. One such potent tool is WhatsApp. Boasting more than 2.5 billion users worldwide as of 2023, WhatsApp has paved the way for businesses to create personalized and highly engaging content marketing campaigns.

WhatsApp is a powerful tool for content marketers to reach their target audience. Here are some practical ways to use WhatsApp for content marketing:

Creating Groups:

You can create groups of potential customers, influencers or industry experts to promote your brand and engage with them on a more personal level.

Broadcast Lists:

With broadcast lists, you can send messages to multiple contacts at once without them seeing each other's replies. This can be useful for sending promotional messages or updates to your subscribers.

You can share links to your blog posts or website, as well as images and videos, and implement digital marketing strategies to showcase your products or services. But before you place your raw images on WhatsApp, you should enhance photos with Picsart. Using AI, you can improve the quality of your images with a single click. Tools like these will be pretty important to your content creation workflow.

Customer Support:

WhatsApp can also be used as a customer support channel, where users can message you directly for assistance or queries.

Running Contests:

Running contests on WhatsApp is an excellent way to attract potential customers and reward loyal ones. You could ask users to post their creative ideas related to your brand or share promotional codes that offer discounts.

Pro Tip: When using WhatsApp for content marketing, ensure that you have permission from users before adding them to groups and sending messages. Also, keep your messaging informative rather than spammy to maintain user engagement.

Why WhatsApp for Content Marketing?

WhatsApp offers a more direct, personal, and interactive way to engage with consumers compared to traditional content marketing channels. Its vast user base, coupled with features such as instant messaging, voice and video calls, status updates, and media sharing, makes it a perfect platform for disseminating content and communicating with your target audience. When creating your marketing strategies, a content marketing agency can help you leverage these capabilities to enhance your reach and engagement.

​Real-Time Engagement

WhatsApp allows for real-time communication with your customers. It means you can receive instant feedback on your content, making it easier to gauge the effectiveness of your marketing campaign and make the necessary adjustments.

​Personalized Communication

The platform supports one-on-one conversations, which can lead to more personalized interactions. You can use this feature to provide tailor-made content, answer queries, or provide customer support. Plus, consider integrating content creation apps into your workflow to efficiently generate customized materials.

Versatile Content Delivery

Whether it's text messages, images, videos, or voice notes, WhatsApp provides diverse content delivery options. This diversity allows you to get creative and offer dynamic, interactive content that keeps your audience engaged throughout your marketing campaign.

Setting up WhatsApp Business API for Content Marketing

 There are two ways through which you can set up WhatsApp Business API for interview tips and remainders:

  1. Direct sign-up from Meta
  2. Through a solution provider such as DoubleTick

Directly from Meta

You can directly apply for the official WhatsApp Business API from Meta but going down this path isn’t particularly efficient. If you're a mid-scale company you'd need a developer to set up the API which is too labor-intensive and technically challenging.

Through a Solution Provider

A solution provider will get quick approval and can swiftly set up the WhatsApp Business API platform for you. For instance, with DoubleTick, the process takes between two to three days. With DoubleTick the possibilities to scale your business is endless.

How to Get DoubleTick

Kindly email us at or Click Below to get a FREE DEMO to know about our product offering, features, and pricing plans.

How to get DoubleTick WhatsApp Business API

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool

Broadcast Lists

Use broadcast lists to send personalized messages to multiple contacts simultaneously without revealing their contact information to each other. It’s a great way to send targeted content, promotions, or updates to a specific group of contacts.

Status Updates

Use WhatsApp's 'Status' feature to share ephemeral content that disappears after 24 hours. It’s an excellent opportunity to post behind-the-scenes content, limited-time offers, or exclusive sneak peeks to make your audience feel special.

Multimedia Messaging

Enhance engagement by incorporating various multimedia formats. Images, GIFs, videos, and audio messages can be utilized to deliver captivating content, breaking away from the monotony of text-only updates.

Automated Messages

Set automated messages for frequently asked questions or create welcome messages for first-time interactions. This ensures your customers always receive a response, increasing their satisfaction and trust in your brand.

Group Chats

Create group chats to build a community around your brand. These can serve as platforms for discussions, Q&As, or for providing exclusive content to specific customers.

WhatsApp Business API

For larger businesses, WhatsApp Business API allows for integration with your existing CRM, enabling you to automate and organize your customer communication at a large scale.

WhatsApp offers a goldmine of opportunities for content marketers. By providing real-time, personalized, and interactive communication, it can significantly elevate the effectiveness of your content marketing campaigns. Leverage this powerful tool to connect with your audience on a more intimate level and watch your content marketing campaign reach new heights of success.


As WhatsApp takes an increasingly vital role in content marketing, there are a few practical ways to make the most of it. One way is to create groups where information on products and services can be shared.

Using the WhatsApp status feature regularly keeps your relevant audience engaged. Hosting interactive webinars or sessions through the app creates engagement and increases interaction. Lastly, encouraging customer reviews and feedback can create a sustainable community.

These methods not only increase brand visibility but also create lasting customer relationships that have a positive impact on sales and overall business growth.

How to get DoubleTick WhatsApp Business API

Frequently Asked Questions

Q: What is WhatsApp and why is it important for content marketing?

A: WhatsApp is a messaging app that allows users to send text messages, voice recordings, photos, videos, documents, and even make phone calls, for free. With over 2 billion active users worldwide, using WhatsApp for content marketing is a great way to connect with your audience and build brand awareness.

Q: Can I use WhatsApp for lead generation?

A: Definitely! You can use WhatsApp to generate leads by providing your customers with a free consultation or trial service. You can also use WhatsApp to ask your customers for their phone numbers or email addresses so you can follow up with them later.

Q: Is it possible to measure the success of my WhatsApp content marketing strategy?

A: Yes! You can measure the success of your WhatsApp content marketing strategy by tracking the number of messages you're receiving, the response rate from your customers and the number of leads generated.

Q: How can I make sure that my WhatsApp messages are engaging?

A: To make your WhatsApp messages engaging, ensure they're personalized, engaging, and valuable to your customer. Take advantage of WhatsApp's multimedia capabilities by using images, videos, and emojis.

Q: How do I set up WhatsApp Business API for Content Marketing?

To set up the service, you can get started by signing up with a WhatsApp Business API Solution Provider like DoubleTick. Kindly email us at or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.

How to get DoubleTick WhatsApp Business API

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool