How to Choose the Right WhatsApp Marketing Software for Your Business

Importance of WhatsApp Marketing Software

WhatsApp Marketing Software has become vital for businesses as it offers various benefits like direct communication with customers, automation of marketing campaigns, and easy tracking of results. With the right software, businesses can reach a wider audience and maintain effective customer relationships.

To choose the appropriate software, consider features like bulk messaging capabilities, message personalization, targeting options, and reporting tools. It is also important to ensure that the chosen software is secure and complies with privacy laws.

Moreover, WhatsApp Business API is an excellent option for larger businesses with higher messaging requirements. In contrast, smaller businesses may prefer WhatsApp Business App due to its affordability and ease of use.

One such example of successful utilization of WhatsApp Marketing Software is Mumbai Dabbawalas using it as a tool for meal delivery confirmation among their customers.

Choosing the right WhatsApp Marketing Software is like finding a needle in a group chat haystack - but these factors will make it a little bit easier.

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Considerable factors while choosing WhatsApp Marketing Software

To choose the right WhatsApp marketing software for your business with considerable factors in mind, such as compatibility with your business needs, an easy-to-use platform, cost-effectiveness, data security, and integration with existing tools. These factors can help you make an informed decision when selecting a software that meets your business requirements.

Compatibility with business needs

When choosing a WhatsApp marketing software, it is essential to consider compatibility with business needs. This means identifying the specific requirements of your business and ensuring that the software can meet those needs. For example, if your business primarily operates in a certain region or country, ensure that the software can send messages to customers in that area.

Moreover, consider the size of your target audience and whether the software can handle large volumes of messages. Look for features such as message scheduling, customer segmentation, and automation tools to save time and increase efficiency.

Another critical factor is data security and privacy. Choosing a software that offers end-to-end encryption and secure storage of customer information is crucial in safeguarding sensitive data.

To ensure smooth operations and optimal results, look for software that offers seamless integration with other marketing tools such as CRM systems and social media platforms. This will help streamline processes and provide valuable insights into customer behavior.

Even your grandma could use this WhatsApp Marketing Software, and she still thinks LOL stands for 'Lots of Love'.

Easy to use and navigate

When it comes to choosing a WhatsApp marketing software, one key factor to consider is how easy it is to use and navigate. After all, you want a tool that will help you streamline your communication efforts, not complicate them. Look for a software that has a user-friendly interface and intuitive navigation. This will save you time and headaches down the road.

When assessing the ease of use for WhatsApp marketing software, take note of any training or onboarding resources provided by the vendor. These may include tutorials, webinars, or online support forums. See if there are any demos available so you can get a feel for how the tool works before committing to purchase.

In addition to ease of use, look for features that can further simplify your workflow. For example, some WhatsApp marketing tools offer pre-built templates or customizable workflows that automate certain tasks. These can be especially helpful if you're sending a high volume of messages.

According to Business Insider, WhatsApp has more than 2.5 billion active users worldwide as of 2021, making it an incredibly popular messaging app for both personal and professional communication. When selecting WhatsApp marketing software, make sure to choose one that fits your needs and is easy to use so you can take advantage of this powerful platform. Who says you can't have your marketing cake and eat it too? A cost-effective WhatsApp marketing software is the icing on top.


When selecting WhatsApp marketing software, the cost is a critical factor to consider. However, cost-effective doesn't always mean choosing the cheapest option available. Instead, it's about finding a software that offers the best value for money. Look for a solution that meets all your requirements at an affordable price.

It's important to know that cheaper options may not have all the features required for effective marketing campaigns. A comprehensive software with advanced features can be pricier but could ultimately help in driving better results. Look into subscription-based plans and compare them before making any decisions.

In addition to cost-effectiveness, consider other factors such as reliability, user-friendliness, and customer support when selecting the right WhatsApp marketing software for your business needs.

Missing out on choosing the right software can result in poor results, reduced productivity and lower ROI. Hence it is recommended to evaluate multiple options thoroughly before making any decision. Choose wisely and drive high-quality results with effective marketing strategies!

