How the Green Tick on WhatsApp Boosts Customer Confidence

The Power of Trust: Understanding the Importance of Customer Confidence

In today's digital age, trust has become fundamental in building successful relationships between businesses and customers. With an increasing number of online interactions, establishing trust has become more challenging and crucial than ever before. Customers need to feel confident in the businesses they engage with, and the green tick on WhatsApp plays a vital role in instilling that confidence.

Building trust is not just about providing excellent products or services; it's about creating an environment where customers feel secure, valued, and understood. Customers who trust a business are more likely to engage with it, make purchases, and become loyal advocates. Customer confidence is the foundation for long-term relationships and business growth.

The Green Tick: A Symbol of Verification on WhatsApp

The green tick on WhatsApp represents more than just a visual cue; it signifies that an account has been verified by WhatsApp. This verification process involves WhatsApp confirming the authenticity of the account holder, ensuring that the account belongs to a legitimate business or organization.

WhatsApp's verification process includes validating the phone number associated with the account, thereby establishing its credibility. Once an account has been successfully verified, it receives the green tick, becoming a symbol of trust and authenticity.

The Psychology of Trust: How the Green Tick Influences Customer Confidence

Trust is not solely based on rational decision-making; it has a significant psychological aspect. Visual cues and symbols play a crucial role in shaping customer perceptions and influencing their level of confidence in a business. The green tick on WhatsApp taps into this psychology of trust, offering customers a tangible symbol that reassures them of a business's authenticity.

When customers see the green tick, it triggers a sense of security and reliability. The visual confirmation that an account is verified eliminates doubts and uncertainties, providing customers with the confidence they need to engage in conversations, make purchases, and share information. Similarly, choosing a reliable CIAM platform can enhance this trust further by ensuring secure and seamless customer identity management, reinforcing the feeling of safety and reliability every time they interact with your digital presence. 

Boosting Customer Confidence with the Green Tick

Verified Business Accounts: Establishing Credibility and Authenticity

A green tick next to a business account on WhatsApp goes beyond aesthetics; it establishes credibility and authenticity. For businesses, having a verified account showcases their commitment to maintaining a trustworthy presence on the platform. It assures customers that they are interacting with an official representative of the business, eliminating concerns about impersonation or fraud.

The green tick serves as a mark of distinction, setting verified business accounts apart from others. When customers see the green tick, they can engage with confidence, knowing that their interactions are with a legitimate and trustworthy entity.

Ensuring Secure Transactions: Building Trust in the Digital Marketplace

Security is a top concern for customers, particularly when it comes to transactions conducted online. The green tick plays a significant role in building trust during these transactions on WhatsApp. When customers encounter the green tick while making purchases or sharing payment information, it provides them with reassurance that their transactions are secure.

The green tick serves as a visual guarantee that customers are engaging with a verified account, reducing anxieties about potential scams or unauthorized activities. This heightened level of confidence encourages customers to complete transactions and fosters a sense of loyalty and trust in the business.

 Enhanced Customer Support: Providing Reassurance and Prompt Assistance

Customer support is another critical aspect where the green tick plays a significant role in boosting customer confidence. When customers have questions, concerns, or issues, being able to reach out to a verified account provides them with peace of mind.

The green tick next to a customer support chat indicates that customers are interacting with an official representative of the business who is equipped to address their needs promptly and effectively. This assurance builds trust and encourages customers to seek assistance whenever they require it, knowing they will receive reliable and trustworthy support.

Personalized Marketing and Communication: Tailoring Messages for Customer Engagement

Effective communication is key to engaging customers and fostering strong relationships. The green tick enhances personalized marketing and communication efforts on WhatsApp. When customers receive messages from verified accounts, they are more likely to engage with them, knowing that they are from a trusted source.

Businesses can leverage the green tick to send personalized messages, offers, updates, and announcements to their customers. The green tick serves as a visual cue that signifies the authenticity and reliability of these communications. Customers are more inclined to open, read, and respond to messages from verified accounts, fostering a higher level of engagement and trust.

Leveraging WhatsApp Business API: Maximizing the Benefits of the Green Tick

While the green tick has inherent power in boosting customer confidence, its impact can be further amplified when combined with the capabilities of WhatsApp Business API. WhatsApp Business API offers a range of tools and features that enhance communication, customer support, and marketing efforts, allowing businesses to maximize the benefits of the green tick.

By integrating WhatsApp Business API, businesses gain access to features such as automated responses, chatbots, CRM integration, and analytics. These tools enable businesses to provide seamless and personalized experiences to customers, strengthening the impact of the green tick on customer confidence.

How to Apply for WhatsApp Green Tick Verification?

Eligibility Criteria and Requirements

There are certain eligibility criteria to request and get approval on the green tick verified badge. One should have a good health score, should be at messaging level 2, should have a good engagement rate, and should be a business account, likewise, there are many more parameters to request for a green tick badge.

Meta looks at various factors before verifying the business account with a green tick. Here are the key requirements:

● Adhering to Terms of use and Community Guidelines

● Representing the authenticity of the business

● Representing the unique presence of the account

● An active and public account with a bio and profile photo

● A well-known, highly-searched account

Green Tick through Facebook Manager

  1. Create a Business Manager account on Facebook and set up your business page.
  2. Configure your page settings, ensuring accurate and professional representation of your business.
  3. Gather the required documentation to support the verification process.
  4. Initiate the verification process by accessing the "Page Verification" section in your page settings and selecting "Verify by Documentation."
  5. Submit the required documents, await the verification review, and upon approval, receive the green tick indicating your verified account status on WhatsApp.