Your data may be secure on WhatsApp, but is your WhatsApp Marketing Software secure enough to handle it?

Security of data

To ensure the safety of sensitive data, it's crucial to consider various factors when choosing WhatsApp marketing software. Let's take a look at some key considerations:

End-to-End Encryption
The software should provide end-to-end encryption, ensuring that no third-party can access or manipulate the data in transit.
Data Storage
The software must have secure servers, and the data stored on them must be protected by strong passwords and encrypted.
User Access Control
The software should have robust user access control mechanisms to ensure that only authorized users have access to sensitive information.

It's essential to keep in mind that data security is an ever-evolving field, and every software has its vulnerabilities. Therefore, it's vital to keep the software updated with regular patches and upgrades.

When deciding on WhatsApp marketing software, it's worth considering additional features such as secure backups and two-factor authentication for added peace of mind.

To improve the safety of your business communications further, we recommend using trustworthy anti-virus protection on all devices. Ultimately, choosing WhatsApp marketing software with top-notch security measures will safeguard your company's confidential data from cyber-attacks.

Don't compromise on security - make sure you choose reliable Whatsapp marketing software to secure your valuable data today! Integration with existing tools: because who has time to manually transfer contacts and messages between platforms? Let the software do the heavy lifting for you.

Integration with existing tools

Integrating WhatsApp marketing software with existing tools is crucial for effective communication and maintaining data integrity. A seamless integration ensures smooth data transfer and real-time updates between the software and existing tools.

Here is a table illustrating some essential factors to consider while selecting WhatsApp marketing software that integrates well with existing tools:

Check if the marketing software is compatible with existing tools.
Ease of integration
Select software that seamlessly integrates with other tools without compromising data accuracy.
Data synchronization
Ensure that the marketing software automatically updates data on existing tools without manual intervention.
Choose a flexible solution that can be customized to meet specific organizational needs.

Furthermore, verify if the software guarantees security of all data transferred from one tool to another while integrating.

Pro Tip: Conduct thorough research before choosing a WhatsApp Marketing Software that suits your business needs and seamlessly integrates with existing tools for reliable performance. Get ready to slide into those DMs like a pro with these popular WhatsApp marketing software options.

To explore the various popular WhatsApp marketing software solutions available in the market, the focus of this section is to highlight the benefits of each software. DoubleTick, WATI,  infobip, and Twilio each offer unique functionalities for businesses to connect with their customers.


Sell products 7x faster using WhatsApp Business API on mobile

While most of the WhatsApp API-powered tools are enabled to function best on the desktop, here comes DoubleTick by QuickSell developed for mobile. DoubleTick is a mobile-friendly WhatsApp CRM and marketing tool designed to empower your business team to sell more in less time. The tool comes with premium WhatsApp API features such as a cloud-based shared team inbox, broadcast and bulk messaging, dynamic catalogue, chatbot, and much more.

Features and benefits of DoubleTick WhatsApp Business API


  • Simple and Mobile-friendly: Offers a robust mobile experience where you can manage and control all your business through your smartphone.
  • Great UI/UX:  Simple, comprehensive, and intuitive user interface that makes it easy for the users to navigate across the feature boards.
  • Share Product Catalogues on WhatsApp: This comes deeply integrated with QuickSell, which enables users to extensively share the product catalogues with one or many customers in just one click. Get real-time live analytics reports, inventory status, change product prices as per the need, and much more.
  • Share Multiple Product Images: While most WhatsApp marketing tools doesn't allow you to send multiple images at once here comes DoubleTick which lets you share as many pictures as you want in a catalogue. You can share photos in a bundle with all the key details about the product such as price, specifications, description and so on.
  • End-to-end Data Encryption: DoubleTick never shows customer details to the sales agent making it secure from any customer data leak. Now don't worry if your Chotu gets separated from your business as your data are encrypted and secure with you leaving no chance of lead exchange to competitors or infiltration. 
  • End-to-end Order Booking: DoubleTick enables your customer to enquire, engage, book orders and make payments on the same platform. They needn't move to a different site, page or tool to complete the transaction.
  • AI-Powered Commerce Bot: Now sell your product faster with DoubleTick’s commerce bot, powered by AI. Every product image you share with your client will have a deep integrated CTA to “add to the cart”, “enquire more” or whatsoever of your choice. Not just that, your customer could add the product to the cart by simply forwarding the image to you or replying to it from the shared catalogue, making it a superfast and convenient selling. You’ll also have an open window to access and view the cart to make necessary modifications that’d enhance the personal commerce experience of the users. Receive payments, share billing invoices and much more. 


  • Due to our mobile-first approach, the product is optimised to perform best on mobile devices.

Apart from this, there are no cons. Let us know if you find one after using DoubleTick.

Free Trial

DoubleTick doesn't offer a Free Trial. However, one can opt for a monthly subscription to experience DoubleTick.


Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features. 


A product of, WATI is one of the most popular WhatsApp marketing and automation solution providers. An official WhatsApp Business Solution Provider, WATI is empowering businesses to automate their business communication via chatbot and other state-of-the-art technology. One such bespoke solution is a shared inbox that helps businesses solve customer queries in real-time, allowing them to engage with their clients better. 


  • No-code Chatbot deployment feature making it a quick and effortless chat automation solution.
  • Role-based team structure feature enables businesses to set up their team and define roles at different hierarchies to access customer queries and solve issues in real-time. Agents at the top-defined level can access all the chats and track the real-time response rate and quality.
  • The support team offers comprehensive onboarding and complete journey setup assistance, starting from the moment you sign up, to ensure exceptional customer support.


  • In the standard Chatbot flow builder, it only responds to a basic set of conversational keywords and could only perform basic tasks as it doesn't understand human language. For the robust flow builder, you need to pay an additional monthly fee of $49. Also, Chatbot integration is self-serve.
  • If your business is already using a customer support CRM and you're willing to integrate it into WATI then you'll have to spare an additional cost or have to buy an additional CRM tool. For Shopify Integration they charge $4.99/month.
  • For a Priority Account Manager, you'll have to pay an additional cost of $500/month.
  • They charge separately for Green Tick verification wherein DoubleTick offers it for Free.
  • You can connect to WATI customer support via email only, which is quite frustrating in case of any immediate resolution is needed. 

Free Trial

WATI offers a 7-Day free trial with limited features to test their platform which doesn't offer much value to the users. You can send WhatsApp Broadcast only to yourself. You can't send messages to your contacts (Customer base).


WATI offers 2 plans that are charged Monthly. Their standard plan costs, Rs. 2900/ month where you get all the basic features. Their professional plan costs Rs. 5800/ month, with the only upgrade being that you get an Advanced Chatbot builder. WATI also charges separately for Priority Account Manager and Shopify Integration. is an omnichannel platform that just does not focus entirely on WhatsApp. This platform lets you use your existing ticketing system by connecting your external help desk software to its environment. This is a good WhatsApp marketing solution for enterprises as it has features catering to large-scale audiences offering its services at a bit higher pricing level. 


  • Free Plan available with unlimited messaging to up to 100 contacts.

  • Friendly use Interface.


  • Expensive.

  • No option to automatically delete inactive contacts.

  • No facility for direct calling for queries. Connect with customer support via email only which can take up to 2-3 days to reply.

Free Trial

Yes, a Free trial is available for 3 days only. During this trial period, you can send unlimited messages to up to 50 contacts. 

You can also opt for a free plan in which you can message up to 100 unique Contacts. 

Pricing offers 2 plans that are charged Monthly. Their base model will cost you $29/ month, which is suited for small businesses. With this plan, you can send unlimited messages to up to 1000 unique contacts with 5 agent access. For the advanced plan, you'll have to pay $79 with 25 user access & 5000 Monthly Active Contacts. This plan is best suited for large businesses. For custom integration, you'll have to connect with their customer support.