Green Tick Through a Solution Provider DoubleTick

To make the process hassle free you can choose a solution provider DoubleTick. Doubletick will submit the Green Tick application to Meta on your behalf, but the approval is subject to your health score and brand presence.

How to Get DoubleTick

Kindly email us at or Click Below to get a FREE DEMO to know about our product offering, features and pricing plans.

How to get DoubleTick WhatsApp Business API

Now transform WhatsApp into the ultimate sales engine to delight customers and drive revenue with DoubleTick!

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool 

Why DoubleTick?

If you're looking for the best MarCom tool that can send unlimited messages to your customers on WhatsApp without getting blocked then DoubleTick is the best business solution for you. Here are a few of the top reasons to sign up with DoubleTick WhatsApp Business API.  

  1. Bulk broadcast your messages and catalogue to unlimited saved and unsaved contacts.
  2. Automate WhatsApp marketing by scheduling your broadcast messages.
  3. Detailed broadcast analytics report to track your WhatsApp marketing campaign metrics in real time.
  4. Single WhatsApp number for your entire company with a cloud-based team inbox and role-based access.
  5. End-to-end automated catalogue sharing and order booking via AI-Powered Commerce BOT.
  6. WhatsApp Automation via AI-powered active chatbot that can answer customers’ queries, send automated anniversaries & birthday wishes, abandoned cart notifications, pending balance reminders, bills and all kinds of alerts to customers.
  7. Choose your favourite tools such as Shopify, Zapier, WooCommerce etc. and integrate them with DoubleTick in just a few clicks.
  8. Super intuitive, easy to use and mobile-friendly.
  9. 24/7 Customer support is available via call, WhatsApp or email.
Why DoubleTick?

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool

Getting WhatsApp Business API in 5 Minutes

It only takes 5 minutes to sign up for WhatsApp Business API via DoubleTick. If your Meta Business Manager is verified, you can get started with DoubleTick within 5 minutes. If however, you need help with Meta Business Manager verification then the process would take around 3 days to a week depending on how ready you are with your documents as well as the response time from Meta. You will receive a confirmation email once the account is set up. 

You need to follow the below steps to access the DoubleTick WhatsApp Business API:

  1. Get a phone number that does not have an existing WhatsApp account.
  2. Sign up for a WhatsApp API provider, such as DoubleTick.
  3. Complete Facebook Business verification.

After completion of these steps, you will be able to use all the functionalities of WhatsApp Business APIs on the DoubleTick dashboard.

Requisites to Apply for DoubleTick WhatsApp Business API

You need:

  • A Facebook Business Manager account
  • A verified business
  • A WhatsApp business account
  • A fresh phone number
  • A Line of Credit for your WhatsApp business account
  • A command line tool such as Terminal or an app like Postman that can perform URL requests (Not needed if applied via DoubleTick)

We'd also need at least two documents from the below list to verify the business:

  • Business bank statement
  • Business License
  • Certificate of incorporation
  • Goods and services tax registration certificate (GST)
  • Permanent account number card (PAN)
  • Shop establishment certificate
  • Udyog Aadhar / MSME Certificate
  • Utility bill

We can't onboard you if the above documents are not available.


  • You'll have to get a new phone number for your WhatsApp Business API account as you can't use this further for your personal use.
  • You can also use your existing phone number for your WhatsApp Business API account but all your data will be erased and you'll not be able to use it for your personal use any further.

Conclusion: Embracing the Green Tick for Customer Confidence on WhatsApp

The green tick on WhatsApp is more than just a symbol; it represents trust, authenticity, and customer confidence. Businesses that leverage the power of the green tick can establish stronger relationships with their customers, driving growth and success.

By understanding the psychology behind customer trust, embracing the verification process, and maximizing the benefits of WhatsApp Business API, businesses can enhance customer confidence, leading to increased engagement, higher conversion rates, and long-term customer loyalty.

So, embrace the green tick and unlock its potential to boost customer confidence on WhatsApp. Let the green tick be a symbol of trust that sets you apart, fosters meaningful connections, and propels your business to new heights

How to get DoubleTick WhatsApp Business API

Frequently Asked Questions

Q1: What does the green tick on WhatsApp mean?
A: The green tick on WhatsApp indicates that an account has been verified by WhatsApp, confirming its authenticity and legitimacy.

Q2: How does the green tick boost customer confidence?
A: The green tick serves as a visual cue that assures customers they are engaging with a verified and trusted business or organization, instilling confidence in their interactions.

Q3: How long does the verification process take?
A: The verification process duration can vary. It typically ranges from a few days to a few weeks, depending on the review process conducted by Facebook.

Q4: Can I leverage the green tick to enhance my brand's reputation?
A: Absolutely! The green tick is a powerful symbol that signifies trust and authenticity. You can showcase the green tick on your website, social media profiles, and marketing materials to enhance your brand's reputation and build customer confidence.

Q5: How does the green tick influence transactions on WhatsApp?

A: The green tick enhances trust during transactions by assuring customers that they are dealing with a verified and trustworthy account. It instills confidence in customers to share payment information and complete transactions securely.