Listed on Facebook’s specialized marketing partners directory, Twilio is a feature-rich Flex app that offers a Flex Cloud platform. The platform can be customized as per your business needs. You can remove or add features as required. The flip side is also true that one needs to have a bit of technical knowledge to bring out the best of what this tool is capable of. With Twilio, you can build - an omnichannel contact centre, SMS marketing, push notifications, Web chat, call tracking, phone verification, alerts and notifications and a lot more.


  • Twilio is an omnichannel platform that supports a variety of communication channels such as VoIP, phone calls, messaging, WhatsApp, and emails.

  • Offers a great degree of customization and extensibility.


  • Need technical knowledge to get on board. 

  • Due to proprietary constraints, Twilio encourages to use the phone number provided by Twilio themselves to access the WhatsApp Business API. Non-Twilio phone numbers can also be used but certain requirements apply.

  • Lousy Customer support.

  • Deliverability suffers when you send bulk messages, broadcasts or emails.

  • Service costs can escalate dramatically as you scale your business because there is no flat rate.

Free Trial

Yes, Twilio offers a Free Trial wherein no credit card is required. You can sign-up for it free and get started.


$1/user per hour or $150/user per month. 


Infobip offers an omnichannel communications platform where you can manage business communications for multiple platforms like WhatsApp, SMS, email, and Facebook Messenger through one master dashboard. It is one of the great WhatsApp marketing tools offering features like broadcasting, chatbot, automated notifications and much more. 


  • Smooth onboarding experience.

  • Robust customer service.

  • Mobile App is available.

  • Multiple integrations are available.

  • Omnichannel Capabilities.


  • Expensive as compared to other players in the market offering the same services and features.

  • Old-school and not-so-exciting UI. However, it's easy to use. 

  • You need to pay separately for customer support.

  • WhatsApp isn't their area of expertise as they are focused towards building an Omnichannel platform.

  • Omnichannel can be overwhelming for new users. 

Free Trial

Yes, a free trial is available. During the free trial, you'll get 100 conversational points that you can use to chat with your customers.


Infobip offers curated pricing for each business. You'll have to connect with their team to know about their pricing. 

Conclusion: Selecting the Best WhatsApp Marketing Software for Your Business.

When it comes to selecting WhatsApp marketing software, there are various factors to consider, such as pricing models, features, and user interface. It's crucial to identify what works best for your business before choosing any WhatsApp marketing software. It's advisable to avoid free WhatsApp marketing software due to limitations on message delivery and support.

The best WhatsApp marketing software should provide data analytics and tracking metrics that analyze your campaigns' success. It should have a clean user interface with an easy-to-use platform that enables users to manage contacts efficiently. An excellent WhatsApp marketing tool should be able to send thousands of messages seamlessly and without delays.

Selecting the right WhatsApp marketing software requires proper research. Reading user reviews and analyzing product information can help you select the most suitable option for your business needs. Always choose packages tailored explicitly towards your business operations.

A downside of some WhatsApp marketing tools is their compliance with regulations imposed by governments in specific countries, so check if the selected service complies with your country's regulations.

How to get DoubleTick WhatsApp Business API

Frequently Asked Questions

1. What features should I look for in WhatsApp marketing software?

A: Look for features like automated messaging, segmenting contacts, analytics/reporting, and customization options.

2. How important is the software's user interface?

A: The user interface is important as it affects how user-friendly the software is to use. An intuitive interface can save time and minimize errors.

3. Should I opt for cloud-based or on-premise WhatsApp marketing software?

A: It depends on the size of your business and your budget. Cloud-based software is more scalable and cost-effective for small businesses, while on-premise software is preferable for larger businesses with more complex needs.

4. What are the pricing options for WhatsApp marketing software?

A: There are different pricing options, including subscription-based, pay-per-use, and one-time purchases. Choose an option that best suits your budget and business needs.

5. Is it necessary to get WhatsApp-approved software?

A: Yes, it is necessary to use only WhatsApp-approved software to avoid being banned from the platform.

6. Can I try out the software before making a purchase?

A: Most WhatsApp marketing software offers a free trial period or a demo to help you make an informed decision before making a purchase.